ALLSUPPS

What ALLSUPPS does

ALLSUPPS GmbH is a privately held Swiss consumer-goods company founded in September 2021 by food scientist Priscilla Laube and headquartered at Bahnhofstrasse 28b, 8808 Pfäffikon SZ, Switzerland. The company develops and sells 100% vegan, halal-certified multivitamin gummies under three core SKUs: DEEP FOCUS (cognitive performance), DEEP SLEEP (melatonin-free sleep support), and FOCUS POKUS (children's multivitamin). Formulations are developed in Switzerland and positioned around clean-label claims — gelatin-free, sugar-free, gluten-free, caffeine-free — using micronutrients plus omega-3 from algae oil, magnesium, zinc, and choline rather than stimulants or melatonin. Products are sold in 10-, 20-, and 30-bag packages at CHF 49.90-64.90 per 10-bag pack, all prices in Swiss Francs inclusive of VAT, with free shipping above CHF 70.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on a Shopify storefront (allsupps.ch) with a recurring monthly subscription ('Abo') offering and physical retail distribution through Coop, Switzerland's second-largest retailer, on a nationwide basis since January 2025. Payment methods span credit card, TWINT, Stripe, and PayPal, and the company supports a B2B channel targeting additional distributors (allsupps.ch/pages/b2b). Marketing is anchored on Instagram organic content, a blog covering nutrition and esports, customer reviews, the Arctic Gaming esports partnership (since 2021), and earned media from the October 2024 appearance on the Swiss investment show 'Die Höhle der Löwen.' The company is founder-led with approximately 5 employees, no disclosed institutional funding rounds, and cumulative volume of more than 100,000 bags sold by December 2024.

Name

ALLSUPPS

Legal name

ALLSUPPS GmbH

Website

https://allsupps.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss food-scientist-founded ALLSUPPS GmbH (2021) develops and sells 100% vegan, halal-certified multivitamin gummies (DEEP FOCUS, DEEP SLEEP, FOCUS POKUS) directly to Swiss consumers via Shopify e-commerce, a monthly subscription model, and nationwide Coop retail distribution.

Ownership category

akta.pro rank

Product category

Vitamin & Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Vegan multivitamin gummies
• Nutritional supplements
• Vegan halal supplements
• Focus and sleep gummies
• Children's vitamin gummies

Headquarters

HQ city

Pfäffikon SZ

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: ALLSUPPS operates its own Shopify-powered online storefront selling products directly to consumers at listed retail prices. Individual product purchases and subscription (Abo) orders are processed through the website with payment via credit card, TWINT, Stripe, and PayPal.
2. Subscription / Abo Model: Monthly subscription (Abo) offering regular delivery of a 10-pack of vitamin gummies. The subscription auto-renews monthly with no minimum commitment. Cancellation must be requested at least 7 days before the next billing/delivery date. Pausing is available upon email request.
3. Wholesale / Retail Distribution: National listing at Coop supermarkets in Switzerland (achieved January 2025) represents a wholesale revenue stream through physical retail distribution. Products are available in-store across Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ALLSUPPS develops and sells vegan, halal-certified multivitamin gummies directly to Swiss consumers through its own e-commerce store and Coop retail. Its three core products — DEEP FOCUS (cognitive performance), DEEP SLEEP (rest and recovery without melatonin), and FOCUS POKUS (children's multivitamin) — are food-scientist-formulated gummies that combine vitamins, minerals, and omega-3 from algae oil in a sugar-free, gelatin-free, gluten-free format.

Product overview

ALLSUPPS is a Swiss vitamin supplement company offering three core multivitamin gummy products: DEEP FOCUS (for mental performance and focus), DEEP SLEEP (for relaxation and recovery), and FOCUS POKUS (for children). All products are 100% vegan and halal certified, developed in Switzerland, and available in pouch formats with multiple serving options. The company sells directly through its Shopify-powered online shop and offers subscription options for regular delivery.

Differentiator

Problem solved

Functional benefit

Brands

• DEEP FOCUS: Multivitamin gummies for mental performance and focus, with peach flavor.
• DEEP SLEEP
• FOCUS POKUS

Products and services

• DEEP FOCUS Multivitamin gummies for mental performance and focus, featuring a fruity peach flavor and combining selected vitamins with omega-3 from algae oil to support an active, focused lifestyle. Caffeine-free, 100% vegan, halal, gelatin-free, sugar-free, and gluten-free; targeted at adults seeking a clean daily cognitive support gummy.
• DEEP SLEEP Multivitamin gummies for relaxation and recovery with a fruity blueberry flavor, containing magnesium, zinc, selenium, molybdenum, choline, and vitamin B12. Deliberately formulated without melatonin, and certified vegan, halal, sugar-free, and gluten-free; targeted at adults who want natural sleep support as part of a nightly ritual.
• FOCUS POKUS Children's multivitamin gummies with a fruity peach flavor, delivering DHA from algae oil plus key vitamins (C, D, B2, B6, B12, niacin, folic acid) and calcium to support growth, development, and active daily routines. Designed for children aged 4+, vegan, halal, gelatin-free, sugar-free, and gluten-free; targeted at parents seeking an easy, enjoyable vitamin routine without tablets or water.
• Monthly Subscription (Abo) Recurring monthly subscription delivering a 10-pack of ALLSUPPS vitamin gummies (DEEP FOCUS, DEEP SLEEP, or FOCUS POKUS) to Swiss customers. Auto-renews monthly with no minimum commitment, can be paused or cancelled any time (7-day notice), and is paid automatically via saved payment method.

Quantifiable outcome

• Over 100,000 bags of ALLSUPPS gummies sold by December 2024
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Coop (Swiss Retailer)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2025ALLSUPPS achieved nationwide retail distribution through Coop, one of Switzerland's largest retailers, starting January 2025. This partnership enables ALLSUPPS products to be available in physical Coop stores across Switzerland, significantly expanding distribution reach beyond direct e-commerce sales.
• Die Höhle der Löwen (TV Show)flagshipGTM or Marketing Partner · 1 October 2024ALLSUPPS appeared on 'Die Höhle der Löwen' (October 2024), a major Swiss investment TV show (equivalent to Shark Tank), presenting its concept and products to a national audience of millions. The appearance provided significant earned media, brand exposure, and credibility for the company's mission to make vitamins simple and delicious.
• Arctic GamingcoreStrategic or Co-development Partner · 1 January 2021ALLSUPPS has supported esports organization Arctic Gaming since 2021, providing nutritional and dietary support to competitive esports athletes. The partnership aligns with ALLSUPPS' mission to support cognitive performance through clean-label supplements and leverages the gaming/esports community for brand awareness. Arctic Gaming competes in Counter-Strike: GO, Smash Brothers, and League of Legends.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vitafusion: Church & Dwight mass-market gummy-vitamin brand sold across US grocery and drug retail — directly comparable in gummy supplement format and mass-retail distribution model.
• Ritual: US D2C clean-label multivitamin and supplement brand built on transparent formulations, subscription D2C, and a minimalist brand identity — closely comparable in DTC-first model, clean-label positioning, and subscription mechanics.
• OLLY: Unilever-owned US gummy-vitamin brand focused on great-tasting, clean-label supplements (sleep, focus, immunity, kids) — directly comparable in product format, sensory positioning, and D2C-plus-retail GTM.
• SmartyPants Vitamins: Unilever-owned US premium gummy-vitamin brand offering multivitamins, sleep, and kids' lines — directly comparable in format (gummy), clean-label positioning, and broad multi-use-case family portfolio.

Emerging players

• G Fuel: US gaming/esports energy and focus-formula brand built on YouTube/gamer influencer marketing and esports sponsorships — directly overlapping with ALLSUPPS' esports community strategy and cognitive-performance positioning, though G Fuel uses caffeine/stimulants where ALLSUPPS does not.
• Sunday Naturals: German/DACH D2C clean-label supplements brand focusing on purity and minimal additives — directly comparable on vegan/clean-label positioning and D2C-led GTM in the German-speaking European market adjacent to Switzerland.

Broad incumbents

• A. Vogel: Swiss natural-health brand with a broad herbal/plant-based supplement portfolio — same Swiss DACH market, overlapping clean-label and vegan positioning, but a much broader and deeper retail presence.
• Doppelherz: Queisser Pharma's mass-market German supplement brand distributed across DACH drugstores and food retail — adjacent in geography (DACH overlap) and overlapping in multivitamin/sleep/cognitive positioning.
• Burgerstein: Established Swiss micronutrient and supplement brand sold through Swiss pharmacies and retail — directly comparable Swiss DACH market, broader portfolio of vitamins/minerals versus ALLSUPPS' narrower gummy focus.
• Nature's Way: Established US supplement brand with a sizable gummy line and broad mass-retail distribution — comparable gummy format and natural/sugar-free sub-lines, but a much broader multi-channel footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/allsupps.ch
• LinkedInlinkedin.com/company/allsupps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLSUPPS