Al Taawoun FC

What Al Taawoun FC does

Al Taawoun FC (نادي التعاون السعودي), branded as "The Wolves" (الذئاب), is a private Saudi Arabian professional football club founded in 1956 (1376AH) in Buraidah, capital of the Al-Qassim region. The club competes in the Saudi Pro League (دوري روشن) — finishing 8th in the 2024/25 season — and has participated in the AFC Champions League (2017-2020, 2022) and AFC Champions League 2 (2024-2025), alongside the King's Cup. Its most prestigious domestic achievement is the 2019 King's Cup victory. Beyond the senior football team, Al Taawoun operates programs across 19 sports disciplines, including team sports (basketball, handball, volleyball, futsal, beach soccer), combat and individual sports (taekwondo, karate, judo, boxing, swimming, tennis, athletics, archery), and an e-sports team competing in the Saudi E-Sports League (FIFA, PUBG, League of Legends). The club is led by President Badr bin Hassan Al-Ghanam, CEO Ali Al-Shaibi, Vice Chairman Sultan Al-Sharidha, and Serbian head coach Zarko Lazetic.

The club's commercial product portfolio centers on three digital assets: an official e-commerce store (store.altaawounfc.com) built on the Salla platform, a mobile application (Wolves Store) distributed on iOS and Android, and the TicketMX ticketing system for home matches at King Abdullah Sports City. Merchandise pricing ranges from 21 SAR (scarves/shawls) to 300 SAR (player-category jerseys), with VAT-inclusive unit pricing, custom name/number printing (7-15 working days), and shipping via SMSA, Aramex, and DHL to domestic and international customers. The Wolves Park training facility supports first-team operations.

The business model combines match-day revenue (TicketMX ticket sales), merchandise and apparel sales (one-time/perpetual licensing model), and sponsorship income anchored by main sponsors Berna and Cenomi alongside undisclosed commercial partners. The club monetizes its fan base through social media (Facebook, X, Instagram, Snapchat, YouTube), its official website, the mobile app, and match-day events. A distinctive additional layer is the club's social-responsibility and community-engagement program — 15+ partnerships with charitable organizations covering orphan care, autism support, blood donation, Down syndrome, mosque care, and youth empowerment — which has earned third place in the Social Responsibility Annual Award for two consecutive years. Financial details (revenue, transfer budgets, sponsorship values) are not publicly disclosed.

Name

Al Taawoun FC

Legal name

نادي التعاون السعودي

Website

https://altaawounfc.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Taawoun FC is a private Saudi Arabian professional football club founded in 1956 in Buraidah, Al-Qassim, competing in the Saudi Pro League. It monetizes through merchandise e-commerce, mobile-app sales, ticketing, and sponsorships (Berna, Cenomi), serving regional fans across 19 sports disciplines and extensive community programs.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

akta.pro secondary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football club
• Sports merchandise retail
• Match ticketing services
• Youth sports programs
• Esports team operations

Headquarters

HQ city

Buraidah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue generated from ticket sales for home and away matches at King Abdullah Sports City in Buraidah, managed through TicketMX platform.
2. Merchandise Sales: Official merchandise including team shirts, scarves, caps, and winter products sold through the Wolves store (e-commerce), with local and international shipping via SMSA, Aramex, and DHL.
3. Sponsorship: Revenue from sponsors and partners including main sponsors (Berna, Cenomi) and other commercial partners featured on the official website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Al Taawoun FC operates a professional football club competing in the Saudi Pro League, selling official licensed merchandise (jerseys, scarves, caps) through its Wolves Store e-commerce site and mobile app, and distributing match tickets via the TicketMX platform. The club additionally runs multi-sport youth and community programs across 19 sports disciplines including football, basketball, swimming, e-sports, and combat sports.

Product overview

Al Taawoun FC operates a diversified sports and entertainment portfolio centered around its professional football program competing in the Saudi Pro League (دوري روشن). The club's core commercial products include an official e-commerce store (store.altaawounfc.com) and mobile app (Wolves Store) selling merchandise such as jerseys (Basic Kit and Reserve Kit 26\25), caps, and shawls. The club also provides match ticketing services via TicketMX and operates Wolves Park stadium. Beyond football, Al Taawoun has expanded into multiple sports disciplines including team sports (basketball, handball, volleyball, futsal, beach soccer), combat sports (Taekwondo, Karate, Judo, Wrestling, Boxing), individual sports (swimming, tennis, table tennis, badminton, cycling, athletics, archery), and e-sports. The club also maintains active social responsibility programs and community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Wolves Store App: Mobile application for the club's official store
• الوولفز بارك (Wolves Park)

Products and services

• Official Store E-commerce (المتجر الرسمي)

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

13 partnerships are on record, tiered major, moderate, minor and core.

• جمعية أبناء (Orphans Care Association)majorStrategic or Co-development PartnerPartnership agreement signed October 28, 2025 with the Orphans Care Association in Al-Qassim region. Focuses on sports development, rehabilitation, training, and social responsibility programs to empower orphans through sports initiatives aligned with Vision 2030.
• جمعية الزاد الخيرية (Al-Zad Charity Association)majorStrategic or Co-development PartnerCharitable partnership for Ramadan Iftar initiative distributing meals to fasting individuals, and 'Clothes and Mercy' clothing donation program during match events.
• جمعية همم للتوحد ببريدة (Hammam Autism Association - Buraidah)majorStrategic or Co-development PartnerMoU signed to enhance community partnership, empower persons with autism spectrum disorder, and support their integration through joint sports and awareness initiatives.
• بيت الثقافة (House of Culture)moderateStrategic or Co-development PartnerCultural community partnership signed by CEO Ali Al-Shaibi with House of Culture to launch cultural and community programs targeting various community segments and promoting cultural awareness.
• جمعية قبلة للعناية بالمساجد (Qiblat Mosque Care Association)minorStrategic or Co-development PartnerCommunity partnership under the presidency of Dr. Saud Al-Rashoudi to support mosque care efforts through targeted community initiatives.
• جمعية تراميم (Tartim Association)moderateStrategic or Co-development PartnerPartnership for home renovation initiatives supporting families in need, including home furnishing projects and volunteering in renovation work for underprivileged families.
• جمعية دمي (Dami Blood Donation Association)moderateStrategic or Co-development PartnerParticipation in Crown Prince blood donation campaign led by CEO Ali Al-Shaibi and club staff supporting national blood donation initiatives.
• مركز قدراتي لمتلازمة داون (Qadaraati Center for Down Syndrome)minorStrategic or Co-development PartnerCommunity visit program including players Mohammad Al-Qahtani and Kashim Al-Qahtani with Down syndrome center members, featuring merchandise and ticket donations.
• مركز قرة العين (Qara Al-Ain Center)minorStrategic or Co-development PartnerYouth empowerment initiative where center children participated in match-day tunnel walk with first team players, emphasizing family support for athletes.
• مركز قياسي (Qiyasi Center)minorStrategic or Co-development PartnerPartnership for aptitude test training program targeting students preparing for standardized examinations.
• بليسمي لمرضى السرطان (Balasim Cancer Patients Association)minorStrategic or Co-development Partner'Fingerprint of Good' initiative supporting 236 cancer patients and 830 family members across various Saudi regions by providing medical equipment and supplies.
• Berna (Sponsor)coreOthersPrimary sponsor logo displayed prominently on official website and club communications.
• Cenomi (Sponsor)coreOthersSponsor logo featured on official website alongside Berna as main club sponsors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altaawounfc
• YouTubeyoutube.com/@ALTawenFC
• Facebookfacebook.com/Altaawounfc1956
• Instagraminstagram.com/altaawounfc/?igshid=YmMyMTA2M2Y%3D
• LinkedInlinkedin.com/company/al-taawoun-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Taawoun FC