Al Maaden Golf
Al Maaden Golf is a private Marrakech-based resort operating an 18-hole Kyle Phillips-designed championship course, a sculpture park, a golf academy, and a Mediterranean restaurant. It serves tourist golfers, annual members, event clients, and cultural visitors as a subsidiary of Groupe Alliances.
- Company typePrivate
- Founded2010
- HeadquartersMarrakech, Morocco
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Al Maaden Golf does
Al Maaden Golf operates an integrated golf resort in Marrakech, Morocco, built on 72 hectares facing the Atlas Mountains. Its core asset is an 18-hole championship course (Par 73, 6,569 meters) designed by Kyle Phillips, distinguished by rectangular water basins referencing the Menara Gardens and a permanent sculpture park featuring 12 monumental works by 13 Moroccan and international artists. The resort is a wholly-owned project of Groupe Alliances, one of Morocco's largest real estate developers, and was opened in 2010 as a premium lifestyle property combining golf, art, and real estate.
The company generates revenue from six streams: pay-as-you-play green fees (790–1,190 DHS depending on season and holes played), recurring annual memberships (15,000 DHS individual, 24,000 DHS couple, 15,000 DHS golf cart), equipment rentals, a golf academy with PGA France-certified instructors, Mediterranean restaurant and brunch operations at La Table d'Al Maaden, and event hosting for weddings, corporate functions, and team building. The golf product is supplemented by a 300-meter driving range, putting and approach greens, and a separate Akenza Golf course launched nearby in 2024 with an Arizona-inspired landscape design.
Distribution is direct-to-consumer through the resort's website and the Logitec online tee-time booking platform, with marketing handled via Facebook and Instagram. The customer base spans tourist golfers, local members, event organizers, and non-golfing visitors to the sculpture park. The company has no disclosed funding, operates as a private subsidiary within Groupe Alliances, and employs 23 people.
Al Maaden Golf firmographics
Firmographics- Name
- Al Maaden Golf
- Legal name
- Al Maaden Golf Resort
- Website
- https://almaadengolfresort.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Al Maaden Golf is a private Marrakech-based resort operating an 18-hole Kyle Phillips-designed championship course, a sculpture park, a golf academy, and a Mediterranean restaurant. It serves tourist golfers, annual members, event clients, and cultural visitors as a subsidiary of Groupe Alliances.
- Ownership category
- akta.pro rank
Al Maaden Golf industry classification
Industry- Product category
- Golf Resort
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Luxury Golf Resorts (THAGACAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Al Maaden Golf is headquartered
LocationHeadquarters
- HQ city
- Marrakech
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Al Maaden Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Green Fee Revenue: Fees charged for playing the golf course, with different pricing for high and low seasons, and 9-hole vs 18-hole options.
- Golf Memberships: Annual individual, couple, and golf cart membership subscriptions offering unlimited course access, pro-shop discounts, and restaurant discounts.
- Food & Beverage: Mediterranean restaurant and bar services including Sunday brunch buffet, à la carte lunch, and bar offerings.
- Equipment Rental & Services: Golf cart rental, electric trolley, manual trolley, golf bag rental, and practice ball sales.
- Golf Academy & Lessons: Golf instruction programs including academy subscriptions and private coaching sessions.
- Event Hosting: Venues for team building, weddings, anniversaries, festivals, and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - 15,000 DHS/year |
| Subscription | Annual | Couple Membership - 24,000 DHS/year |
| Subscription | Annual | Golf Cart Membership - 15,000 DHS/year |
| Unit Pricing | Pay-as-you-go | Green Fee - High Season 18 Holes - 1,190 DHS |
| Unit Pricing | Pay-as-you-go | Green Fee - Low Season 18 Holes - 790 DHS |
| Unit Pricing | Pay-as-you-go | Green Fee - High Season 9 Holes - 690 DHS |
| Unit Pricing | Pay-as-you-go | Green Fee - Low Season 9 Holes - 490 DHS |
| Unit Pricing | Pay-as-you-go | Golf Cart Rental - 250 DHS |
| Unit Pricing | Pay-as-you-go | Electric Trolley - 400 DHS |
| Unit Pricing | Pay-as-you-go | Manual Trolley - 80 DHS |
| Unit Pricing | Pay-as-you-go | Golf Bag Rental - 150 DHS |
| Unit Pricing | Pay-as-you-go | Ball Bucket - 40 DHS |
| Unit Pricing | Pay-as-you-go | Sunday Brunch - 490 DHS/person |
| Subscription | Pay-as-you-go | Golf Academy - 1,500 DHS/trimester |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Al Maaden Golf product offering
Product offeringCore offering
Al Maaden Golf operates an 18-hole championship golf course resort in Marrakech, Morocco, featuring a Kyle Phillips-designed course (Par 73, 6,569m) on 72 hectares with 12 monumental sculptures and rectangular water features inspired by the Menara Gardens. The resort provides green fee access, a Mediterranean restaurant (La Table d'Al Maaden), a sculpture park, a PGA-certified golf academy, annual memberships, equipment rentals, and event hosting for weddings, corporate functions, and team building.
Product overview
Al Maaden Golf Resort operates as an integrated golf resort offering an 18-hole championship golf course as its core product, supplemented by multiple add-on modules including a Golf Academy for instruction, La Table d'Al Maaden restaurant, a Sculpture Park with 13 commissioned artworks, practice facilities, and event hosting services. The resort also includes a related property called Akenza Golf, a new course inspired by Arizona landscapes. Membership packages provide access to all facilities while the resort attracts both golfers and non-golfers seeking cultural and dining experiences.
Differentiator
Problem solved
Functional benefit
Companies that use Al Maaden Golf
Customer profileSegments3 records
Ideal customer profiles3 records
Al Maaden Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Al Maaden Golf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Group Alliances (Groupe Alliances)flagshipGroup Alliances, one of Morocco's largest real estate developers, opened Al Maaden Golf Resort in 2010 as its most prestigious project. The resort represents a passion project founded on art, golf, and real estate, developed by the parent company.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Al Maaden Golf competitors and assessment
Company assessmentDirect peers
- Amelkis Golf Club: 18-hole Cabell Robinson-designed course in Marrakech. Closest direct competitor for visiting golfers and corporate event bookings, serving the same inbound tourism segment.
- Assoufid Golf Club: Niall Cameron-designed 18-hole course set against the Atlas Mountains in Marrakech. Targets the same premium tourist and corporate-event clientele with comparable pricing and amenities.
- Samanah Golf Club: Jack Nicklaus-designed championship course south of Marrakech. Direct competitor for high-end tourist play and event hosting in the Marrakech golf corridor.
- The Montgomerie Marrakech: Colin Montgomerie-designed course within Wadi Abiod resort near Marrakech. Competes for the same premium inbound tourist, membership, and corporate event market.
- Royal Golf de Marrakech: Oldest golf course in Morocco, located in Marrakech. Direct competitor for tourist play, memberships, and corporate events with similar championship positioning in the same catchment area.
- PalmGolf Marrakech (Ourika): Robert Trent Jones Sr.-designed 18-hole course south of Marrakech. Competes directly for tourist play, memberships, and events with comparable resort-style positioning.
Broad incumbents
- La Manga Club: Multi-course Spanish resort and residential destination with academy, F&B and event venues. Comparable integrated golf-resort offering with similar revenue stream mix (green fees, memberships, lessons, events).
- PGA Catalunya Resort: Top-ranked European luxury golf resort near Barcelona with two championship courses, hotel, and residential real estate. Comparable full-service premium resort positioning and operating model.
- Quinta do Lago: Luxury multi-course golf and residential resort in the Algarve, Portugal. Comparable premium destination-resort model combining championship courses with real estate, F&B, and event hosting.
Regional players
- Golf du Soleil: Multi-course resort in Agadir serving the Moroccan Atlantic coast tourism market. Comparable resort-golf business model but in a different Moroccan destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Al Maaden Golf social profiles
Digital presenceAl Maaden Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Maaden Golf leadership team
Management profileNumber of profiles
Profiles2 records
Al Maaden Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Maaden Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Maaden Golf
What does Al Maaden Golf do?
Al Maaden Golf operates an 18-hole championship golf course resort in Marrakech, Morocco, featuring a Kyle Phillips-designed course (Par 73, 6,569m) on 72 hectares with 12 monumental sculptures and rectangular water features inspired by the Menara Gardens. The resort provides green fee access, a Mediterranean restaurant (La Table d'Al Maaden), a sculpture park, a PGA-certified golf academy, annual memberships, equipment rentals, and event hosting for weddings, corporate functions, and team building.
Is Al Maaden Golf a public or private company?
Al Maaden Golf is a private company. It is classified as corporate owned and is currently operating.
When was Al Maaden Golf founded?
Al Maaden Golf was founded in 2010. It employs 11 to 50 people.
Where is Al Maaden Golf based?
Al Maaden Golf is headquartered in Marrakech, Morocco, in the Africa region.
How does Al Maaden Golf make money?
Six revenue lines are on record. Green Fee Revenue is the primary driver. The others are golf Memberships, food & Beverage, equipment Rental & Services, golf Academy & Lessons and event Hosting.
Who are Al Maaden Golf's main competitors?
Direct peers on record are Amelkis Golf Club, Assoufid Golf Club, Samanah Golf Club, The Montgomerie Marrakech, Royal Golf de Marrakech and PalmGolf Marrakech (Ourika). Broad incumbents are La Manga Club, PGA Catalunya Resort and Quinta do Lago. Golf du Soleil is listed as a regional player.
Does Al Maaden Golf have an API?
No public API is recorded for Al Maaden Golf.
What industry is Al Maaden Golf in?
Al Maaden Golf's product category is Golf Resort. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 713910 and its SIC code is 7997.