Altarena Playhouse

What Altarena Playhouse does

Altarena Playhouse is a community live theater organization founded in 1938 and based at 1409 High Street, Alameda, California. It produces an annual season of theatrical performances — its 2026 slate comprises five productions spanning comedy and drama, including Fully Committed, Anything Goes, 'night Mother, Fallen Angels, and The Lion in Winter — and serves general-audience theatergoers and arts enthusiasts in the Bay Area.

The organization monetizes primarily through ticket sales, offering both individual show tickets and season subscriptions. Ticketing is operated via the third-party Audience1st platform (altarena.audience1st.com), which provides a public storefront and a subscriber login portal. Supporting revenue and community-engagement mechanisms include a Production Sponsorships program for individual shows, a Vendor Partners program that connects local restaurants with the theater, a volunteer program, and a donations channel. Audience development is conducted through the organization website, a MailChimp newsletter, Facebook, and Instagram.

The operating footprint is a single venue in Alameda with a staff of 17. There is no proprietary technology product, no disclosed AI/ML capability, no app, and no public API; the technology stack is limited to a content-managed website, third-party ticketing, and standard email/social channels. Governance is handled by a board and staff, consistent with a non-profit community theater operating model.

Name

Altarena Playhouse

Legal name

Altarena Playhouse

Website

https://altarena.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Altarena Playhouse is a non-profit community theater founded in 1938 in Alameda, California, producing an annual season of live theatrical productions for Bay Area theatergoers via a dedicated venue, season subscriptions, and individual ticket sales.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Community theater productions
• Live theater performances
• Season subscriptions
• Theater ticketing services
• Performing arts venue

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from sales of tickets to live theater productions. Tickets are sold through the organization's own website and through audience1st.com ticketing platform. Subscription season packages and individual show tickets are available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Altarena Playhouse is a community theater organization that presents live theatrical productions in Alameda, California, operating continuously since 1938. It sells individual show tickets and season subscriptions for multiple productions annually, including a 2026 season featuring Fully Committed, Anything Goes, 'night, Mother, Fallen Angels, and The Lion in Winter. The venue provides live performing arts entertainment to Bay Area audiences through box office and online ticketing.

Product overview

Altarena Playhouse is a community live theater presenting productions in Alameda, CA since 1938. The organization operates as a unified theater company offering live theatrical performances, season subscriptions, and individual show tickets through its ticketing platform. The 2026 season features five productions including Fully Committed, Anything Goes, 'night, Mother, Fallen Angels, and The Lion in Winter. Supporting offerings include production sponsorships, vendor partner programs, and volunteer opportunities. The theater also provides accessibility accommodations and mobility access options for patrons.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Theater Productions (2026 Season) Seasonal live theatrical performances presented at the Altarena venue in Alameda, CA, featuring a mix of comedies and dramas for Bay Area audiences. The 2026 season includes five productions.
• Season Subscriptions Season ticket packages providing access to all productions in the annual season, with subscriber benefits including priority access and login portals for managing subscriptions.
• Individual Show Tickets Single-ticket sales for individual productions, available through the Audience1st ticketing platform for patrons who do not wish to purchase a full season subscription.
• Production Sponsorships Sponsorship opportunities for individual productions, providing brand visibility and community engagement for donors who wish to support specific theater productions.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vendor PartnersminorOthersLocal vendors and restaurant partners who support the theater. The organization maintains a network of vendor partners that are acknowledged on the website as part of the visitor experience.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aurora Theatre Company: Berkeley-based professional theater producing a season of plays and musicals with season subscriptions. Directly comparable as a Bay Area mid-size theater serving the same East Bay audience with a similar subscription/ticketing model.
• Shotgun Players: Berkeley-based community theater producing a repertory season with subscriptions. Highly comparable as an East Bay community theater running similar play-focused seasons on a similar nonprofit scale.
• Berkeley Repertory Theatre: Tony Award-winning regional theater in Berkeley producing multi-show seasons with subscriptions and sponsorships. Closest comparable by category (live theater), geography (East Bay/Bay Area), and audience-development model.
• Town Hall Theatre Company: Lafayette-based community theater producing a season of plays and musicals with subscriptions. Closely comparable as a small East Bay community theater with similar scale, subscription model, and audience-development focus.
• Center Repertory Company: Walnut Creek-based LORT-affiliated theater producing a multi-show season. Comparable as an East Bay/Bay Area regional theater with subscriptions, sponsorships, and similar single-venue operating model.
• TheatreWorks Silicon Valley: Regional theater in the Bay Area presenting a season of plays and musicals with subscriptions and education programs. Comparable as a Bay Area nonprofit theater of similar scale running multi-show seasons.

Broad incumbents

• California Shakespeare Theater (Cal Shakes): Berkeley-based theater company producing a season of classical and contemporary work. Comparable as a Bay Area nonprofit theater but with a larger production scale and different artistic focus (Shakespeare-centric).
• American Conservatory Theater (ACT): Major San Francisco-based professional theater with a multi-stage season and MFA program. Comparable as a Bay Area performing-arts presenter but operates at significantly larger scale and broader portfolio than Altarena.

Regional players

• San Jose Stage Company: Professional theater in San Jose producing a season of plays and musicals with subscriptions. Comparable as a Bay Area nonprofit theater, but serving a different sub-region (South Bay) with a different demographic catchment.
• PCPA (Pacific Conservatory of the Performing Arts): Santa Maria-based regional theater and conservatory producing a season of plays, musicals, and opera. Comparable as a California nonprofit theater running multi-show seasons, but operating further from the Bay Area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/altarena
• Instagraminstagram.com/altarenaplayhouse
• LinkedInlinkedin.com/company/altarena-playhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altarena Playhouse