What Allmobility Trading does

Allmobility Trading is an Italian distributor of mobility aids and accessibility equipment for elderly and disabled individuals, headquartered in Reggio Emilia. Founded in 2010 as a spin-off from a social cooperative that had been active since 2004, the company curates and sells a catalog of more than 1,200 product references across ten categories: bathroom accessibility (Bagno), bariatric (XXL), ergonomics, mobility (Mobilità), transfer aids (Trasferimenti), daily living, wheelchair positioning, bed comfort and protection, pediatric aids (Bimbo), and spare parts. The portfolio mixes a small number of own-brand products — most notably the original Buffalo 150 transfer board that launched the company, the LA ROBUSTA folding wheelchair, and own-brand walking sticks — with internationally sourced brands including TOPRO (Norwegian walkers), KARMA (wheelchairs), eFOLDi (UK folding scooters and wheelchairs), Ropox (Danish bathroom solutions), MOBELI (German suction grab bars), Ponte Giulio (Italian grab bars), and BELLAVITA (bath lifts).

The business operates a wholesale hardware-distribution model: revenue is generated by selling these devices to approximately 500 retailers across Italy (covering all regions), supplemented by export relationships with about 10 foreign distributors. The company processes around 3,000 orders per year from a 300 m² warehouse, supported by 6 in-house employees plus 4 collaborators and a field force of 10 territorial representatives with over a decade of sector experience. Go-to-market relies on these representatives working with retailers, rehabilitation facilities, and patient associations, complemented by downloadable catalogs (with a 2026 edition currently published), a Facebook page, a YouTube channel, and email newsletters. Pricing is set per SKU on the public website (e.g., LA ROBUSTA at €295 after discount) and is not otherwise publicly disclosed.

The company is privately held with no disclosed parent, no funding rounds, no app or API surface, and no AI/ML capabilities. It has no subsidiaries, no M&A history, no patents or trademarks on record, and no formal certifications. Strategic posture is that of a niche specialist distributor: deepening product breadth through new international brands, maintaining annual catalog refreshes, and slowly extending international reach through foreign distributors.

Name

Allmobility Trading

Legal name

Allmobility Trading

Website

https://allmobility.it

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Allmobility Trading is an Italian distributor of mobility and accessibility aids for elderly and disabled individuals, selling over 1,200 products through 500 Italian retailers and 10 foreign distributors from its Reggio Emilia warehouse.

Ownership category

akta.pro rank

Product category

Medical Devices / Mobility and Accessibility Aids

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Mobility aids distribution
• Assistive medical devices
• Wheelchair and transfer equipment
• Bathroom accessibility products
• Pediatric rehabilitation aids

Headquarters

HQ city

Reggio Emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medical/Assistive Device Sales: Sale of mobility aids, accessibility equipment, and assistive devices to retailers and healthcare facilities across Italy, with export to approximately 10 foreign distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Allmobility Trading distributes a catalog of over 1,200 mobility and accessibility aids for elderly and disabled individuals, covering bathroom safety, bariatric equipment, ergonomic solutions, wheelchairs and walkers, transfer aids, daily living aids, wheelchair positioning, bed comfort, pediatric aids, and spare parts. The offering blends own-brand products (such as the Buffalo 150 transfer board and Carrozzina pieghevole LA ROBUSTA wheelchair) with imported brands including TOPRO, KARMA, eFOLDi, Ropox, MOBELI, Ponte Giulio, BELLAVITA, and KUKINI. Sales are fulfilled through a network of approximately 500 Italian retailers and around 10 foreign distributors from a 300 m² warehouse in Reggio Emilia.

Product overview

Allmobility Trading is an Italian assistive mobility company founded in 2010 (originating from a social cooperative established in 2004), specializing in the distribution and sale of aids and devices for elderly and disabled individuals. The company operates as a distributor rather than a manufacturer, offering a portfolio of over 1,200 product references across 10 main categories: Bagno (bathroom accessibility), XXL (bariatric products), Ergonomia (ergonomic solutions), Mobilità (mobility devices), Trasferimenti (transfer and lifting aids), Vita quotidiana (daily living aids), Postura carrozzina (wheelchair positioning), Comfort a letto e protezioni (bed comfort and protections), Bimbo (pediatric aids), and Ricambi (spare parts). The company distributes both proprietary-brand products (including the original Buffalo 150 transfer board, LA ROBUSTA wheelchair, and own-brand walking sticks) and international brands such as TOPRO (Norwegian walkers), KARMA (wheelchairs), eFOLDi (UK folding scooters and wheelchairs), Ropox (Danish bathroom solutions), MOBELI (German suction grab bars), Ponte Giulio (Italian grab bars), and BELLAVITA (bath lifts). The portfolio includes pediatric products from manufacturers like KUKINI, AkvoMobility, and specialized seating systems such as TARTA and TARTA KiD. The company also publishes an annual General Catalog and manages a network of approximately 500 Italian retailers and 10 foreign distributors, processing around 3,000 orders per year from its 300 m² warehouse in Reggio Emilia.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagno (Bathroom accessibility aids) Comprehensive range of bathroom accessibility solutions including grab bars (e.g., MOBELI suction, Ponte Giulio fixed steel, ERGO ONDA 2.0 tilting), shower seats, bathtub aids, electric bath lifts (BELLAVITA NOVA), and toilet adaptations (SOLLiEVATI and PLATINUM electric toilet lifts) for elderly and disabled users.
• XXL (Bariatric mobility and transfer aids) Heavy-duty mobility and transfer aids designed for bariatric users, including reinforced wheelchairs, walkers, lifting equipment, and bathroom aids with higher weight capacities.
• Ergonomia (Ergonomic solutions) Ergonomic solutions including height-adjustable tables, arm supports, shower stretchers, ergonomic chairs (DOGE COLLECTION / BOXER, MAG4, TRIPPEL MILO), and kitchen adaptations (DIAGONAL overhead lift system) for school, work, and home use.
• Mobilità (Mobility devices) Mobility devices including wheelchairs (e.g., Carrozzina pieghevole LA ROBUSTA, eFOLDi NAVIGATOR, KARMA SME verticalizing, KARMA VIP2 postural tilting), walkers and rollators (TOPRO TAURUS, TOPRO VIVA 7), electric scooters (eFOLDi COMPASS), walking sticks, crutches, and electric propulsion add-ons (SIMPLY TO DO / SIMPLY TO DO PRO).
• Trasferimenti (Transfer and lifting aids) Transfer and lifting aids for assisted and autonomous transfers, including the Buffalo 150 transfer board (the company's first own-brand product, launched 2010), bed transfers, car transfers, ramps, and patient lifting equipment.
• Vita quotidiana (Daily living aids) Daily living aids including drinking aids, personal care items, bed comfort products, eating aids, food preparation tools, and dressing aids for elderly and disabled individuals.
• Postura carrozzina (Wheelchair positioning systems) Wheelchair positioning systems including ergonomic backrests (TARTA ORIGINAL, TARTA EMYS), cushions, head supports, KINETIC BALANCE positioning systems, and BODYMAP postural and preventive seating systems.
• Comfort a letto e protezioni (Bed comfort and protections) Bed positioning, lifting, and transfer aids along with head protection devices (e.g., TRENDY head protection) for bedridden patients, plus bed hygiene accessories including Telo BAGNOLETTO shower sheet systems.
• Bimbo (Pediatric mobility and positioning aids) Pediatric mobility and positioning aids including walkers (TREKKER stabilizer, NIMBO posterior walker), strollers (KUKINI special needs, ULISSE EVO PRO folding, DOMINATOR EVO PRO postural), bathing chairs (OTTER, AKVO), the ZEBRA high chair, DUMBO pediatric toilet seat, and TARTA KiD seating system with various bases.
• Ricambi (Spare parts) Replacement parts including inner tubes, solid polyurethane tires, pneumatic tires, wheelchair covers, handrails, bearings, brakes, and complete wheels for wheelchairs, walkers, and other mobility devices.
• General Catalog 2026 Annual catalog featuring over 1,200 product references across all categories (Bathroom, XXL, Ergonomics, Mobility, Transfers, Daily Living, Wheelchair Positioning, Bed Comfort, Pediatric, Spare Parts), distributed to the Italian retailer network of approximately 500 retailers and made available for download from the website.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ~10 Foreign DistributorsminorChannel Partner/ Reseller/ DistributorExport partnerships with approximately 10 foreign distributors for key products, enabling international market presence.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chinesport: Italian manufacturer and distributor of rehabilitation, mobility, and assistive devices with a similarly broad product portfolio across homecare, rehab, and ergonomic aids, competing for the same Italian retailer channel.
• Medigroup: Italian distributor of medical devices, hospital supplies, and mobility aids serving Italian pharmacies, orthopedics, and healthcare retailers — overlapping with Allmobility's distribution model and customer base.
• TOPRO: Norwegian manufacturer of rollators and walking aids already in Allmobility's catalog; illustrates the type of European specialist whose Allmobility distribution depends on, and whose direct entry into Italy would threaten Allmobility.

Broad incumbents

• Ottobock: Global leader in prosthetics, wheelchairs, and mobility products with established Italian operations; competes across Allmobility's core mobility and rehabilitation categories but at much greater scale.
• Sunrise Medical: Worldwide manufacturer of manual and powered wheelchairs, seating, and mobility aids; competes with Allmobility's mobility and wheelchair positioning lines and supplies through Italian dealer networks.
• Invacare: Global manufacturer of home and long-term care mobility and respiratory products including wheelchairs and walkers; competes across multiple categories Allmobility distributes.

Emerging players

• eFOLDi: UK-based manufacturer of folding ultralight electric wheelchairs and scooters distributed by Allmobility in Italy; a smaller, niche mobility specialist comparable in product focus but lighter in distribution depth.
• KARMA Medical: Manufacturer of wheelchairs including postural and verticalizing models distributed by Allmobility; competes in the same wheelchair and positioning categories with a similar specialty-product orientation.

Regional players

• Surace S.p.A. Italian medical and orthopedic equipment supplier with a domestic distribution footprint that overlaps with Allmobility's mobility and rehabilitation retailer channels.
• Vassilli Group: Italian producer and supplier of mobility aids and assistive devices, directly comparable as a domestic Italian specialist in the same product categories Allmobility distributes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdSc4t0O71GYbq5n6W8jTVQ
• Facebookfacebook.com/allmobilityreggioemilia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allmobility Trading