What tombola does

tombola is a UK-only online bingo and gaming operator headquartered in Sunderland, North East England, and a wholly-owned subsidiary of Flutter Entertainment — the world's largest publicly listed online gaming company. The company serves individual UK consumers seeking online bingo, casino-style, and branded entertainment, operating a direct-to-consumer digital platform with active geoblocking to restrict access outside the United Kingdom. Its go-to-market is product-led: games are designed and developed in-house, with the most recent major launch being an exclusive Monopoly-branded online gaming suite released in partnership with Hasbro in March 2026 — tombola's largest coordinated product launch to date.

The underlying platform combines proprietary game development capabilities with standard online gambling infrastructure, supporting a portfolio that spans traditional bingo, casino-style titles, and the newly launched Monopoly suite. There is no public evidence of advanced AI/ML capabilities, third-party platform dependencies, or significant technology partnerships beyond the Hasbro IP arrangement and a mobile-services contract with Atom Technology Solutions. Pricing is not publicly disclosed; the revenue model operates on a transaction-fee basis tied to player wagering activity.

Commercially, tombola reported FY2024 revenue of £255m (up from £201m) and operating profit of £73.4m (up from £48.6m), a step-change delivered alongside a 31% workforce reduction that materially improved unit economics. The company has no independent funding rounds or external investors, operating entirely within Flutter's portfolio alongside other brands such as Sisal and BeyondPlay. Strategic emphasis is on UK market share growth and responsible gambling rather than geographic diversification.

Name

tombola

Legal name

tombola

Website

https://tombola.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tombola is a UK-only online bingo and casino gaming operator, wholly owned by Flutter Entertainment and based in Sunderland, serving British consumers via its proprietary gaming platform — most recently expanded with a Monopoly-branded suite launched in partnership with Hasbro.

Ownership category

akta.pro rank

Product category

Online Bingo and Gaming

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Bingo Casinos (MPAEABAF)

Keywords

• Online bingo gaming
• Online casino games
• Branded game suites
• Responsible gambling platform
• UK gaming operator

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Gaming Revenue: Tombola generates revenue through online bingo and casino gaming services. The company reported revenues rising from £201m to £255m and operating profit increasing from £48.6m to £73.4m in 2024.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Tombola operates an online bingo and casino gaming platform accessible exclusively to UK consumers, generating revenue through player transactions on its proprietary gaming site. The company designs and develops its own games internally and offers an exclusive Monopoly-branded gaming suite through a strategic partnership with Hasbro, launched as the company's largest coordinated product release.

Product overview

Tombola is a UK-based online bingo and gambling company owned by Flutter Entertainment. The company offers online bingo games and, as of March 2026, expanded its portfolio with the Monopoly Online Gaming Suite—an exclusive suite of branded games developed internally. The offering combines the globally recognised Monopoly brand with familiar gameplay mechanics adapted for online gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Monopoly Online Gaming Suite An exclusive suite of online games inspired by the Monopoly brand, designed and developed internally by tombola. Combines the globally recognised Monopoly brand with familiar gameplay mechanics reimagined for the online gaming environment, targeting UK consumers.
• Online Bingo Gaming Online bingo gaming service offered to UK consumers via tombola's proprietary web and mobile platform, generating £255 million in revenue in 2024 through transaction-fee based play.
• Online Casino Gaming

Quantifiable outcome

• Revenue increased by 27% from £201m to £255m
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HasbrocoreStrategic or Co-development Partner · 1 March 2026tombola announced a partnership with Hasbro to launch an exclusive suite of online games inspired by the Monopoly brand. The games were designed and developed internally by tombola's teams and released at the end of March 2026 as the company's largest coordinated launch to date. The offering combines globally recognised brands with familiar gameplay mechanics reimagined for the online gaming environment.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sky Bingo: Online bingo brand under Flutter Entertainment, leveraging Sky's media reach in the UK. Operates in the same UK online bingo category as tombola as a sister Flutter brand.
• Gala Bingo: One of the UK's largest online and retail bingo operators, owned by Entain. Directly competes with tombola for the same UK online bingo player base with a similar bingo-led product portfolio.
• bet365 Bingo: bet365's online bingo product is part of one of the UK's largest online gambling operators. Comparable to tombola as a UK-facing online bingo offering bundled with a broader gaming portfolio.
• 888 Bingo: Online bingo vertical of Evoke plc (formerly 888 Holdings). A direct UK online bingo competitor with a comparable target customer base and product mix.
• Mecca Bingo: Historic UK bingo brand owned by Rank Group, with both retail clubs and a strong online bingo platform. Competes head-to-head with tombola in UK online bingo and casual gaming.
• Paddy Power Bingo: Online bingo product of Flutter Entertainment's Paddy Power brand. A sibling Flutter brand that targets the same UK online bingo market as tombola, sharing group-level resources and customers.

Others

• Playtech plc: Leading B2B gambling software and content supplier, including bingo platform technology. Comparable to tombola as a key enabling ecosystem participant for online bingo, though positioned as a vendor rather than an operator.
• Pragmatic Play: Major B2B provider of online bingo, slots and live casino content to operators including many UK-facing brands. Adjacent supplier relationship to tombola's internally developed bingo and casino product set.

Broad incumbents

• Rank Group: UK-listed gambling group operating Mecca Bingo and Grosvenor Casinos. A broad incumbent competing with tombola in UK bingo while also serving adjacent casino and digital verticals.
• Entain plc: Global online gambling group owning Gala Bingo, Coral, Ladbrokes and bwin. A broad incumbent in the same UK gambling category where tombola operates, with overlapping bingo and casino offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tombolacareers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tombola