University of Maryland Alumni Association

Name

University of Maryland Alumni Association

Legal name

University of Maryland Alumni Association

Website

https://alumni.umd.edu

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Communications, Marketing & Publications (EDALAOAF), Alumni Career Networking & Mentorship Programs (EDALAOAL), Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Student & Alumni Communities (BPAMABAK), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ)

Keywords

• Alumni association services
• Alumni membership programs
• Alumni networking events
• Alumni career resources
• Alumni merchandise sales

Headquarters

HQ city

College Park, MD

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual, three-year, lifetime, and Golden (age 60+) membership tiers generate recurring and one-time dues revenue. Single memberships range from $55/year to $650 lifetime; joint memberships up to $950.
2. Alumni Store / Merchandise Sales: Sale of officially licensed Maryland merchandise including apparel, the Maryland Icon Polo, wine collection via Mano's Wine, and branded swag.
3. Samuel Riggs IV Alumni Center Venue Rentals: The venue rental program generates revenue, with lifetime members receiving up to $1,000 off rental fees.
4. Events and Travel Programs: Revenue from alumni events including networking gatherings, socials, and the Traveling Terps curated vacation program.
5. Advertising and Sponsorships: Advertisement placements on the alumni website for partners including SECU, The Hotel at UMD, and others. The Terp Deals marketplace offers nationwide discounts powered by partner brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The University of Maryland Alumni Association operates a tiered alumni membership organization offering paid memberships (Annual, Three-Year, Lifetime, Golden 60+, Single/Joint) bundled with member benefits, networking events, regional/affinity/industry/academic networks, the Traveling Terps curated travel program, career resources (job board, mentorship, professional networking), a $75,000 annual scholarship program, and officially licensed merchandise sales. Operations are anchored at the Samuel Riggs IV Alumni Center in College Park, MD, and supported by the AlumniQ digital portal.

Product overview

The University of Maryland Alumni Association operates as a membership-based alumni engagement organization offering a unified suite of services centered around membership programs, event programming, career development, and community building. The core product is the AlumniQ Portal through which members access digital cards, promo codes, and renewal services. The portfolio includes tiered membership programs (Single, Joint, Lifetime, Golden), regional and affinity-based alumni networks, career resources (job board, mentorship, professional networking), the Terp Business Directory for alumni entrepreneurs, scholarship programs administered through Scholarship Universe, the SALC student leadership initiative, and the Frann G. & Eric S. Francis Lifetime Member Wall. Additional offerings encompass the Alumni Store with official merchandise and wine collection, Terp Perks discount marketplace, and special programs like the Terp Summer Reading Challenge and Traveling Terps travel program.

Differentiator

Problem solved

Functional benefit

Products and services

• Alumni Membership Program
• Alumni Events & Traveling Terps Travel Program
• Alumni Store — Officially Licensed Maryland Merchandise
• Career Resources for Alumni Career services offering including the Alumni Job Board, Professional Networking, Online Learning, Mentorship matching, Coaches Corner, Terrapins Connect, Terps @ Work (corporate engagement), and For Business Owners resources, available to alumni members and the broader UMD alumni community.
• Frann G. & Eric S. Francis Lifetime Member Wall Engraved garden wall at the Samuel Riggs IV Alumni Center grounds honoring Lifetime Members, with a searchable coordinate system allowing visitors to locate individual member names and graduation years. Available exclusively to Lifetime Members.
• Samuel Riggs IV Alumni Center Venue Rentals Venue rental program at the Samuel Riggs IV Alumni Center in College Park, MD — the Association's headquarters and event venue. Lifetime Members receive up to $1,000 off rental fees. Open to alumni members and external clients for weddings, corporate events, and university functions.
• Alumni Association Scholarship Program Annual scholarship program awarding 15 scholarships of $5,000 each ($75,000 total) to eligible UMD students (3.0+ GPA, full-time enrollment), administered through the university's Scholarship Universe platform, with reference surveys and recipient coordination managed by the Engagement and Outreach team.
• AlumniQ Member Portal Member portal providing digital membership cards, promo codes, member-exclusive links, and membership renewal/upgrade functionality for alumni association members.

Quantifiable outcome

• 15 scholarship recipients receive $5,000 each ($75,000 total) annually
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• SECU (State Employees' Credit Union)minorGTM or Marketing PartnerSECU provides financial wellness and banking benefits exclusively for UMD alumni. Advertisements for SECU banking products appear on the alumni website, with special member offers promoted to alumni association members.
• The Hotel at UMDminorGTM or Marketing PartnerThe Hotel at UMD offers a special discount for Alumni Association members and promotes this offer on the alumni website. The hotel is the official on-campus hotel adjacent to the Samuel Riggs IV Alumni Center.
• Mano's WineminorChannel Partner/ Reseller/ DistributorMano's Wine produces the officially licensed University of Maryland Wine Collection, sold through manoswine.com with QR code promotions via alumni materials. Revenue-sharing or licensing arrangement.
• American Specialty Health Incorporated (Active&Fit Direct)minorGTM or Marketing PartnerActive&Fit Direct provides alumni members access to thousands of gyms and premium fitness studios nationwide at discounted rates ($0 enrollment with promo code MOVEMORE). The program is exclusively available to active Alumni Association members and generates co-marketing revenue.
• Route One ApparelminorGTM or Marketing PartnerAlum-owned Route One Apparel supplies lifetime member pullovers as a welcome gift for new lifetime members, featured in member communications.
• Scholarship Universe (University of Maryland)coreTechnology or IntegrationScholarship Universe is the university's official platform for scholarship applications. The Alumni Association distributes its scholarship application through this platform, reaching all eligible UMD students (3.0+ GPA, full-time enrollment). The platform manages the application workflow including reference surveys.
• American Red CrossminorStrategic or Co-development PartnerThe Alumni Association partners with the American Red Cross for blood drives, including the annual Abbott Big Ten Blood Drive competition. Donors receive alumni association member perks and the association earns $1 per donor from Abbott.
• The Hall CP (College Park)minorGTM or Marketing PartnerThe Hall CP offers a 10% discount to alumni association members who show their physical or digital member card, promoted on the alumni website.
• Denizen's Brewing Co. (Riverdale Park)minorGTM or Marketing PartnerBuy one, get one pint promotion exclusively for alumni association members, listed as a member benefit.
• Regional Alumni Networks (40+ chapters)coreChannel Partner/ Reseller/ DistributorIndependent regional alumni networks (Houston, Atlanta, Bay Area, LA, Seattle, Denver, Austin, etc.) serve as localized chapters organizing events, recruiting members, and building community. Operate with volunteer leadership and board support from the central association.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Penn State Alumni Association: Penn State Alumni Association is one of the largest university alumni associations in the U.S. (700,000+ members), operating a comparable tiered membership model, extensive regional chapter network across the country, scholarship programs, travel programs, and a Samuel J. Center-style alumni headquarters. Same Big Ten institutional context.
• UCLA Alumni Association: UCLA Alumni Association serves alumni of a comparable-tier large public research university, offering tiered membership, regional networks (especially strong in California and beyond), scholarship programs, career resources, and student transition programs. Direct peer in mission, scale, and revenue model.
• University of Michigan Alumni Association: The University of Michigan Alumni Association is the most directly comparable peer — a large, prestigious public Big Ten university alumni association operating tiered membership, regional clubs, lifetime giving, career services, and student-alumni programming at significantly larger scale (~600K+ alumni). Operates under a similar institutional model with comparable revenue streams.
• University of Florida Alumni Association: The University of Florida Alumni Association is a direct peer operating tiered membership, regional Gator Clubs across the U.S. and internationally, scholarships, career resources, and student engagement through the UF Alumni Student Council. Highly comparable structure and scale.
• UNC General Alumni Association: The UNC General Alumni Association is the official alumni association for the University of North Carolina at Chapel Hill, operating a comparable tiered membership model, regional chapters, scholarships, and student-alumni engagement programs. Similar public flagship positioning in the Mid-Atlantic/Southeast region.
• Rutgers University Alumni Association: Rutgers Alumni Association is a comparable large public university alumni association in the same Big Ten conference as UMD, operating tiered membership, regional networks (particularly strong in NJ/NY metro area), scholarships, and student engagement programs. Closest geographic and Big Ten peer to UMD.
• Ohio State University Alumni Association: The Ohio State Alumni Association is a direct Big Ten peer operating tiered membership, 100+ regional clubs globally, scholarships, career networking, and student engagement programs. Comparable scale and institutional structure to UMD with similarly strong athletics brand affiliation.
• University of Texas Exes (Texas Alumni Association): The Texas Exes is the alumni association for UT Austin, operating a comparable model of tiered membership, regional chapters across Texas and beyond, scholarships, networking events, and a student-to-alumni pipeline through the Texas Exes Student Chapter. Comparable flagship public university scale and revenue model.
• University of Virginia Alumni Association: UVA Alumni Association is a comparable public flagship university alumni association operating tiered lifetime/annual membership, regional clubs, career networking, scholarships, and a strong student-alumni bridge program. Similar scope, member-benefit model, and East Coast public-university positioning to UMD.

Emerging players

• Graduway: Graduway is an alumni engagement SaaS platform serving universities and schools globally. It is a technology vendor that competes for the relationship and engagement layer the UMD Alumni Association operates directly, and is therefore an adjacent emerging player whose capabilities could either supplement or compete with the AlumniQ platform over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UMDSALC
• LinkedInlinkedin.com/company/maryland-alumni
• Instagraminstagram.com/umdsalc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Maryland Alumni Association