Alma Folkhögskola Uppdrag

What Alma Folkhögskola Uppdrag does

Alma Folkhögskola Uppdrag is a privately held Swedish adult education and employment services provider founded in 2007 and headquartered in Stockholm, with 16 employees and 16+ office locations across Sweden. The company operates in collaboration with Studieförbundet Vuxenskolan (SV) and is built on the folk high school (folkhögskola) educational tradition, delivering government-commissioned labor market services under the Arbetsförmedlingen framework — most notably Rusta och Matcha job coaching (with active KA-numbers in Stockholm, Göteborg, Partille, and Halmstad/Falkenberg/Varberg), Grundläggande Moduler basic skills programs across northern Sweden (Lycksele, Åsele, Dorotea, Vilhelmina, Sorsele, Kalix, Haparanda, and others), and the Språkträningsplatser language training program commissioned by Karlskrona Kommun. The company has codified two proprietary coaching methodologies — the NÖHR model (Nuläge, Önskat läge, Hinder, Resurser, Aktivitet) and the Coachtrappan (STARTKLAR-SÖKBAR-SJÄLVKLAR-VALBAR) — used in advanced service delivery such as Rusta och Matcha 2 in Stockholm.

The business model is overwhelmingly sales-led and government-funded. The primary revenue stream is managed-services contracts with Arbetsförmedlingen (Rusta och Matcha, Grundläggande Moduler) and with municipalities (e.g., Karlskrona Kommun for language training). A secondary, smaller revenue stream comes from individually priced professional development courses marketed to individuals and organizations — Adobe software courses (InDesign at SEK 4,500, WordPress at SEK 4,200), intensive English (SEK 2,000), and portrait photography (SEK 2,700) — and from customized corporate training and recruitment support services. Job seekers access services through Arbetsförmedlingen caseworker referrals carrying a KA-nummer; employers receive free recruitment and candidate-matching support. The company has no publicly disclosed AI/ML capabilities, no proprietary technology platform beyond its coaching methodologies, and no digital product layer; the underlying technology stack is commodity (Adobe Creative Suite, WordPress CMS, DaVinci Resolve, Premiere). Commercial activity is conducted through a professional website (almauppdrag.se), social channels (LinkedIn, Facebook, Instagram, YouTube), and direct distribution via 16+ physical offices and live distance-learning classrooms. The company is independently owned; no external investors, funding rounds, or M&A activity are disclosed.

Name

Alma Folkhögskola Uppdrag

Legal name

Alma Folkhögskola Uppdrag

Website

https://almauppdrag.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alma Folkhögskola Uppdrag is a Swedish adult education and employment services provider that delivers government-commissioned job coaching, language training, and vocational courses to job seekers referred through Arbetsförmedlingen and partner municipalities across 16+ Swedish locations.

Ownership category

akta.pro rank

Product category

Adult Education and Employment Services

NAICS

Employment Services (5613), Professional and Management Development Training (61143), Computer Training (61142), Educational Services (611)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

Keywords

• Adult education services
• Employment coaching
• Labor market training
• Job seeker support
• Folk high school

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Arbetsförmedlingen Contracts: Primary revenue stream from government contracts with Arbetsförmedlingen for employment services including Rusta och Matcha (Support and Match), Grundläggande Moduler, and other labor market interventions. Services are commissioned and funded by the Swedish Public Employment Service.
2. Municipal Contracts: Contracts with municipalities such as Karlskrona Kommun for language training services (Språkträningsplatser). Alma FH Uppdrag AB was commissioned to provide Swedish language training for unemployed individuals.
3. Course Fees: Revenue from professional development courses offered to individuals and organizations: Adobe software courses (InDesign 4500 SEK, WordPress 4200 SEK), intensive English courses (2000 SEK), and photography courses (2700 SEK).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alma Folkhögskola Uppdrag is a Swedish folk high school adult education provider operating government-contracted employment services under the Arbetsförmedlingen framework. Its core offerings are Rusta och Matcha job coaching/matching programs and Grundläggande Moduler basic skills training, complemented by language training (Språkträningsplatser), cultural-worker marketing training (Kultur Media), and vocational courses (Adobe software, WordPress, photography, video editing, English). Services are delivered through 16+ offices across Sweden plus distance live online classes, primarily serving job seekers referred by Arbetsförmedlingen.

Product overview

Alma Folkhögskola Uppdrag is an adult education institution (folkhögskola) operated in collaboration with Studieförbundet Vuxenskolan, offering a portfolio of job coaching and educational services. The core offering centers on Rusta och Matcha (job coaching and matching) and Grundläggande Moduler (basic skills modules), supplemented by vocational training programs including Marknadsföring för kulturarbetare – Kultur Media, Språkträningsplatser language training, and various Adobe software courses (Photoshop, Illustrator, InDesign, WordPress). Additional services include job recruitment, conflict management, organizational development, and customized training programs. The organization operates multiple locations across Sweden including Stockholm, Göteborg, Halmstad, Blekinge (Karlskrona, Ronneby, Olofström, Karlshamn), and northern Sweden (Umeå, Åsele, Sorsele, Vilhelmina, Lycksele, Haninge, Partille, Varberg, Falkenberg, Västerås).

Differentiator

Problem solved

Functional benefit

Products and services

• Rusta och Matcha Job coaching and matching service for job seekers registered with Arbetsförmedlingen in Stockholm (KA 10075058), Göteborg (KA 10073274), Partille (KA 10073429), and Halmstad/Falkenberg/Varberg (KA 10073275). Provides individualized coaching, CV/cover letter support, employer matching, interview training, and study guidance.
• Rusta och Matcha 2 – Stockholm Advanced job coaching service in Stockholm offering personalized CV/cover letter creation, labor market information, study and career guidance, employer matching, interview training, and data instruction, delivered via the proprietary NÖHR model and Coachtrappan methodology (STARTKLAR-SÖKBAR-SJÄLVKLAR-VALBAR).
• Grundläggande Moduler Nine-part basic modules program helping participants approach the labor market through language assessment, communication skills, career guidance, Swedish labor market knowledge, internship with language training, basic computer skills, mathematics, household economics, and Swedish language testing. Delivered in northern Sweden (Lycksele, Åsele, Dorotea, Vilhelmina, Sorsele, Malå, Storuman, Kalix, Haparanda, Överkalix, Övertorneå).
• Marknadsföring för kulturarbetare – Kultur Media Labor market training program for cultural workers registered with Arbetsförmedlingen Kultur Media, covering social media marketing, WordPress website creation with SEO, image processing, video editing, and visibility strategies via live distance education in virtual classrooms.
• Språkträningsplatser – Karlskrona kommun Language training program commissioned by Karlskrona Municipality in Blekinge for unemployed individuals needing Swedish language development and knowledge of Swedish society, delivered through Empowerment and BIP methodology to prepare participants for SFI courses or workplace internships.
• Adobe InDesign-kurs – Distans Live Two-day intensive course in Adobe InDesign for desktop publishing and print production, covering layout design, typography, tables, image handling, color management, and PDF export. Course ID 202202, priced at 4500 SEK.
• Adobe Illustrator-kurs – Distans Live Two-day workshop in Adobe Illustrator covering vector graphics, logo creation, illustrations, maps, symbols, diagrams, layers, gradients, filters, and export for web and print. Course ID 202203.
• Adobe Photoshop-kurs – Distans Live Two-day intensive workshop in Adobe Photoshop covering pixel-based image creation, layers, gradients, filters, masking, color modes (CMYK/RGB), and web/print image handling. Course ID 202201.
• WordPress-kurs – Distans Live Two-day course in WordPress for creating and updating websites without programming knowledge, covering backend interface, posts and pages, themes, widgets, menus, Google AdWords basics, social media integration, SEO, and web hosting. Priced at 4200 SEK.
• Intensiv engelska kurs Intensive English course for intermediate learners covering grammar, conversation, report writing, British/American cultural understanding, and presentation skills. Seven sessions, Tuesday and Thursday 16:00-19:00, priced at 2000 SEK per person.
• Fotokurs – porträtt med studioblixt One-day portrait photography course at Jannis Fotostudio in Stockholm covering studio lighting, camera settings, posing, composition, and editing in Lightroom and Photoshop. Course ID 202204, priced at 2700 SEK.
• Skräddarsydda utbildningar Customized training programs tailored to client needs, including start-your-own-business, IT training, economics, and language courses, available via distance, on-site, or at-client-location delivery.
• Jobbrekryteringar Job recruitment services helping employers find suitable candidates through Alma's labor market services network and Arbetsförmedlingen partnerships.
• Konflikthantering Conflict management services and training for workplace and interpersonal conflicts.
• Organisations- och ledarskapsutveckling Organization and leadership development services for businesses and institutions.
• Etablering Establishment and integration services for newly arrived individuals entering the Swedish labor market.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alma Folkhögskola (Parent Organization)coreStrategic or Co-development PartnerParent organization providing the educational foundation and folk high school tradition. Alma Folkhögskola Uppdrag operates as a subsidiary/division leveraging the educational brand and methodology.
• Studieförbundet Vuxenskolan (SV)coreStrategic or Co-development PartnerStudy Association for Adult Education. Multiple offices are co-located with SV facilities. Partnership enables folkbildning (people's education) elements in employment services. Alma Folkhögskola and Studieförbundet Vuxenskolan collaboration is described as key to the business model.
• Arbetsförmedlingen (Swedish Public Employment Service)coreChannel Partner/ Reseller/ DistributorPrimary commissioning body providing government-funded contracts for employment services. Job seekers are referred through Arbetsförmedlingen's system with assigned KA-numbers. The company operates as an approved provider within Arbetsförmedlingen's procurement system.
• Karlskrona KommunminorChannel Partner/ Reseller/ DistributorMunicipal government contract for Språkträningsplatser (language training places) in Blekinge region. Alma FH Uppdrag AB was commissioned to provide Swedish language training for unemployed immigrants.
• Jamställdhetsexperterna (JST)minorStrategic or Co-development PartnerEquality experts organization listed as a collaboration partner on the Samarbeta (collaboration) page, indicating cooperation on equality and diversity matters in employment services.
• Nacka MunicipalityminorChannel Partner/ Reseller/ DistributorMunicipal partner listed on collaboration page, indicating service provision for municipal residents.
• Sollentuna MunicipalityminorChannel Partner/ Reseller/ DistributorMunicipal partner listed on collaboration page, indicating service provision for municipal residents.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medborgarskolan: Swedish adult education study association offering labor-market training, language courses, and commissioned programs. Competes with Alma in municipal and Arbetsförmedlingen-funded training contracts.
• Hermods AB: Major Swedish adult education and labor-market training provider. Directly competes with Alma as a commissioned Arbetsförmedlingen provider for Rusta och Matcha, SFI, and vocational training across Sweden.
• Folkuniversitetet: Adult education association linked to Swedish universities, offering SFI, labor-market training, and commissioned Arbetsförmedlingen programs. Same folkbildning tradition and overlapping service portfolio as Alma Folkhögskola Uppdrag.
• Lernia AB: One of Sweden's largest private employment and training providers, holding multiple Arbetsförmedlingen contracts for matching, vocational training, and labor-market programs. Direct competitor in the same KA-nummer procurement landscape.

Broad incumbents

• Academedia AB: Largest Swedish private education provider, including vocational, adult, and labor-market training. Broader portfolio than Alma but overlaps directly in Arbetsförmedlingen-commissioned programs and corporate training.
• Poolia AB: Swedish-listed staffing and recruitment firm focused on professional and commercial placements. Comparable employer-matching capability to Alma's free recruitment support service.
• ManpowerGroup Sweden: Global staffing and workforce solutions firm operating in Sweden, providing recruitment and outplacement services that overlap with Alma's employer-matching and Rusta och Matcha offerings.

Emerging players

• Hyper Island: Swedish digital and creative education provider offering short professional courses. Comparable in the digital skills / creative-worker training niche that Alma's Marknadsföring för kulturarbetare and Adobe courses target.
• Novare Consulting AB: Swedish human capital firm providing recruitment, staffing, and outplacement services. Comparable B2B employer-services motion to Alma's free recruitment support and coaching delivery.

Regional players

• TNG Sourcing AB: Swedish recruitment and staffing firm with focus on unbiased and competency-based hiring. Comparable target market (Swedish employers and job seekers) but oriented toward permanent placement rather than public employment programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/watch?v=0ovMmwIeVv0&t=139s
• LinkedInlinkedin.com/company/alma-uppdrag
• Instagraminstagram.com/almauppdrag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Folkhögskola Uppdrag