Al Mouj Golf

What Al Mouj Golf does

Al Mouj Golf operates an 18-hole, par 72 championship links-style golf course in Muscat, Oman, designed by Greg Norman and opened in 2011. The 7,342-yard course extends along approximately two kilometers of Indian Ocean coastline and is managed by Troon Golf, one of the world's largest golf management companies. The facility is integrated into the larger Al Mouj Muscat mixed-use tourism and residential development and has been ranked among the World's Top 100 golf courses while holding the #2 Middle East ranking for eight consecutive years. It is one of approximately 20 courses worldwide to carry dual Audubon International and GEO environmental certification.

The business generates revenue from multiple streams: green fees (33–39 OMR, roughly $85–100 per round), tiered annual memberships (Individual, Family, Student, Junior, and Corporate), food and beverage at The Club House Restaurant & Cafe, corporate and private events, and Stay & Play packages bundled with five partner luxury hotels (St. Regis, Kempinski, JW Marriott, The Chedi, and Crowne Plaza Muscat). The venue also hosts professional tournament golf, including The International Series Oman with a $2 million prize fund. Customer segments span international golf tourists, Omani residents, corporate groups, and family visitors.

The company is expanding its physical footprint with a new clubhouse planned to open in 2026, which will introduce Padel courts, a TopTracer-equipped driving range, a gym, and larger event spaces. Adjacent to the course, a 39,000m² Al Mouj Golf Business Park is being developed, signaling a deliberate extension of the site's commercial offering into office real estate beyond core golf operations.

Name

Al Mouj Golf

Legal name

Al Mouj Golf

Website

https://almoujgolf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Mouj Golf operates a Greg Norman-designed, 18-hole oceanfront championship golf course in Muscat, Oman, serving international tourists, Omani residents, corporate groups, and luxury hotel package customers through green fees, memberships, dining, and events.

Ownership category

akta.pro rank

Product category

Golf Club & Leisure Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Golf Resorts (THAGACAH)

Keywords

• Championship golf course
• Golf club membership
• Golf green fees
• Golf tournament hosting
• Golf stay play packages

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Visitor green fees for 18-hole and 9-hole rounds with weekday and weekend pricing. Includes cart hire and driving range access.
2. Golf Memberships: Annual membership programs including Full Week, Midweek, Individual, Family, Student, Junior, Corporate, and Corporate Plus categories with recurring annual fees.
3. Dining Services: The Club House Restaurant & Cafe serving breakfast, appetizers, mains, pizza, pasta, Asian cuisine, and desserts. Opening hours 6:30am-11pm weekdays, 6:30am-midnight weekends.
4. Corporate Golf Events: Custom event packages for charity tournaments, corporate events, and professional events including championship course access, event management, branding opportunities, and F&B services.
5. Stay & Play Packages: Tailor-made golf packages combined with partner hotel accommodations including St. Regis Al Mouj Muscat, Kempinski Hotel Muscat, JW Marriott Muscat, The Chedi Muscat, and Crowne Plaza Muscat OCEC.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Al Mouj Golf operates a championship 18-hole links-style golf course in Muscat, Oman, providing green fee access, annual memberships, tournament hosting, dining, and a pro shop. Revenue is generated through visitor play, multi-tier memberships (individual, family, student, corporate), corporate golf days, Stay & Play packages with five luxury hotel partners, and food and beverage service at The Club House Restaurant & Cafe.

Product overview

Al Mouj Golf is an integrated golf and leisure destination offering a comprehensive portfolio centered around its Greg Norman-designed 18-hole championship links-style golf course (Par 72, 7,342 yards). The core product is the golf course, complemented by The Club House Restaurant & Cafe for dining, a fully stocked Pro Shop for equipment, and flexible membership programs. Additional offerings include Stay & Play Packages (golf + hotel bundles with partner properties), Golf Events & Tournament hosting (including professional events like The International Series), and Dining Events for private functions. The Business Park provides 39,000m² of commercial office space on the property. A major expansion is underway with a New Clubhouse opening in 2026, featuring Padel courts and TopTracer driving range technology. The destination operates under Troon leadership and is recognized as a World Top 100 course.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Oman's first links-style golf course, an 18-hole par-72 championship course designed by Greg Norman, stretching 7,342 yards along a 2-kilometer Indian Ocean frontage with the Hajar Mountains as backdrop. Ranked in the World Top 100 and consistently #2 in the Middle East. Open daily 6:30am to 4pm.
• Green Fee Access 18-hole and 9-hole green fee options with weekday and weekend rates, summer rates from May to September 2026, special Al Mouj resident pricing, member guest rates, and junior guest rates. All rates include VAT, cart hire, and driving range access. TaylorMade rental clubs available from 15.750 OMR.
• Annual Golf Memberships Flexible annual membership programs with Full Week (7-day) and Midweek (5-day) access tiers. Categories include Individual, Family (husband, wife, two children 17 and under), Student (18-21), Junior (17 and under), Corporate, and Corporate Plus. Benefits include preferred rates, priority tee times, reciprocal arrangements with international golf courses, and partner hotel discounts.
• Stay & Play Packages Tailor-made golf packages combining tee times with accommodation at partner hotels including The St. Regis Al Mouj Muscat Resort, Crowne Plaza Muscat OCEC, Kempinski Hotel Muscat, JW Marriott Hotel Muscat, and The Chedi Muscat. Targeted at golf vacationers seeking bundled luxury experiences.
• Golf Events & Tournament Hosting Custom event packages for charity tournaments, corporate events, and professional tournaments, including exclusive course access, event management, on-course branding, and food and beverage options. Group sizes from 10 to 200+ guests. Venue has hosted the Oman Open (European Tour) and The International Series (Asian Tour, $2M prize fund).
• Dining Events & Private Functions Event hosting services at The Club House Restaurant & Cafe and a 675m² waterside marquee tent overlooking the ocean. Ranges from intimate dinners for 10 guests to receptions for 200+ guests. Suitable for weddings, corporate functions, and celebrations.
• The Club House Restaurant & Cafe All-day dining restaurant at the clubhouse offering international cuisine including breakfast, appetizers, salads, main courses, pizza, pasta, Asian dishes, and desserts. Features indoor and outdoor seating with ocean views. Open 6:30am-11pm weekdays and 6:30am-midnight weekends. Menu items range from 4 OMR (French Toast) to 13 OMR (Black Angus Beef Ribeye).
• Pro Shop Fully stocked golf pro shop offering equipment, accessories, and apparel from major brands including TaylorMade, Cobra, PXG, Callaway, Titleist, PING, Nike, Adidas, and Under Armour. Also offers TaylorMade rental clubs for visitors.

Quantifiable outcome

• 173 documented bird species on course; 5 natural water ponds; Haya Water partnership for composting
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• St. Regis Al Mouj Muscat ResortcoreStrategic or Co-development PartnerFive-star beachfront luxury hotel with 250 guest rooms and suites overlooking the golf course. Offers 15% discount at The St. Regis Al Mouj Muscat Resort restaurants (excluding Em Sherif) for Al Mouj Golf members. Also provides Stay & Play golf packages combining hotel accommodation with tee times.
• Kempinski Hotel MuscatcoreStrategic or Co-development PartnerFive-star hotel with 310 rooms and suites near Al Mouj Golf. Al Mouj Golf members receive 20% discount on spa massage treatments at Kempinski The Spa. 15% discount on Kempinski Hotel Muscat restaurants. Provides Stay & Play packages.
• JW Marriott Hotel MuscatcoreStrategic or Co-development PartnerFive-star hotel with 304 rooms and suites and direct connection to Oman Convention & Exhibition Centre. Al Mouj Golf members enjoy special rates on stays and 20% discount on food at JW Marriott Muscat restaurants. 20% discount on spa and gym memberships.
• The Chedi MuscatminorStrategic or Co-development PartnerFive-star luxury beach resort with 162 Omani-influenced guestrooms and villas. Al Mouj Golf members receive 15% discount on Chedi Muscat restaurants and 15% discount on Friday Brunch. 15% discount on day pass.
• Crowne Plaza Muscat OCECminorStrategic or Co-development PartnerModern hotel adjacent to Oman Convention & Exhibition Centre. Al Mouj Golf members receive 25% off on food and soft beverages at Crowne Plaza OCEC hotel restaurants. 20% off Best Flexible Rate on room nights. Provides Stay & Play packages.
• Haya WaterminorStrategic or Co-development PartnerPartnership for collection and composting of landscaping green waste including grass, plants, and tree cuttings from Al Mouj Golf course.
• Ministry of Agriculture and Fisheries (Oman)minorStrategic or Co-development PartnerGovernment partnership for artificial coral reef creation (first of its kind in Oman) to protect marine life and local fishing. Also supported bee hive setup and training program for Omani bee colonies at Al Mouj Golf.
• PlasbinminorStrategic or Co-development PartnerLocal green SME that recycles trash collected from beach clean-up events at Daymaniyat Islands. Recycled materials later used to produce artwork.
• Ministry of Environment and Climate Affairs (Oman)minorStrategic or Co-development PartnerGovernment partnership for beach clean-up events at Daymaniyat Islands involving volunteers to protect marine environment.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yas Links Abu Dhabi: A championship links-style golf course in Abu Dhabi operated by Troon Golf, hosting the Abu Dhabi HSBC Championship on the DP World Tour. Directly comparable as a premium Middle East links-style destination course with similar corporate and tournament positioning.
• Emirates Golf Club: The region's premier golf destination in Dubai featuring the Majlis course (host of the Dubai Desert Classic) and Faldo course. Directly comparable as a flagship Middle East championship venue serving international tourists and corporate clients.
• Saadiyat Beach Golf Club: A Gary Player-designed beachfront course in Abu Dhabi offering panoramic ocean views and luxury resort integration. Comparable as a premium oceanfront championship course in the Gulf with integrated luxury hospitality partnerships.
• Abu Dhabi Golf Club: A National Course designed by Peter Harradine in Abu Dhabi, host of the Abu Dhabi HSBC Championship. Comparable as a premium Middle East championship venue with international tournament credentials and luxury hospitality positioning.
• Doha Golf Club: A premier 18-hole championship course in Qatar offering membership and tournament hosting. Comparable as a flagship GCC championship venue targeting international tourists, corporate events, and tournament play.
• The Montgomerie Dubai: A Colin Montgomerie-designed championship course in Dubai with luxury resort integration. Comparable as a premium Middle East course with international designer pedigree and high-end hospitality positioning.
• Jumeirah Golf Estates: A luxury residential golf community in Dubai with two championship courses (Earth and Fire), host of the DP World Tour Championship. Comparable as a premium GCC championship destination with residential/membership model and tournament hosting.
• Trump International Golf Club Dubai: A luxury championship course in Dubai with global brand recognition and premium hospitality positioning. Comparable as a high-end destination course serving affluent international visitors and corporate clients in the GCC.

Emerging players

• Royal Greens Golf & Country Club: An emerging championship venue in Saudi Arabia positioned as part of the Kingdom's tourism push. Comparable as a newer premium GCC destination targeting international tourists and corporate events, though at an earlier stage of brand development.

Others

• Troon Golf: The third-party golf course management company that operates Al Mouj Golf. Comparable as the operational partner managing multiple premium courses globally, providing benchmark industry data on management contracts and performance.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/al-mouj-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Mouj Golf