What Alwyn does

Alwyn Infant School is a state-funded community infant school located in Maidenhead, Berkshire, England, operating from its Mulberry Walk campus and serving children aged 4-7 across Reception through Year 2. Founded in 1907, the school runs eight classes (two Reception, three Year 1, three Year 2) with a 32.5-hour school week. Since 2021, it has operated in a federation with neighbouring Courthouse Junior School under a shared leadership team and governing board, with Lawrence Hyatt appointed Executive Headteacher across both schools from January 2024 and Kirsty Grierson as Head of School at Alwyn.

The school's core offering is the statutory UK infant curriculum, delivered through established educational technology platforms: Floppy's Phonics (systematic synthetic phonics), Oxford Reading Tree reading scheme, Purple Mash (web-based learning platform with home access), Pen Pals handwriting scheme, and Oxford Owl e-books linked to the phonics programme. Supporting services include hot meals cooked in the school's own kitchens under Universal Free School Meals, a milk scheme via Coolmilk (free for under-5s in Reception and Pupil Premium children), a school uniform programme through preferred suppliers and second-hand PTA sales, before- and after-school clubs delivered by external providers, and an active PTA running community events such as the annual Colour Run. Parent communication is managed through the MyChildAtSchool (MCAS) platform, the school website built by Juniper Education, regular newsletters, and social media channels.

The school's revenue model is public-sector rather than commercial: education is provided free of charge and funded through per-pupil allocations from the Royal Borough of Windsor and Maidenhead local authority. Admissions are coordinated centrally by RBWM on a catchment-area basis with priority given to siblings. Ancillary income derives from PTA fundraising, optional paid after-school clubs (charged directly by external providers), and second-hand uniform sales. There is no disclosed commercial revenue, no investor base, and no parent company; governance rests with the board of governors, which includes representatives from IT, finance, healthcare, and education leadership.

Name

Alwyn

Legal name

Alwyn Infant School

Website

https://alwyn.org.uk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

State-funded community infant school in Maidenhead, Berkshire, serving Reception through Year 2 children. Part of the Alwyn and Courthouse Federation since 2021, delivering free curriculum education, school meals, and extracurricular clubs to local Maidenhead families.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Primary education
• Infant school
• Early years education
• State-funded schooling
• School meals service

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels6 records

Core offering

Alwyn Infant School is a state-funded community infant school in Maidenhead, Berkshire, delivering full-time education to children aged 4–7 across Reception, Year 1 and Year 2. In addition to its core curriculum, it provides on-site school meals, a milk scheme, before and after school clubs delivered by external providers, and a range of safeguarding, SEND and family support services, operating as part of the Alwyn and Courthouse Federation since 2021.

Product overview

Alwyn Infant School is an educational institution offering a comprehensive range of services for children in Reception through Year 2. The school operates its core educational programs alongside supporting services including before and after school clubs, school meals cooked on-site, uniform provision through preferred suppliers and second-hand sales, and an active PTA. The school also maintains a website built by Juniper Education that serves as the primary communication and information portal for parents and the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Alwyn Infant School Education Programme (Reception, Year 1, Year 2) Full-time state-funded primary education for children aged 4–7 across Reception, Year 1 and Year 2, delivered through a research-informed curriculum including English, mathematics, science, RE, PSHE, computing, art, music, drama, PE, phonics (Floppy's Phonics), reading (Oxford Reading Tree), handwriting (Pen Pals) and Purple Mash. Provided to local families in Maidenhead within the Royal Borough of Windsor and Maidenhead catchment area.
• Before & After School Clubs Extra-curricular activity programme for Years 1 and 2 students, including Art, Dance, Football, Kickboxing, Nerf Battles, TechyTots, Gymnastics, Yoga, Sewing and Little Musketeers clubs. Provided by external providers on the school site, with separate fees charged directly by providers.
• School Meals Service Hot school dinners cooked in the school's own kitchens, available to all children and part of the Universal Free School Meals scheme for Reception children. Lunches are ordered online in advance with a picture menu available.
• School Uniform Programme School uniform programme with winter and summer options sourced through preferred suppliers School Days Direct and Goyals of Maidenhead, with second-hand uniform available through the school office and PTA at discounted prices.
• Milk Scheme School milk scheme delivered through Coolmilk, providing free milk for Reception children under 5 and all Pupil Premium children, with subsidised milk available for Reception children over 5 and pupils in Years 1 and 2.
• Parent-Teacher Association (PTA) Active parent-teacher association that runs community events and fundraisers (including the Colour Run), and sells pre-loved uniform at discounted prices. Operates a dedicated PTA website and Facebook page.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Courthouse Junior SchoolcoreStrategic or Co-development PartnerAlwyn Infant School and Courthouse Junior School are part of the same federation since 2021. They share one leadership team and governing board. Mr Hyatt is Executive Headteacher across both schools, with Miss Grierson as Head of School at Alwyn and Mrs Hayes at Courthouse. Children at Alwyn get priority placement at Courthouse. This federation creates cohesive education from Reception to Year 6.
• JDFD Dance (Jane Douglass)minorOthersExternal dance and fitness provider delivering after-school dance club for Years 1 and 2, running Tuesday mornings 8.00-8.45am for 11 weeks at £88.
• Mr Baker's Sports ClubsminorOthersExternal provider delivering football and Nerf Battles clubs for Years 1 and 2. Parents book and pay directly with the provider.
• CoolmilkminorOthersSchool milk scheme provider. Free milk for reception children under 5 and all pupil premium children. Subsidised milk available for other children.
• Youth MovesminorOthersExternal dance provider mentioned for dance club alongside JDFD Dance.
• CEOP (Child Exploitation and Online Protection)minorOthersAgency whose cartoon series 'Jessie and Friends' is used to teach internet safety to children aged 4-5 years.
• Paul Hay (Internet Safety Consultant)minorOthersInternet safety expert who leads assemblies and class workshops on internet safety, including Internet Safety Day 2nd March 2026.
• Oxford OwlminorOthersOnline platform providing free e-books linked to school phonics scheme, accessible at home by children with their own login.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Boyne Hill CofE Infant and Nursery School: State-funded Church of England infant school in Maidenhead serving a similar age range (Reception through Year 2), drawing from the same RBWM catchment. Directly comparable in funding model, Ofsted regime, and parent demographics, and competes for the same in-catchment families at the January admissions deadline.
• Larchfield Primary School: State community primary school in Maidenhead covering Reception through Year 6, funded by RBWM. Comparable in curriculum scope, Ofsted oversight, and parent value proposition, and competes directly for Maidenhead catchment families who prefer a single-site primary over the Alwyn/Courthouse infant/junior split.
• All Saints Church of England Junior School, Maidenhead: State Church of England junior school in Maidenhead covering Years 3–6. Operates under the same RBWM admissions framework and Ofsted regime as Alwyn and competes for families transitioning out of infant school, including potentially some who do not use Courthouse's priority placement.
• Wessex Primary School: State primary school in Maidenhead covering Reception through Year 6, funded by RBWM. Comparable operating model and catchment, and a substitute option for families choosing a single-site primary over the Alwyn/Courthouse infant/junior federation model.
• St Mary's Catholic Primary School, Maidenhead: Faith-based state primary school in Maidenhead serving the same RBWM catchment. Comparable in funding structure and Ofsted regime, and competes for Maidenhead families seeking a values-led primary education as an alternative to Alwyn's attachment/trauma-informed community approach.

Others

• Juniper Education: Ed-tech vendor that built and hosts the school's website (www.alwyn.org.uk). A supplier/ecosystem partner rather than a competitor, but materially shapes the school's digital communications, parent information portal, and accessibility compliance posture.
• Royal Borough of Windsor and Maidenhead (RBWM): Local authority that funds Alwyn, processes all admissions, and sets the regulatory framework within which the school operates. Not a competitor, but the principal funding/regulatory counterparty that governs the school's revenue and admissions risk.

Direct peers

• Courthouse Junior School: Federation partner since 2021, sharing leadership and governing board. Serves the same Maidenhead catchment at junior-school level (Years 3–6) and offers the most direct operational comparison: same staff structure, same funding stream, and an explicit pupil-flow linkage via Alwyn-to-Courthouse priority placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alwyncourthousepta
• LinkedInlinkedin.com/company/alwyn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alwyn