Alpnach Schränke AG

What Alpnach Schränke AG does

Alpnach Schränke AG is a Swiss family-owned custom furniture manufacturer founded in 1966 in Alpnach Dorf, operating under the 'alpnach norm' brand. The company designs, produces, and installs made-to-measure fitted wardrobes, cabinets, and storage solutions for residential and commercial spaces, with a stated capability for large projects ('Grossobjekte') serving developers and architects in addition to individual homeowners. Production is carried out in-house on HOMAG4 CNC machining, supported by an in-house logistics fleet with crane capability that enables delivery and installation of large custom pieces.

The firm serves a mixed B2B and B2C customer base that includes private end-customers, property developers (e.g., Duss Baumanagement AG, Jego AG), architectural practices (e.g., Architektur & Baumanagement AG), and institutional buyers (including a named preschool). Revenue is generated through project-based custom quotations, complemented by a newer exhibition-sale channel ('Ausstellungen Abverkauf') for display and outlet inventory. Distribution is anchored by 8-9 company-owned showrooms across German- and French-speaking Switzerland (including Geneva and Lausanne), with a trilingual German/English/French website supporting cross-language go-to-market. The company is owned by Brigitte Breisacher (second generation), employs approximately 40 people, and operates within the broader 'Alpnach Norm Group' alongside affiliated kitchen brand Alpnach Küchen AG.

Name

Alpnach Schränke AG

Legal name

Alpnach Schränke AG

Website

https://alpnachnorm.ch

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpnach Schränke AG is a Swiss family-owned custom furniture manufacturer, founded 1966, that designs, builds, and installs made-to-measure fitted wardrobes and storage solutions for private homeowners, developers, architects, and institutional buyers across Switzerland via 8-9 company-owned showrooms.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture Manufacturing (33712)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro industry

PRIMARYHSAPAIAA

Custom Cabinet Design & Build

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYHSAPAFAG

Built-In Shelving, Niches & Custom Interior Features

Home & Personal Services/Residential Renovation Services/Interior Remodeling (Walls, Ceilings, Trim & Layout Changes)

Keywords

• Custom furniture manufacturing
• Fitted wardrobes
• Made-to-measure cabinets
• Built-in storage solutions
• Walk-in closets

Headquarters

HQ city

Alpnach Dorf

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales: One-time sale of made-to-measure cabinets, wardrobes, built-in storage, and related furniture. Full service from consultation through manufacturing, delivery, and professional installation included. Serves both individual homeowners and bulk orders for construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alpnach Schränke AG manufactures and installs custom-made fitted furniture in Switzerland, including wardrobes, walk-in dressing rooms, entrance wardrobes, sideboards, shelving, and folding beds. Every product is built to the millimetre based on individual room measurements and is suitable for challenging geometries such as sloping ceilings, niches, and irregular spaces. The company provides full-service delivery — consultation, planning, manufacturing, transport, and professional assembly — to private homeowners and large residential construction projects.

Product overview

Alpnach Schränke AG operates under the brand 'alpnach norm' and offers a unified portfolio of custom-made furniture focused on storage solutions. The core offering centers on Schrank (custom wardrobes/cupboards) available in multiple configurations (hinged door, sliding door, built-in), complemented by specialized products including Ankleide (walk-in dressing rooms), Garderobe (entrance wardrobes), Sideboards, Regal (custom shelving), and Klappbett (folding beds). The Inhalt/Licht (interior organization/lighting) module provides add-on interior fittings and LED solutions. The company produces all items individually in Switzerland to exact room measurements, serving both single-family homes and large residential construction projects (Grossobjekte), with the ability to manufacture from batch size 1 to entire housing complexes.

Differentiator

Problem solved

Functional benefit

Products and services

• Schrank (Custom Wardrobe / Cupboard) Custom-made wardrobes and fitted cupboards manufactured to the millimetre for individual room dimensions, available in hinged-door, sliding-door, and built-in configurations (including utility cupboards and shoe cabinets), for bedrooms, hallways, living rooms, and challenging spaces such as sloped ceilings and niches.
• Ankleide (Walk-in Dressing Room) Custom-designed walk-in closets and dressing rooms providing generous, clearly organised storage for clothes, shoes, and accessories, with optimal space utilisation tailored to the room.
• Garderobe (Custom Entrance Wardrobe) Custom-made entrance wardrobes for hallways that combine functionality and personal style, providing organised storage for coats, shoes, and accessories tailored to the available space.
• Sideboard (Custom Sideboard) Custom-made sideboards for living rooms and other spaces, individually designed to match personal style and interior design requirements.
• Regal (Custom Shelving) Made-to-measure shelving solutions for books, collectors' items, and room dividers, adapted precisely to available spaces including niches and sloped ceilings.
• Klappbett (Folding Bed) Space-saving fold-away beds that combine functionality with elegant design, ideal for guest rooms and multifunctional spaces.

Quantifiable outcome

• Products can be produced in quantities from 1 to unlimited series
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• XXXLutz (XXXL Group): Europe's largest furniture retailer with a strong Swiss presence. Comparable as a furniture destination for Swiss consumers and developers; competes on breadth and price rather than customization, but represents a key adjacent market participant.
• Rolf Benz AG & Co. KG: German premium furniture manufacturer with broad European distribution in living and bedroom segments. Comparable as a premium European furniture brand competing for affluent Swiss consumers seeking high-quality residential pieces.
• Pfister (formerly Möbel Pfister AG): Largest Swiss furniture retailer with multiple showrooms nationwide. Comparable as a furniture destination for Swiss consumers across German- and French-speaking regions, though operating a mass-market multi-brand retail model rather than custom manufacturing.
• Bauformat Küchen GmbH: German custom kitchen manufacturer with Swiss distribution and showroom presence. Comparable in custom-manufactured fitted cabinetry for residential projects and in serving architects and developers across European markets.
• Interio (DEPOT / JYSK Group): Swiss home furnishings retailer with showrooms across the country. Overlaps with Alpnach on Swiss multi-region furniture retail footprint and residential customer base, though its product mix is mass-market and curated rather than custom-built.

Direct peers

• Hüsler Nest AG: Swiss custom-made furniture and bedding brand focused on high-quality, locally manufactured products for the home. Comparable in domestic Swiss positioning, craftsmanship heritage, and premium price-point strategy targeting Swiss consumers.
• Möbel Bachmann AG: Swiss custom furniture and interior fitting specialist with showrooms across Switzerland. Comparable in serving residential and project customers with custom-fit solutions and in operating a regional showroom network for B2C consultation.
• Witzig Möbel AG: Swiss custom furniture manufacturer specializing in built-in wardrobes, kitchens, and made-to-measure interior solutions. Directly comparable to Alpnach as a domestic Swiss craft-based producer serving both homeowners and construction projects.
• Schmidt Groupe (Schmidt Küchen): European custom kitchen and interior furniture manufacturer with Swiss operations and showrooms. Comparable on made-to-measure cabinet manufacturing, showroom-based sales model, and cross-European custom-furniture positioning.

Regional players

• Lapeyre: French custom home furnishings specialist (storage, dressing rooms, kitchens, bathrooms) operating primarily in France. Comparable in custom-fit residential storage solutions and project-based sales, but serves a different geographic market from Alpnach's Swiss focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpnachnorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpnach Schränke AG