Alpine Holiday Services

What Alpine Holiday Services does

Alpine Holiday Services GmbH is a privately held Swiss vacation rental and property management company founded in 2013 by twin sisters Rachel and Elizabeth Padley, headquartered in the car-free alpine village of Wengen in the Jungfrau Region. The company operates a curated portfolio of 82 privately owned chalets and apartments offered as short-term holiday rentals to leisure travelers visiting the Jungfrau Region, with nightly rates ranging from approximately CHF 170 to CHF 1,000. Beyond accommodations, the firm offers full-service property management to private owners — covering multi-platform advertising, maintenance, cleaning, check-in, secure payments, and tourist tax compliance — alongside commission-based activity bookings (paragliding, skydiving, helicopter flights, rafting) via Trekksoft and a nascent property sales service.

The underlying technology stack is built on third-party platforms rather than proprietary IP: Avantio serves as the core vacation rental CRM and channel manager handling listings, reservations, calendars, and pricing; Trekksoft powers the activity booking portal; and the company distributes inventory across Airbnb, Booking.com, HomeAway, and Tripadvisor. Customer engagement is delivered through the company website, a physical concierge office near Wengen train station, and a WhatsApp virtual concierge. Marketing channels include the website, an Instagram presence, an email newsletter, and a blog publishing local travel guides.

The business model combines transaction-fee commissions on completed bookings (rentals and activities) with managed-services revenue from property owners, plus transaction fees on property sales. The customer base is segmented into two primary groups: holiday travelers (families, couples, and groups seeking alpine stays) and private property owners seeking turnkey rental management. Pricing is quoted in CHF with 7.7% VAT included and is payable in two installments (50% on booking, 50% due 14 days before check-in). The company has no disclosed institutional funding, no parent company, and operates exclusively within a single geography (Wengen, Switzerland).

Name

Alpine Holiday Services

Legal name

Alpine Holiday Services GmbH

Website

https://alpineholidayservices.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Holiday Services is a privately held Swiss company that manages 82 privately owned chalets and apartments in Wengen for short-term holiday rentals and full-service property management, serving leisure travelers to the Jungfrau Region and private property owners seeking turnkey rental operations.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAMADAL

Snow & Mountain Unique Stays (Chalets, Ski Cabins)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Boutique & Unique Stays (Cabins, Tiny Homes, Treehouses, Yurts)

SECONDARYTHAMAAAG

Mountain & Ski Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

Keywords

• Vacation rental services
• Property management services
• Alpine accommodation rentals
• Concierge services
• Adventure activity bookings

Headquarters

HQ city

Wengen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Holiday Property Rentals: Revenue from short-term rentals of privately owned chalets and apartments in Wengen. The company acts as an intermediary between property owners and holidaymakers, earning commission on completed bookings. Properties range from traditional Swiss chalets to luxury penthouses.
2. Property Management Services: Comprehensive property management for private owners including advertising on platforms (Airbnb, Booking.com, HomeAway, Tripadvisor), maintenance, cleaning, check-in services, secure payment processing, guest services, and tourist tax compliance.
3. Activity Bookings: Commission revenue from booking third-party adventure activities including skydiving, paragliding, helicopter flights, rafting, bungee jumping, and other experiences in the Jungfrau Region via the Trekksoft platform.
4. Property Sales: Assistance with selling properties in the Wengen area, listing properties for sale on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alpine Holiday Services provides short-term holiday rental bookings for a curated portfolio of 82+ privately owned chalets and apartments in the car-free mountain village of Wengen in the Jungfrau Region of Switzerland. The company also offers full-service property management for private owners, including multi-platform advertising, cleaning, maintenance, check-in, secure payments, and guest services, as well as commission-based activity bookings for adventure experiences in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Apartment and Chalet Rentals Short-term holiday rental of 82+ privately owned chalets and apartments in the car-free mountain village of Wengen in the Jungfrau Region, Switzerland, ranging from traditional Swiss chalets to luxury penthouses, targeting families, couples, and groups of friends seeking alpine vacations.
• Property Management Services Full-service vacation rental property management for private owners of chalets and apartments in Wengen, covering multi-platform advertising on Airbnb, Booking.com, HomeAway, and Tripadvisor, maintenance, cleaning, check-in services, secure payment processing, guest services, and tourist tax compliance.
• Adventure Activity Bookings Commission-based booking of third-party adventure experiences in the Jungfrau Region, including paragliding, skydiving, helicopter flights, rafting, bungee jumping, and other activities, facilitated via the Trekksoft platform for holiday travelers.
• Property Sales Assistance Assistance with selling properties in the Wengen area, listing properties for sale on the company's website for prospective buyers.
• Concierge and Shuttle/Taxi Services Personalized concierge services and complimentary shuttle/taxi service for guests, accessible via the company's physical concierge office in Wengen, the WhatsApp virtual concierge, or the guest area on the website, supporting arrival, check-in, and local travel.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AvantiocoreTechnology or IntegrationVacation rental software provider powering the property listings, booking engine, and property management system on Alpine Holiday Services' website.
• TrekksoftcoreTechnology or IntegrationActivity booking platform used for the Book Activities section of the website, enabling online booking of tours and adventures in the Jungfrau Region.
• Wengen TourismminorGTM or Marketing PartnerLocal tourism organization partnership displayed in footer, supporting destination marketing for the Wengen area.
• Apartment HolidayminorGTM or Marketing PartnerPartner organization in the vacation rental network, logo displayed in footer.
• Central SportminorGTM or Marketing PartnerLocal sports/outdoor partner in Wengen, logo displayed in footer.
• FST (Ferienwohnungen Schweiz Tourism)minorGTM or Marketing PartnerSwiss vacation rental tourism association, logo displayed in footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest North American full-service vacation rental manager. Comparable business model: charges owners a management fee plus revenue share, handles marketing, cleaning, maintenance, and guest support, and distributes via direct site plus OTAs.
• Interhome: Swiss-headquartered vacation rental manager with properties across Europe. Closest like-for-like peer: operates an owned portfolio plus agency-managed privately-owned apartments and chalets in alpine villages, using a multi-platform distribution model similar to Alpine Holiday Services.
• Hostmaker: Premium short-term rental management company focused on upscale urban and resort properties. Same B2B2C value proposition — professional hosting, dynamic pricing, and concierge service on behalf of property owners.
• Evolve: US-based vacation rental manager with a lighter-touch, fee-based model for owners. Comparable to Alpine Holiday Services in offering professional management plus multi-channel distribution rather than an asset-heavy hotel approach.
• GuestReady: European short-term rental management company operating across multiple cities and resort markets. Same core model as Alpine Holiday Services: full-service property management for owners, multi-platform listings, and on-the-ground guest support.

Broad incumbents

• Booking.com: Global OTA listing Alpine Holiday Services' properties. Wider portfolio than vacation rentals (hotels, flights, cars), but exerts pricing pressure and offers owners a direct-listing alternative.
• Sonder: Apartment-style hospitality brand with a technology and design layer, operating in multiple cities and resort markets. Adjacent incumbent in the professionally-managed short-stay segment, though at significantly larger scale and broader geography.
• Airbnb: Global OTA that distributes Alpine Holiday Services' properties and competes for direct host relationships. Operates broadly across travel, not a specialist alpine manager, but a critical channel partner and competitive threat.
• Vrbo: Vacation-rental-specialist OTA within the Expedia group. Listed as a distribution channel for Alpine Holiday Services and a competing path for property owners to reach travellers without a local manager.

Others

• Avantio: Vacation rental CRM, channel manager and PMS provider whose software powers Alpine Holiday Services' booking platform. Adjacent enabler in the value chain rather than a competitor, but also serves competing property managers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alpineholidayservices_wengen
• LinkedInlinkedin.com/company/alpine-holiday-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Holiday Services