Al-Salam Institute

What Al-Salam Institute does

Al-Salam Institute (legal entity: Al-Salam Islamic Education Ltd.) is a UK-registered, privately held Islamic education provider headquartered at a registered office in Oxford and operating primarily online. It was co-founded by Dr Mohammad Akram Nadwi, a world-renowned scholar of Indian origin and Allama Iqbal prize recipient, to deliver structured Islamic scholarship programmes covering Arabic language, Quran, Hadith, Fiqh, Usul al-Fiqh, and classical theology. The core curriculum runs from a Foundation Year through the multi-year Quran Study Programme, Arabic Immersion Programme, Alimiyyah Programme (which leads to a recognised Alim/Alimah qualification), an Advanced Islamic Texts Programme, and a recently added Ifta' Specialisation Programme.

The institute's technical footprint centres on the ASI On-Demand e-learning platform, built on the third-party LearnWorlds LMS, delivering video-streamed courses, live online classes and student portal access. Mobile applications extend the platform to iOS and Android. A parallel Student Portal serves enrolled Islamic Scholarship Programme students with course videos, student email and weekly live Sunday lectures. The institute supplements its online delivery with short courses and international residential intensives, including Knowledge Retreats in Malaysia, an Arabic Summer School in Makkah (delivered in partnership with the Centre for Da'wah and Cooperation), Islamic Heritage Tours in Bosnia and Sacred Sciences Journeys to other countries.

Commercially, the institute operates a multi-stream revenue model. ASI On-Demand is sold on monthly (£19.99) and promotional annual (£14.99/month billed as £179.88) subscription tiers, with a standard £210/year plan and individual course rentals from £45. Residential programmes are sold as tiered one-off packages (Essential £750, Basic £400 or £300 early-bird), and seminar series (e.g., Timeless Tafsirs) are sold as full-series or single-seminar units. The customer base is global and entirely B2C, comprising individuals seeking Islamic scholarship at foundation through advanced levels, with go-to-market relying on content marketing via the website, organic social (Facebook, X, Instagram), email newsletters and community word-of-mouth.

Name

Al-Salam Institute

Legal name

Al-Salam Islamic Education Ltd.

Website

https://alsalam.ac.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Al-Salam Institute is a UK-registered, privately held Islamic education provider delivering structured Arabic and Islamic scholarship programmes (Foundation through Alimiyyah and Ifta') via its LearnWorlds-powered ASI On-Demand platform, a Student Portal, and international residential intensives, serving individual learners globally.

Ownership category

akta.pro rank

Product category

Religious Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Islamic Colleges & Sharia/Fiqh Institutes (EDAHAKAI)

Keywords

• Islamic education
• Islamic scholarship programmes
• Online Islamic learning
• Quran study courses
• Arabic language instruction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription - ASI On-Demand: Monthly and annual subscription plans providing unlimited access to the comprehensive library of Islamic courses and content.
2. Individual Course Purchase: Pay-per-course model offering 90 days of access to individual courses, starting from £45.
3. Residential Programmes: International knowledge retreats and residential programmes with tiered pricing packages including accommodation, tuition and activities.
4. Seminar Series: Live seminar series with both full series and individual seminar registration options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Al-Salam Institute is a private educational institution that delivers structured Islamic scholarship programmes and online/on-demand Islamic courses. It offers a part-time, multi-year academic pathway covering Arabic language, Quran, Hadith, Fiqh, Usul al-Fiqh, and theology, primarily taught under the authorisation of Dr Shaykh Akram Nadwi. Instruction is delivered through the ASI On-Demand subscription e-learning platform, the ASI Student Portal with live Sunday lectures, and short residential intensives held internationally.

Product overview

Al-Salam Institute offers Islamic Scholarship Programmes as a structured multi-year educational pathway primarily authorised by Shaykh Akram Nadwi. The core offering consists of Foundation Year, Quran Study Programme, Arabic Immersion Programme, Alimiyyah Programme (leading to Alim/Alimah qualification), Advanced Islamic Texts Programme, and Ifta' Specialisation Programme. These are supplemented by Short Courses and Residential Programmes (retreats, heritage tours, and summer schools). The Institute operates two digital platforms: ASI Student Portal for enrolled programme students providing course videos and live online access, and ASI On-Demand, a subscription-based e-learning platform offering over 100 courses covering Quran, Hadith, Theology, Islamic Law, History, and Arabic Language at various levels. The On-Demand platform is priced at £14.99-£19.99/month or £210/year for unlimited access, with individual course rentals from £45.

Differentiator

Problem solved

Functional benefit

Products and services

• Islamic Scholarship Programmes A structured multi-year pathway of part-time programmes enabling students to study Arabic and Islamic sciences from foundation through advanced levels, with classes meeting one day per week in the UK.
• Foundation Year Tailored for students beginning their study of Islamic knowledge, providing a solid basis in Islamic scholarship through part-time study with renowned teachers including Shaykh Akram Nadwi.
• Quran Study Programme A three-year course providing comprehensive understanding of the Quran, its teachings, language, and revelatory context, including verse-by-verse study of the entire mushaf.
• Arabic Immersion Programme An immersive programme improving knowledge of Arabic grammar and morphology while developing speaking, listening, reading, and writing skills in the Arabic language.
• Alimiyyah Programme Provides a firm grounding in the Arabic language and Classical Islamic Disciplines, progressing from intermediate to advanced texts, leading to an Alim/Alimah qualification.
• Advanced Islamic Texts Programme Advanced-level programme for students who have completed earlier stages of study in the Islamic Scholarship Programmes pathway.
• Ifta' Specialisation Programme Advanced specialisation programme in Ifta' (Islamic jurisprudence advisory), building on completion of the Alimiyyah Programme.
• Short Courses Various short courses taught by specialists on classical topics and contemporary issues, open to all, offered throughout the year including upcoming courses and on-demand options.
• ASI On-Demand Online e-learning platform providing subscription-based access to over 100 courses covering classical Arabic language, grammar, Quran, Hadith, and contemporary topics, with nearly 20 years of lectures by Shaykh Akram Nadwi.
• ASI Student Portal

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Centre for Da'wah and Cooperation, MakkahminorStrategic or Co-development PartnerThe institute partners with the Centre for Da'wah and Cooperation in Makkah, Saudi Arabia, to host its Arabic Summer School programme, providing students with spoken Arabic instruction in an immersive environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al-Maghrib Institute: North American Islamic education institute running seminar-based intensive courses and online learning in classical Islamic sciences with prominent scholar instructors. Closely comparable in operating model (high-profile scholars, intensive seminars, online content) to Al-Salam's scholarship programmes and ASI On-Demand.
• Mishkah University: Online Islamic university offering tuition-free and low-cost degree and non-degree programmes in Islamic sciences. Comparable to Al-Salam as an online-first provider of structured Islamic education at scale, with overlapping learner profiles.
• Cambridge Muslim College: UK-based higher education institution offering structured Islamic scholarship programmes (including a one-year foundation and Alimiyyah-style tracks) taught by recognised scholars. Directly comparable to Al-Salam Institute in geography, target audience (English-speaking Muslims seeking traditional credentials), and part-time/online delivery model.
• Qalam Institute: Texas-based Islamic educational institute offering structured seminary-level and undergraduate programmes, online courses, and residential learning experiences. Comparable to Al-Salam in combining part-time scholarship programmes, online content, and residential intensives.
• Ebrahim College: London-based Islamic higher education provider offering Alimiyyah, Islamic Studies, and Arabic programmes for working adults. Comparable to Al-Salam Institute as a UK part-time Islamic scholarship provider serving a similar demographic.
• Bayan Institute: North American Islamic education institute offering seminary-style and continuing education programmes in classical Islamic disciplines, with online and intensive formats. Directly comparable to Al-Salam's tiered scholarship and On-Demand model.

Emerging players

• International Open University (IOU): Tuition-free online Islamic university offering undergraduate and graduate programmes in Islamic studies and Arabic to a global audience. Comparable to Al-Salam's online-first, internationally distributed Islamic education model and overlapping student demographic.
• Yaqeen Institute: Research and content-driven Islamic education organisation producing free articles, videos, and courses for English-speaking Muslims. Comparable to ASI On-Demand in audience and digital distribution, though more content/research-oriented than structured credentialed programmes.

Broad incumbents

• Al-Azhar University: The pre-eminent global Sunni Islamic university, offering the full spectrum of Islamic scholarship from foundational to advanced Ifta' and graduate research. Represents the established incumbent against which Al-Salam's Alimiyyah and Ifta' pathways compete for student mindshare.

Regional players

• International Islamic University Malaysia (IIUM): Major Malaysian state-linked Islamic university offering degree programmes in Islamic sciences, Arabic, and related disciplines. Comparable as a regional Islamic higher education provider and a potential destination/competitor for students in the same Southeast Asia residential catchment Al-Salam targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OfficialASI
• Facebookfacebook.com/alsalaminstitute
• Instagraminstagram.com/alsalaminstitute
• LinkedInlinkedin.com/company/al-salam-institute-cp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Salam Institute