ALMACEN REFRIELECTRIC S A S

What ALMACEN REFRIELECTRIC S A S does

Almacén Refrielectric S A S is a privately held Colombian distributor (SAS structure) of electrical and refrigeration equipment, headquartered in Santa Marta, Magdalena. The company operates as a multi-brand wholesale and retail supplier, offering more than 3,000 SKUs across refrigeration/HVAC components (compressors from EMBRACO, TECUMSEH, BRISTOL, MANEUROP, SANDEN, PANASONIC, LG, DANFOSS; capacitors from RWELL and DANFOSS; copper tubing, valves, motors, refrigerants, tools) and electrical components (breakers from SCHNEIDER ELECTRIC, STECK, CILES, EATON, SIEMENS, WEG; cables from CENTELSA, PROCABLES, CONDUMEX; contactors, transformers, conduit, distribution panels). It also distributes VRF and fancoil air conditioning systems from COMFORSTAR and operates an authorized Midea branded location (Proshop Midea). The business is built around direct import and national distribution to refrigeration technicians and electrical professionals across Colombia.

The company runs five physical retail branches concentrated in Santa Marta (Refrielectric Petecuy as the main branch, plus Los Kokos, La 19, 11 de Noviembre, and the Proshop Midea), supported by a WooCommerce-based online catalog at almacenrefrielectric.com.co. Rather than displaying prices, the online store and in-store flow use a quote-request model (cotizar), with sales closing via WhatsApp or in-person consultation — a configuration typical of small-format B2B technical distributors rather than consumer e-commerce. The organization is lean, with approximately 8 employees, no disclosed parent company, no funding history, and no management team publicly identified.

Name

ALMACEN REFRIELECTRIC S A S

Legal name

ALMACEN REFRIELECTRIC S A S

Website

https://almacenrefrielectric.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Almacén Refrielectric S A S is a Colombian multi-brand distributor of refrigeration and electrical components, operating 5 retail branches in Santa Marta and a quote-based online store, serving refrigeration technicians and electrical professionals nationwide.

Ownership category

akta.pro rank

Product category

HVAC and Electrical Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Refrigeration equipment distribution
• HVAC components supply
• Electrical equipment distribution
• Refrigeration parts wholesale
• Industrial electrical supplies

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Sale of electrical equipment (low and medium voltage) and domestic/commercial refrigeration products through physical retail locations and online store. Products include breakers, cables, capacitors, compressors, motors, valves, tools, copper tubing, and more. The store uses a quote-request (cotizar) model rather than displayed pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Almacén Refrielectric is a Colombian specialty distributor that imports, stocks, and sells refrigeration, HVAC, and electrical components and equipment through five physical branches in Santa Marta and an online catalog of 3,061 SKUs. The product range spans compressors, capacitors, valves, copper tubing, refrigerant gases, breakers, cables, distribution boxes, contactors, transformers, VRF/fancoil units, motors, evaporators, tools, and LED lighting from brands such as SCHNEIDER ELECTRIC, STECK, DANFOSS, EMBRACO, CENTELSA, WEG, and COMFORSTAR. Customers transact via a quote-request system (cotizar) and direct consultation in-store or through WhatsApp.

Product overview

Almacén Refrielectric is a Colombian distributor of electrical and refrigeration equipment operating as a multi-brand wholesale/retail operation. The company offers a comprehensive catalog of over 3,000 products across two main categories: REFRIGERACIÓN (refrigeration and HVAC) and ELECTRICIDAD (electrical). The product portfolio includes compressors (EMBRACO, TECUMSEH, DANFOSS), VRF/fancoil air conditioning systems (COMFORSTAR), circuit breakers (SCHNEIDER ELECTRIC, STECK, CILES, WEG), cables and wires (CENTELSA, PROCABLES), copper tubing, capacitors, valves, motors, contactors, transformers, tools, and LED lighting. The business model centers on direct distribution of branded components for residential, commercial, and industrial applications, serving technicians and contractors nationally in Colombia. The online platform operates as a quote-request e-commerce store.

Differentiator

Problem solved

Functional benefit

Products and services

• Circuit Breakers (BREAKER) Circuit breakers including plug-in, industrial, and DIN-rail types from brands such as SCHNEIDER ELECTRIC, STECK, CILES, EATON, SIEMENS, and WEG. Used for overload and short-circuit protection in residential, commercial, and industrial electrical installations.
• Cables and Wires (CABLES Y ALAMBRES) Flexible copper cables, solid wires, UTP cables, duplex cables, THHN cables, and zero-halogen cables from brands including CENTELSA, PROCABLES, CONDUMEX, VCP, and LEVINTON. Used for electrical wiring in residential, commercial, and industrial applications.
• Refrigeration Compressors (Compresores) Hermetic, scroll, rotary, and solar compressors from EMBRACO, TECUMSEH, BRISTOL, MANEUROP, SANDEN, PANASONIC, LG, and DANFOSS brands. Used as the core pumping component in domestic and commercial refrigeration and air conditioning systems.
• VRF/Fancoil Air Conditioning Units Variable Refrigerant Flow (VRF) systems and fancoil units including ceiling, cassette, floor, and split types from COMFORSTAR brand. Used for commercial and residential air conditioning installations.
• Capacitors (Capacitores) Start capacitors, run capacitors, dual capacitors, and plastic capacitors from brands including RWELL and DANFOSS. Used for motor starting and running in refrigeration and air conditioning equipment.
• Copper Tubing (Tubería de Cobre) Copper tubing including elbows, tees, reducers, flexible tubing, capillary tubes, and couplings. Essential material for refrigerant lines in refrigeration and air conditioning installations.
• Valves (Válvulas) Expansion valves, service valves, check valves, ball valves, solenoid valves, and sight glasses from DANFOSS and PRC brands. Used for refrigerant flow control in refrigeration systems.
• Electrical Boxes and Distribution Panels (Cajas y Tableros) Plastic and metal junction boxes, distribution boxes, and plug-in distribution panels from brands including CILES, EBCHQ, SCHNEIDER ELECTRIC, and LUMINEX. Used for electrical distribution and circuit protection.
• Motors (Motores) Condenser motors, evaporator motors, fan motors, blower motors, and axial motors for refrigeration and air conditioning systems.
• Contactors and Relays (Maniobra) Contactors, thermal relays, overload relays, and control relays from brands including WEG, SCHNEIDER ELECTRIC, and CHINT. Used for motor control and electrical switching.
• Evaporators and Ducts (Evaporadores y Ducto) Evaporators for automotive, cold rooms, and refrigerators; ductwork including aluminum, spiral, flexible, and plastic types; and insulation materials including yumbolon.
• Refrigerants and Lubricants (Refrigerantes y Lubricantes) Refrigerant gases including R134A, R404A, R410A, R22, and GAS MAPP; and lubricants including mineral oils, synthetic oils, and vacuum pump oils from CAPELA, CHEVRON, and HC-PRO brands.
• Tools (Herramientas) Professional refrigeration and electrical tools including tube cutters, brazing equipment, gauges, vacuum pumps, soldering irons, and diagnostic instruments.
• LED Lighting (Luminarias LED) LED lighting products including bulbs, fixtures, emergency lamps, reflectors, and tubes for various illumination applications.
• Industrial Switches and Outlets (Interruptores y Tomas) Industrial plugs, sockets, switches, and outlets from brands including VCP, LEVINTON, GENESIS, MERCURY, and ULTRA for industrial electrical installations.
• Transformers (Transformadores) Industrial and monophase transformers for voltage conversion in electrical systems.
• Galvanized Conduit (Tubería Galvanizada) EMT and IMC galvanized conduit, connectors, couplings, and junction boxes for electrical installation protection.
• Heat Exchangers (Intercambiadores de Calor) Double-tube, plate, and spiral heat exchangers in copper for refrigeration applications.
• Insulation Materials (Aisladores) Insulation products including rubber insulation (RUBATEX), duct wrap, foam polyurethane, fiber glass insulation, and thermally acoustic materials for HVAC applications.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Proshop MideaminorChannel Partner/ Reseller/ DistributorProshop Midea is an authorized Midea brand location operating from Calle 11 #12a-04, esquina, Edificio Los Kokos, Santa Marta. Contact: 3208133496. This appears to be a branded partner/reseller location for the Midea air conditioning and refrigeration brand.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Easy Colombia: Regional home-improvement chain operating in Colombia with electrical, lighting, and HVAC offerings. Larger-scale incumbent that competes with Refrielectric's electrician and technician customer base via broad retail and online channels.
• Midea: Global HVAC and appliance manufacturer that is also a current brand partner of Refrielectric (via the Proshop Midea location). Midea's direct or large-distributor push in Colombia could disintermediate smaller multi-brand distributors like Refrielectric.
• Procables: Latin American cable manufacturer whose wires are stocked by Refrielectric. Competes at the manufacturer-distribution interface and could shift volume toward larger accounts in the Colombian market.
• Schneider Electric Colombia: Major electrical equipment brand whose products (breakers, contactors, switches) are stocked by Refrielectric. Schneider sells direct through authorized distributor networks and could route more volume through larger distributors, squeezing Refrielectric's supplier leverage.
• Danfoss: Global refrigeration components manufacturer whose capacitors, valves, and compressors are part of Refrielectric's catalog. Danfoss's selective distribution strategy in Latin America could affect availability and pricing for smaller distributors.
• Haceb: Colombian appliance and HVAC manufacturer whose products overlap with Refrielectric's refrigeration and air-conditioning categories. While primarily a manufacturer, Haceb reaches technicians through brand-distribution channels similar to Refrielectric's.
• Homecenter (Sodimac Colombia): Colombian home-improvement big-box retailer carrying electrical, lighting, and HVAC products alongside a broad merchandise mix. Competes for the same tradesperson and DIY end-customer across Colombia, offering transparent pricing and a far larger footprint.
• Condumex: Latin American cable and electrical conductor manufacturer whose products Refrielectric distributes. As a major manufacturer with its own distribution channels, Condumex represents both a supplier and a potential competitor.
• WEG: Global manufacturer of motors, drives, and electrical equipment that are part of Refrielectric's electrical portfolio. WEG's growing presence in Latin America offers scale advantages that smaller distributors may struggle to match.

Emerging players

• MercadoLibre Colombia: Dominant Latin American e-commerce marketplace where individual sellers and distributors list refrigeration and electrical components. Provides transparent pricing and instant purchase, directly competing with Refrielectric's quote-based online model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/almacen-refrielectric-s-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALMACEN REFRIELECTRIC S A S