What All Things Live Italy does

All Things Live Italy is an Italian live music booking agency and concert promoter operating from Milan (Via Teodosio 65, 20131 Milano). It represents a roster of 19 Italian artists and coordinates tours for over 50 international artists, delivering 179 live events in 2024. The company was previously known as RADAR Concerti and was rebranded to align with the pan-European All Things Live Group, which operates booking and promoter businesses across Sweden, Norway, Denmark, Finland, Belgium, the Netherlands, and the Middle East (Dubai).

The core business function is artist representation, tour booking, and event organization. Revenue is generated through booking commissions on contracted performances and fees from organizing live events. Distribution is delivered through ticketing partnerships with DICE (primary) and Ticketone, which connect promoted shows to Italian live-music consumers. Beyond traditional agency work, the company also owns and operates FAKE FEST, a boutique festival held in Bellaria Igea Marina, extending the business vertically into festival IP and on-site production economics.

The go-to-market model is relationship-driven and B2B: the agency secures artist mandates, negotiates with venues and co-promoters, and routes international artists into the Italian market while exporting Italian talent abroad via the parent group. There is no disclosed proprietary technology platform, no AI/ML capability, and no external funding. The competitive set includes other Italian booking agencies and concert promoters (e.g., Vivo Concerti, Friends & Partners) as well as the broader pan-European promoter groups. The strategic logic of integration under the All Things Live brand is to capture cross-border routing economies and shared back-office scale.

Name

All Things Live Italy

Legal name

All Things Live Italy

Website

https://allthingslive.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All Things Live Italy is a Milan-based booking agency and concert promoter representing 19 Italian and 50+ international artists, delivering 179 live events in 2024 and operating the FAKE FEST boutique festival, as the Italian arm of the pan-European All Things Live Group.

Ownership category

akta.pro rank

Product category

Live Music Booking and Event Organization Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music booking
• Artist representation
• Tour management services
• Concert promotion
• Live event organization

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Booking commissions and event organization fees: All Things Live Italy generates revenue as a booking agency by taking commissions on artist bookings and organizing live events. They handle tour management, venue coordination, and event logistics for a curated roster of Italian and international artists, earning fees tied to event bookings and ticket sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

All Things Live Italy is a live music booking agency and event organization company that represents a roster of Italian and international artists and books them into concerts, tours, and festival appearances across Italy. The company manages the full booking lifecycle - including tour planning, venue coordination, press relations, opening act pairings, and on-site event logistics - and orchestrates tickets sales through partner platforms such as DICE and Ticketone. In 2024 the agency delivered 179 live events spanning its roster of 19 Italian and more than 50 international artists.

Product overview

All Things Live Italy operates as a live event booking and artist management agency, not a software technology product. The company's offering consists of a suite of services organized around artist representation, tour booking, and event organization. The core offering includes: (1) Italian Artist Roster Management — representation and customized touring for 19 Italian artists (Il Mago Del Gelato, BLUEM, Nu Genea, Gioia Lucia, Popa, carbeau, Tripolare, Altea, and others); (2) International Artist Roster Management — management of over 50 international artists for Italian concerts (IDLES, The Blaze, Turnstile, Altin Gün, Kamasi Washington, and others); (3) Tour Booking Services — tailored tour booking across clubs and major festivals, from small venues to large arenas; (4) Opening Act Facilitation — creating opportunities for national artists to open for international headliners; and (5) FAKE FEST — a boutique alternative music festival on the Adriatic coast. In 2024, the company curated 179 live events across its roster.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation and Tour Booking Services Full-service representation and tour booking for a roster of 19 Italian artists and over 50 international artists, including tour planning, venue coordination, and artist development across clubs, festivals, and arenas in Italy.
• Live Event Management Organization and on-the-ground management of live music events ranging from small clubs to large arenas; in 2024 the service coordinated 179 live events across Italy.
• FAKE FEST A standalone two-day boutique festival dedicated to the global alternative music scene, hosted by All Things Live Italy on the beaches of Bellaria Igea Marina, featuring both Italian roster artists and international headliners.

Quantifiable outcome

• 179 live events produced in 2024 with a roster of 19 Italian and 50+ international artists

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DICEcoreChannel Partner/ Reseller/ DistributorDICE is the primary ticketing and event discovery platform for all All Things Live Italy events. Every event page on the All Things Live Italy website links directly to DICE for ticket purchases. The company directs consumers to use DICE exclusively and warns against purchasing from third-party resellers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allthingsliveit
• Facebookfacebook.com/allthingsliveit
• Instagraminstagram.com/allthingsliveit
• TikToktiktok.com/@allthingsliveit
• LinkedInlinkedin.com/company/all-things-live-it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Live Italy