Bæredygtig Mad og Sundhed, Fødevarestyrelsen

What Bæredygtig Mad og Sundhed, Fødevarestyrelsen does

Fødevarestyrelsen (the Danish Veterinary and Food Administration) is a Danish government agency operating under Erhvervsministeriet (the Ministry of Business), with its registered office at Stationsparken 31-33, 2600 Glostrup, Denmark. The agency oversees the entire Danish food supply chain from farm to fork, with statutory responsibility for animal health, food safety, food business authorization, import/export controls, organic certification, food labeling, and the publication of official dietary guidelines. Its core products center on 'De officielle Kostråd' (the Official Dietary Guidelines), which uniquely integrate both health and climate considerations, plus specialized sub-offerings such as 'Kostråd til dig' for individual consumers (with tailored recommendations for infants, pregnant and breastfeeding women, adults over 70, and vegetarians/vegans) and 'Kostråd til professionelle køkkener' for professional kitchens in daycare, schools, and cantines. The agency also operates the nationally recognized Smiley inspection control system (findsmiley.dk), which publishes public-facing food safety ratings for cafes, restaurants, and supermarkets.

The agency's underlying technology consists of a portfolio of public-facing digital portals and databases, including the official website (foedevarestyrelsen.dk), the Smiley inspection results portal, food business authorization and registration databases, and laboratory test result portals, supported by a multi-channel public communications infrastructure spanning newsletters, professional webinars, downloadable publications, and active social media accounts on LinkedIn, Facebook, Instagram, X, Bluesky, and YouTube. No APIs, SDKs, or proprietary software products are disclosed.

Fødevarestyrelsen does not operate a commercial revenue model. Its activities are funded through the Danish state budget under Erhvervsministeriet, with food business inspection and control activities subject to regulated government fees and charges. Its customer base spans the entire Danish population (for dietary guidance and food safety transparency) and all food businesses operating in Denmark (for regulatory authorization and inspection), reaching consumers and professionals through both self-serve digital channels and direct regulatory engagement with enterprises and institutional foodservice providers.

Name

Bæredygtig Mad og Sundhed, Fødevarestyrelsen

Legal name

Styrelsen for Fødevarer, Landbrug og Fiskeri

Website

https://altomkost.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fødevarestyrelsen is a Danish government agency under Erhvervsministeriet that regulates the national food supply chain, publishes official dietary guidelines integrating health and climate considerations, and operates the Smiley food safety inspection system serving Danish consumers, food businesses, and institutional kitchens.

Ownership category

akta.pro rank

Product category

Government Food Regulation and Dietary Guidance

akta.pro primary industry

Food Standards, Labeling & Claims Regulation (HLAJAEAB)

akta.pro secondary industries

Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF), Supplier Approval, Verification & Food Safety Risk Management (GFSI-aligned) (AFALADAH), Food Industry Licensing, Registration & Compliance Audits (HLAJAEAG), Food Safety & Veterinary Public Health (Meat/Milk Inspection) (HLAMAJAJ), Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

Keywords

• Dietary guidelines
• Food safety regulation
• Food business inspection
• Public nutrition advice
• Organic food certification

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Fødevarestyrelsen is a Danish government agency that issues official dietary guidelines (De officielle Kostråd), regulates and inspects food businesses from farm to fork, administers the publicly visible Smiley food-safety inspection system, authorizes food establishments, and manages the Økologisk Spisemærke organic food label for professional kitchens. It also produces educational materials, publications, and webinars on healthy eating, food hygiene, and nutrition for both the Danish public and food-industry professionals.

Product overview

Fødevarestyrelsen (Danish Veterinary and Food Administration) is a government agency under the Ministry of Business and Industry that oversees the entire food chain from farm to fork, focusing on animal health and safe, healthy food. The product portfolio centers on the official dietary guidelines ('De officielle Kostråd') with specialized offerings including personalized advice for different groups (Kostråd til dig), professional kitchen guidelines (Kostråd til professionelle køkkener), and the Smiley control inspection system. Supporting materials include educational resources, publications, and the seasonal fruit and vegetable guides. The integrated product line serves both consumers and food industry professionals through a unified public information platform.

Differentiator

Problem solved

Functional benefit

Products and services

• De officielle Kostr\u00e5d Official dietary guidelines published by the Danish Veterinary and Food Administration, providing recommendations for a healthy diet that also considers climate impact. Targeted at the Danish public, food businesses, and institutional kitchens.
• Kostr\u00e5d til dig Personalized dietary advice for individuals, including special recommendations for infants, pregnant and breastfeeding women, people over 70, and vegetarians/vegans, supported by the Kostr\u00e5dscirklen and Madpakkeh\u00e5nden visual tools. Targeted at individual Danish citizens.
• Kostr\u00e5d til professionelle k\u00f8kkener Dietary guidelines for professional kitchens in daycare institutions, schools, and cantinas, covering Kostr\u00e5d til M\u00e5ltider and Den danske institutionskost (Danish Institutional Diet). Targeted at institutional foodservice operators.
• Materialer om kostr\u00e5d, mad og m\u00e5ltider Educational materials including posters, brochures, reports, and teaching resources about official dietary guidelines, healthy eating, and nutrition. Targeted at educators, professionals, and the general public.
• Vil du vide mere? Educational resources explaining nutrients in food (fat, protein, carbohydrates, vitamins, and minerals), food myths debunked, and self-assessment tools for knowledge about healthy eating. Targeted at the general Danish public.
• Smiley kontrol The official Smiley inspection control system displaying publicly visible food-safety compliance ratings for cafes, restaurants, and supermarkets, with results published on findsmiley.dk for consumer transparency. Targeted at food businesses (regulated) and consumers (transparency tool).

Quantifiable outcome

• Energy drink sales rose by nearly 1200% from 2010 to 2024 (per DTU Fødevareinstituttet study cited by Fødevarestyrelsen)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Netherlands Food and Consumer Product Safety Authority (NVWA): Dutch national authority responsible for food safety inspection, consumer product oversight, and animal health; closely comparable inspection-based enforcement model with public transparency mechanisms.
• Finnish Food Authority (Ruokavirasto): Finland's food authority covering food safety, animal health, and crop production oversight; comparable Nordic regulatory mandate with similar inspection and authorization functions.
• Norwegian Food Safety Authority (Mattilsynet): Direct Nordic peer; Norway's national food safety authority performs inspection, authorization, and dietary guidance functions analogous to Fødevarestyrelsen, with shared Nordic regulatory traditions and similar mandate scope.
• Swedish National Food Agency (Livsmedelsverket): Sweden's national food agency with an almost identical mandate spanning food safety, dietary guidelines, and food business regulation; closely comparable in structure, scope, and operating model.

Broad incumbents

• USDA Food Safety and Inspection Service (FSIS): U.S. federal agency responsible for inspection of meat, poultry, and processed egg products; comparable in its mandate over animal-product food safety inspection and public hygiene scoring.
• European Food Safety Authority (EFSA): EU-level risk assessment body for food and feed safety; sets standards that Fødevarestyrelsen implements nationally, making it a key upstream peer in the regulatory chain.
• U.S. Food and Drug Administration (FDA): U.S. federal agency responsible for food safety, labeling, and dietary supplements regulation; much broader scope and budget but exercises analogous authority over food business compliance.
• German Federal Office of Consumer Protection and Food Safety (BVL): Federal-level coordinator for food safety in Germany; broader scope and coordinating role but comparable mandate areas including food business authorization, labeling oversight, and crisis management.
• UK Food Standards Agency: UK independent food regulator covering food safety, labeling, and dietary guidance; comparable mandate outside the EU framework, with strong consumer-facing transparency tools similar to the Smiley system.
• French Agency for Food, Environmental and Occupational Health & Safety (ANSES): French scientific agency covering food safety, nutrition, and environmental health; comparable scope but operates as a scientific/expert body rather than a frontline inspector like Fødevarestyrelsen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Foedevare
• YouTubeyoutube.com/user/Foedevarestyrelsen
• Facebookfacebook.com/foedevarestyrelsen
• LinkedInlinkedin.com/company/baeredygtigmadogsundhed
• Instagraminstagram.com/foedevarestyrelsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bæredygtig Mad og Sundhed, Fødevarestyrelsen