جمعية التنمية الأسرية بعسير (آمال)

What جمعية التنمية الأسرية بعسير (آمال) does

Jameat Al-Tanmiya Al-Usariyya bi-Asir (Amal) [جمعية التنمية الأسرية بعسير (آمال)] is a civil non-profit association headquartered in Khamis Mushait, Asir Region, Saudi Arabia. Operating since at least 2015, the association delivers an integrated portfolio of family development services to families, pre-married couples, and youth across Saudi Arabia's southern region. Core service lines include family counseling and reconciliation, pre-marriage preparation with financial assistance, custody and visitation services for children of separated families, and youth development programs delivered through three age-and-gender-segmented clubs. The organization acts as the Ministry of Justice's designated intermediary for implementing the 'Shamil' initiative in the southern region, directly supervising 13 service centers handling custody, visitation, and reunification cases.

The association operates a small stack of internally-hosted digital platforms that complement in-person service delivery: a Family Consultation and Reform Platform (amaal-tickets.techtrans.me) capturing mediation tickets and counseling requests, an Electronic Training Platform (amalaltanmia-tp.techtrans.me) for capacity building, an internal 'Solutions' staff management portal, and a donation-oriented E-commerce Store (store.amaal.org.sa). Operating units include the Rahma Center for Family Guidance and Reconciliation, the Amal Kids child safety initiative, and three youth clubs — Outk for young men, Najba for boys, and Al-Jamana for girls — running seasonal and values-based programs.

The association's revenue model is overwhelmingly donation-driven. Funding flows primarily through the Ehsan charitable giving platform and direct contributions, supplemented by a modest SAR 300 summer club registration fee for the Outk Youth Club. Most beneficiary services are provided free of charge. Governance is exercised by a board appointed by the National Center for Nonprofit Sector Development (NCNP); the current board was seated in March 2024 under Chairman Dr. Abdullah Mohammed Hadi Al-Qasim and Vice Chairman Dr. Mohammed Saad Mohammed Baqnah, with operational leadership under General Manager Mr. Ali Bin Khasif Al-Qarni. The association reports 1–10 paid employees, supported by 180 active volunteers who contributed 5,224.5 hours across 79 completed volunteer opportunities. Cumulative scale metrics include over 40,000 beneficiaries across 1437–1438H and 8,377 beneficiaries in 2021, with a reported economic return of 104,502.84 SAR.

Name

جمعية التنمية الأسرية بعسير (آمال)

Legal name

جمعية التنمية الأسرية بعسير (آمال)

Website

https://amaal.org.sa

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Jameat Al-Tanmiya Al-Usariyya bi-Asir (Amal) is a Saudi civil non-profit association in Khamis Mushait delivering family counseling, custody/visitation mediation, and youth programs as the Ministry of Justice's designated Shamil initiative intermediary across 13 southern-region centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Khamis Mushait

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Aseer Family Development Association (Amal) is a Saudi civil non-profit that delivers family counseling, mediation and reconciliation services, pre-marriage preparation programs, custody and visitation services under the Ministry of Justice's Shamil initiative, and youth development programs (Outk, Najba, and Al-Jamana clubs). It operates 13 supervised centers across the southern region, complemented by electronic platforms for consultations, training, and donations.

Product overview

جمعية آمال operates as a family development association offering an integrated ecosystem of digital platforms and community programs. The core digital offerings include the Family Consultation and Reform Platform for mediation services, an internal Solutions Platform for staff management, an Electronic Training Platform for capacity building, and an E-commerce Store for donations. The association also manages several community programs including youth clubs (Outk for boys, Najba for boys, Jumana for girls), the Shaml Center handling custody and visitation services across 13 centers, and the Amal Kids child safety initiative. The organization acts as a mediator for the Ministry of Justice in implementing the Shaml initiative for the southern region.

Differentiator

Problem solved

Functional benefit

Brands

• آمال كيدز (Amal Kids): Children and family safety program focused on providing a safe environment for children
• نادي أوتك للشباب (Outk Youth Club)
• نادي نجباء للفتيان (Najba Boys Club)
• نادي الجمانة للفتيات (Al-Jamana Girls Club)
• مركز رحمة للإرشاد الأسري والاصلاح (Rahma Center for Family Guidance)
• برنامج شمل (Shamil Program)

Products and services

• Family Consultation and Reform Platform (منصة الإستشارات الأسرية والإصلاح) Online platform that accepts and processes family consultation and mediation tickets, providing families and individuals with electronic access to reconciliation and reform services.
• Electronic Training Platform (منصة التدريب الإلكتروني) Online platform delivering capacity-building and pre-marriage preparation training courses to participants in the Asir region.
• Pre-Marriage Preparation Program (برنامج الإعداد للزواج) Structured pre-marriage counseling and preparation program for prospective spouses, accompanied by 3,000 SAR in material assistance per participant funded through the Ehsan donation platform.
• Shamil Custody and Visitation Centers (مراكز شمل للحضانة والرؤية والزيارة) Network of 13 centers supervised by the association, acting as the Ministry of Justice's intermediary to deliver custody, visitation, and family reunification services across the southern region.
• Rahma Center for Family Guidance and Reconciliation (مركز رحمة للإرشاد الأسري والإصلاح) Family counseling and reconciliation center operating under the association to provide guidance, mediation, and reconciliation support to families in the Asir region.
• Outk Youth Club (نادي أوتك للشباب) Youth club for young men offering values-based programs, summer activities, skill development, and a paid summer membership (300 SAR) with meals and prizes.
• Najba Boys Club (نادي نجباء للفتيان) Boys' club offering training, values education, and youth empowerment activities aimed at character building.
• Al-Jamana Girls Club (نادي الجمانة للفتايات) Girls' club program offering summer activities, design courses, personal development, and the 'Ibtihaj' awareness initiative.
• Amal Kids (آمال كيدز) Child safety and welfare initiative focused on providing a safe environment for children as part of the association's family development programming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Maximus Saudi Company (شركة ماكسيموس السعودية)minorStrategic or Co-development Partner · 27 May 2024Memorandum of understanding signed between Maximus Saudi Company and Aamal Family Development Association at the Inna International Nonprofit Sector Exhibition.
• Channel Zad TV (قناة زاد الفضائية)minorGTM or Marketing Partner · 26 February 2024Partnership contract signed with Channel Zad TV to produce a Ramadan television program featuring distinguished beneficiaries of the association.
• Charity Association in Khamis Mushait (الجمعية الخيرية بخميس مشيط)coreStrategic or Co-development PartnerCooperation partnership agreement signed between the two associations to enhance collaborative community services in Khamis Mushait region.
• Sheikh Muhammad Al-Rajhi Endowments (أوقاف الشيخ محمد الراجحي)coreStrategic or Co-development PartnerThe association showcased its experience in family counseling and mediation during a meeting of reconciliation associations held at Sheikh Muhammad Al-Rajhi Endowments. Participation emphasized the role of sharing experiences and strengthening partnerships.
• Al-Athar Center (مركز الأثر)coreStrategic or Co-development PartnerPartnership contract signed with Al-Athar Center for training and consulting services to support strategic initiatives.
• Human Rights Commission in Asir (هيئة حقوق الإنسان بعسير)coreStrategic or Co-development PartnerCooperation memorandum signed with the Human Rights Commission in Asir region.
• Third Sector Center (مركز القطاع الثالث)coreStrategic or Co-development PartnerStrategic partnership for training and consulting, including strategic performance review meetings.
• Ehsan Platform (منصة إحسان)coreGTM or Marketing PartnerFinancial support from Ehsan platform for marriage preparation programs. The association receives donations through this platform and conducts programs with material assistance of 3,000 SAR per participant.
• Reconciliation Associations Network (جمعيات المصالحة)coreStrategic or Co-development PartnerAssociation participates in reconciliation associations meetings to share experience and enhance partnerships in family mediation services.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Others

• Ehsan National Donations Platform (منصة إحسان): Ehsan is the Saudi national donation platform that channels donor funds to vetted nonprofit programs. It is directly comparable because Amal depends on Ehsan to fund its pre-marriage preparation program (3,000 SAR per participant), and is one of Amal's core 'Core' GTM/Marketing partners.
• Al-Athar Center (مركز الأثر): A Saudi training and consulting center that signed a partnership contract with Amal in 2022 for training and consulting services. It is comparable as an adjacent enabling services provider supporting Amal's strategic initiatives.
• Sheikh Muhammad Al-Rajhi Endowments (أوقاف الشيخ محمد الراجحي): A major Saudi endowment (waqf) that hosted the reconciliation associations meeting at which Amal presented its family counseling experience. It is comparable as a key ecosystem participant that both funds and convenes family-services non-profits in Saudi Arabia.
• National Center for Non-Profit Sector Development (NCNP / المركز الوطني لتنمية القطاع غير الربحي): NCNP is the Saudi regulator overseeing the nonprofit sector, responsible for approving Amal's board composition and supervising its governance disclosures. It is comparable as the umbrella ecosystem participant that sets the operating standards for organizations like Amal.

Direct peers

• Khamis Mushait Charitable Society (الجمعية الخيرية بخميس مشيط): A peer Saudi civil charitable association based in the same city (Khamis Mushait) as Amal. The two signed a cooperation partnership agreement in 2025, indicating direct overlap in target beneficiaries, volunteer pools, and donor funding in the southern region.
• Reconciliation Associations Network (جمعيّات المصالحة): A network of Saudi family reconciliation associations that Amal actively participates in and benchmarks against, sharing mediation experience at meetings hosted by Al-Rajhi Endowments. It is the most directly comparable peer group because member associations deliver the same family mediation/counseling services under similar MoJ-aligned mandates.

Broad incumbents

• Saudi Red Crescent Authority (الهلال الأحمر السعودي): The Saudi Red Crescent is a large, established social-services nonprofit operating across the Kingdom. It is comparable as a broad incumbent in the Saudi nonprofit/social services sector, though its mission focuses on emergency response rather than family mediation.

Regional players

• Human Rights Commission in Asir (هيئة حقوق الإنسان بعسير): A regional Saudi government body that signed a cooperation memorandum with Amal. It is comparable as a regional counterpart working on family welfare and rights in the same Asir geography, though its mandate is government oversight rather than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amaalosariyah
• YouTubeyoutube.com/@user-cj8wn6bp8x
• LinkedInlinkedin.com/company/%D8%AC%D9%85%D8%B9%D9%8A%D8%A9-%D8%A7%D9%84%D8%AA%D9%86%D9%85%D9%8A%D8%A9-%D8%A7%D9%84%D8%A3%D8%B3%D8%B1%D9%8A%D8%A9-%D8%A8%D8%B9%D8%B3%D9%8A%D8%B1-%D8%A2%D9%85%D8%A7%D9%84

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about جمعية التنمية الأسرية بعسير (آمال)