What Allison Korea(앨리슨 코리아) does

HyperM (하이퍼앰), legally HyperM Inc. and formerly known as Allison Korea (앨리슨 코리아) and Allison HyperM (앨리슨하이퍼앰), is a Seoul-based marketing communications agency headquartered in the Gangnam district. The company delivers end-to-end marketing services across seven core offerings: PR, Digital Marketing, Integrated Marketing Communications (IMC), Global Marketing, B2B Marketing, Brand Consulting, and IPO Consulting. It serves clients across eight vertical specializations — Tech & Science, Healthcare, Consumer Brand, FinTech, Beauty & Fashion, Hospitality, Mobility & Energy, and Regulated Industry — handling the full brand lifecycle from market research and brand positioning through creative development, performance advertising, CRM, ABM, and loyalty programs.

The company operates two supporting sub-brands: the AI Marketing Lab, which explores AI applications in marketing and PR strategy, and HyperK (하이퍼케이), a global cross-border marketing platform that connects Korean clients to international markets via regional partner networks. In March 2026, HyperM created new CTO and CNO positions to formalize its transition to an AI-native agency model, followed by a rebrand in April 2026 that dropped the legacy "Allison" identity.

HyperM operates as a professional services firm using quote-based, non-publicly disclosed pricing, with direct-inquiry sales and a stated focus on enterprise clients. The company is privately held under Korean law (registration number 120-87-30380), has no disclosed parent company or external funding rounds, and reports a headcount of approximately 15 employees. Leadership is led by legal representative Jeong Min-ah (정민아). Revenue figures are not publicly disclosed.

Name

Allison Korea(앨리슨 코리아)

Legal name

HyperM Inc.

Website

https://allisonkorea.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HyperM (formerly Allison Korea) is a Seoul-based PR, digital marketing, and integrated marketing communications agency serving Korean enterprise clients across eight verticals including tech, healthcare, fintech, beauty, and mobility, with global reach via its HyperK cross-border sub-brand.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Integrated marketing communications
• Public relations services
• Digital marketing agency
• Brand consulting
• Global marketing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

HyperM (formerly Allison Korea) is a B2B marketing communications agency that sells PR, digital marketing, integrated marketing (IMC), B2B marketing, brand consulting, IPO consulting, and global/cross-border marketing services to corporate clients across eight vertical industries. The firm operates a private SEO/marketing research arm and delivers consulting on a quote-based, project-engagement basis. AI Marketing Lab and HyperK are sub-brands supporting AI-driven marketing and cross-border global expansion, respectively.

Product overview

HyperM (formerly Allison HyperM) is a PR, Digital Marketing, and IMC (Integrated Marketing Communications) agency operating as a single unified service platform rather than a modular software product. The company offers six core service lines (PR, Digital Marketing, Integrated Marketing, Global Marketing, B2B Marketing, Brand Consulting, and IPO Consulting) that cover the full brand lifecycle from market research and brand strategy through creative development, digital advertising, and CRM/loyalty programs. Supporting sub-brands include AI Marketing Lab for AI-driven marketing innovation and HyperK for cross-border/global market expansion services.

Differentiator

Problem solved

Functional benefit

Brands

• HyperK: Global cross-border brand connecting Korea and global markets, providing market-specific services for each region.

Products and services

• PR (Public Relations) Public relations services including media relations, press release distribution, and issue management, targeted at corporate clients across eight vertical industries.
• Digital Marketing (디지털 마케팅) Digital marketing services including website, social media, content marketing, CRM management, ABM (account-based marketing), and loyalty programs for corporate clients.
• Integrated Marketing (통합 마케팅 / IMC) Integrated Marketing Communications (IMC) services coordinating consistent messaging across various marketing channels for corporate clients.
• Global Marketing (해외 마케팅) Cross-border and international marketing services connecting Korea with global markets through regional specialist partners, leveraging the HyperK sub-brand.
• B2B Marketing B2B-focused marketing services including demand generation, lead generation, and performance advertising targeting business clients.
• Brand Consulting (브랜드 컨설팅) Brand consulting services covering market research, brand strategy development, and brand identity creation (logo, color, typography, tone and manner) for corporate clients.
• IPO Consulting (IPO 컨설팅) IPO-related consulting services including communication strategy and pre-IPO communication tips for Korean companies preparing for public listing.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HyperK (하이퍼케이)coreStrategic or Co-development Partner · 2 April 2026HyperK is a global cross-border marketing brand operated by HyperM that connects Korean brands with international markets. Each country and region's specialized partners collaborate to provide optimized services for each target market. This subsidiary enables HyperM to offer Korea Market Expert services and Cross-Border Expert services.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Innocean Worldwide: Hyundai Motor Group-affiliated integrated marketing agency providing advertising, digital, and brand experience services. Comparable to HyperM as a full-service Korean agency serving large enterprise and regulated-industry clients, but significantly larger and globally distributed.
• Cheil Worldwide: South Korea's largest marketing services company and Samsung-affiliated agency, offering integrated advertising, digital, PR, and brand experience globally. It is a broad incumbent that competes with HyperM for the same Korean enterprise clients but at vastly greater scale and with broader geographic reach.
• Hakuhodo Korea: Major Japanese advertising network with Korean operations delivering integrated marketing communications, digital, and brand consulting. Comparable to HyperM in scope of services and vertical coverage, but with broader geographic and scale advantages.

Direct peers

• Ogilvy Korea: Global advertising network with a strong Korean presence offering advertising, PR, consulting, and experience. Directly comparable to HyperM's full-service IMC and brand consulting positioning, though with substantially larger resources and global network access.
• Leo Burnett Korea: Global creative agency with a Korean office providing advertising, digital marketing, and brand strategy. Overlaps with HyperM in IMC and brand consulting for Korean enterprise and consumer brand clients.
• TBWA\ Korea: Global creative agency network operating in Korea with full-service advertising, digital, and brand strategy offerings. Comparable to HyperM in offering integrated creative and digital services to enterprise clients in Korea.
• McCann Worldgroup Korea: Global advertising network with Korean operations offering advertising, PR, digital, and brand consulting. Overlaps with HyperM's integrated marketing communications model, particularly for tech, healthcare, and consumer clients.
• HSAd: Korean integrated marketing and communications agency offering PR, digital marketing, and brand consulting across multiple verticals. It is the closest direct peer to HyperM by scale, service mix, and Korean mid-market positioning.
• Dentsu Korea: Major Japanese-headquartered marketing services group with significant Korean operations spanning creative, media, PR, and CX. Competes with HyperM for enterprise Korean clients, particularly in tech, regulated industries, and cross-border campaigns.
• Serviceplan Korea: Europe's largest independent agency group with Korean operations offering integrated advertising, digital, and content services. Comparable to HyperM as an integrated marketing partner for Korean and international clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/allisonkorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allison Korea(앨리슨 코리아)