Altena Classic Service

What Altena Classic Service does

Altena Classic & Rally Service (formerly Altena Classic Service) is a privately held Dutch specialist in classic automobiles, founded on April 1, 1994 by Jan and Tineke Altena and headquartered in Gramsbergen (Ane), Netherlands. The company operates as a one-stop provider for pre-war, vintage, and youngtimer vehicles, spanning vehicle sales from a curated showroom of approximately 30 automobiles, in-house workshop maintenance and APK inspections, full mechanical and body restoration, FIA-compliant historic rally preparation, an extensive warehouse of original parts for British marques (Bentley, Alvis, Riley, Rolls-Royce, Jaguar, Austin-Healey, MG, Triumph), and professional covered transport services. Since 2023, the company also serves as the exclusive Dutch sales and service partner for Racing Green Engineering Ltd (Wales), which builds Bentley recreations on original Bentley chassis and engine parts.

The business monetizes through seven discrete revenue streams: one-time vehicle sales (listed prices ranging from approximately €11,500 for a 1965 Peugeot 404 to €305,000 for a 1948 Bentley Speed 8 by Racing Green Engineering), professional workshop services, full restoration projects, rally preparation and on-event technical support during events such as the Mille Miglia and Himalaya Trial, parts sales (including regular imports from England), transport services, and Racing Green Engineering sales and service. Its customer base consists of wealthy Dutch and international collectors plus experienced historic rally participants, served via a direct showroom channel at the Gramsbergen facility, worldwide custom car sourcing, and export formalities handling including TÜV certification for German buyers. Marketing is limited to a website and blog, with no disclosed social media presence or paid acquisition channels. The company is a tightly held family business with no institutional investors, parent company, or disclosed financial information.

Name

Altena Classic Service

Legal name

Altena Classic & Rally Service

Website

https://altenaclassicservice.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Altena Classic & Rally Service is a Netherlands-based, family-owned specialist dealer and service provider for pre-war, vintage, and youngtimer classic automobiles, offering in-house sales, restoration, workshop maintenance, rally preparation, parts, and transport for collectors and rally participants worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Gramsbergen (Ane)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of classic automobiles from the company's showroom collection, typically ~30 vehicles on display. Sales span pre-war vintage cars to youngtimers, with international export formalities and transport handled by the company.
2. Workshop & Maintenance Services: Annual maintenance, APK inspections, repairs, and modifications performed in the company's own well-equipped workshops. Covers pre-war through youngtimer-era vehicles.
3. Restoration Services: Full restoration of classic vehicles from inspection through to completion, tailored to customer wishes. Also assists in finding suitable restoration projects.
4. Rally Preparation & Event Support: Preparation of historic rally cars and on-site technical support during international rallies. Includes roll cages, fuel tanks, electrical systems, and compliance with FIA regulations.
5. Transport Services: Professional transport of classic vehicles using covered or open transport carriers, for customers who cannot drive to the Gramsbergen facility.
6. Parts Sales: Sale of high-quality classic car parts for English brands (Bentley, Alvis, Riley, Rolls Royce, Jaguar, Austin-Healey, MG, Triumph) from an extensive warehouse, with regular imports from England.
7. Racing Green Engineering Sales & Service: As official service dealer for Racing Green Engineering in the Netherlands, the company sells and services Bentley recreation vehicles built on original Bentley chassis and parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Altena Classic Service sells classic automobiles (pre-war through youngtimers, predominantly British marques) from a Dutch showroom and provides the surrounding ecosystem: in-house workshop maintenance and APK inspections, full mechanical and body restoration, FIA-compliant rally preparation and on-event technical support, an extensive original-parts warehouse for British brands, and covered vehicle transport. Since 2023, the company is the exclusive Dutch sales and service partner for Racing Green Engineering Bentley recreations.

Product overview

Altena Classic & Rally Service is a classic car dealership and full-service center founded in 1994, specializing in pre-war models, rally cars, and youngtimers with over 30 years of experience. The company operates as a unified service offering comprising sales (Verkoop), in-house workshop (Werkplaats), rally preparation (Rally Service), restoration (Restauratie), parts supply (Onderdelen), and professional transport (Transport) services. Additionally, the company serves as the exclusive Dutch partner for Racing Green Engineering, offering Bentley recreations. Their inventory includes approximately 30 classic vehicles ranging from vintage Bentleys, Alvis, Lagonda, and Invicta to Mercedes-Benz models from the 1970s-1980s, BMW 2002 series, and rally-prepared Datsun 240Z vehicles.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Racing Green Engineering LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Since 2023, Altena Classic Service is the exclusive partner for Racing Green Engineering Ltd (based in Wales, UK). RGE specializes in building high-quality Bentley recreations using original Bentley chassis and motor parts. Altena serves as the official service dealer for RGE in the Netherlands, providing maintenance, restoration, technical support, and sales advice for Racing Green Bentley recreations. Altena also guides customers with foreign rally participation involving these vehicles.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Hilton & Moss: UK classic car dealer with in-house restoration, servicing, and parts capabilities. Comparable in offering a one-stop classic car service experience focused on British marques.
• JD Classics: UK classic car restoration specialist and dealer with in-house workshops and a strong focus on FIA-regulated historic rally preparation. Closely mirrors Altena's integrated workshop-plus-rally-prep offering.
• Girardo & Co: London-based classic car dealer and broker specializing in pre-war and post-war European classics with full-service client representation. Comparable as a European specialist dealer serving international collectors of vintage automobiles.
• Hexagon Classics: UK-based classic and modern classic car dealer with in-house preparation and restoration services. Directly comparable to Altena's combination of showroom sales, restoration capability, and British-marque specialization.
• Bell Classic Cars: UK classic car dealer and restorer handling pre-war through modern classic vehicles. Comparable business model of sales plus restoration workshops for collector-grade British and European classics.
• Tom Hartley: UK specialist dealer focused on high-value classic, exotic, and collectible cars with a strong personal-service sales model. Comparable to Altena in target customer (HNW collectors) and bespoke sales-led approach.
• Coys of Kensington: London-based classic car auctioneer and dealer with European auction presence. Comparable as a European classic car intermediary for collectors, though Altena focuses on direct sales rather than auctions.

Broad incumbents

• Gooding & Company: US-headquartered classic car auction house with global marquee sales. Competes for the same collector attention and brand prestige as Altena's high-end showroom, but at auction-house scale.
• Bonhams Motoring: International auction house with a dedicated motoring department handling classic car sales globally. Comparable customer base of HNW classic car collectors but operates through auction rather than direct dealership model.
• RM Sotheby's: Global classic and collector car auction house. Overlaps with Altena's high-end collector segment at the auction boundary, but operates at a vastly broader geographic and transactional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altena-classic-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altena Classic Service