Alpha Groupe

What Alpha Groupe does

Alpha Groupe is a privately held Tunisian printing and packaging group. Alpha Etiquette (Alpha Étiquettes) is the parent company and central operating entity and was founded in 1993; the group also includes Alpha Négoce and 2MPACK. The company produces custom adhesive labels and flexible packaging for B2B customers in food and agrifood, cosmetics, pharmaceuticals, chemicals, automotive, and wine and artisanal products, and states that it serves national and international markets through direct B2B sales.

Alpha Étiquettes' stated technology stack includes digital prepress, flexographic printing, letterpress printing, and after-sales support. Flexography is used for medium to large runs and specialized materials such as shrink sleeves, aluminum, and complex films, including UV-ink applications; letterpress is positioned for precise work on textured papers and premium labels. Prepress covers layout adaptation, retouching, reproduction, development, and technical file verification, while after-sales service provides personalized follow-up and order traceability.

The available business-model data describes revenue from production and sale of custom printed packaging, with prepress, production, and after-sales services supporting the customer transaction. Pricing is described as quote-based and not publicly disclosed; the input reports no recurring subscription, contract-value, or revenue figure.

Name

Alpha Groupe

Legal name

Alpha Etiquette

Website

https://alphaetiquettes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Groupe is a privately held Tunisian printing and packaging group founded in 1993, producing custom adhesive labels and flexible packaging for food, cosmetics, pharmaceuticals, chemicals, automotive, and artisanal customers through prepress, flexography, letterpress, and after-sales services.

Ownership category

akta.pro rank

Product category

Label and Packaging Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Adhesive label printing
• Flexible packaging manufacturing
• Flexography printing services
• Letterpress label printing
• Industrial prepress services

Headquarters

HQ city

Sfax

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Adhesive Labels and Flexible Packaging: Alpha Groupe generates revenue through the production and sale of high-quality adhesive labels and flexible packaging. The company offers custom printing solutions across multiple processes (flexography and letterpress) for various industries including food, cosmetics, pharmaceuticals, chemicals, and automotive. Services include prepress preparation, production, and after-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alpha Groupe manufactures and supplies high-quality custom adhesive labels and flexible packaging for the food, cosmetics, pharmaceutical, chemical, and automotive industries. The group combines digital prepress preparation, flexography and letterpress printing production, and responsive after-sales service into an integrated solution. Operations are delivered through three coordinated entities (Alpha Étiquettes, Alpha Négoce, and 2MPACK) serving both national and international markets from Tunisia.

Product overview

Alpha Groupe operates as a printing and packaging group comprising three main entities: Alpha Étiquettes (the parent company), Alpha Négoce, and 2MPACK. Alpha Étiquettes, the core operating entity founded in 1993, specializes in high-quality adhesive labels and flexible packaging. The company offers three integrated service modules: Prepress (cutting-edge file preparation and visual optimization), Production (flexography and letterpress printing), and After-Sales Service (responsive customer support with full traceability). Together, these services provide comprehensive solutions from design through delivery for various industries including food, cosmetics, pharmaceuticals, chemicals, and automotive.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepress Service

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Mondi Group: Mondi Group is a global packaging and paper group with significant flexible packaging and label operations serving FMCG and industrial customers — overlapping Alpha Groupe in substrates and converted packaging.
• Huhtamaki: Huhtamaki is a global flexible packaging converter with operations in food, beverage, and consumer goods — comparable production technology and customer verticals to Alpha Groupe's food and cosmetics segments.
• Smurfit Westrock: Smurfit Westrock is one of the largest global packaging companies with paper-based and flexible packaging operations serving food, beverage, and industrial customers — overlapping Alpha Groupe's end-markets at a much larger scale.
• CCL Industries: CCL Industries is the world's largest specialty label converter serving healthcare, automotive, consumer durables, and personal care — directly overlapping Alpha Groupe's regulated vertical mix but at vastly greater scale and global reach.
• Avery Dennison: Avery Dennison is a global materials science company and the dominant supplier of pressure-sensitive labelstock and finished labels, competing with Alpha Groupe across the same end-markets including food, cosmetics, and pharma.
• Sonoco Products: Sonoco is a diversified packaging manufacturer with consumer and industrial packaging segments including labels and flexible packaging — serving the same B2B end-customers as Alpha Groupe.

Direct peers

• RR Donnelley: RR Donnelley operates commercial printing and label production services using flexography and digital platforms, serving regulated industries including pharma and consumer products — paralleling Alpha Groupe's print-and-label model.
• Multi-Color Corporation: Multi-Color Corporation produces premium labels for wine, spirits, food, and personal care using flexography, letterpress, and digital printing — a near-exact capability and end-market analog to Alpha Groupe's premium label work.
• Coveris Holdings: Coveris manufactures labels and flexible packaging for food, beverage, personal care, and healthcare customers across Europe — directly comparable in product mix to Alpha Groupe's adhesive labels and flex pack portfolio.
• Constantia Flexibles: Constantia Flexibles is one of the world's largest flexible packaging converters serving food, pharma, and consumer goods — overlapping Alpha Groupe's flexible packaging offering on shrink sleeves, films, and laminated structures.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-groupe-%C3%A9tiquettes-emballagessouples-imprimantesthermiques

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Groupe