What Help AG does

Help AG is the cybersecurity arm of e& enterprise (the digital transformation division of e&, formerly Etisalat) and provides managed security services, cybersecurity consulting, and multi-vendor security solutions to enterprise and government clients across the Gulf Cooperation Council. Founded in 2005 and headquartered in Dubai, the company operates state-of-the-art Security Operations Centres in the UAE (Dubai) and Saudi Arabia (Riyadh) delivering 24x7x365 cyber defense. Its primary customer segments are government entities, large enterprises in financial services, energy, healthcare, telecommunications, and technology, plus a growing portfolio of Saudi Arabia organizations requiring NCA framework alignment.

The company delivers an integrated platform anchored by its Next-Gen Cloud SOC — a cloud-native, AI-powered security operations platform with behavior analytics, UEBA, and anomaly detection — alongside proprietary automation platforms Unicorn and RaaS, CREST-certified Digital Forensics and Incident Response, Continuous Threat Exposure Management, and emerging capabilities in Zero Trust Network Access (Help AG Secure Private Access), SASE (Cyber Edge X), and post-quantum cryptography via the Sandbox AQ partnership. Help AG earns revenue across three streams: recurring managed security services contracts (typically multi-year), professional services including assessments and incident response, and resale/deployment of multi-vendor cybersecurity solutions through partnerships with Fortinet, Palo Alto Networks, Tenable, Zscaler, Splunk, Infoblox, Microsoft, Google Cloud, and AWS. Pricing is bespoke and quote-based.

Help AG's go-to-market is enterprise-led, combining direct field sales for government and large enterprise accounts, a robust channel partner ecosystem for multi-vendor delivery, and event-driven demand generation through GISEC Global, Black Hat MEA, and the CyberTalks webinar series. The firm holds Leader positioning in the IDC MarketScape for Middle East Managed Security Services 2026 and Managed Detection and Response 2025, Major Player in GRC 2025, and was named Regional Partner of the Year by Fortinet, Palo Alto Networks, Tenable, Zscaler, Splunk, and Infoblox in 2025. As of early 2026, Help AG has announced a global expansion strategy beyond the Middle East while continuing to deepen sovereign in-country delivery in the GCC.

Name

Help AG

Legal name

Help AG

Website

https://helpag.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Help AG is the cybersecurity arm of e& enterprise, providing AI-powered managed security services, threat detection, digital forensics, and secure access solutions to enterprise and government entities across the GCC through state-of-the-art SOCs in UAE and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Cybersecurity Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)

akta.pro secondary industries

Managed Detection & Response (MDR) & SOC Services (HDADAGAG), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Managed security services
• Cybersecurity consulting
• Threat detection response
• SOC operations
• Zero trust security

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Security Services (MSS): Comprehensive 24x7x365 managed cyber defense services including threat monitoring, incident response, and continuous security operations delivered through dedicated SOCs in UAE and KSA.
2. Professional Services: Cybersecurity consulting, assessments, penetration testing, digital forensics, incident response, and implementation services for enterprise and government clients.
3. Cybersecurity Solutions: Resale and deployment of multi-vendor cybersecurity technologies including endpoint security, network security, cloud security, identity management, and OT/IoT security solutions through technology partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Help AG delivers end-to-end cybersecurity services to enterprises and government entities across the Middle East, with core offerings centered on 24x7x365 Managed Security Services (MSS) operated from dedicated Security Operations Centres (SOCs) in the UAE and Saudi Arabia. The company provides Managed Detection and Response, Digital Forensics and Incident Response, Offensive Cybersecurity, Cyber Trust Advisory, and a portfolio of specialized security solutions (DDoS mitigation, WAF, ZTNA/SASE, OT/IoT, cloud, identity, and post-quantum cryptography). Its proprietary platforms (Unicorn, RaaS) and Next-Gen Cloud SOC deliver AI-driven automation, while strategic partnerships with vendors such as Securonix, SandboxAQ, Palo Alto Networks, Fortinet, Tenable, Zscaler, Splunk, and hyperscalers (Microsoft, Google Cloud, AWS) enable multi-vendor security delivery.

Product overview

Help AG is a comprehensive cybersecurity services firm offering an integrated platform of managed security services and specialized security solutions for enterprises and government entities across the Middle East. The portfolio comprises core Managed Detection and Response (MDR) and SOC services centered on the Next-Gen Cloud SOC platform with AI-powered analytics and UEBA, complemented by an extensive add-on module ecosystem covering offensive security (penetration testing, red teaming), defensive security (DDoS protection, WAF, endpoint, network, application, cloud, OT/IoT security), and emerging capabilities (AI security, post-quantum cryptography, SASE/Zero Trust). Key product lines include Managed Cyber Defense, Digital Forensics and Incident Response (DFIR), Continuous Threat Exposure Management (CTEM), Cloud Security Posture Assessment, and specialized access solutions (HPA, Cyber Edge X). The company operates state-of-the-art SOCs in UAE and KSA and maintains strategic partnerships with technology leaders including Securonix and Sandbox AQ to deliver AI-driven automation, behavioral analytics, and quantum-safe security solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Unicorn Platform: Proprietary AI-powered security platform for threat detection and automation
• RaaS Platform
• Help AG Secure Private Access (HPA)
• Cyber Edge X
• Next-Gen Cloud SOC
• AQtive Guard

Products and services

• Managed Cyber Defense Comprehensive managed security services operating 24x7x365 to mitigate cybersecurity attacks, manage state-of-the-art solutions, maintain specialized processes, and curate cyber intelligence for organizational cyber resilience. Targeted at enterprise and government entities.
• Managed Security Services (MSS) End-to-end managed cyber defense services providing 24x7x365 SOC monitoring, threat detection, and incident response across complex enterprise environments. Delivered from dedicated SOCs in UAE and KSA.
• Next-Gen Cloud SOC Cloud-delivered, analytics-powered Security Operations Center enabling data ingestion from public clouds and major SaaS environments with AI-powered threat detection, UEBA, and anomaly detection for insider threats, ransomware, lateral movement, and data exfiltration. Targeted at modern enterprise and government environments.
• Digital Forensics and Incident Response (DFIR) Expert incident response and forensic investigation services with CREST-certified professionals for swift containment, eradication, and recovery from cybersecurity incidents. Targeted at enterprises and government entities requiring accredited DFIR.
• Offensive Cybersecurity Red teaming and penetration testing services to transform defense strategies through adversary simulation and realistic attack path identification. Targeted at enterprises and government entities seeking offensive security validation.
• Continuous Threat Exposure Management (CTEM) Proactive risk exposure management service to identify and neutralize threats before they cause operational impact through continuous validation and assessment. Targeted at enterprises seeking proactive exposure management.
• Help AG Secure Private Access (HPA) Cloud-based Zero Trust Network Access (ZTNA) service enabling secure connectivity of users to applications in data center, cloud, or hybrid environments with real-time protection and integration with major IAM and SSO providers.
• Cyber Edge X Unified networking and security services in a cloud-delivered SASE architecture protecting users, applications, and data everywhere through cloud-native security at global scale.
• Managed DDoS Mitigation Multi-layered DDoS protection combining cloud-based solutions at Etisalat's Internet Gateway for volumetric attacks with perimeter-based solutions for application and session layer DDoS protection.
• Managed Advanced Web Application Firewall (AWAF) Fully managed WAF service protecting web applications from OWASP Top Ten attacks, botnet attacks, and sophisticated threats with 24x7x365 expert management and correlation across monitored devices.
• Cyber Trust Advisory Strategic cybersecurity consulting services providing guidance to boost trust and resilience, including compliance advisory for NCA, SAMA, DESC, and other regional regulatory frameworks.
• OT & IoT Security (XIoT) Full-spectrum XIoT security services for critical infrastructure protecting operational technology and Internet of Things environments from cyber threats. Targeted at energy, utilities, and industrial organizations.
• Hyperscalers Security Cloud-native security services designed for hyperscale environments, including Microsoft Security Services, Google Cloud Security Services, and AWS Security Services. Targeted at organizations operating on hyperscaler platforms.
• Securing AI & Post-Quantum Cybersecurity Future-ready security services enabling next-generation security for AI innovation and quantum resilience, including quantum-resistant encryption development, AQtive Guard crypto-agility, and responsible AI implementation in partnership with SandboxAQ.
• Internal Security Assessment Vulnerability assessment and penetration testing service evaluating internal infrastructure security from a malicious internal attacker's perspective, covering network layer, VoIP, wireless, and endpoint security.
• Application Layer Security Assessment Security assessment evaluating mobile applications against OWASP TOP 10 threats and logical attacks, including SAST analysis with best practices.
• Cloud Security Posture Assessment Cloud security evaluation analyzing hyperscale platforms against 2,000+ security policies aligned with 75+ global compliance frameworks to identify priority issues and deliver actionable remediation steps.
• Help AG Managed DRP (Digital Risk Protection) Digital Risk Protection service identifying unwanted digital exposure, protecting against external threats, and helping organizations manage regulatory compliance and reputational risk.
• SecOps Security operations services delivering intelligent SOC automation, 24x7x365 SOCs with federated compliant cyber defense across UAE and KSA.

Quantifiable outcome

• 90-100% true positive detection rate in MDR services
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SergascoreStrategic or Co-development Partner · 22 January 2026Strategic collaboration under MoU for digital transformation including Next-Generation Security Operations Centre delivered by Help AG, EngageX A2P Communications Platform, and AI-Driven Contact Center Platform designed to enhance cybersecurity, operational efficiency, and customer engagement for UAE-based gas system solutions.
• SecuronixcoreTechnology or Integration · 16 January 2026Renewed and expanded partnership with Securonix to enhance Next-Gen Cloud SOC offering for UAE organizations, integrating AI-powered SIEM and UEBA capabilities into managed detection and response services. Help AG has been named a Leader in IDC MarketScape for MDR for two consecutive years, and Securonix has been recognized as Gartner Magic Quadrant Leader for SIEM for six straight years.
• Sandbox AQcoreStrategic or Co-development PartnerStrategic partnership to deliver quantum-safe and AI-driven security solutions across the Middle East. Help AG and Sandbox AQ empower enterprises and governments to integrate quantum-ready cryptography, AI-driven key management, and PQC frameworks into existing infrastructures, positioning organizations ahead of emerging quantum threats.
• MicrosoftcoreTechnology or IntegrationMicrosoft Security Services partnership providing integrated security solutions across Microsoft security ecosystem including Azure security, Microsoft 365 security, and associated security operations capabilities.
• FortinetcoreChannel Partner/ Reseller/ DistributorRegional Partner of the Year award recipient. Provides Fortinet security solutions including network security, firewall, and SOC automation through certified partnership delivering comprehensive protection services.
• Palo Alto NetworkscoreChannel Partner/ Reseller/ DistributorEmerging Markets Partner of the Year 2025. Delivers next-generation security platforms including Prisma cloud security, Cortex XDR, and associated enterprise security solutions.
• TenablecoreChannel Partner/ Reseller/ Distributor2025 EMEA Growth Partner of the Year. Provides vulnerability management, web application security scanning, and exposure management solutions.
• ZscalercoreChannel Partner/ Reseller/ DistributorPartner Excellence Award 2025 recipient. Delivers Zero Trust Exchange, SASE, and cloud security solutions with joint go-to-market activities.
• SplunkcoreChannel Partner/ Reseller/ DistributorCybersecurity Partner of the Year and Elite MSSP status. Provides SIEM, security analytics, and observability platform integration for managed security services.
• InfobloxcoreChannel Partner/ Reseller/ DistributorPlatform Partner of the Year award recipient. Delivers DNS security, network identity, and cloud infrastructure solutions.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Security Services partnership providing integrated cloud security solutions, expertise, and deployment support for organizations leveraging Google Cloud Platform.
• AWScoreTechnology or IntegrationAWS Security Services partnership supporting cloud security assessments, implementation, and managed services for AWS environments as part of e& enterprise UAE Sovereign Cloud Launchpad initiative.
• Black DuckminorChannel Partner/ Reseller/ DistributorBlack Duck Recognition Award recipient for open source security and secure software development practices.
• FortaminorChannel Partner/ Reseller/ DistributorStrategic Partner Award recipient for blockchain security monitoring and Web3 security solutions.
• ZimperiumminorChannel Partner/ Reseller/ DistributorEMEA VAR Partner of the Year award recipient providing enterprise mobile threat defense solutions.
• e& enterprisecoreOthersHelp AG is the cybersecurity arm of e& enterprise, the digital transformation division of e& (formerly Etisalat). e& enterprise announced multiple analyst recognitions across 2024 and 2025 including Leader positioning in IDC MarketScape reports covering AI professional services, IoT systems integration, colocation services, and managed detection and response across the Gulf region.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SecurityHQ: SecurityHQ is a global Managed Security Services Provider with strong Middle East delivery, offering 24/7 SOC, MDR, and incident response — directly comparable to Help AG's managed defense services for enterprise and government customers.
• Spire Solutions: Spire Solutions is a Middle East-focused cybersecurity value-added distributor and services provider delivering MSS, advisory, and solutions to enterprise and government — overlapping with Help AG's channel-led model and customer base.
• Quann (formerly known as e-Cop / Certis CISCO): Quann is an Asia-Pacific headquartered MSSP with regional SOC operations including the Middle East, offering comparable managed detection and response and managed security services to enterprise customers.
• DTS Solution: DTS Solution is a UAE-headquartered cybersecurity services and consulting firm providing MSS, offensive security, DFIR, and compliance advisory to enterprise and government clients across the Middle East.
• CPX: CPX (formerly DarkMatter) is a UAE-headquartered cybersecurity services firm providing MSS, MDR, DFIR, and offensive security to government and enterprise clients in the Middle East, directly competing with Help AG across the same regional regulated customer base.
• MDS UAE: MDS is a UAE-based IT and cybersecurity services firm serving enterprise and government clients across the GCC, offering comparable managed security, infrastructure, and integration services in the same regional market.

Broad incumbents

• Accenture Security: Accenture Security is the global consulting and managed security arm of Accenture with active Middle East engagements, overlapping with Help AG on enterprise cyber transformation and managed defense, but at vastly greater scale and breadth.
• IBM Security: IBM Security operates a global cybersecurity services and MSS business with presence in the Middle East, competing with Help AG on large enterprise and government managed security engagements but as part of a much broader portfolio.
• Deloitte Middle East Cyber: Deloitte operates a regional Cyber Risk practice in the Middle East delivering advisory, managed security, and incident response to large enterprises and governments, competing with Help AG on advisory and transformation work.
• Atos / Eviden: Atos (via Eviden) provides managed security services, SOC operations, and cyber advisory globally with regional delivery in the Middle East, competing with Help AG on enterprise MSS contracts as part of a much larger IT services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/help-ag

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Help AG