Altavia In Store

What Altavia In Store does

Altavia In Store is a Saint-Ouen, France-based, full-service in-store marketing agency legally organized as ALTAVIA S.A., a subsidiary within the Altavia diversified marketing group. The company designs, conceives, produces, and installs point-of-sale communication materials for major brands, with a portfolio structured around seven core service pillars: Shop in Shop, Display, Digital in Store, Merchandising, Animation in Store, PLV (point-of-sale advertising), and Théâtralisation (themed theatrical displays), plus Vitrine (window) work. Supporting capabilities include an in-house design bureau, multi-material production using wood, metal, cardboard, PMMA, and LED, plus logistics, audit, installation, RSE/sustainability, and customer experience design. The company is explicitly small at 14 employees, but its parent-group affiliation and portfolio of named multinational clients (Coca-Cola, Philips, Bosch, Club Med, Corona, Milka, Kinder, Jack Daniel's, Barnängen) suggest it operates as a specialist delivery unit within a larger enterprise marketing services network.

The business model is project-based B2B professional services. Revenue is generated per project, with campaigns ranging from permanent furniture installations to temporary theatrical activations deployed at scale (e.g., 1,500 GMS for Milka Easter 2014, 400 points of sale for the Bosch pruner launch, 250 activations for Tripel Karmeliet). Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, with direct engagement between brand marketing teams and the agency's design/production teams. Geographic scope is primarily France with documented Belgium delivery, and the firm operates from a single headquarters in Saint-Ouen with no other offices disclosed. The firm has accumulated third-party validation through POPAI awards (2015, 2017, 2018) across multiple categories but has no disclosed funding rounds, leadership changes, M&A activity, or AI/ML capabilities, indicating a stable rather than rapidly scaling operating posture.

Name

Altavia In Store

Legal name

ALTAVIA S.A.

Website

https://altavia-instore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Altavia In Store is a France-based, full-service in-store marketing agency that designs, produces, and installs point-of-sale displays, theatricalizations, and shop-in-shop concepts for enterprise FMCG, beverage, personal care, and consumer electronics brands.

Ownership category

akta.pro rank

Product category

In-store marketing and retail communication services

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• In-store marketing services
• Point-of-sale displays
• Retail merchandising solutions
• Shop-in-shop design
• Brand activation production

Headquarters

HQ city

Saint-Ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. In-store marketing services: Project-based professional services revenue model. The company designs, conceives, produces, and installs in-store communication materials including displays, shop-in-shop concepts, merchandising solutions, and theatricalizations for major brands. Services include performance achat, creation & design, study bureau, dedicated accompaniment, logistics, audit, RSE, customer experiences, and installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Altavia In Store is a B2B in-store marketing agency that designs, conceives, produces, and installs physical retail communication materials for major brands. Its portfolio spans shop-in-shop concepts, point-of-sale displays, digital in-store solutions, merchandising, in-store animation, PLV (point-of-sale advertising), themed theatricalizations, and store window displays, delivered as full-service projects with internal design, production, and installation teams.

Product overview

Altavia In Store operates as a comprehensive in-store retail communication agency offering end-to-end services for brands seeking to activate their presence at points of purchase. The core portfolio consists of seven interconnected service pillars: Shop in Shop (custom branded retail zones), Display (point-of-sale displays), Digital in Store (digital signage and interactive solutions), Merchandising (strategic shelf placement), Animation in Store (live promotional activities), PLV (point-of-sale advertising materials), Théâtralisation (themed theatrical displays), and Vitrine (store window designs). These are supported by enabling services including Design & Conception, Production, Installation, Logistique, Audit, Accompagnement dédié, Bureau d'études, Expériences clients, and RSE. The company follows a 'Design well, produce easily' philosophy, creating concepts that are designed for efficient manufacturing and deployment across retail networks. Projects range from permanent furniture pieces to temporary theatrical activations, serving major brands across FMCG, electronics, spirits, and travel industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop in Shop Custom-designed retail space concepts that create dedicated branded zones within stores, featuring immersive environments that reflect brand identity and enhance product visibility. Designed for enterprise brands seeking differentiated in-store retail environments.
• Display Point-of-sale display solutions designed to showcase products effectively, including totems, shelving units, and display stands for various retail environments. Designed for enterprise brands requiring in-store product visibility solutions.
• Digital in Store Digital solutions incorporating screens, LED systems, and interactive elements to create engaging in-store experiences and enhance brand communication. Designed for enterprise brands seeking digital touchpoints in retail.
• Merchandising Strategic product placement and linear display concepts that optimize shelf visibility and guide shopper decision-making through educational and attractive labeling systems. Designed for enterprise brands needing optimized shelf presence.
• Animation in Store Live in-store promotional activities including product demonstrations, tastings, and interactive experiences that engage shoppers and drive product trial. Designed for enterprise brands running in-store activation campaigns.
• PLV (Publicité sur Lieu de Vente) Point-of-sale advertising materials including multi-material displays, modular units, and premium signage that communicate brand messaging at retail locations. Designed for enterprise brands needing POS advertising materials.
• Théâtralisation Themed theatrical displays that recreate brand universes in-store, using immersive setups, motorized elements, and decorative components to capture shopper attention. Designed for enterprise brands running seasonal or thematic activations.
• Vitrine Store window displays featuring themed installations, custom backdrops, and lighting systems that showcase brand imagery and seasonal campaigns. Designed for enterprise brands and retail stores needing window theatricalizations.

Quantifiable outcome

• Coca-Cola zero sucres: 104 PDV, 208 days of animation
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP plc: Global communications holding company and parent of Geometry Global, offering retail shopper marketing and brand activation services as part of a broader portfolio. Comparable as a broad incumbent in the in-store marketing services category.
• Publicis Groupe: Global communications holding company with retail commerce and shopper marketing capabilities through Publicis Commerce and Leo Burnett. Comparable as a broad incumbent offering in-store activation as part of a wider portfolio of services.
• Dentsu Group: Global advertising and communications holding company with retail and shopper marketing capabilities through MKTG and Merkle. Comparable as a broad incumbent with significant in-store activation and brand experience offerings.

Direct peers

• Cheil Worldwide: Samsung-affiliated global agency with strong retail activation, shopper marketing, and brand experience practices. Comparable in delivering integrated in-store campaigns for major consumer electronics and FMCG brands across multiple markets.
• TPN: Retail-focused brand activation agency offering shopper marketing, retail experience design, and in-store campaign execution for consumer brands. Comparable in service portfolio targeting retail merchandising and brand experience for FMCG clients.
• MKTG: Dentsu's lifestyle marketing and brand activation network focused on experiential, retail, and shopper marketing campaigns. Directly comparable as an in-store activation and brand experience specialist serving major consumer brands.
• The Marketing Store: Independent global brand activation agency specializing in shopper marketing, retail experiences, and promotional campaigns for major consumer brands. Closely comparable in offering in-store theatricalization, display design, and campaign execution for FMCG clients.
• Momentum Worldwide: Global experiential and shopper marketing agency delivering brand experiences, retail activations, and in-store campaigns for major enterprise clients. Comparable in offering integrated in-store design, production, and activation services for FMCG and consumer brands.
• Geometry Global: WPP-owned shopper marketing and brand activation agency with global delivery across in-store experiences, point-of-sale design, and retail merchandising for major CPG and FMCG clients. Directly comparable as a full-service in-store activation agency serving similar enterprise brand clients.

Others

• Altavia Group: Parent company of Altavia In Store, providing broader retail marketing services and international network. Included as the parent entity that provides shared resources and cross-selling opportunities, but not a direct comparable as it operates a wider portfolio beyond in-store activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altaviagroup
• Facebookfacebook.com/altavia.group
• LinkedInlinkedin.com/company/altavia-in-store

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altavia In Store