联合钢铁(大马)集团公司

Name

联合钢铁(大马)集团公司

Legal name

Alliance Steel (M) Sdn. Bhd.

Website

https://alliancesteel.com.my

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Integrated Steel Manufacturing

NAICS

Iron and Steel Mills and Ferroalloy Manufacturing (3311)

SIC

Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310)

akta.pro primary industry

Integrated Steelmaking (BF-BOF) (IMAKABAA)

Keywords

• Integrated steel mill
• Blast furnace steelmaking
• High speed wire rod
• Structural steel products
• H-beam manufacturing

Headquarters

HQ city

Kuantan

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Steel Product Manufacturing and Sales: The company generates revenue primarily through the manufacture and sale of steel products, including high-speed wire rod (rolling speed 80-160 m/s, disc weight 1.8-2.5 tons), bars, and H-beam steel. Products are sold domestically in Malaysia and exported internationally to over 20 countries and regions. Estimated annual sales revenue after reaching full production capacity: US$1.967 billion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alliance Steel (M) Sdn. Bhd. operates an integrated blast-furnace steel mill in MCKIP, Kuantan, Malaysia, with an annual production capacity of approximately 3.5-4 million tons. It manufactures and sells three core steel products: high-speed wire rod (rolling speed 80-160 m/s, disc weight 1.8-2.5 tons), steel bars, and H-beam steel. Products are sold directly to construction, infrastructure, and manufacturing customers in Malaysia and exported to more than 20 countries and regions.

Product overview

Alliance Steel (M) Sdn. Bhd. is a steel manufacturing enterprise producing three main product lines: High Speed Wire Rod, Bar, and H-beam Steel. The company operates a modern integrated steel mill with an annual production capacity of 4 million tons, utilizing blast furnace smelting technology and full production process capabilities. The products serve construction, infrastructure, and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• High Speed Wire Rod (高速线材) High speed wire rod produced on a high-speed wire rod mill with rolling speed of 80-160 m/s, disc weight of 1.8-2.5 tons, and dimensional tolerance up to 0.02mm. Sold to construction, infrastructure, and manufacturing buyers in Malaysia and exported to more than 20 countries and regions.
• Bar (棒材) Steel bars that can be mechanically processed, suitable for various industrial and construction applications. Sold to construction and industrial buyers in Malaysia and exported internationally.
• H-beam Steel (H型钢) H-beam steel with optimized section area distribution and a reasonable strength-to-weight ratio, featuring right-angle arrangement for strong bending resistance and easy construction. Sold for structural applications in construction, infrastructure, and industrial projects.

Quantifiable outcome

• Achieves annual production capacity of 4 million tons of steel products
• +6 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Shanghai Baoye Group Co., Ltd. (上海宝冶集团有限公司)coreTechnology or IntegrationParticipated in the design and construction of the 2×1080m³ blast furnace project, representing top-tier expertise in the steel industry. Partnered with CISDI as the main engineering contractors for the MCKIP 3.5 million ton integrated steel project.
• CISDI Group Co., Ltd. (中冶赛迪股份有限公司)coreTechnology or IntegrationSigned project engineering design contract in November 2015 and participated in the design and construction of the blast furnace project. One of China's top iron and steel engineering companies providing engineering, procurement, and construction management for the project.
• Universiti Malaysia Pahang (马来西亚彭亨大学)coreStrategic or Co-development PartnerSigned a school-enterprise cooperation agreement with Alliance Steel in May 2022. The partnership covers joint education programs, employee training, internships, and collaborative research. The Confucius Institute at Universiti Malaysia Pahang also established a teaching point at Alliance Steel to provide Mandarin language training to local employees, with a target of training 5,000 local employees over five years through 40 steel-technology Chinese language classes annually.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• China Baowu Steel Group: World's largest steelmaker with BF-BOF integrated operations producing rebar, wire rod, and H-beams. The parent-affiliated Chinese state-owned giant whose global expansion into ASEAN directly competes with Alliance Steel.
• POSCO: South Korea's largest integrated steelmaker with BF-BOF production across flat and long products. Comparable blast furnace technology and ASEAN export presence, though much broader product portfolio.
• JSW Steel: India's largest integrated steelmaker with BF-BOF and DRI operations across long products. Comparable integrated production model and emerging-market Southeast Asian expansion posture.
• HBIS Group: Major Chinese state-owned integrated steelmaker with significant long-product and rebar capacity. Comparable as a Chinese integrated producer competing for ASEAN steel demand.
• Nippon Steel Corporation: Japan's largest integrated steel producer with global blast furnace and EAF operations. Comparable integrated steelmaking technology and downstream long-product expertise.

Direct peers

• Ann Joo Steel Berhad: Malaysian long-product and billet steel producer serving construction and infrastructure end-markets. Directly comparable as a domestic competitor to Alliance Steel in the Malaysian rebar and structural steel segments.
• Malaysia Steel Works (Masteel) Berhad: Malaysian integrated steel producer of bars, wire rods, and billets. Comparable business model and product mix serving similar Malaysian and regional construction customers.
• Formosa Ha Tinh Steel: Vietnam-based integrated BF-BOF steel mill producing billet, slab, H-beam, and rebar. Comparable scale and integrated blast furnace technology serving overlapping ASEAN export markets.
• Hoa Phat Group: Vietnam's largest integrated steel producer with blast-furnace and DRI operations making construction steel, H-beams, and long products. Closest geographic and operational comparable in Southeast Asia's integrated long-product segment.
• CSC Steel Holdings Berhad: Malaysian cold-rolled and galvanized steel producer serving construction and manufacturing. Comparable in serving the same downstream Malaysian construction/industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E8%81%94%E5%90%88%E9%92%A2%E9%93%81-%E5%A4%A7%E9%A9%AC-%E9%9B%86%E5%9B%A2%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 联合钢铁(大马)集团公司