What Project Worldwide does

Project Worldwide, Inc. is a private, for-profit creative alliance headquartered in Auburn Hills, Michigan, comprising 13 wholly-owned specialized agencies and employing more than 2,300 professionals across 45 offices in 42 markets globally. The company was built on the 111-year foundation of George P. Johnson, originally founded in 1914, and is led by CEO Chris Meyer with President Matt Statman and CFO Judy Skiles. Member agencies span brand communications, experiential marketing, event production, creative campaigns, digital experiences, entertainment marketing, gaming/esports, sports partnerships, e-commerce, and trade show services — including Argonaut, Darkhorse, G7 Entertainment Marketing, George P. Johnson, MNSTR, Motive, OS Studios, Partners + Napier, Praytell, Raumtechnik, Spinifex, Talisman, and Wondersauce, with NOMOBO added via October 2025 acquisition.

The company operates under a 'Hyperconnected Creativity' methodology that enables cross-disciplinary collaboration and integrated service delivery across its member agencies, each of which retains its own brand identity, leadership, and client relationships. Project Worldwide's go-to-market is direct enterprise field sales targeting 'ambitious global brands,' with services delivered through agency-client engagements and multi-agency teams for complex global campaigns. Revenue is generated via professional services fees across the 13 agency brands on a custom/quote-based pricing model; no unified SaaS, API, or product platform exists across the network. Enterprise client engagements include AMD's CES 2026 keynote, Salesforce's Dreamforce event with 45,000+ attendees, the LA Clippers' Intuit Dome 'Halo' scoreboard, Jeep's 2026 Cherokee unveiling, and campaigns for Royal Caribbean, Fitbit, Ruffles, White Claw, and the MLS — spanning technology, automotive, travel, sports, food/beverage, and entertainment verticals.

The company is structured as an independent private company with no identified parent, no venture capital or private equity ownership, and no IPO activity. Recent strategic activity has been concentrated on geographic expansion (India/South Asia hub launch in Bangalore, December 2025; MNSTR London office, January 2026; OS Studios India expansion, June 2026) and capability additions via acquisition (MNSTR in 2024, NOMOBO in 2025), with a regional leadership structure including CEO APAC (Ben Taylor) and Chief Growth Officer India/South Asia (Rasheed Sait). No revenue, valuation, or financial performance data is publicly disclosed.

Name

Project Worldwide

Legal name

Project Worldwide, Inc.

Website

https://project.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Project Worldwide is a private creative alliance of 13 specialized agencies with 2,300+ professionals across 45 offices in 42 markets, serving global enterprise and consumer brands with integrated advertising, experiential marketing, event production, digital, and e-commerce services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Public Relations Agencies (54182), Convention and Trade Show Organizers (561920), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Experiential marketing
• Creative advertising services
• Brand activation
• Event production
• Integrated marketing agency

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Services Revenue: Project Worldwide generates revenue through professional services fees across its 13 agency brands, including brand communications, experiential marketing, event production, creative campaigns, digital experiences, and entertainment marketing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Project Worldwide is a global creative alliance of 13 specialized marketing agencies that deliver advertising, branding, experiential marketing, event production, entertainment and sports marketing, digital experiences, and e-commerce services. It serves ambitious global brands through a collaborative multi-agency model unified under its Hyperconnected Creativity methodology.

Product overview

Project Worldwide is a creative alliance and agency network—not a unified software product platform—comprising 13 distinct agencies operating under the Hyperconnected Creativity philosophy. Member agencies include Argonaut (branding/advertising), DARKHORSE (integrated creative), G7 Entertainment Marketing (entertainment), George P Johnson (experience marketing), MNSTR (culture/innovation), MOTIVE (fandom/cultural connectivity), OS Studios (gaming/esports), Partners + Napier (creative/media), PRAYTELL (earned-first creative), Raumtechnik (trade show/event), Spinifex (immersive experiences), Talisman (sports partnerships), and Wondersauce (brand storytelling/digital). NOMOBO, acquired in October 2025, provides integrated production and experiential solutions. Each agency maintains its own brand identity and web presence; there is no unified product platform, SaaS, or API offering across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperconnected Creativity: The company's driving philosophy and creative approach that empowers their agencies to deliver memorable experiences through cross-disciplinary collaboration and innovation.

Products and services

• Argonaut Full-service branding and advertising agency that works with clients at pivotal points of inflection through Brand Building, Brand Scaling, and Brand Comebacks using its Timeless/Timely Methodology.
• DARKHORSE Integrated creative agency with offices in Auckland, Sydney and Dubai specializing in integrated creative campaigns, brand experiences & activations, PR & media relations, influencer marketing, and social campaigns.
• G7 Entertainment Marketing Entertainment marketing agency that harnesses the power of entertainment through curated events and experiences, reaching audiences via talent, experiences, digital, and production.
• George P Johnson (GPJ) World's leading strategic experience marketing agency creating integrated experiential programs that leverage online, mobile and physical brand interactions fueled by data.
• MNSTR Paris-based integrated agency that makes brands relevant for today's times, designing integrated campaigns combining social media, advertising, influence, experiential, and innovation.
• MOTIVE Creative Community born at the center of culture that creates and grows cult-like fandoms through Hyperconnected Creativity, operating seven independent studios delivering brand communications, strategy, digital innovation, experience, commerce, content production, and partnership activation.
• OS Studios Community-driven, live gaming & esports agency that crafts experiences uniting physical and digital realms through live broadcast & production, gaming strategy, content creation, livestream, experiential marketing, and community management.
• Partners + Napier Independent, full-service integrated creative and media agency that helps brands leave a mark on people, business, and culture through strategy, creative ideas, activation, media planning, buying, and analytics.
• PRAYTELL Earned-first creative agency offering creative campaigns, public relations, social media, influencer marketing, DEI strategy, video, design, motion graphics, and brand positioning.
• Raumtechnik Trade show and event marketing specialists and industry leader in stand building and event construction, providing concept & design, project management, engineering & fabrication, logistics & on-site operations, and event services.
• Spinifex Creates audience engagement experiences through the design and production of imaginative, interactive, and immersive media experiences including content strategy, creative direction, production, interactive development, event production, and technical delivery.
• Talisman Award-winning full-service agency uniting creativity, data, and innovation to create partnerships between world-class brands and rights holders across Sports, Web3, and Entertainment, specializing in partnerships, activation, and research & insights.
• Wondersauce Creative agency specializing in Brand Storytelling & Paid Media and E-commerce, Web & Digital Experiences, working with organizations from large businesses to growth-stage and early direct-to-consumer brands.
• NOMOBO Production and experiential solutions provider that enhances delivery of high-impact digital experiences and integrated production across Europe and the U.S.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NOMOBOcoreStrategic or Co-development Partner · 28 October 2025Project completed the acquisition of NOMOBO, creating a global leader in integrated production and experiential solutions. The acquisition expands Project's presence in Europe and the U.S. and enhances its ability to deliver high-impact digital experiences.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• S4 Capital / MediaMonks: MediaMonks (S4 Capital) operates a tech-powered, multi-brand creative and production network targeting ambitious global brands with integrated digital experiences. Most direct peer to Project's Hyperconnected Creativity and cross-disciplinary production model.
• Droga5 (part of Accenture Song): Droga5 is a high-profile independent creative agency known for ambitious global brand campaigns. Comparable to Project's lead creative subsidiaries (Argonaut, MNSTR) on enterprise creative pedigree and share-of-voice for big brand launches.

Broad incumbents

• Accenture Song: Accenture Song delivers creative, experience, and commerce services to enterprise clients globally. Comparable as a large-scale, integrated experience-marketing arm—competing head-to-head for the same enterprise transformation mandates.
• Dentsu: Dentsu's international network spans creative (Dentsu Creative), media, and CXM. Serves similarly ambitious global brands with integrated campaign solutions akin to Project's Hyperconnected Creativity offering.
• Havas: Havas combines creative, media, and health agencies in an integrated network structure. Comparable in scale and approach to Project Worldwide, with particular strength in creative campaigns and brand experience.
• Omnicom Group: Omnicom owns BBDO, DDB, TBWA and other global creative networks alongside experiential, PR, and media agencies. Most directly comparable as a holding-company model of multiple specialized creative agencies serving large enterprise brands.
• Publicis Groupe: Publicis operates Leo Burnett, Saatchi & Saatchi, Publicis Sapient, and Zenith across creative, media, and digital transformation. Comparable to Project Worldwide as a multi-agency alliance structure for global enterprise clients, with much broader scale and data assets.
• Interpublic Group (IPG): IPG houses McCann, FCB, MullenLowe, Mediabrands and experiential shops like Jack Morton. Highly comparable multi-agency creative/experiential network serving similar enterprise customers.
• Stagwell: Stagwell is an acquisitive marketing-services holding company (Assembly, Anomaly, Harris Poll). Closely comparable growth-by-acquisition model and creative-network structure, but with stronger digital media and research mix.
• WPP: WPP is the world's largest advertising holding company spanning creative, media, and PR (Ogilvy, VMLY&R, GroupM). Comparable to Project Worldwide as a multi-agency creative services network, but at vastly greater scale and with vertically integrated media-buying capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProjectWW
• LinkedInlinkedin.com/company/project-worldwide
• Instagraminstagram.com/projectworldwide/?hl=en
• Facebookfacebook.com/projectworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Worldwide