UMD Student Alumni Leadership Council

What UMD Student Alumni Leadership Council does

The Student Alumni Leadership Council (SALC) is a selective, student-run non-profit organization founded in 2017 as the student arm of the University of Maryland Alumni Association. It operates from the Samuel Riggs IV Alumni Center in College Park, Maryland, and is governed by a student executive council (President, five Vice Presidents covering Alumni Programming, Campus Programming, Marketing & Communications, Admin, and Membership) plus a staff advisor. SALC's core function is to bridge current students with the 431,000-member UMD alumni network through a portfolio of roughly a dozen recurring event programs — Grad Bash, Homecoming Tailgate, Alumni Tours, Charter Day, Bend & Bagels, Terps Under 30, Terp Traditions Month, Terp Legacy Reception, First-Generation Terps Panel, and the M Book publication — alongside the parent Alumni Association's membership tiers ($55/yr, $125/3yr, $425–$650 lifetime), Terrapins Connect networking platform (19,000+ users), $75K annual scholarship program (15 × $5K), and discount marketplace (Terp Deals).

SALC's business model is non-commercial: it generates no direct revenue and is funded institutionally through the Alumni Association's membership dues, sponsorships, and venue operations. Its value proposition is leadership development, alumni networking access, and a pipeline to Alumni Association lifetime membership upon graduation via the Dr. Rocky Lopes '80 Founders Award. The organization has earned multiple CASE awards (2018–2021), including a Circle of Excellence Grand Gold for the M Book, and reaches an estimated 2,300+ students annually through its flagship programs.

Name

UMD Student Alumni Leadership Council

Legal name

University of Maryland Alumni Association

Website

https://alumni.umd.edu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Student Alumni Leadership Council (SALC) is a selective UMD student organization that connects current students with the university's 431,000-member alumni network through recurring event programming, traditions, and a leadership pipeline into the Alumni Association.

Ownership category

akta.pro rank

Product category

Alumni Engagement Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Communications, Marketing & Publications (EDALAOAF), Volunteer Management & Alumni Leadership Programs (EDALAOAH)

Keywords

• Alumni engagement
• Student leadership
• Campus programming
• Alumni networking
• University traditions

Headquarters

HQ city

College Park, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The University of Maryland Alumni Association generates revenue through membership dues. Single membership: $125 for 3-year, $55 annual auto-renew, $425 Golden (age 60+), $650 Lifetime Single. Joint membership: $950 Lifetime, $175 for 3-year, $70 annual, $500 Lifetime Golden.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SALC is a selective cohort of approximately 35+ student leaders at the University of Maryland who run a portfolio of campus event programs that bridge current students with the 431,000-member alumni community of the UMD Alumni Association. Its offerings include signature events (Grad Bash, Terps Under 30, Charter Day, Bend & Bagels, Terp Legacy Reception, Homecoming Tailgate, Alumni Tours), traditions stewardship (M Book publication, Terp Traditions Month), and pipelines to lifelong Alumni Association membership for graduating leaders.

Product overview

The Student Alumni Leadership Council (SALC) is a student organization under the University of Maryland Alumni Association that offers a portfolio of event programs and student engagement initiatives. The core SALC program connects students, alumni, and donors while fostering school spirit and traditions. Key event programs include Grad Bash (senior celebration), Homecoming Tailgate, Alumni Tours, Charter Day, Bend & Bagels, Terps Under 30 (TED-talk style networking), Terp Traditions Month, Terp Legacy Reception, First-Generation Terps Panel, and the M Book publication. The parent Alumni Association also provides supporting programs including the AlumniQ Member Portal for membership management, Terp Deals discount marketplace, Terrapins Connect networking platform, Active&Fit Direct wellness benefit, Alumni Association Scholarships ($75,000 awarded annually), and various membership tiers (Lifetime, Three Year, Annual).

Differentiator

Problem solved

Functional benefit

Products and services

• Grad Bash A large celebration for graduating seniors held directly after Ring Ceremony at the Samuel Riggs IV Alumni Center, featuring food, drinks, and prizes.
• Homecoming Tailgate with SALC Alums Annual SALC presence at the Alumni Association's Homecoming Tailgate, inviting SALC alumni back to campus to celebrate Homecoming.
• Alumni Tours Specialized campus tours for donors and VIP alumni, customizable based on preferences, showcasing new buildings and favorite student spots.
• Charter Day Annual celebration on March 6 honoring the chartering of Maryland Agricultural College in 1856, where students gather around the Testudo statue for a birthday party for the university.
• Bend & Bagels Signature fall welcome week event featuring an hour-long yoga class with a UMD alum, followed by light refreshments and bagels.
• Terps Under 30 SALC's largest TED-talk style event at the Samuel Riggs IV Alumni Center with networking hour, dessert reception, and four recent graduates from various industries, attracting over 200 students and alumni.
• Terp Traditions Month Month-long accumulation of M Book distribution, pin pickup, and Maryland traditions coordination with other student organizations to foster school spirit.
• Terp Legacy Reception Annual Family Weekend event inviting current students and their Terp alumni family members to connect, hear campus updates, and enjoy a happy hour-style reception.
• M Book Guide to the student experience at the University of Maryland, delivered to first-year students at campus-wide and Alumni Association events.
• First-Generation Terps Panel Panel and networking event bringing together current students and alumni to celebrate the First-Generation Terp experience.
• Student Alumni Leadership Council (SALC) Dynamic team of student leaders under the Alumni Association bridging past, present and future Terps through programs that develop awareness of the alumni community, connect students, alumni and donors, enhance school spirit and tradition, and instill a culture of giving back.
• AlumniQ Member Portal Member portal for accessing membership ID, digital membership card, and benefits management, where members can find special promo codes and instructions for accessing specific benefits.
• Alumni Association Scholarships Scholarship program awarding $75,000 for the 2026-2027 academic year, providing 15 scholarships of $5,000 each to students with 3.0+ GPA demonstrating commitment to the university community.
• Alumni Association Membership Lifetime membership options including Lifetime ($650 standard, $425 Golden for age 60+), Three Year ($125), and Annual Auto Renew ($55), with Joint memberships available at higher tiers.
• Terp Deals Member discount marketplace offering nationwide savings on shopping, travel, and entertainment, including brands like Disney, Royal Caribbean, Farmer's Dog, Dell, and others.
• Terrapins Connect Networking platform exclusively for Terps with over 19,000 members, offering online networking and mentorship opportunities.

Quantifiable outcome

• Reached nearly 2,300 students through 18 events in first year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Venture XminorGTM or Marketing Partner · 1 February 2026Professional Development Month sponsor, offering co-branded visibility and connection with an engaged professional audience. Located at 5825 University Research Court, Suite 2000, College Park, MD.
• SECU (State Employees' Credit Union)minorGTM or Marketing PartnerSECU provides banking benefits and financial wellness offerings specifically for UMD alumni, with promotional advertising on the Alumni Association website.
• The Hotel at UMDminorGTM or Marketing PartnerThe Hotel at UMD offers special discounts for Alumni Association members, promoting alumni travel and campus visits.
• Mano's WineminorGTM or Marketing PartnerOfficially licensed University of Maryland Wine Collection available through the Alumni Store, allowing alumni to purchase Maryland-branded wine.
• Active&Fit DirectminorGTM or Marketing PartnerFitness program partner offering Alumni Association members access to thousands of gyms and wellness products with $0 enrollment fee using promo code MOVEMORE.
• The Hall CPminorGTM or Marketing PartnerLocal restaurant offering 10% discount to Alumni Association members showing their membership card.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Penn State Alumni Association: Operates a comparable student-alumni engagement program at another large public Big Ten university, including student ambassador programs, traditions events, and lifetime membership pathways that mirror the SALC model.
• Clemson Alumni Association (Student Alumni Council): Clemson runs a long-standing Student Alumni Council with similar structure (student leadership, alumni-student programming, traditions-based events) and is widely cited as one of the strongest student-alumni programs in the country.

Broad incumbents

• University of Georgia Alumni Association: Operates student alumni engagement programming at another large SEC flagship university, including student ambassadors and traditions-based events comparable to SALC's programming portfolio.
• University of Michigan Alumni Association: Much larger alumni association with deep student engagement programming, regional networks, and CASE-recognized student initiatives — a broader incumbent that operates the same type of model at greater scale.
• UVA Alumni Association: Operates student engagement programs at another flagship public university with traditions-based programming and a lifetime network that closely mirrors the SALC-Alumni Association model.
• The Ohio State University Alumni Association: Big Ten peer running comparable student-to-alumni engagement programs, lifetime membership, regional networks, and CASE-recognized student initiatives that overlap with SALC's offerings.
• Indiana University Alumni Association: Big Ten peer with student alumni councils, regional networks, traditions programming, and lifetime membership that structurally overlaps with SALC's positioning.
• Texas A&M Association of Former Students: Operates a strong student-alumni connection model rooted in Aggie traditions, with student programming, traditions stewardship, and a global network of former students that parallels UMD's SALC-Alumni Association structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UMDSALC
• LinkedInlinkedin.com/company/umdsalc
• Instagraminstagram.com/umdsalc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMD Student Alumni Leadership Council