What Altitude Tours does

Altitude Tours Ltd is a Queenstown, New Zealand-based small-group day tour operator founded in 2017, serving international and domestic tourists visiting the South Island. The company runs a portfolio of ~25 day-tour products organized into five categories: Wine & Tasting Tours (wine, gin, and craft beer experiences in Central Otago), Milford Sound Tours (ranging from standard coach-cruise-coach to premium Business Class in partnership with RealNZ, plus helicopter and scenic flight return options), Mount Cook Tours (scenic, hiking, helicopter, and glacier explorer combinations), Local Scenic Tours (Queenstown and Glenorchy sightseeing including Dart River jet boat), and Private Tours/Charters (groups, conferences, hens/stags). Tours are conducted in groups capped at 15 passengers aboard Mercedes Sprinter vans with glass roofs, led by local guides, and priced from NZD 189 (half-day scenic) to NZD 1,835 (Milford Sound with helicopter return).

The business operates a direct-to-consumer model with bookings handled through a Rezdy-powered reservation system on altitudetours.co.nz, supplemented by a B2B travel-trade channel (dedicated trade portal, trade@ and partners@ inboxes, asset toolkits for agents), and hotel concierge referrals in Queenstown. Revenue is generated entirely from per-person booking fees paid in full at the time of booking, with no subscription, licensing, or contract-based recurring streams. The company holds Qualmark GOLD, Qualworx safety audit certification, Department of Conservation permits, and memberships in the Tourism Export Council of New Zealand and Tourism Industry Aotearoa, and donates 1% of profit to the Love Queenstown fund under a regenerative tourism commitment. Multi-award winning from 2017-2025, including World's Best Wine Tour in 2021 for its Queenstown Wine Sampler, the business is privately held with no disclosed external investors, parent entity, or funding rounds.

Name

Altitude Tours

Legal name

Altitude Tours Ltd

Website

https://altitudetours.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Altitude Tours is a Queenstown, New Zealand-based, small-group (max 15) day tour operator serving international and domestic tourists with wine, Milford Sound, Mt Cook, and scenic tours priced NZD 189-1,835, distributed D2C via its website and through travel trade partners.

Ownership category

akta.pro rank

Product category

Guided Tour & Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Scenic & Sightseeing Helicopter Tours (THABAGAE), Helicopter Charter & Sightseeing (TLAFABAH)

Keywords

• Guided day tours
• Small group tours
• Wine tourism
• Sightseeing tours
• Private tour charters

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Day Tour Bookings: Revenue is generated through per-person booking fees for small-group day tours. Customers pay per person based on the specific tour chosen, with pricing ranging from NZD 189 for half-day scenic tours to NZD 1,835 for full-day Milford Sound tours with helicopter experiences. The company also offers private charters and group bookings at flexible rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Altitude Tours operates small-group guided day tours from Queenstown, New Zealand, to iconic South Island destinations including Milford Sound, Mount Cook, Glenorchy, and Central Otago wine regions. The company offers wine, gin, and craft beer tasting tours; Milford Sound experiences with coach/cruise/flight combinations; Mount Cook alpine adventures; local scenic sightseeing; and private charters for groups and events, all delivered in Mercedes Sprinter vans carrying no more than 15 guests with local expert guides.

Product overview

Altitude Tours operates as a multi-award-winning small-group tour operator based in Queenstown, New Zealand. The company offers a portfolio of day tours across five main categories: Wine Tours & Tasting Tours (wine, gin, and craft beer experiences), Milford Sound Tours (with coach/cruise/flight combinations including a premium Business Class tier), Mount Cook Tours (scenic and adventure options with optional helicopter add-ons), Local Scenic Tours (Queenstown and Glenorchy sightseeing), and Private Tours (custom charters and group experiences). Tours are conducted in small groups of up to 15 people aboard Mercedes Sprinters with local guides. The company positions itself around sustainable and premium experiential tourism, targeting visitors to Queenstown seeking curated, small-group adventures.

Differentiator

Problem solved

Functional benefit

Products and services

• Queenstown Wine Sampler Tour 6-hour award-winning wine tasting tour through Central Otago's Gibbston Valley wineries, featuring visits to multiple cellar doors and Pinot Noir tastings; departs at 10am, max 15 guests, priced at NZD 279 per person.
• Queenstown Helicopter Wine Tour Premium 6.5-hour wine tour combining helicopter flight with visits to exclusive vineyards in Central Otago; priced at NZD 959 per person.
• Twilight Wine and Craft Beer Tour 4-hour afternoon tour departing at 3pm showcasing local wineries and craft breweries; priced at NZD 259 per person.
• Queenstown Gin Tour Guided tour of local gin distilleries and artisan spirit producers in the Queenstown region.
• Queenstown Heli Gin Tour Helicopter-accessed gin tasting experience at premium remote distillery locations.
• Private Wine Tours Fully tailored private wine tour experiences for couples and groups with flexible scheduling and customized itineraries.
• Milford Sound Scenic Tour and Cruise 12–13 hour full-day small-group tour to Milford Sound with coach travel and scenic cruise through the fiord; departs at 6:30am or 7:30am, max 15 passengers, priced at NZD 419 per person.
• Milford Sound Business Class Luxury 9–13 hour Milford Sound experience operated in partnership with RealNZ, offering elevated comfort, premium dining, and exceptional service; priced at NZD 699 per person.
• Milford Sound Tour, Cruise and Scenic Flight 9–10 hour Milford Sound day tour combining coach travel, cruise, and scenic return flight; priced at NZD 995 per person.
• Milford Sound Tour, Cruise and Helicopter 9–10 hour Milford Sound experience with coach travel, cruise, and helicopter return flight; priced at NZD 1,835 per person.
• Milford Sound Tour from Te Anau Milford Sound tour departing from Te Anau, providing access for travelers in the wider region.
• Milford Sound Private Tours Private customized Milford Sound tours for exclusive group experiences.
• Mt Cook Scenic Tour Full-day 12-hour tour to Aoraki Mount Cook National Park through Mackenzie Country with free time in Mount Cook Village; departs at 7:30am, priced at NZD 289 per person.
• Mt Cook Tour with Hooker Valley Hike Mount Cook experience combining scenic coach travel with guided Hooker Valley hike.
• Mt Cook Tour with Helicopter Experience Mount Cook day tour featuring helicopter flight experience for aerial views of the Southern Alps.
• Mt Cook Tour - Ultimate Alpine Experience Premium Mount Cook tour combining fixed-wing aircraft and helicopter for comprehensive alpine exploration.
• Mt Cook Tour - Glacier Explorers Mount Cook tour including Tasman Lake glacier boat cruise experience.
• Best of Queenstown Tour 4-hour half-day comprehensive Queenstown sightseeing tour covering key attractions with wine tasting included; priced at NZD 229 per person.
• Glenorchy Scenic Tour 4.5-hour half-day scenic tour to Glenorchy along one of the world's most scenic roads, including Lord of the Rings filming locations; priced at NZD 189 per person.
• Glenorchy Scenic Tour with Dart River Jet Boat 8-hour full-day Glenorchy and Paradise exploration combining scenic coach tour with Dart River jet boat adventure; priced at NZD 649 per person.
• Private Charters Customized private charter transportation and guided tours for groups and events, with flexible rates and itineraries.
• Private Gin Tours Bespoke private gin and spirits tasting experiences tailored for groups.
• Conference and Incentives Corporate and incentive group tour packages and logistics management.
• Combo Packages Pre-packaged combinations of multiple tour experiences offered at discounted rates.

Quantifiable outcome

• Multi-award winning recognition 2017-2025
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RealNZcoreStrategic or Co-development PartnerRealNZ is a strategic partner for the Milford Sound Business Class experience. This partnership provides elevated comfort, cruise, dining and exceptional service for a premium Milford Sound experience. The collaboration combines Altitude Tours' small-group ground transportation with RealNZ's cruise operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Helicopter Line: The Helicopter Line is one of New Zealand's largest helicopter tourism operators, providing scenic flights and helicopter experiences across the South Island, including Queenstown, Milford Sound, and Mount Cook. It both supplies helicopter capacity used in Altitude Tours' premium products and competes for helicopter tour bookings in the same region.
• Air Milford: Air Milford is a Queenstown-based operator offering scenic flights and Milford Sound fly/cruise/fly combinations. It directly competes with Altitude Tours' premium Milford Sound Tour, Cruise & Scenic Flight and Coach, Cruise & Helicopter products.
• Appellation Central Wine Tours: Appellation Central is a Central Otago wine tour operator running small-group wine tasting tours from Queenstown. It competes directly with Altitude Tours' Queenstown Wine Sampler, Twilight Wine & Craft Beer, and Private Wine Tours for the same wine-touring customer segment.
• Southern Discoveries: Southern Discoveries operates Milford Sound cruises and related Queenstown-area tours (including coach-cruise-fly and coach-cruise-helicopter combinations). It is one of the closest direct competitors to Altitude Tours' Milford Sound portfolio and shares the same destination focus.
• RealNZ: RealNZ is the major Queenstown and Milford Sound cruise and tourism operator (formed from the merger of Real Journeys and several NZ tourism brands). It is simultaneously Altitude Tours' strategic partner for the Milford Sound Business Class experience and its most direct competitor for Milford Sound day-tour customers in the same South Island geography.
• Nomad Safaris: Nomad Safaris is a Queenstown-based operator of small-group 4WD and photo safari tours around the Southern Lakes region. It competes head-to-head with Altitude Tours for premium small-group visitors seeking curated outdoor experiences from Queenstown.
• Ziptrek Ecotours: Ziptrek Ecotours is a Queenstown-based small-group adventure tour operator running zipline and eco- tours. It targets the same international and domestic visitor pool as Altitude Tours with a comparable small-group, premium experience positioning.
• Dart River Adventures: Dart River Adventures operates jet boat and wilderness tours from Glenorchy, including the Dart River jetboat experience that Altitude Tours bundles into its Glenorchy tour. Both companies compete for Glenorchy day-trip customers out of Queenstown.
• Skyline Queenstown: Skyline Queenstown operates the iconic Bob's Peak gondola and on-mountain attractions and is a core Queenstown tourism operator. It competes for the same tourist dwell-time and concierge-driven bookings as Altitude Tours in the Queenstown area.

Broad incumbents

• Ngāi Tahu Tourism: Ngāi Tahu Tourism is the tourism arm of Ngāi Tahu Whānui and operates a broad portfolio of South Island attractions and tours. While it competes with Altitude Tours for some Queenstown and South Island visitors, it operates at significantly larger scale and across multiple categories rather than specializing in small-group day tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altitudetoursnewzealand
• Instagraminstagram.com/altitudetoursnz
• LinkedInlinkedin.com/company/altitude-tours

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altitude Tours