Project Parenting

What Project Parenting does

Project Parenting (legal entity: PROJECT PARENTING I.K.E., headquartered in Cholargos, Athens, Greece) is a subscription-based digital parenting education platform founded in 2019. The company serves Greek parents and prospective parents from pregnancy through adolescence (ages 0–18), offering expert-curated content produced by a network of 20+ vetted professionals including psychologists, nutritionists, therapists, and parenting coaches across 50+ thematic categories. Its product surface spans educational video series, long-form videos, eBooks, articles, topic hubs, live events/webinars, a closed Facebook Group for member-only sessions, an Experts Directory for consultations, and a transactional eShop for online courses. The underlying platform is built on the Next.js framework, with content delivered via streaming (no download), Stripe as the exclusive payment gateway for subscriptions, and social-login integration with LinkedIn, Facebook, and Google.

The business model is primarily subscription-recurring, with four tiers (monthly basic under €8, monthly premium under €13, annual basic at €5.58/month, annual premium) on automatic renewal processed through Stripe, supplemented by one-time course purchases in the eShop (€79 and €117 per course, discounted from €129 and €199). Go-to-market is product-led growth combined with community elements: a 30,000+-subscriber weekly newsletter, free Facebook Lives (45 min), member-only closed Facebook Group Lives (60–90 min), SEO-driven content marketing via topic hubs and articles, and webinars/live events for mid-funnel conversion. The company operates exclusively in Greece with no disclosed international presence. As of September 2024, Kappa Perla (a vehicle associated with Erietta Kourkoulou Latsis) acquired a minority stake, with the funding amount not publicly disclosed. The team is small (1–10 employees), and no AI/ML capabilities, patents, or proprietary technology beyond the standard Next.js web platform are evidenced.

Name

Project Parenting

Legal name

PROJECT PARENTING Ι.Κ.Ε.

Website

https://projectparenting.gr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Parenting is a Greece-based subscription platform offering expert-curated parenting content — videos, ebooks, articles, webinars, and courses — to Greek parents from pregnancy through adolescence, monetized via tiered subscriptions and an eShop.

Ownership category

akta.pro rank

Product category

Parenting Education Content

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Parenting education platform
• Online parenting courses
• Expert parenting videos
• Child development content
• Subscription parenting resources

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue: Project Parenting generates revenue through a subscription-based model with four tiers: monthly basic, monthly premium, annual basic, and annual premium. All subscriptions feature automatic renewal. Users can cancel anytime and retain access until the end of their billing period. The platform processes payments exclusively through credit/debit card via Stripe payment gateway.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Project Parenting is a Greece-based digital subscription platform that delivers expert-curated parenting educational content, including videos, ebooks, articles, webinars, and live sessions, covering child development from pregnancy through adolescence (ages 0–18). The platform organizes content into 50+ thematic categories and is supported by a network of 20+ vetted professionals (psychologists, nutritionists, therapists, parenting coaches) who produce and approve the material. It serves as a centralized resource that consolidates credible, specialist-backed guidance for Greek parents and prospective parents.

Product overview

Project Parenting is a comprehensive Greek parenting platform offering a subscription-based service with access to multiple content types: educational video series, ebooks, articles, live events, webinars, and an expert directory. The platform is organized around topic hubs that provide holistic coverage of parenting topics from pregnancy through adolescence. Additional offerings include an eShop for purchasing online courses and a vetted professionals directory for direct consultations. The platform covers ages 0-18 and aims to provide credible parenting content to Greek parents with expert-approved material.

Differentiator

Problem solved

Functional benefit

Products and services

• Series (Σειρές) Educational series of content organized around specific parenting topics, combining videos, ebooks, and articles, targeting Greek parents.
• Videos (Βίντεο) Long-form video content covering parenting topics, expert guidance, and educational material for parents.
• eBooks (Ψηφιακά Βιβλία) Digital books and guides covering parenting topics from pregnancy through adolescence.
• Articles (Άρθρα) Written articles on parenting topics, child development, nutrition, and family wellbeing.
• Events/Webinars (Εκδηλώσεις) Live events and webinars with expert professionals, including Q&A sessions and educational presentations.
• Experts Directory (Επαγγελματίες) Directory of vetted professionals including psychologists, nutritionists, therapists, and parenting coaches available for consultations.
• Online Courses (Διαδικτυακά Μαθήματα) Structured online courses on parenting topics such as child boundaries and tantrum management, featuring videos, ebooks, and articles; priced at €79 and €117.
• Subscription Service Monthly or annual subscription with automatic renewal providing access to videos, ebooks, and audiovisual content; offers basic and premium tiers processed via Stripe.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Huckleberry: A parenting app offering sleep tracking, schedules, and expert sleep guidance for babies and toddlers. Comparable to Project Parenting in mobile/consumer-first expert content for parents, but more narrowly focused on sleep and routines rather than comprehensive parenting topics.
• Peanut: A social networking app for women through motherhood stages, combining community, expert content, and meetups. Comparable to Project Parenting in serving parents/future parents with community + expert content, though more focused on peer connection than educational library.

Direct peers

• Wonder Weeks: A globally recognized parenting content and app brand built around child developmental leaps, offering premium content and milestone guidance. Comparable to Project Parenting in expert-anchored child-development education with paid digital content and a parent education mission.
• Mumsnet: The UK's leading parenting content and community platform, combining editorial content, expert advice, forums, and product reviews. Comparable to Project Parenting in single-language regional focus, expert-driven content, and blending editorial with active community engagement.
• What to Expect: A pregnancy and parenting media brand based on the iconic book series, offering content, app-based tracking, and community forums. Comparable to Project Parenting in expert-backed content brand, broad topical coverage from conception through childhood, and multi-format content delivery.
• Tinyhood: A subscription-based platform offering structured online parenting courses taught by credentialed experts. Comparable to Project Parenting in monetizing expert-led parenting education via paid courses (similar to Project Parenting's €79–€117 course offerings) and freemium content funnel.
• The Bump: A pregnancy and parenting content platform from The Knot Worldwide offering articles, videos, tools, and registries. Comparable to Project Parenting in content-led parenting education with multi-format resources (articles, videos, guides) targeting expectant and new parents.
• Mother.ly: A subscription-supported digital parenting platform offering premium content, courses, and expert advice for modern mothers. Closely comparable to Project Parenting in product-led content monetization, expert-led editorial, and membership/community engagement model.
• BabyCenter: One of the largest global pregnancy and parenting digital platforms, providing expert-reviewed content, milestone tracking, and community. Comparable to Project Parenting in editorial rigor with medically/expert-reviewed content, comprehensive parenting coverage, and community features.
• Parent Lab: An evidence-based parenting education platform delivering courses and content developed by child development experts. Comparable to Project Parenting in positioning around expert-credentialed content, parent education framing, and subscription/course monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/projectparentingplatform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Parenting