Azienda per il turismo Alpe Cimbra

What Azienda per il turismo Alpe Cimbra does

Azienda per il turismo Alpe Cimbra is a municipal tourism consortium (S. cons. p. A.) that promotes and manages destination services for the Alpe Cimbra plateau in Trentino, northern Italy, covering the municipalities of Folgaria, Lavarone, Lusérn, and Vigolana. Its core function is destination marketing, event programming, and visitor services coordination across an alpine region with 100+ km of ski slopes, 90+ lift installations, 17 Nordic Walking routes, 19 tennis courts, four Acropark adventure parcours, two bike parks, an 18-hole golf course, and a year-round calendar of approximately 1,000 events. The organization operates four physical tourist information offices and maintains a multi-language digital platform spanning Italian, English, German, and Polish, integrating online booking, the Key2Ski digital skipass, live webcams, and the Outdoor Trentino mobile application. Revenue mechanics are hybrid: direct transaction fees from ski passes and lift tickets (e.g., €120 Supernordic skipass, €8 Nordic day pass), tourism tax remittances and membership contributions from affiliated hotels, ski schools, and rental partners, accommodation referral value, and event management income. Its customer base is broadly distributed across seven segments — families with children (Family Emotions), active outdoor enthusiasts, premium travelers (Charme & Retreat), eco-conscious visitors (First Sustainable District), accessibility-focused guests (4All), mountain bikers, and cultural/heritage tourists — with anchor events such as the Hellas Verona summer training camp (2026) supplementing organic demand.

Name

Azienda per il turismo Alpe Cimbra

Legal name

Azienda per il turismo Alpe Cimbra Folgaria Lavarone Luserna Vigolana S. cons. p. A.

Website

https://alpecimbra.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Azienda per il turismo Alpe Cimbra is a municipal tourism consortium that markets and manages destination services for the Alpe Cimbra plateau (Folgaria, Lavarone, Lusérn, Vigolana) in Trentino, Italy, coordinating ski operations, accommodations, events, and outdoor activities for families, outdoor enthusiasts, and premium, eco, and accessibility-focused travelers.

Ownership category

akta.pro rank

Product category

Alpine Tourism and Destination Management

NAICS

Convention and Visitors Bureaus (561591), Skiing Facilities (713920), Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Alpine tourism services
• Ski resort management
• Destination marketing
• Mountain hospitality
• Tourism promotion

Headquarters

HQ city

Folgaria

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ski Pass and Lift Ticket Sales: Revenue generated from the sale of ski passes and summer chairlift tickets for the Alpe Cimbra ski area covering Folgaria and Lavarone resorts.
2. Tourism Promotion Services: The consortium operates as a public-private tourism promotion entity funded through a combination of local tourism taxes, membership contributions from affiliated businesses (hotels, restaurants, ski schools, rental shops), and potential regional government subsidies. The organization channels revenues back into marketing, event organization, and infrastructure promotion for the plateau region.
3. Accommodation and Booking Referrals: The website facilitates booking inquiries and referrals for lodging properties including hotels, apartments, residences, agritourism, bed & breakfasts, camping, and private accommodations, generating referral value for member establishments.
4. Event Management: Organization and hosting of events including weekly events, seasonal activities, concerts, conferences (such as the Tribute to Elvio Fachinelli conference series), sports events (Hellas Verona summer training camp, Lavarone Color Run), and cultural programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Azienda per il turismo Alpe Cimbra operates the official destination management and tourism promotion platform for the Alpe Cimbra plateau spanning Folgaria, Lavarone, Lusérn, and Vigolana in Trentino, Italy. It markets and coordinates a unified year-round alpine offering including the Folgaria-Lavarone ski area (100+ km of slopes, 90+ lifts, digital skipass), summer chairlift access, family-oriented hospitality (Family Emotions), premium hospitality (Charme & Retreat), sustainable tourism (Eco-Friendly), accessibility services (4All), mountain biking (Bike Alpe Cimbra, bike parks, 30+ routes), Nordic walking (17 routes), cultural heritage (WWI forts, museums, CIMBR culture), events programming, and the Alpe Cimbra Guest Card loyalty program. The consortium refers visitors to affiliated accommodations, ski schools, and rental partners and sells skipasses, lift tickets, and event tickets through its digital and physical channels.

Product overview

Azienda per il turismo Alpe Cimbra operates a unified destination management platform centered on its official website (alpecimbra.it) and the Alpe Cimbra Ski Area portal. The core offering consists of tourism promotion and booking services for the Folgaria, Lavarone, Lusérn, and Vigolana plateau region in Trentino, Italy. The product portfolio includes the main tourism portal with integrated booking capabilities for accommodations, ski passes, and events; a dedicated Bike Alpe Cimbra portal for mountain biking services; the Alpe Cimbra Guest Card and Trentino Guest Card loyalty programs; Family Emotions and Charme & Retreat hospitality sub-brands; Eco-Friendly Tourism within the First Sustainable District; and 4All accessibility services. Supporting services include ski rentals, ski schools, Baby Park/Kinderheim childcare, Neveland snow amusement park, Nordic Walking Park with 17 routes, Golf Club Folgaria, Acropark, and summer/winter chairlift access. Mobile applications (Mowi Snow App, Outdoor Trentino App) and Key2Ski digital skipass complement the digital experience.

Differentiator

Problem solved

Functional benefit

Brands

• Alpe Cimbra Guest Card: A guest card program offering discounts and benefits for visitors staying at partner accommodations in the Alpe Cimbra region.
• Family Emotions
• Charme & Retreat
• Eco Friendly
• Alpe Cimbra 4All

Products and services

• Alpe Cimbra Ski Area (Folgaria-Lavarone) Managed ski resort covering the Folgaria and Lavarone ski areas, offering skipass purchase, slope information, ski lift schedules, snow conditions, and winter activity bookings for skiers and snowboarders.
• Alpe Cimbra Guest Card Digital guest loyalty card offering discounts at museums, castles, and cultural attractions throughout Trentino for guests staying at Alpe Cimbra partner hotels and accommodations.
• Bike Alpe Cimbra Portal Dedicated mountain biking portal featuring bike routes, accommodations, offers, experiences, and events specifically for cyclists visiting the Alpe Cimbra region.
• Family Emotions Program Family-focused experience program featuring certified family-friendly hotels, residences, and entertainment including baby parks, animation, and child-friendly activities for families with children.
• Charme & Retreat Program Premium hospitality brand featuring elegant alpine accommodations, gourmet experiences, and curated nature activities targeting upscale travelers seeking luxury mountain experiences.
• Eco-Friendly Tourism Program (First Sustainable District) Sustainable tourism initiative promoting eco-friendly accommodations, restaurants, events, and municipalities within the First Sustainable District in Alpe Cimbra.
• 4All Accessibility Services Accessibility-focused program providing barrier-free facilities, special equipment, and services for visitors with disabilities across accommodations, activities, and attractions in Alpe Cimbra.
• Key2Ski Digital Skipass Digital skipass system enabling paperless access to ski lifts across the Alpe Cimbra ski area without physical tickets.
• Outdoor Trentino Mobile Application Mobile application for planning outdoor activities in Alpe Cimbra and broader Trentino, with detailed trail descriptions, technical data, maps, and downloadable GPX routes for hiking and cycling.
• Ski Rental Partner Network Affiliate network of ski and equipment rental shops located throughout the ski area providing on-slope equipment services to visitors (skis, snowboards, bikes, and related gear).
• Ski Schools Partnership Program Coordinated ski instruction services across three affiliated Italian ski and snowboard schools covering the Folgaria and Lavarone ski areas for all skill levels.
• Baby Park & Kinderheim Childcare Childcare and entertainment services for young children including baby parks with snow tubing, sledging, inflatable games, and supervised play areas at various ski area locations across Alpe Cimbra.
• Neveland Snow Amusement Park Snow-based amusement park in Lavarone featuring Slittinovia (snow tube lift), tubing slopes, mini-quad tracks, inflatable structures, and children's games for family entertainment.
• Nordic Walking Park Sport facility with 17 designated Nordic walking routes of varying difficulty levels (easy, medium, difficult) across Folgaria and Lavarone/Lusérn with proper signage and information boards.
• Golf Club Folgaria 18-hole golf course facility serving the Alpe Cimbra region with golfing opportunities for visitors.
• Acropark Alpe Cimbra Adventure Park Adventure park at Carbonare di Folgaria featuring 4 parcours (Junior, Emotion, ZIP, Braves Only) with zip lines and tree-top obstacle courses for outdoor adventure visitors.
• Summer Chairlift Service Summer-season access to chairlifts for hiking, mountain biking (Bike Park Lavarone), and scenic access to mountain destinations across the Alpe Cimbra plateau.
• Trentino Guest Card Regional guest card program providing discounts and benefits at various tourist attractions, museums, castles, and services throughout the broader Trentino region for visiting tourists.
• Alpe Cimbra Official Tourism Website Official multi-language tourism portal serving as the central information, booking, and engagement platform for the Alpe Cimbra destination across Italian, English, German, and Polish audiences.

Quantifiable outcome

• Over 100 kilometers of ski slopes accessible with single skipass
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Feratel media technologiescoreTechnology or IntegrationDestination Management System (DMS) provider powering the digital infrastructure for Alpe Cimbra's online presence, ski pass systems, and booking platforms. Based in Riva del Garda, Trentino, Italy.
• Italian Ski School FolgariacoreStrategic or Co-development PartnerSki instruction partner providing professional lessons and programs for alpine skiing and snowboarding across the Folgaria ski area.
• Italian Ski School LavaronecoreStrategic or Co-development PartnerSki instruction partner providing professional lessons and programs for alpine skiing and snowboarding across the Lavarone ski area.
• Italian Ski School Scie di PassioneminorStrategic or Co-development PartnerSki instruction partner offering professional skiing and snowboarding instruction with specialized programs.
• Ski Rental Partners (Moda Sport, Snowstar, Folgaria Ski Rent and Bike, Punto Sport, Rensi Michele, Ski Line, Test-One Sport, Olimpia Sport, Tacconi Sport)coreChannel Partner/ Reseller/ DistributorNetwork of affiliated ski and equipment rental shops located throughout the ski area (Costa, Serrada, Ortesino, Fondo Grande, Francolini, Fondo Piccolo, Bertoldi, Passo Coe) providing on-slope equipment services to visitors.
• Trentino Region TourismcoreStrategic or Co-development PartnerRegional tourism authority partnership enabling coordination of larger marketing initiatives, the Trentino Guest Card program, and integration with regional outdoor activity platforms including the Outdoor Trentino app.
• FolgaRide Bike ParkcoreStrategic or Co-development PartnerDedicated mountain bike park within the Alpe Cimbra region, operated as part of the Alpe Cimbra Bike ecosystem featuring lift-accessed trails.
• Bike Park LavaronecoreStrategic or Co-development PartnerMountain bike facility at Bertoldi, Lavarone offering lift-accessed trails and specialized bike services as part of the Alpe Cimbra Bike network.
• Neveland Snow ParkminorChannel Partner/ Reseller/ DistributorSnow amusement park partner at Lavarone Bertoldi featuring Slittinovia snow tube lift, tubing slopes, children's quad track, and inflatable structures for family entertainment.
• Alpine Botanical Garden (Giardino Botanico Alpino)minorChannel Partner/ Reseller/ DistributorNature attraction partner showcasing alpine flora and biodiversity as part of the cultural and natural heritage offerings.
• Forte Belvedere - GschwentminorChannel Partner/ Reseller/ DistributorWWI military heritage site partner offering access to the best-preserved Austro-Hungarian fortress in Trentino as part of the Emperor's 7 Fortresses heritage trail.
• Museo LusérnminorChannel Partner/ Reseller/ DistributorCultural museum partner showcasing Cimbrian cultural heritage, alpine fauna, Bronze Age metallurgy, and WWI history in the Lusérn municipality.
• Acropark Alpe CimbraminorChannel Partner/ Reseller/ DistributorAdventure park partner at Carbonare di Folgaria featuring 4 parcours (Junior, Emotion, Zip, Braves Only) for tree-top rope course experiences.
• Nordic Walking Park NetworkcoreStrategic or Co-development Partner17-route nordic walking network spanning Folgaria and Lavarone/Lusérn with proper signage and information boards, promoted through downloadable maps.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dolomiti Superski: Largest Italian ski carousel encompassing 12 ski areas across the Dolomites with a unified skipass; directly comparable as a multi-municipality destination management and ski-pass consortium in the Italian Alps, but operating at substantially greater scale.
• SkiAmade: Austrian multi-resort ski alliance coordinating marketing and unified ticketing across 25 ski areas; functionally analogous to a multi-municipality Alpine destination consortium, though operating across borders and at larger scale.
• Visit Dolomites: Multi-regional destination marketing entity for the broader Dolomite territory; relevant as a larger coordinating body for Alpine tourism promotion competing for the same visitor mindshare in northern Italy.

Direct peers

• Consorzio Val di Fassa Turismo: Trentino-based Alpine destination consortium managing tourism promotion, ski areas and summer activities in Val di Fassa; operates with the same public-promotional model and similar multi-season activity portfolio as Alpe Cimbra.
• Cortina Marketing: Italian Alpine DMO for Cortina d'Ampezzo managing seasonal ski and summer tourism promotion in the Dolomites; comparable in scale, sub-brand portfolio (family, premium, accessibility) and reliance on event programming as a demand driver.
• Skiarea Val Gardena: South Tyrolean ski area and tourism marketing organization covering Ortisei, Santa Cristina and Selva; directly comparable DMO operating ski lifts, seasonal events and a multi-channel digital presence similar to Alpe Cimbra's structure.
• Azienda per il Turismo Madonna di Campiglio: Italian Alpine DMO (Azienda per il Turismo) managing the Madonna di Campiglio-Pinzolo-Folgaria ski and summer destination in Trentino; structurally almost identical to Alpe Cimbra as a municipal APT promoting ski, MTB, hiking and family activities.

Regional players

• Trentino Marketing: Regional tourism marketing body for Trentino and parent-level partner of Alpe Cimbra; comparable in mandate (destination promotion across multiple valleys), but covers all of Trentino rather than a single plateau.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlpeCimbra
• YouTubeyoutube.com/@montagnaconamore/videos
• Facebookfacebook.com/FolgariaLavaroneLusernaVigolana
• Instagraminstagram.com/alpecimbra
• LinkedInlinkedin.com/company/alpe-cimbra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azienda per il turismo Alpe Cimbra