AlpenParks Hotels & Residences

What AlpenParks Hotels & Residences does

AlpenParks Hotels & Residences is an Austrian privately held Alpine hospitality company headquartered in Zell am See, Salzburg, founded in 2001. It operates a portfolio of 21 hotels, apartments, and chalets across premium Austrian Alpine destinations including Zell am See-Kaprun, Sölden, Obertauern, the Salzburg region, and Längenfeld, structured through a multi-entity subsidiary architecture with Stefan Rohrmoser serving as Managing Director across multiple entities.

The company's core product is vacation accommodation, offered in three formats — Hotels, Apartments, and Chalets — that combine the flexibility of self-catering units with optional hotel-style services such as food and beverage. Its technology stack is largely outsourced: ADDITIVE GmbH provides the integrated marketing automation, booking, and CRM platform, and the property portfolio is embedded within regional tourism-card ecosystems (Zell am See-Kaprun Summer Card, Hochkönig Card, Lungau Card, SalzburgerLand Card) and the Salzburg Guest Mobility Ticket. AI use is confined to marketing-content generation and AI-generated imagery on corporate web properties, with no proprietary AI/ML infrastructure.

AlpenParks' business model is direct-to-consumer vacation rental, monetized through nightly accommodation rates, ancillary food and beverage revenue, and a gift-voucher stream that drives repeat demand outside the OTA ecosystem. The corporate team of 25 staff manages portfolio-level operations; on-site property operations sit within subsidiary entities. The company has no disclosed VC/PE backing and no parent group, and it discloses no revenue, occupancy, or ADR data, limiting external financial visibility.

Name

AlpenParks Hotels & Residences

Legal name

AlpenParks Management GmbH & Co KG

Website

https://alpenparks.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AlpenParks Hotels & Residences is a privately held Austrian Alpine hospitality company operating 21 hotels, apartments, and chalets across premium destinations including Zell am See-Kaprun, Sölden, and Obertauern, serving leisure travelers through a direct-to-consumer booking model.

Ownership category

akta.pro rank

Product category

Vacation Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Mountain & Ski Homes (THAMAAAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Vacation rentals
• Alpine resorts
• Apartment hotels
• Chalet rentals
• Ski lodging

Headquarters

HQ city

Zell am See

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Vacation Accommodation Rentals: The primary revenue stream comes from renting apartments, chalets, and hotel rooms across 21 resort properties in Austria's Alpine regions. Accommodations range from studios to multi-bedroom units accommodating 2-12+ guests. Revenue is generated through nightly/weekly rental rates with various catering options (self-catering apartments, breakfast-included, or full-board at select properties).
2. Gift Vouchers: Sale of vacation gift vouchers redeemable at any AlpenParks property. Vouchers are available starting from €10 and valid for 30 years. Purchased online and delivered as PDFs for Print@Home.
3. Restaurant and Culinary Services: On-site restaurants and dining services at select properties including Sonnleiten Saalbach, Carpe Solem Mariapfarr, Montana Matrei (Restaurant Alte Mühle), Taxacher Kirchberg, and others generate additional revenue from F&B services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AlpenParks Hotels & Residences operates a portfolio of 21 vacation accommodation properties across Austria's Alpine regions, offering hotels, apartments, chalets, resorts, and lodges. Accommodations range from studios to multi-bedroom units for 2-12+ guests, with options including self-catering, breakfast-included, or full-board catering. The company bundles accommodations with regional benefit cards (Summer Cards, mobility tickets) providing free access to mountain railways, attractions, and public transport.

Product overview

AlpenParks Hotels & Residences is a portfolio of hotel, apartment, and chalet accommodations across Austria's Alpine regions. The core product offerings consist of three accommodation types: traditional Hotels offering full hotel services, fully-equipped Apartments providing self-catering flexibility with hotel-like amenities, and standalone Chalets offering luxurious private accommodations often with private saunas and resort restaurant access. Properties are positioned as 'resorts' combining freedom of vacation apartments with hotel services. The portfolio includes 21 distinct properties across destinations including Zell am See-Kaprun, Saalbach-Viehhofen, Hochkönig, Gastein Valley, Sölden, Osttirol, Seefeld, Kirchberg near Kitzbühel, Salzkammergut (Altaussee), Arlberg, and Lungau (Mariapfarr). Add-on services include wellness/spa facilities, ski-in ski-out access, family-friendly amenities, workation packages, regional guest cards (Summer Cards, mobility tickets), electric vehicle charging, and an online booking platform. Digital products include online vouchers/gift cards and a blog content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Resort Alpendorf
• Sonnleiten Saalbach
• Rehrenberg Viehhofen
• Glemmrise Viehhofen
• Steve Lodge Viehhofen
• Central Zell am See
• AreitXpress Zell am See
• Orgler Kaprun
• Carpe Solem Mariapfarr
• Wildbach Lodge Hochkönig
• Hotel Maria Alm
• Apartments Maria Alm
• Resort Hochkönig
• Residence Bad Hofgastein
• Hagan Lodge Altaussee
• Taxacher Kirchberg
• Alpina Seefeld
• Resort Arlberg
• Hotel Montana Matrei
• Apartments Montana Matrei
• The Secret Sölden
• AlpenParks Gift Vouchers

Quantifiable outcome

• Family of four can save up to €500 per week through included regional benefit cards

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ADDITIVE GmbHcoreGTM or Marketing PartnerPartnership with ADDITIVE Srl/ GmbH for hotel online marketing, landing pages, marketing automation, voucher software, and newsletter services. ADDITIVE provides cloud-based CRM systems and software for processing reservations, orders, and contact forms. They also handle remarketing functions through Google and Meta Platforms for targeted advertising campaigns.
• Google Ireland LimitedcoreTechnology or IntegrationGoogle provides web analytics services (Google Analytics) for website usage analysis and conversion tracking for Google Ads campaigns. Google processes data including IP addresses and cookie information for website traffic analysis and remarketing purposes.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerMeta Platforms provides remarketing and retargeting functions allowing AlpenParks to display targeted advertisements to website visitors on Facebook and Instagram platforms.
• Salzburg Tourismus / SalzburgerLandcoreGTM or Marketing PartnerPartnership with Salzburg region tourism authorities enabling automatic provision of Guest Mobility Ticket to guests staying at AlpenParks properties in Salzburg province. The ticket provides free travel on all public transport (trains, post buses, Pinzgauer Lokalbahn) for the duration of guests' stays.
• Zell am See-Kaprun TourismuscoreGTM or Marketing PartnerOfficial Summer Card partner providing guests at AlpenParks Zell am See-Kaprun properties (Orgler Kaprun, Central Zell am See, AreitXpress) with free Zell am See-Kaprun Summer Card. Card includes free mountain railway rides, boat trips, beach access, and 18+ premium attractions.
• Hochkönig Tourismus GmbHcoreGTM or Marketing PartnerRegional tourism partnership providing guests at Hochkönig properties (Hotel Maria Alm, Apartments Maria Alm, Resort Hochkönig, Wildbach Lodge) with Hochkönigcard offering free cable car rides, bike transport, and activity discounts.
• Tourismus LungauminorGTM or Marketing PartnerRegional tourism partnership for Carpe Solem Mariapfarr property providing Lungau Card with free admission and discounts for transportation, excursions, and attractions throughout the Lungau region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interhome: Major European vacation-rental specialist (part of Hotelplan Group) with a large Alpine apartment and chalet portfolio including Austrian resorts. Comparable on apartment/chalet rental model, self-catering flexibility and multi-destination Alpine inventory.
• SnowTrex: Specialist ski holiday portal offering accommodations across major Austrian resorts. Comparable on ski-vacation customer focus and Austrian Alpine destination coverage.
• Falkensteiner Hotels & Residences: Austrian family-owned hotel and residence group with a comparable mix of hotels, apartments and family resorts in Alpine and Mediterranean destinations. Directly comparable in product type (hotels + residences), Austrian HQ, family-segment focus, and similar regional-card and inclusive-service positioning.
• Lindner Hotels: European hotel group with multiple Austrian and Alpine properties offering full-service and resort formats. Comparable in hotel product type, ski-region presence and family/wellness positioning.
• Familux Resorts: Austrian luxury family resort group operating premium Alpine properties with kids' clubs, family suites and all-inclusive options. Closely comparable to AlpenParks' family segment, Austrian Alpine focus and ski-area locations.
• Austria Trend Hotels: Largest Austrian hotel group, operating 30+ hotels across Austria including Alpine resorts. Comparable direct competitor in Austrian hotel accommodation with overlapping destination footprint (Salzburg, Tirol).

Emerging players

• Hapimag: Vacation ownership / timeshare operator with Alpine resorts and apartments. Comparable on apartment-style accommodations in Alpine destinations and multi-destination model, but operates a membership rather than nightly-rental model.

Broad incumbents

• TUI Austria: Austrian arm of TUI Group, distributing package ski and summer Alpine holidays including hotel and apartment accommodation. Comparable on Austrian Alpine customer acquisition and accommodation distribution, but operates primarily as a tour operator rather than property owner.
• EuroParcs / Landal GreenParks: European vacation park operator with Alpine-adjacent parks and apartment-style family accommodation. Comparable on multi-property family-vacation model and direct booking platform, though parks rather than city/mountain resorts.
• Leading Hotels of the Alps: Marketing alliance of independent luxury Alpine hotels and resorts across Austria, Switzerland, Germany and Italy. Comparable on high-end Alpine lodging and ski-region positioning, though broader in geography and more luxury-skewed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alpenparks_at
• Facebookfacebook.com/alpenparks
• Instagraminstagram.com/alpenparks.at
• LinkedInlinkedin.com/company/alpenparks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlpenParks Hotels & Residences