Alliance pour la Préservation des Forêts (APF)

What Alliance pour la Préservation des Forêts (APF) does

Alliance pour la Préservation des Forêts (APF) is a French non-profit coalition (association) founded in 2018 and headquartered in Paris, bringing together European companies committed to eliminating deforestation from their supply chains. Its membership roster spans large multinationals across food and beverage (Nestlé, Ferrero, Danone, Barry Callebaut, Mondelez), flavors and fragrances (Givaudan), and aerospace (Airbus) — i.e., buyers exposed to palm oil, cocoa, coffee, soy, wood, rubber, and other forest-risk commodities. The coalition operates across three primary producing regions: Southeast Asia, the Congo Basin, and Amazonia.

APF's product surface is built around shared member-facing tools and territorial programs rather than commercial goods. Core assets include the Responsible Purchasing Framework (a methodology for members' procurement commitments), the SALSA scientific partnership with Cirad, the TRAILS landscape monitoring project, and the TALENTS capacity-building program. These are delivered not as fee-based SaaS products but as coalition services funded by member contributions and partner institutions.

The business model is a member-funded association: revenue derives from membership dues and partner co-financing (e.g., Prince Albert II of Monaco Foundation, AFD, IUCN France), not commercial sales. APF monetizes its position through advocacy and convening power — participating in the EU Multi-Stakeholder Platform on Deforestation and the French National Strategy Against Imported Deforestation to shape EUDR implementation. Day-to-day leadership rests with Director General Laure d'Astorg and spokesperson Laure Grégoire, supported by a lean team of roughly five employees, indicating that the model relies heavily on member and partner operational leverage rather than internal headcount.

Name

Alliance pour la Préservation des Forêts (APF)

Legal name

Alliance pour la Préservation des Forêts

Website

https://alliance-preservation-forets.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance pour la Préservation des Forêts (APF) is a Paris-based French non-profit coalition of European companies advancing zero-deforestation supply chains through shared tools, policy advocacy, and territorial projects in Southeast Asia, Congo Basin, and Amazonia.

Ownership category

akta.pro rank

Product category

Sustainable Sourcing Advocacy and Coalition Services

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Circular Economy & Resource Efficiency (BPADALAM)

akta.pro secondary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Forest preservation advocacy
• Sustainable supply chains
• Deforestation-free sourcing
• Responsible commodity sourcing
• Corporate sustainability coalition

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Marketing channels7 records

Core offering

APF is a French coalition of European companies committed to sustainable, traceable, and ecosystem-respecting raw materials. It supports members in operationalizing zero-deforestation commitments by providing a responsible purchasing framework, training, mutualized tools, and territorial/landscape approaches, while coordinating collective advocacy on EU and French forest-related policies. Its work spans Southeast Asia, the Congo Basin, and Amazonia.

Product overview

APF is a coalition, not a technology product company. Its offerings consist of: (1) a Responsible Purchasing Framework (Référentiel des Achats Responsables) providing tools and training for companies to achieve zero deforestation; (2) participation in research programs like SALSA with Cirad focused on sustainable agriculture; and (3) initiatives including Trails and Talents projects. APF does not offer a software platform, SaaS product, or technology solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Référentiel des Achats Responsables (Responsible Purchasing Framework)
• Programme SALSA (Cirad Partnership)
• Projet TRAILS

Named customers19 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fondation Prince Albert II de MonacocoreStrategic or Co-development Partner · 26 May 2026Formalized partnership to support the next generation of environmental leaders. Signed by Romain Ciarlet, Vice President and General Director of Prince Albert II of Monaco Foundation, and Laure d'Astorg, General Director of APF. The partnership aims to create new opportunities for young environmental leaders.
• CiradcoreStrategic or Co-development PartnerPartnership since 2015 to support the Salsa program: research and training projects on sustainable agriculture in Southeast Asia. APF collaborates with Cirad on innovative approaches and territorial/landscape methodologies.
• EU Multi-Stakeholder Platform on Protecting and Restoring the World's ForestscoreStrategic or Co-development PartnerParticipation in the European Commission Multi-Stakeholder Platform on Protecting and Restoring the World's Forests. APF engages in policy discussions and advocacy related to forest preservation at EU level.
• Comité de suivi des parties-prenantes de la Stratégie Nationale de Lutte contre la Déforestation Importée (SNDIs)coreStrategic or Co-development PartnerParticipation in the stakeholder monitoring committee of France's National Strategy Against Imported Deforestation. Engages with French government policy implementation.
• Comité Scientifique et Technique sur les Forêts de l'Agence Française de DéveloppementminorStrategic or Co-development PartnerParticipation in the Scientific and Technical Committee on Forests of the French Development Agency (AFD). Provides technical input on forest issues.
• Comité français de l'Union Internationale pour la Conservation de la Nature (UICN)minorStrategic or Co-development PartnerParticipation in the French Committee of the International Union for Conservation of Nature. Collaboration on conservation and environmental protection.
• TRAILS ProjectminorStrategic or Co-development PartnerCollaboration on the TRAILS (Transformative Routes for Assessing Impact of Land-use policies on Sustainability) project focused on sustainable land use and supply chains.
• TALENTS ProgrammeminorStrategic or Co-development PartnerCollaboration on the TALENTS programme, which supports leadership development in sustainable commodity sectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roundtable on Sustainable Palm Oil (RSPO): Global multi-stakeholder standard and certification body for sustainable palm oil. Far larger and broader than APF but addresses an overlapping subset of deforestation-linked commodity supply chains.
• Rainforest Alliance: Major international certification organisation spanning forestry, agriculture, and tourism with significant corporate partnership programmes. A broader incumbent addressing many of the same supply-chain and deforestation issues as APF.
• IDH - The Sustainable Trade Initiative: Large Dutch-based multi-stakeholder initiative convening companies, governments, and NGOs on sustainable commodity supply chains. A broader incumbent operating across many of the same commodities and landscapes as APF.
• Forest Stewardship Council (FSC): Global forest certification standard across multiple timber and forest-product value chains. Far broader and more established than APF but operates in the same tropical-forest sustainability space.
• Tropical Forest Alliance (World Economic Forum): World Economic Forum-hosted public-private partnership focused on eliminating tropical commodity-driven deforestation. Far broader mandate and global membership than APF but operates in the same advocacy space.

Direct peers

• ProForest: UK-based organisation working with companies and producers on responsible commodity sourcing and deforestation-free supply chains. Overlaps directly with APF's member services and landscape programmes.
• ATIBT (Association Technique Internationale des Bois Tropicaux): International technical association for the tropical timber industry covering sustainable forest management. Co-signed EUDR advocacy with APF and serves a similar role as an industry-led voice on tropical commodity sustainability.
• Earthworm Foundation: Non-profit that works directly with companies on responsible supply chains and landscape approaches to deforestation. Closest peer by mission and methodology, including territorial engagement in producer regions.
• Belgian Alliance for Sustainable Palm Oil: Belgian national coalition of companies committed to sustainable palm oil. Closely mirrors APF's structure and mission, and co-signed the July 2025 EUDR letter of support alongside APF.
• Efeca: Secretariat of the UK Sustainable Commodities Initiative. Acts as a comparable convening and policy-advocacy vehicle for UK and EU companies on deforestation-related commodities, and co-signed the EUDR letter with APF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allianceforets
• YouTubeyoutube.com/@alliancepourlapreservation6546
• Facebookfacebook.com/allianceforets
• LinkedInlinkedin.com/company/alliance-pour-la-preservation-des-forets
• Instagraminstagram.com/allianceforets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance pour la Préservation des Forêts (APF)