What ALORS Formation does

ALORS Formation is a French Centre de Formation d'Apprentis (CFA) and professional training organization delivering state-recognized vocational qualifications across two main verticals: tertiary sector disciplines (commerce/sales, management, communication, administration, and sports-based insertion) and food trades (cooking, restaurant service, bakery, and pastry). The organization operates three physical training centers in Valence, Montélimar, and Clermont-Ferrand, anchored by a 1,200 m2 purpose-built facility in Valence that includes a working kitchen, training restaurant, and application retail store designed to replicate real workplace conditions. Training is delivered primarily through the French apprenticeship model (alternance), with learners attending one day per week at the training center and four days with employer partners; programs run between six months and two years, with year-round enrollment and credentials ranging from CAP to BAC+3 approved by the Ministry of Labor and National Education.

The business model is predominantly OPCO-funded: the French state finances apprenticeship training costs through apprenticeship tax contributions channeled via OPCO operators, with the company receiving per-apprentice funding on multi-year contracts. Revenue is supplemented by continuing professional development contracts with enterprise clients and a recruitment-matching service connecting learners to employer partners. The company markets to two principal customer segments — individual job seekers and adults in career transition, and companies seeking qualified candidates and workforce development — through a hybrid of community channels (Pôle Emploi forums, Mission Locale partnerships, job dating events) and direct sales engagement. ALORS Formation holds Qualiopi certification (the mandatory French quality standard for publicly-funded training organizations) and serves a customer base that includes enterprise logos such as KFC and McDonald's alongside SMB placements with retailers and food service operators.

The company was formally created in 2022 through the consolidation of three predecessor businesses — Opus Formation Drôme Ardèche, L'École L'AURA (bakery school), and L'AURA (FNAC contract services) — founded and operated by four co-founders (Emmanuel COQUOIN, David VINSON, Jérôme CROIZARD, and Yoann AURIAC). Structured as a SARL (Société à Responsabilité Limitée), it remains privately held by its founders with no institutional investors, parent company, or external funding disclosed. Operations are supported by 20 permanent employees and a network of 65 independent trainers drawn from industry backgrounds in food service, retail, sports, and professional training.

Name

ALORS Formation

Legal name

SARL Alors Formation

Website

https://alors-formation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

ALORS Formation is a French CFA and training organization delivering state-recognized apprenticeships in tertiary and food trades across three sites in Valence, Montélimar, and Clermont-Ferrand, serving job seekers and employer clients via OPCO-funded programs.

Ownership category

akta.pro rank

Product category

Vocational Training and Apprenticeship Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Sales, Customer Service & Soft Skills Training (BPACANAD), Education & Training Providers (EDABALAI)

Keywords

• Vocational training programs
• Apprenticeship training services
• Culinary arts education
• Retail management training
• Professional certification titles

Headquarters

HQ city

Valence

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apprenticeship Contract Funding: Revenue generated through government-funded apprenticeship contracts where companies hire apprentices and ALORS Formation delivers the theoretical training portion. The French state finances the training costs through the apprenticeship tax contribution.
2. Continuing Professional Development Training: Companies invest in employee skill development through structured training programs, providing revenue through professional development contracts and custom training solutions for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ALORS Formation operates as a Centre de Formation d'Apprentis (CFA) and training organization delivering vocational training through apprenticeship contracts in two sectors: Métiers Tertiaire (commerce, sales, management, communication, administration) and Métiers de Bouche (culinary arts, restaurant service, bakery, pastry). Training combines one day per week at ALORS Formation centers with four days of work-based learning at partner companies, leading to French national professional titles (Titres Professionnels) recognized by the Ministry of Labor and National Education. The organization is Qualiopi-certified and serves both employer-sponsored apprentices and individual learners pursuing career transitions.

Product overview

ALORS Formation operates as a Centre de Formation d'Apprentis (CFA) and training organization offering vocational training programs across two main sectors: Métiers Tertiaire (tertiary/commercial sector including commerce, management, communication, and administrative functions) and Métiers de Bouche (culinary trades including cooking, restaurant service, bakery, and pastry). Training is delivered primarily through apprenticeship contracts combining one day per week at training centers with four days in partner companies. The organization delivers professional certifications (Titres Professionnels) at levels ranging from CAP to BAC+3, recognized by the French Ministry of Labor and National Education. Facilities at three locations (Valence, Montélimar, Clermont-Ferrand) include practical training spaces such as kitchens, restaurants, and application stores. The company also provides recruitment matching services connecting job seekers with employer partners.

Differentiator

Problem solved

Functional benefit

Brands

• On Signe Où: Sub-brand portal for tertiary sector (commerce, sales, management, communication, administrative) training programs and applications
• On Met les Bouchées Doubles

Products and services

• Métiers Tertiaire Training Programs Apprenticeship-based vocational training in tertiary trades — commerce, sales, management, communication, and administration — leading to French national professional titles (Titres Professionnels). Delivered under the alternating model (one day per week at the training center, four days at a partner company) for apprentice learners and employer partners.
• Métiers de Bouche Training Programs Apprenticeship-based vocational training in food trades — cuisine, restaurant service, bakery, and pastry — leading to French national professional titles (Titres Professionnels). Delivered through practical kitchens and laboratories at the Valence, Montélimar, and Clermont-Ferrand centers, combined with work-based learning at partner food-service employers.
• Continuing Professional Development (Formation Professionnelle Continue) Continuous training programs aimed at adults in career transition, delivered through the same Qualiopi-certified curricula and leading to French national professional titles. Designed for individual learners seeking to acquire or upgrade recognized professional certifications outside the apprenticeship track.
• Recruitment Support Service (Accompagnement Recrutement) Recruitment assistance service offered to employer partners to identify and onboard apprentice candidates who are then enrolled in the group's training programs. Functions as a workforce-development support layer that complements the apprenticeship contract and training-center delivery.

Quantifiable outcome

• Training success rate at 0% (metric displayed but exact percentage not provided)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FNACcoreStrategic or Co-development PartnerALORS Formation (through its predecessor entity SAS L'AURA) partnered with FNAC for store opening projects, providing integrated recruitment and training services for new retail locations. This strategic partnership involved preparing recruitment sessions and delivering training programs for newly hired staff.
• Opus Formation Drôme ArdècheminorOthersPredecessor organization from which ALORS Formation emerged. The founders worked within Opus before acquiring the entity and consolidating various training activities under the ALORS Formation brand in 2022.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Doranco: French alternance specialist focused on digital, web, marketing, and commerce tracks. Comparable to ALORS as a private CFA competing in the OPCO-funded apprenticeship market with employer-partnership-driven intake.
• AFPA: France's national vocational training agency delivering alternance and professional training across dozens of trades and territories. Comparable to ALORS Formation as a CFA-style training provider serving apprenticeship contracts and OPCO-funded learners.
• M2i Formation: French professional training organization offering diplôma and titre professionnel programs including IT, commerce, and management tracks. Comparable to ALORS as a multi-site private training provider delivering recognized certifications.
• Studi: Large online CFA offering 100% distance alternance programs in commerce, management, IT, and digital. Comparable as a CFA competing for the same OPCO funding and apprenticeship learner pool, particularly in tertiary subjects.
• CCI Formation (CCI France): Chambers of Commerce training network offering alternance and continuing education across France, particularly in commerce, sales, and management. Overlaps directly with ALORS's tertiary sector offerings and OPCO-funded apprenticeship model.
• ISCOD: Digital alternance specialist focused on remote/hybrid apprenticeships in business, IT, and management tracks. Comparable as a France-based CFA competing for OPCO-funded learners with a similar enterprise-partnership recruitment model.
• MBway: Network of private schools delivering BAC+2 to BAC+5 programs in commerce, management, marketing, and digital via alternance. Comparable to ALORS's tertiary-sector offerings in commerce and management, particularly the CAP-to-BAC+2 range.
• Ecole Lenôtre: Specialized culinary and food-trades school offering CAP, Bac Pro, and continuing education in cuisine, pastry, and bakery. Comparable to ALORS's 'Métiers de Bouche' sub-brand for the dedicated food-trades infrastructure and apprenticeship delivery.

Broad incumbents

• GRETA: Public national network of GRETA training centers offering continuing education and alternance across all French académies. Comparable to ALORS as a publicly-accountable French CFA competitor, but operates under Education Nationale rather than as a private SARL.
• CCI Campus: Chamber of Commerce higher-education and training arm offering apprenticeship programs in commerce, management, and hospitality. Comparable to ALORS as an established French CFA network, though broader and institutionally backed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alors-formation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALORS Formation