UCLA Latino Alumni Association

Alumni Association Servicesalumni.ucla.edu

The UCLA Latino Alumni Association is a non-profit affinity network founded in 1989 within the UCLA Alumni Association, serving Latino and Hispanic UCLA graduates through mentorship, professional networking, scholarship funding, and community engagement programs.

Company typePrivate
Founded1989
HeadquartersLos Angeles, CA, United States
Headcount1–10
GTM typeB2C
OfferingServices

What UCLA Latino Alumni Association does

The UCLA Latino Alumni Association is a non-profit alumni affinity network founded in 1989 and operating as a constituent community within the broader UCLA Alumni Association, which serves over 670,000 Bruins. It is headquartered at the James West Alumni Center on the UCLA campus in Los Angeles and is structurally affiliated with the University of California, Los Angeles. The association's core product is the UCLA Latino Alumni Network, which connects Latino and Hispanic UCLA graduates for professional networking, mentorship, community engagement, and cultural continuity with the university.

The organization's service portfolio includes scholarship programs funded by alumni donors (notably Hernando Marroquin '74 and Fran Marroquin '73, who are establishing a new medical-field scholarship), the UCLA ONE digital networking and mentorship platform, the quarterly Diversity Digest newsletter featuring Latino alumni profiles, and participation in broader UCLA Alumni programs including Alumni Travel, Bruin Businesses Directory, and Bruin Stories content. Distribution occurs through UCLA's centralized alumni portal, regional networks (San Francisco Bay Area, Orange County, South Bay), and social channels including Facebook, Instagram, LinkedIn, TikTok, and YouTube.

The business model is non-commercial: as a 501(c)-style non-profit embedded within a public university, the association is funded through donor contributions, institutional support, and integration into UCLA's centralized alumni infrastructure. There is no disclosed pricing, revenue model, or GTM motion in the conventional commercial sense. In January 2025, the broader UCLA Alumni community mobilized to support approximately 22,000 alumni affected by the Los Angeles wildfires, an example of the network's crisis-response function.

UCLA Latino Alumni Association firmographics

Firmographics

Name: UCLA Latino Alumni Association
Legal name: UCLA Alumni Association
Website: https://alumni.ucla.edu
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 1–10 employees
Short description: The UCLA Latino Alumni Association is a non-profit affinity network founded in 1989 within the UCLA Alumni Association, serving Latino and Hispanic UCLA graduates through mentorship, professional networking, scholarship funding, and community engagement programs.
Ownership category
akta.pro rank

UCLA Latino Alumni Association industry classification

Industry

Product category: Alumni Association Services
NAICS: Educational Support Services (611710)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Alumni Relations & Alumni Engagement Programs (EDALAOAA)
akta.pro secondary industries: Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Alumni Career Networking & Mentorship Programs (EDALAOAL)

Keywords

Alumni networking
Alumni association
Scholarship programs
Mentorship services
Community engagement

Where UCLA Latino Alumni Association is headquartered

Location

Headquarters

HQ city: Los Angeles, CA
HQ country: United States
HQ region: North America

Offices1 record

Markets served

UCLA Latino Alumni Association business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

UCLA Latino Alumni Association product offering

Product offering

Core offering

The UCLA Latino Alumni Association is a nonprofit affinity network within the UCLA Alumni Association that connects Latino/Hispanic UCLA graduates through mentorship, networking events, scholarship programs, and community engagement initiatives. It maintains cultural ties between Latino alumni and UCLA and supports current and prospective Latino students through alumni-funded scholarships. The association operates as a sub-community within UCLA's broader alumni infrastructure.

Product overview

UCLA Latino Alumni Association operates as part of the broader UCLA Alumni Association ecosystem, primarily functioning through the UCLA Latino Alumni Network. The portfolio includes the core Alumni Association platform offering career support, lifelong learning, events, and networking; UCLA ONE for mentorship connections; the Diversity Digest newsletter highlighting Latino alumni stories; Bruin Stories content platform; Alumni Travel programs; Bruin Businesses Directory for alumni-owned businesses; and scholarship programs including those funded by Latino alumni donors. The Latino Alumni Network specifically provides community connection, mentorship, and scholarship support for Latino/Hispanic graduates.

Differentiator

Problem solved

Functional benefit

Products and services

UCLA Latino Alumni Network A community network within the UCLA Alumni Association dedicated to connecting Latino/Hispanic alumni, offering mentorship opportunities, scholarship support, and community engagement programs.
Scholarships Program Alumni-funded scholarship programs supporting current and prospective UCLA students, including awards through the Latino Alumni Association.

Quantifiable outcome

Multiple scholarships awarded to Latino students through the Latino Alumni Association

Companies that use UCLA Latino Alumni Association

Customer profile

Segments1 record

Ideal customer profiles1 record

UCLA Latino Alumni Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

UCLA Latino Alumni Association partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Hernando Marroquin '74 and Fran Marroquin '73notableOthersLongtime UCLA alumni donors who have supported the UCLA Latino Alumni Association through multiple scholarship programs and are currently establishing a new scholarship fund for students in the medical field. Fran graduated in 1973 with a degree in sociology and Hernando followed in 1974. They have been instrumental in supporting Latino students at UCLA.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

UCLA Latino Alumni Association competitors and assessment

Company assessment

Others

Hispanic Scholarship Fund (HSF): A national nonprofit providing scholarships, mentorship, and career support to Latino/a students and alumni across U.S. higher education—comparable in serving the Latino educational pipeline, but operating at a national scale outside any single university.

Broad incumbents

Hispanic Association of Colleges and Universities (HACU): A national nonprofit organization representing Hispanic-Serving Institutions and Hispanic-focused higher education, providing scholarships, internships, and advocacy—a broader institutional player in the same Hispanic higher-education engagement space.

Direct peers

Stanford Latino Alumni Association: An identity-based alumni affinity network at Stanford University serving Chicano/Latino alumni with mentorship, scholarships, and community programming—comparable mission, member demographic, and university-affiliated structure.
UCLA Disability Alumni Network: Another identity-based affinity subsidiary of the UCLA Alumni Association serving alumni with disabilities, operating under the same infrastructure and programming model as the Latino Alumni Association.
Cal Alumni Latino Association (UC Berkeley): A Latino/Hispanic alumni network within the UC Berkeley alumni system providing scholarships, mentorship, and community programming—directly comparable as a UC-system, identity-based alumni affinity network serving California Latino graduates.
UCLA Black Alumni Association: A sibling affinity network within the UCLA Alumni Association providing community, mentorship, and scholarship support for Black UCLA alumni—directly parallel in structure, mission, and parent-organization context to the Latino Alumni Association.
USC Latino Alumni Association: The Latino/Hispanic alumni affinity group within the USC Alumni Association, offering networking, scholarships, and mentorship to Latino USC graduates—directly comparable in mission, member base, and university-affiliation model.
Harvard Latino Alumni Alliance: An identity-based Latino alumni affinity organization within the Harvard Alumni Association, offering mentorship, networking, and community engagement for Harvard's Latino graduates—comparable in mission and elite-university context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

UCLA Latino Alumni Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UCLA Latino Alumni Association leadership team

Management profile

Number of profiles

UCLA Latino Alumni Association subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

UCLA Latino Alumni Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UCLA Latino Alumni Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCLA Latino Alumni Association

What does UCLA Latino Alumni Association do?

Is UCLA Latino Alumni Association a public or private company?

UCLA Latino Alumni Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was UCLA Latino Alumni Association founded?

UCLA Latino Alumni Association was founded in 1989. It employs 1 to 10 people.

Where is UCLA Latino Alumni Association based?

UCLA Latino Alumni Association is headquartered in Los Angeles, CA, United States, in the North America region.

Who are UCLA Latino Alumni Association's main competitors?

Hispanic Scholarship Fund (HSF) is listed as an others. Hispanic Association of Colleges and Universities (HACU) is listed as a broad incumbent. Direct peers are Stanford Latino Alumni Association, UCLA Disability Alumni Network, Cal Alumni Latino Association (UC Berkeley), UCLA Black Alumni Association, USC Latino Alumni Association and Harvard Latino Alumni Alliance.

Does UCLA Latino Alumni Association have an API?

No public API is recorded for UCLA Latino Alumni Association.

What industry is UCLA Latino Alumni Association in?

UCLA Latino Alumni Association's product category is Alumni Association Services. Its primary akta.pro industry code is EDALAOAA, Alumni Relations & Alumni Engagement Programs, with a secondary code of EDALAOAM, Alumni Benefits, Membership & Affinity Programs. Its NAICS code is 611710 and its SIC code is 8600.