Alustage

What Alustage does

Alustage is a Polish manufacturer of modular aluminum stage platforms, trusses, and stage roofing systems, operating as the flagship industrial brand within Athletic Group (legal entity Athletic Sp. z o.o.). Founded in 1992 and headquartered in Kluczbork, Opolskie, the company runs four production facilities across Poland (Kluczbork, Nysa, Strzelce Opolskie, Tułowice) totaling 20,000 m² of production floor, plus a UK sales and warehouse subsidiary in Manchester. Core products include the AL-series trusses (AL2, AL3, ALC, ALE, ALHD, AL52) with conical connector systems, the Aludeck modular stage platform family (load capacity up to 750 kg/m²), and a full range of stage roofs, LED gates, crowd control barriers, and tribunes, all built from certified 6082A T6 aluminum using robotic MAG welding, laser cutting, CNC machining, and automated powder coating.

The business operates three revenue streams: (1) direct hardware sales of trusses, platforms, and roofs to event production and rental companies through a field sales force and 40+ country distributor network; (2) OEM/private-label manufacturing under client brands with NDA protection and minimum order quantities; and (3) custom engineering projects delivered through a structured 6-step process from concept through on-site installation. Pricing is entirely inquiry-based with no public e-commerce. Customers include enterprise event producers (Eurovision Song Contest 2025, PUBG Europe League), OEMs, and adjacent verticals such as extreme sports (Dream Walker Kjerag), fitness (Ninja Park), and exhibition (Kappala at Cersaie). All structural products carry TÜV and DVS ZERT certifications, with ISO 9001/14001 implementation in progress. The company employs 400+ people and claims cumulative throughput of 100,000+ orders across 40+ countries.

Name

Alustage

Legal name

Athletic Sp. z o.o.

Website

https://alustage.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Alustage is a Polish manufacturer of modular aluminum stage platforms, trusses, and stage roofing systems, serving global event production, rental, and OEM customers across 40+ countries from four Polish production facilities.

Ownership category

akta.pro rank

Product category

Stage and Truss Manufacturing

NAICS

Ornamental and Architectural Metal Products Manufacturing (33232), Custom Roll Forming (332114)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

akta.pro secondary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

• Aluminum truss systems
• Modular stage platforms
• Stage roofing structures
• Event production equipment
• Concert staging solutions

Headquarters

HQ city

Kluczbork

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales — Trusses and Stage Platforms: Primary revenue from manufacturing and selling aluminum truss systems, modular stage platforms, stage roofs, and related structural products. Products are sold directly and through distributors. Revenue is one-time per transaction, with after-market spare parts and service as a secondary stream.
2. OEM Manufacturing: White-label manufacturing services for partners who brand Alustage products under their own logo. Involves NDA, custom branding (logo, packaging, documentation), and minimum order quantities. Revenue is project/contract-based per OEM batch.
3. Custom Engineering Projects: Revenue from bespoke structural engineering projects including design, prototyping, and fabrication of custom constructions. Includes on-site installation as an optional service. Follows a 6-step process from concept through delivery.
4. Spare Parts and After-Sales Service: Continuous availability of spare parts and full service support ensures long-term revenue from existing product installations. Contributes to customer retention and recurring service contracts.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alustage designs, manufactures, and sells modular aluminum truss systems, modular stage platforms, and stage roofing structures used to build stages at concerts, festivals, trade fairs, corporate events, and exhibitions. The company also produces accessories (clamps, baseplates, cable crossovers, light frames, wind-up stands) and delivers custom-engineered structures plus OEM white-label manufacturing under client brands. All products are built in Poland from certified 6082A T6 aluminum with TÜV and DVS ZERT safety certifications and distributed globally.

Product overview

Alustage is a stage and truss manufacturing company offering a comprehensive portfolio of modular, configurable systems for professional event production. The core product lines include aluminum trusses (AL2, AL3, ALC, ALE, ALHD3, ALHD44, ALC44, AL52 series), stage platforms under the Aludeck brand (Light, Eco, HD, Compact, Spider, Ultra, Live, Event variants), and stage roofing systems (Arch, Gable, Light, HD, Straight STR). These are complemented by a full range of accessories including baseplates, cable crossovers, clamps (CELL series), light frames (T-series), wind-up stands (LS-8, LS-9), and special custom constructions such as LED gates, crowd control barriers, tribunes, and exhibition booth structures. The products share a conical connector system architecture ensuring compatibility and are certified by TÜV, DVS ZERT, and (in progress) ISO 9001/14001. The company operates on a business model that includes OEM production under client brands and custom engineering for specialized applications.

Differentiator

Problem solved

Functional benefit

Brands

• Aludeck: Stage platform product line including Light, Eco, HD, Compact, Spider, Ultra, Live, and Event variants.
• Athletic
• Heysolar

Products and services

• Aluminum Truss Systems (AL2, AL3, ALC, ALE, ALHD, ALHD44, ALC44, AL52) Modular aluminum trusses in triangular, square, circular, and custom profiles (AL2, AL3, ALC, ALE, ALHD3, ALHD44, ALC44, AL52 series) with conical connector systems for secure setup. Sold to event companies, rental firms, and OEM partners for concerts, festivals, exhibitions, and structural installations.
• Stage Platforms (Aludeck Light, Eco, HD, Compact, Spider, Ultra, Live, Event) Modular stage platforms with load capacity up to 750 kg/m², available with hexa, transparent, anti-slip, and custom finishes across Light, Eco, HD, Compact, Spider, Ultra, Live, and Event variants. Designed for event and rental companies building stages at concerts, festivals, trade fairs, and corporate events.
• Stage Roof Systems (Arch, Gable, Light, HD, Straight STR) Stage roofing solutions including Arch Roofs (AR), Gable Roofs (GR), Light Stage Roofs, HD (Gable/Pitched) Roofs, and Straight Roofs (STR), plus PA Wings and Front-of-House (FOH) structures. Designed for outdoor and indoor event weather protection and stage coverage.
• Baseplates Aluminum baseplates for stable foundation of truss structures, available in various sizes for different truss systems. Sold to event and rental companies as standalone staging hardware.
• Cable Crossovers Cable management solutions for safe passage over stage surfaces, protecting cables and ensuring audience safety. Sold as standalone safety hardware to event and rental companies.
• Clamps (CELL series: CELL 104, 131, 201, 204, 211, 212) Aluminum clamps for securing trusses and equipment, available in CELL series models (CELL 104, 131, 201, 204, 211, 212) with different load capacities and pipe diameter compatibility. Sold as standalone hardware to event and rental companies.
• Light Frames (T-series) and Lighting Rigging Accessories Aluminum lighting frames and rigging accessories for mounting lighting equipment to truss systems, including T-series frames, downriggers, and H-frames for professional stage installations. Sold as standalone rigging hardware.
• Wind Up Stands (LS-8, LS-9) Professional wind-up stands made of strengthened steel. LS-8 handles loads up to 80 kg with adjustable height 1.78m-4.00m; LS-9 handles loads up to 60 kg with adjustable height 1.60m-2.70m. Sold to event and rental companies.
• Moving Head Towers Towers designed for mounting moving head lighting fixtures, with compatible baseplates (PDS 54.00) for stable installation. Sold as standalone lighting rigging hardware.
• Transport Trolleys Transportation trolleys for moving and storing truss systems and stage equipment. Sold as standalone logistics hardware to event and rental companies.
• LED Screen Gates Self-supporting mechanical structures for hanging LED display screens, supplied with certified clamps, stay ropes, and optional hand or electric winches. Sold as standalone special constructions.
• Crowd Control Barriers (SBS 30) Lightweight crowd control barriers (1068mm × 1450mm × 700mm, 27 kg) for concerts, sports events, and pedestrian zones. Sold as standalone crowd management hardware.
• Tribunes Modular grandstands built with AluDeck staging platforms featuring aluminum framing, anti-slip waterproof surfaces, and optional accessories including fixed or telescopic legs, guardrails, stairs, and barrier fittings. TÜV certified. Sold as standalone spectator seating hardware.
• Exhibition Booth Constructions Custom-designed and manufactured trade fair and exhibition stands, TÜV certified with quality inspection according to SLV guidelines. Sold as standalone custom exhibition structures.
• Light Gates (T 109 Duo, ZH 0375 Deco) Mobile truss-based lighting gates for concerts, exhibitions, and events. T 109 Duo measures 2805mm × 4000mm × 1000mm and weighs 39 kg; ZH 0375 Deco available in black or silver finishes. Sold as standalone special constructions.
• OEM White-Label Manufacturing White-label manufacturing service that produces trusses, stage platforms, and accessories under the partner's brand with custom branding (logo, packaging, documentation) and full NDA confidentiality. Sold to international stage equipment brands seeking OEM capacity.
• Custom Engineering Projects Bespoke structural engineering service covering design, prototyping, and fabrication of custom stage and structural constructions for non-standard applications, including on-site installation. Sold to clients with unique or extreme-condition requirements.

Quantifiable outcome

• Platform load capacity up to 750 kg/m²
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• EXPO EngineeringcoreStrategic or Co-development PartnerEXPO Engineering performs static structural calculations for the majority of Alustage products, ensuring full safety compliance for the most demanding applications. This partnership is critical for product certification and regulatory approval in international markets.
• Stagestore (Eurovision Song Contest 2025)flagshipStrategic or Co-development PartnerStagestore served as the lead contractor and brought the Eurovision Song Contest 2025 project to life, with Alustage supplying platform stages and trusses. Alight Team provided stage lighting and photography.
• Alight Team (Eurovision Song Contest 2025)minorStrategic or Co-development PartnerAlight Team provided stunning stage lighting for the Eurovision Song Contest and shared professional event photography of the Alustage-installed structures.
• Athletic GroupcoreOthersAlustage is part of Athletic Group, a 30+ year-old parent company that also owns Alustage UK, Athletic, and Heysolar (renewable energy). Athletic Group provides centralized governance and brand portfolio management.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• James Thomas Engineering: UK-based manufacturer of aluminum trusses, towers, and staging structures with a long heritage in the entertainment industry. Comparable product portfolio and serves the same touring/concert/event customer base, particularly in the UK market.
• Prolyte Group: Netherlands-based manufacturer of aluminum trusses, staging, and rigging systems serving event production, concerts, and exhibitions globally. Direct competitor in the same modular truss product category with comparable TÜV certifications and a similar OEM/distributor channel mix.
• Eurotruss: Netherlands-based aluminum truss manufacturer offering triangular, square, and custom profile systems with conical connectors. Direct head-to-head competitor in the modular truss segment for live events, concerts, and exhibitions.
• Global Truss: Manufacturer of aluminum trusses and staging hardware with global distribution. Direct competitor in the modular truss segment, often competing on price in the same event production and rental company channels.
• Naxpro-Truss: German manufacturer and distributor of aluminum truss systems, staging, and event equipment. Direct competitor with comparable modular truss product lines serving the DACH region and broader European event production market.
• Litec: Italian manufacturer of aluminum trusses, staging, and rigging structures. Comparable product range and target customer base (event production companies and rental firms) with strong European presence.
• MILOS: Czech Republic-based manufacturer of aluminum trusses, roof systems, and staging platforms. Closely comparable product portfolio (modular trusses, stage roofs, custom structures) and serves the same event production and rental company customers across Europe and internationally.
• Tomcat: US-based manufacturer of trussing, staging, and structural solutions for the entertainment and event industry. Directly comparable product offering with North American market strength that complements rather than directly overlaps Alustage's European base.

Broad incumbents

• Area Four Industries: Parent group of MILOS, Litec, Prolyte, and Tomcat — a broad incumbent consolidating multiple truss/staging brands globally. Competes with Alustage across nearly every product category and geography, but at a multi-brand portfolio level rather than as a single integrated manufacturer.

Emerging players

• Sixty82: Netherlands-based manufacturer of aluminum trusses and staging infrastructure positioned in the premium segment of the live events market. Comparable product scope with a focused specialization on high-load truss systems that overlaps materially with Alustage's ALHD product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlustageEU
• Facebookfacebook.com/Alustage
• LinkedInlinkedin.com/company/alustage
• Instagraminstagram.com/alustage.eu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alustage