Alles Law
Alles Law is a small estate planning and elder law firm founded in 2010, headquartered in Grand Rapids, Michigan with a Lake Mary, Florida office, serving individual and family clients through LifeMap™-enabled planning engagements and a free-consultation, pay-as-you-go fee model.
- Company typePrivate
- Founded-
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alles Law does
Alles Law is a small U.S. estate planning and elder law firm founded in 2010 and headquartered in Grand Rapids, Michigan, with a second office in Lake Mary, Florida. The firm is led by founder Tim Alles and operates with a lean team of approximately 5-7 employees, including two attorneys supported by paralegals and a legal assistant. Its practice areas span estate planning, estate settlement, elder law, and guardianships/conservatorships, serving individual and family clients rather than institutional or corporate customers.
The firm's principal proprietary asset is LifeMap™, a tool the firm uses to structure and deliver its estate planning engagements. It supplements this with a multi-channel content presence that includes a video library, blog, and free downloadable guides, all designed to support a free initial consultation model and a pay-as-you-go fee structure for individual engagements. The firm holds BBB accreditation and Avvo ratings, and it has signaled a forthcoming rebrand from Alles Law to GenTrust Law (referred to internally as "AL-to-GTL"), suggesting a planned evolution from a personal-named practice to a broader trust-and-estate brand.
The business model is fee-for-service legal work with per-engagement pricing, free initial consultations to drive lead conversion, and ongoing client relationships across estate settlement and elder law that generate repeat work. The firm's go-to-market is primarily consumer-direct through digital content and referral channels typical of a small professional services practice. No funding, M&A, or external investor backing is disclosed in the input data, and no AI/ML capabilities are referenced.
Alles Law firmographics
Firmographics- Name
- Alles Law
- Legal name
- Alles Law
- Website
- https://alleslaw.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alles Law is a small estate planning and elder law firm founded in 2010, headquartered in Grand Rapids, Michigan with a Lake Mary, Florida office, serving individual and family clients through LifeMap™-enabled planning engagements and a free-consultation, pay-as-you-go fee model.
- Ownership category
- akta.pro rank
Alles Law industry classification
Industry- Product category
- Estate Planning Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Alles Law is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alles Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Legal Consultation Services: Professional legal services including estate planning, estate settlement, elder law, and guardianship services. Revenue generated through attorney consultations and legal document preparation.
- Estate Planning Services: Wills, trusts, powers of attorney, and other estate planning documents prepared by attorneys.
- Estate Settlement Services: Trust settlement and probate administration services for clients settling loved ones' estates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Alles Law product offering
Product offeringCore offering
Alles Law is a privately held law firm that provides estate planning, estate settlement, elder law, and guardianship/conservatorship services to individuals and families. The firm prepares wills, trusts, powers of attorney, and other estate planning documents, and guides clients through probate and trust settlement. Services are delivered through licensed attorneys and paralegals via offices in Grand Rapids, Michigan and Lake Mary, Florida, with virtual appointments available.
Product overview
Alles Law is a unified legal services firm offering estate planning and elder law services. The core offerings include LifeMap™ (a personalized planning methodology), Estate Planning, Estate Settlement, Aging Confidently, Diagnosis Planning, and Guardianships & Conservatorships. These services are integrated under a single firm model where attorneys and paralegals work together to provide comprehensive legal guidance for individuals and families navigating estate planning, settlement, and elder law matters across Florida and Michigan.
Differentiator
Problem solved
Functional benefit
Brands
- LifeMap™: A personalized planning tool that focuses on what families need, covering various life stages including raising a family, 18th birthday, caught in the middle, empty nesters, caring for aging parents, retirement, long-term care, and estate settlement.
Products and services
- LifeMap™ A personalized planning tool that helps families prepare for life's major transitions through a structured approach to estate planning covering stages such as raising a family, the 18th birthday, empty nest, caring for aging parents, retirement, long-term care, and estate settlement.
- Estate Planning Comprehensive estate planning services including wills, trusts, powers of attorney, and financial planning documents tailored to individual and family needs across various life stages.
- Estate Settlement Professional guidance through the process of settling a loved one's estate, including trust settlement and probate court administration.
- Aging Confidently Planning services focused on retirement, asset protection, and preparing for significant health changes as individuals age.
- Diagnosis Planning Specialized planning services for individuals and families dealing with diagnoses such as Alzheimer's, dementia, or Parkinson's disease, including updates to legal documents and guardianship considerations.
- Guardianships & Conservatorships Legal representation and guidance through court processes to establish guardianships or conservatorships for individuals who cannot communicate their own financial and medical decisions.
Companies that use Alles Law
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Alles Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alles Law partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Alles Law competitors and assessment
Company assessmentBroad incumbents
- Nolo: Long-established legal information and self-help publisher offering do-it-yourself legal books, forms, and online services across wills, trusts, and estate planning. Competes for self-directed clients at the bottom of the market.
- LegalZoom: Large online legal services platform offering wills, trusts, business formation, and a legal plan with attorney consultations. Competes on price and convenience for entry-level estate planning but is less specialized than Alles Law in elder-law, diagnosis planning, and bespoke multi-generational strategies.
- Rocket Lawyer: Subscription-based online legal services platform providing document templates and attorney consultations across many practice areas including estate planning. Comparable to LegalZoom as a broader incumbent that competes at the entry level of estate planning.
Emerging players
- Wealth.com: Digital estate planning platform serving financial advisors and their high-net-worth clients. Targets a similar end-client demographic to Alles Law and represents a tech-enabled competitor moving into more sophisticated estate planning workflows.
- Trust & Will: Digital-first estate planning platform offering wills, trusts, and estate plans online. Directly competes with Alles Law for straightforward estate planning clients but lacks in-person attorney consultation and depth on diagnosis planning, blended families, and elder-law issues.
- FreeWill: Online will-drafting platform popular with nonprofits and individuals for free or low-cost basic wills. Targets the same top-of-funnel estate planning audience as Alles Law but offers limited customization and no attorney-led advice for complex planning situations.
Direct peers
- GenTrust Law (rebrand target): Estate planning firm appearing on Alles Law's own footer as a transition destination, suggesting a rebranding or partnership. Direct comparable in service offerings, geography overlap with Florida, and target client base.
- Heritage Law: Estate planning and elder law firm with a similar niche focus on life-stage planning, asset protection, and retirement planning for individuals and families. Closely comparable in service mix, target client, and small-firm delivery model.
Others
- American Academy of Estate Planning Attorneys: Membership and referral organization for estate planning attorneys across the U.S. Not a direct competitor but an ecosystem participant whose member firms compete with Alles Law for estate planning clients nationally.
- EP Wealth Advisors: National financial advisory firm offering estate planning coordination as part of wealth management services. Adjacent rather than directly competitive, but increasingly bundles estate planning into advisor offerings, channeling clients away from independent firms like Alles Law.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Alles Law social profiles
Digital presenceAlles Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alles Law leadership team
Management profileNumber of profiles
Profiles1 record
Alles Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alles Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alles Law
What does Alles Law do?
Alles Law is a privately held law firm that provides estate planning, estate settlement, elder law, and guardianship/conservatorship services to individuals and families. The firm prepares wills, trusts, powers of attorney, and other estate planning documents, and guides clients through probate and trust settlement. Services are delivered through licensed attorneys and paralegals via offices in Grand Rapids, Michigan and Lake Mary, Florida, with virtual appointments available.
Is Alles Law a public or private company?
Alles Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alles Law founded?
Alles Law was founded in -1. It employs 1 to 10 people.
Where is Alles Law based?
Alles Law is headquartered in Grand Rapids, United States, in the North America region.
How does Alles Law make money?
Three revenue lines are on record. Legal Consultation Services are the primary driver. The others are estate Planning Services and estate Settlement Services.
Who are Alles Law's main competitors?
Broad incumbents on record are Nolo, LegalZoom and Rocket Lawyer. Emerging players are Wealth.com, Trust & Will and FreeWill. Direct peers are GenTrust Law (rebrand target) and Heritage Law. Others are American Academy of Estate Planning Attorneys and EP Wealth Advisors.
Does Alles Law have an API?
No public API is recorded for Alles Law.
What industry is Alles Law in?
Alles Law's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.