What ALPINE PRO, a.s. does

ALPINE PRO, a.s. is a Czech outdoor apparel, footwear, and accessories retailer founded in 1994 and headquartered in Prague. The company designs, sources, and sells functional outdoor clothing, footwear, backpacks, ski goggles, and related accessories under the ALPINE PRO brand, integrating proprietary technologies including the PTX waterproof/breathable membrane, COOLMAX quick-dry fabric, AIR CHANNEL backpack ventilation system, REVO anti-glare mirror coating on ski goggles, UV 400 eyewear protection, and Merino wool and recycled/organic material lines in select collections. It also operates the NAX urban fashion sub-brand for city-style wear and the ALPINE PROgram customer loyalty program offering free shipping over 1,399 Kč, 30-day returns, and member discounts.

The company runs an omnichannel retail model comprising 30+ owned physical stores across major Czech cities (Prague, Brno, Ostrava, Plzeň, Liberec, Hradec Králové, Olomouc, České Budějovice, Pardubice, Zlín, and others), the alpinepro.cz e-commerce platform, and the Sporttown.cz multi-brand e-shop aggregating 25+ premium sport brands. It is the official apparel partner of the Czech Paralympic Team for the Milano-Cortina 2026 Winter Paralympics and markets a limited-edition Olympic Collection. Revenue is generated primarily through one-time retail product sales (apparel 499–5,999 Kč, footwear, backpacks 1,399–2,999 Kč, accessories), supplemented by gift voucher sales and subscription-style loyalty engagement. Customers are predominantly Czech active outdoor enthusiasts and families, with secondary segments in plus-size and urban/city consumers.

As of 2026, ALPINE PRO's e-shop order fulfillment is temporarily suspended due to a fire at its central warehouse; physical retail stores remain operational and a reservation-with-store-pickup service has been activated as an interim sales channel. The company is a privately held Czech joint-stock company (a.s.) with no disclosed parent, subsidiaries, or external funding.

Name

ALPINE PRO, a.s.

Legal name

ALPINE PRO, a.s.

Website

https://alpinepro.cz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ALPINE PRO, a.s. is a Czech outdoor apparel, footwear, and accessories retailer operating 30+ owned stores and e-commerce platforms (alpinepro.cz, Sporttown.cz), serving Czech active outdoor enthusiasts and families with proprietary technologies and Paralympic-branded collections.

Ownership category

akta.pro rank

Product category

Outdoor Apparel Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Outdoor apparel
• Outdoor footwear
• Hiking clothing
• Camping accessories
• Urban sportswear

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time retail sales of outdoor clothing, footwear, and accessories through e-commerce and physical stores. Revenue generated from individual product transactions across multiple categories.
2. Gift Vouchers: Sale of gift vouchers (dárkové poukazy) for gifting occasions
3. ALPINE PROgram Membership: Loyalty program with membership benefits including free shipping thresholds, extended returns, and exclusive pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ALPINE PRO designs, brands, and retails functional outdoor clothing, footwear, backpacks, and accessories for women, men, and children through its own e-commerce platform (alpinepro.cz) and 30+ physical retail stores across the Czech Republic. The product portfolio spans technical outdoor apparel (with proprietary PTX waterproof membrane, COOLMAX quick-dry, and AIR CHANNEL backpack ventilation technologies), the NAX urban fashion sub-brand, the Olympic Collection tied to the Czech Paralympic Team partnership, and the ALPINE PROgram loyalty program. The company also operates Sporttown.cz, a multibrand e-shop aggregating 25+ premium sports brands.

Product overview

ALPINE PRO, a.s. operates a comprehensive e-commerce platform for outdoor clothing and accessories, serving women, men, and children. The product portfolio includes core ALPINE PRO branded apparel, footwear, and accessories, alongside the NAX urban fashion sub-brand. The company offers specialized collections including the Olympic Collection (limited edition Czech Olympic team apparel), Performance Collection (technical outdoor gear), and Plus Size range. Additional offerings include the ALPINE PROgram loyalty program and access to Sporttown.cz, a multi-brand partner e-commerce site featuring over 25 premium sport brands including PUMA, Rossignol, and ARENA.

Differentiator

Problem solved

Functional benefit

Brands

• NAX: Urban fashion brand offering city-style clothing. Sub-brand marketed as městská móda (urban fashion).
• ALPINE PROgram
• Sporttown

Products and services

• ALPINE PRO Outdoor Apparel Functional outdoor clothing line for women, men, and children including jackets, fleeces, t-shirts, pants, shirts, dresses, vests, shorts, leggings, and functional underwear, featuring PTX waterproof/breathable membrane, COOLMAX quick-dry, Merino Wool, Recycled Polyester, Organic Cotton, and Cool Dry fabric technologies.
• ALPINE PRO Outdoor Footwear Outdoor footwear range across women's, men's, and children's lines spanning summer, outdoor, sport, urban, and winter footwear categories.
• ALPINE PRO Bags and Backpacks Bags, backpacks, and wallets for women, men, and children featuring the AIR CHANNEL back ventilation system for improved air circulation.
• ALPINE PRO Eyewear Sunglasses and sport eyewear for women, men, and children featuring UV 400 (100% UV protection) and REVO mirror coating that eliminates glare and enhances contrast; priced at 2,199 Kč for ski goggles.
• ALPINE PRO Outdoor Accessories Outdoor accessories for women, men, and children including hats, headbands, caps, scarves, gloves, socks (from 299 Kč), towels, helmets, impregnation and care products, and camping accessories.
• NAX Urban Fashion Urban/city fashion sub-brand offering city-style clothing and accessories positioned as "městská móda" (urban fashion); marketed under separate Women NAX, Men NAX, and Kids NAX landing pages.
• Olympic Collection (Olympic/Paralympic Collection) Limited edition apparel and accessories collection tied to the Czech Paralympic Team Milano-Cortina 2026 Winter Paralympics partnership, featuring Czech national symbols and Vojtěch Preissig-inspired geometric designs.
• Plus Size Collection Extended size apparel range offered in both women's and men's lines, addressing demand for outdoor apparel in plus/oversized ("nadměrné") sizing with maintained functional features.
• Performance Collection Technical outdoor apparel collection focused on maximum performance and comfort, leveraging PTX waterproof/breathable membrane, COOLMAX, Cool Dry, and Merino Wool technologies.
• ALPINE PROgram Loyalty Program Customer loyalty membership offering benefits including free shipping on orders over 1,399 Kč, 30-day return policy, member-exclusive pricing, and bonus vouchers.
• Sporttown.cz Multibrand E-shop Multibrand e-commerce platform operated by ALPINE PRO offering 25+ premium sports brands across 7 sports categories, including PUMA, Rossignol, ARENA, and SPYDER.
• Gift Vouchers ALPINE PRO branded gift vouchers (dárkové poukazy) redeemable across the product catalog for gifting occasions.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Czech Paralympic CommitteecoreStrategic or Co-development Partner · 1 January 2026Official partner and apparel provider for Czech Paralympic Team at Milano-Cortina 2026 Winter Paralympics. Collection includes limited-edition products featuring Czech national symbols and Vojtěch Preissig-inspired designs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patagonia: US outdoor brand with strong sustainability positioning and growing European distribution. Comparable outdoor functional apparel assortment with leadership in recycled materials and organic cotton that directly overlaps ALPINE PRO's sustainability positioning.
• Columbia Sportswear: Global outdoor apparel and footwear brand with active Czech retail distribution. Overlaps with ALPINE PRO's core outerwear, hiking, and ski apparel categories with broader international marketing and supply chain scale.
• Salomon: Amer Sports-owned French outdoor and ski equipment/apparel brand with established Czech presence via Sporttown and other retailers. Comparable in ski/outdoor footwear and apparel categories where ALPINE PRO competes.
• The North Face: VF Corporation-owned global outdoor apparel brand with strong Czech retail presence. Direct competitor in technical outdoor and ski apparel with significantly larger brand budget and athlete sponsorship scale.
• Intersport: Global sporting goods retail franchise operating in Czech Republic with multi-brand outdoor, ski, and athletic apparel. Competes in same Czech malls and shopping centers as ALPINE PRO with broader international brand portfolio.
• Decathlon: Global sporting goods retailer with extensive Czech store presence offering own-brand outdoor, fitness, and apparel at value price points. Competes directly with ALPINE PRO across most product categories but at broader scale and lower price positioning.

Direct peers

• Hervis Sport: Austrian-headquartered sporting goods retailer with significant Czech store presence selling outdoor apparel, footwear, and equipment. Directly comparable retail concept in the same geography with overlapping customer base.
• Helly Hansen: Norwegian outdoor and ski apparel brand with comparable Nordic/European outdoor positioning to ALPINE PRO. Overlaps in waterproof/breathable apparel, base layers, and ski categories with similar technical fabric heritage.
• Sportisimo: Largest Czech sporting goods and footwear retailer with multi-brand and own-brand assortment across running, outdoor, team sports, and fitness. Direct domestic competitor to ALPINE PRO in the Czech sporting goods market with overlapping product categories.
• Jack Wolfskin: German outdoor apparel, footwear, and equipment brand with strong Central European distribution including Czech Republic. Closely comparable product positioning to ALPINE PRO's outdoor functional apparel line with similar customer target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alpine-pro-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPINE PRO, a.s.