Altonaer Kaviar Import Haus

Specialty Caviar Retailaltonakaviar.de

Altonaer Kaviar Import Haus is a Hamburg-based, third-generation family-owned caviar importer founded in 1925, selling premium sturgeon caviar through three product lines via its online shop and the PEARLOSSOL caviar bar at KaDeWe Berlin to premium consumers and HoReCa customers.

Company typePrivate
Founded1925
HeadquartersHamburg, Germany
Headcount1–10
GTM typeB2C
OfferingServices

What Altonaer Kaviar Import Haus does

Altonaer Kaviar Import Haus (AKI) is a Hamburg-based, family-owned caviar importer and distributor founded in 1925 and currently led in its third generation by Owner and Managing Director Markus Rüsch. The company sources and sells premium caviar across multiple sturgeon species — Beluga, Ossetra, Baerii, Imperial and Siberian — organized into three product lines: Prestige (premium tiers including D'Aquitaine, Mandarin Imperial and Beluga Di Veneto), Pure (clean-label varieties) and Quaviar (more accessible offerings).

AKI monetizes through two primary channels. The first is direct-to-consumer e-commerce via its own online shop (shop-altonakaviar.de), where SKU prices range from €18 for a 10g entry-level selection to €190 for 50g of Beluga, supplemented by a 10% newsletter welcome discount. The second is experiential food service through PEARLOSSOL, a caviar bar concept hosted inside KaDeWe in Berlin under a 'Fine Snacking' positioning, offering caviar tastings (€55 Classic, €95 Deluxe), snacks and beverages including Krug champagne up to €350.

The customer base is segmented horizontally into Premium Food Consumers (DTC, gifting, special occasions) and Food Service/HoReCa (hotels, restaurants, catering), with KaDeWe named as the single disclosed enterprise partner. Marketing is executed through Instagram and an email newsletter, and the brand has explicitly repositioned around a 'caviar liberation' thesis aimed at broadening appeal beyond traditional formal luxury consumption. AKI is privately held, has no venture or private equity backing, and operates with a five-person team.

Altonaer Kaviar Import Haus firmographics

Firmographics

Name: Altonaer Kaviar Import Haus
Legal name: Altonaer Kaviar Import Haus GmbH & Co. KG
Website: https://altonakaviar.de
Company type: Private
Founded year: 1925
Operating status: Operating
Headcount range: 1–10 employees
Short description: Altonaer Kaviar Import Haus is a Hamburg-based, third-generation family-owned caviar importer founded in 1925, selling premium sturgeon caviar through three product lines via its online shop and the PEARLOSSOL caviar bar at KaDeWe Berlin to premium consumers and HoReCa customers.
Ownership category
akta.pro rank

Altonaer Kaviar Import Haus industry classification

Industry

Product category: Specialty Caviar Retail
NAICS: Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449), All Other Specialty Food Retailers (445298)
SIC: Wholesale-Groceries & Related Products (5140)
akta.pro primary industry: Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)
akta.pro secondary industries: Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

Keywords

Caviar import
Sturgeon roe varieties
Specialty food retail
Fine food service
Seafood distribution

Where Altonaer Kaviar Import Haus is headquartered

Location

Headquarters

HQ city: Hamburg
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Altonaer Kaviar Import Haus business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

Caviar Product Sales: Direct sales of caviar products through online shop with three product lines: Prestige (premium), Pure (clean label), and Quaviar (accessible). Products include various sturgeon species: Beluga, Ossetra, Baerii, Imperial, and Siberian.
Caviar Bar/Restaurant: PEARLOSSOL, the first AKI caviar bar concept at KaDeWe Berlin, generates revenue through food service including caviar tastings, snacks, and beverages including champagne.
Retail Distribution: Distribution of caviar products through retail channels including their own online storefront and presence at KaDeWe department store.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Classic Caviar Tasting
Unit Pricing	Pay-as-you-go	Deluxe Caviar Tasting
Unit Pricing	Pay-as-you-go	Caviar Selections

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Altonaer Kaviar Import Haus product offering

Product offering

Core offering

Altonaer Kaviar Import Haus imports and distributes premium sturgeon caviar under three branded product lines—Prestige (premium varieties), Pure (clean-label), and Quaviar (accessible)—sold through its own online shop and the PEARLOSSOL caviar bar at KaDeWe in Berlin. The company also supplies hotels, restaurants, and catering businesses with caviar for fine-dining menus and events.

Product overview

Altonaer Kaviar Import Haus (AKI) is a traditional caviar company established in 1925 in Hamburg, Germany, offering premium caviar products through three distinct product lines: Prestige (featuring D'Aquitaine, Mandarin Imperial, Beluga, Imperial, Beluga Di Veneto, Ossetra, and Siberian varieties), Pure (clean-label varieties including Baerii, Beluga, and Imperial), and Quaviar (premium selections including Ossetra, Baerii, Beluga, and Imperial). The company operates an online shop for direct sales and the Pearlossol caviar bar at KaDeWe in Berlin, providing 'Fine Snacking' experiences with caviar classics and regional ingredients.

Differentiator

Problem solved

Functional benefit

Brands

Prestige: Premium caviar product line featuring varieties such as Beluga, Ossetra, Siberian, Imperial, Mandarin Imperial, Beluga Di Veneto, and D'Aquitaine.
Pure
Quaviar
Pearlossol

Products and services

Prestige caviar line

Companies that use Altonaer Kaviar Import Haus

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Altonaer Kaviar Import Haus technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Altonaer Kaviar Import Haus partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

KaDeWecoreChannel Partner/ Reseller/ DistributorKaDeWe, Germany's premier luxury department store in Berlin, hosts PEARLOSSOL - the first AKI caviar bar concept. This partnership enables AKI to reach premium consumers through an experiential retail format featuring 'fine snacking' with caviar classics and regional ingredients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Altonaer Kaviar Import Haus competitors and assessment

Company assessment

Broad incumbents

Dean & DeLuca: Upscale specialty gourmet retailer historically stocking premium caviar alongside luxury foods. Comparable premium specialty retail positioning and luxury food assortment, though not caviar-specialist.
Fortnum & Mason: Iconic British luxury department store with heritage hampers and premium foods including caviar. Comparable as a luxury retail partnership/host environment for premium food brands, similar to AKI's KaDeWe relationship.

Direct peers

Petrossian: Paris-based heritage caviar house founded 1920, offering premium caviar via retail shops, restaurant supply, and DTC. Closely comparable as a multi-generational, brand-led premium caviar importer and retailer with similar product tiering.
Sturia: French sturgeon caviar producer and brand with DTC e-commerce and food-service supply. Direct comparable in caviar category breadth, premium positioning, and B2B/B2C distribution model.
Marky's Caviar: U.S. specialty gourmet retailer and caviar distributor with broad online assortment and gift-focused positioning. Comparable DTC-driven specialty food/caviar retail model.
Caviar Russe: U.S.-based premium caviar retailer and importer serving wholesale, hospitality and DTC. Comparable premium positioning, multi-species offering, and B2B/B2C dual channel.
Kaviari: Parisian caviar specialist serving luxury retail, hotels and restaurants, and DTC. Comparable as a premium caviar brand with a curated portfolio and HoReCa/retail strategy.
Caviar House & Prunier: Swiss-based caviar and fine foods brand with in-store caviar bars and global retail presence. Highly comparable experiential retail/caviar-bar concept and multi-tier premium portfolio.
Tsar Imperial: Premium Russian-origin and aquaculture caviar brand sold globally via DTC. Comparable in product tiering and direct-to-consumer premium caviar sales.

Emerging players

Sterling Caviar: California-based sustainable sturgeon caviar producer. Comparable product (premium farmed caviar) with growing brand presence; partial overlap via DTC and food service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Altonaer Kaviar Import Haus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Altonaer Kaviar Import Haus leadership team

Management profile

Number of profiles

Profiles1 record

Altonaer Kaviar Import Haus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Altonaer Kaviar Import Haus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altonaer Kaviar Import Haus

What does Altonaer Kaviar Import Haus do?

Is Altonaer Kaviar Import Haus a public or private company?

Altonaer Kaviar Import Haus is a private company. It is classified as family owned and is currently operating.

When was Altonaer Kaviar Import Haus founded?

Altonaer Kaviar Import Haus was founded in 1925. It employs 1 to 10 people.

Where is Altonaer Kaviar Import Haus based?

Altonaer Kaviar Import Haus is headquartered in Hamburg, Germany, in the Europe region.

How does Altonaer Kaviar Import Haus make money?

Three revenue lines are on record. Caviar Product Sales are the primary driver. The others are caviar Bar/Restaurant and retail Distribution.

Who are Altonaer Kaviar Import Haus's main competitors?

Broad incumbents on record are Dean & DeLuca and Fortnum & Mason. Direct peers are Petrossian, Sturia, Marky's Caviar, Caviar Russe, Kaviari, Caviar House & Prunier and Tsar Imperial. Sterling Caviar is listed as an emerging player.

Does Altonaer Kaviar Import Haus have an API?

No public API is recorded for Altonaer Kaviar Import Haus.

What industry is Altonaer Kaviar Import Haus in?

Altonaer Kaviar Import Haus's product category is Specialty Caviar Retail. Its primary akta.pro industry code is AFAIAIAC, Ethnic Meat, Poultry & Seafood Wholesale, with a secondary code of AFAIADAG, Game & Specialty Meats Wholesale (Venison, Bison, etc.). Its NAICS code is 4244 and its SIC code is 5140.