Always On I Agencia Estratégica Creativa

What Always On I Agencia Estratégica Creativa does

Always On I Agencia Estratégica Creativa is a boutique B2B digital marketing agency headquartered in Miraflores, Lima, Peru, founded in 2015. The company operates with a team of 70 specialists delivering an integrated service suite that includes Strategy, Creativity, Production, Media Distribution, SEO, Market Research, and Development. Service delivery is grounded in the Inbound methodology and described as a 'boutique approach' in which a senior team acts as a strategic partner to clients across each engagement stage.

The agency serves four primary verticals — Higher Education, Retail, Health/Laboratories, and Fashion — addressing needs such as student acquisition, e-commerce visibility, healthcare compliance-aware marketing, and seasonal fashion campaigns. Its stated geographic reach covers Peru and the broader Latin American region, accessed through a direct, senior-led client engagement model rather than partner or platform channels. Revenue is generated through quote-based professional services engagements, with no public pricing or revenue disclosures.

The company's technology footprint is a digital marketing and content creation platform built on the Inbound framework with agile execution; no proprietary AI/ML capabilities, patents, certifications, or third-party technology partnerships are disclosed. The agency's main website currently displays a holding message ('ESTAMOS PREPARANDO ALGO MUY ESPECIAL'), with the substantive service content residing on a secondary page, signaling a brand or platform refresh in progress. No institutional investors, parent companies, M&A activity, leadership bios, awards, or named customer relationships are documented in the available source material.

Name

Always On I Agencia Estratégica Creativa

Legal name

Always On

Website

https://alwayson.pe

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Always On is a boutique B2B digital marketing agency founded in 2015 in Lima, Peru, with 70 specialists delivering inbound methodology-driven strategy, content, production, SEO, and media distribution to higher education, retail, healthcare, and fashion clients across the Latin American region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Content marketing agency
• Inbound marketing
• Media distribution services
• Creative agency services

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing multi-platform content generation, strategy, creativity, production, media distribution, SEO, market research, and development services to B2B clients across multiple industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Always On is a boutique digital marketing agency that delivers an integrated suite of services — Strategy, Creativity, Production, Media Distribution, SEO, Market Research, and Development — built on an Inbound methodology and agile workflows. The agency generates continuous multiplatform content for B2B clients across Higher Education, Retail, Health & Laboratories, Fashion, and other verticals, with a 70-person specialist team providing senior-led, personalized strategic partnership on every engagement.

Product overview

Always On is a digital marketing agency operating on a single integrated service model rather than a modular platform architecture. The company delivers a comprehensive suite of services including Estrategia (Strategy), Creatividad (Creativity), Producción (Production), Media Distribution, SEO, Investigación de Mercado (Market Research), and Desarrollo (Development). These services are unified under an Inbound methodology approach with a boutique approach, delivered by a team of 70 specialists. The services collectively focus on generating multiplatform content with continuous content generation, built on research, strategy, agile methodologies, and constant optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategy (Estrategía) Strategic planning services for digital marketing content, developed using the Inbound methodology and the agency's boutique approach, aimed at B2B clients across Higher Education, Retail, Health & Laboratories, Fashion, and other verticals.
• Creative Services (Creatividad) Creative content development services focused on producing meaningful and memorable brand content across multiple platforms for B2B clients.
• Content Production (Producción) Multiplatform content production services that generate continuous content based on research, strategy, and agile methodologies, delivered by a 70-person specialist team.
• Media Distribution Distribution services for delivering content across multiple platforms with ongoing optimization and constant improvement for B2B clients.
• Search Engine Optimization (SEO) Search engine optimization services integrated into Always On's digital marketing strategy offering to improve organic visibility for B2B clients.
• Market Research (Investigación de Mercado) Market research services providing the analytical foundation for content strategy and multiplatform content generation across B2B client engagements.
• Development Services (Desarrollo) Development services delivered as part of Always On's integrated digital marketing and content production offering for B2B clients.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global full-service advertising and creative agency with deep LatAm presence. Comparable in delivering integrated strategy, creative, and digital services across multiple verticals; competes with Always On for enterprise accounts but with a holding-company scale model.
• BBDO Worldwide: Global creative agency network with extensive LatAm footprint. Comparable integrated creative and content production capabilities serving multi-vertical enterprise clients.
• DDB Worldwide: Global creative agency network with strong Latin American operations. Comparable integrated creative and digital marketing capabilities serving enterprise clients in retail, education, and health.
• MullenLowe Global: Global full-service creative and digital agency with notable LatAm hub (MullenLowe SSP3). Closely comparable integrated strategy-to-production model and multi-vertical coverage.
• McCann Worldgroup: Global full-service agency with strong LatAm operations in creative, content, and digital marketing. Comparable in offering strategy-to-production services to enterprise clients in verticals like retail and health.
• VML (VMLY&R): Global full-service creative and digital agency with significant Latin American operations. Directly comparable integrated offering across strategy, creative, production, and media, though Always On is boutique-specialized versus VML's broad portfolio.
• Publicis Worldwide: Global full-service agency group with major LatAm operations. Comparable end-to-end digital marketing offering and vertical diversity; competes for the same enterprise clients Always On targets.
• Wunderman Thompson (now VML): Digital-first creative agency now merged into VML, with deep LatAm footprint. Highly comparable on digital marketing, content production, and SEO capabilities serving enterprise verticals.
• Havas Creative: Global creative and media agency with established LatAm presence. Comparable full-service digital marketing, content, and SEO offerings across enterprise verticals.

Regional players

• Circus Marketing: Peru-based full-service digital and creative marketing agency. Most direct regional comparable — similar boutique positioning, similar vertical mix (retail, education, fashion), and senior-led client engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agencia-alwayson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Always On I Agencia Estratégica Creativa