Amadeus Flusskreuzfahrten GmbH

What Amadeus Flusskreuzfahrten GmbH does

Amadeus Flusskreuzfahrten GmbH is a Germany-based sales and distribution entity for the AMADEUS premium river cruise brand, which is operated by the Austrian family-owned parent Lueftner Cruises with over 40 years of European river cruising heritage. The company markets and sells premium river cruise itineraries aboard a fleet of 15+ purpose-built vessels, each accommodating 150–180 passengers, sailing on five major European waterways — the Danube, Rhine, Moselle, Rhône, and Seine — across nine countries including Germany, Austria, France, Switzerland, Hungary, Slovakia, the Netherlands, Belgium, and Luxembourg. Its principal revenue streams are individual cabin ticket sales (priced from roughly €789 to €3,879 per person across Strauss Deck, Mozart Deck, and balcony suite tiers), full and partial-ship charter contracts for corporate and incentive groups, pre-bookable shore excursion packages (€184–€782), and ancillary services such as beverage upgrades, transfers, and travel insurance.

The operating model is asset-light at the GmbH level — the entity maintains a small staff focused on travel agency support, direct phone sales (0800 2404460), and online booking, while cruise operations are executed by the parent group. Distribution is hybrid: a dedicated B2B portal serves a network of Reisebüros across the DACH region as the primary channel, supplemented by direct consumer booking via the website, email/catalog marketing, and a dedicated corporate charter sales function with a six-step planning process. The technology stack is non-proprietary, relying on standard cruise-ship amenities and conventional marketing analytics integrations (Google Analytics, Facebook Pixel, Google AdWords, Tag Manager); the company's competitive positioning rests on brand heritage, fleet modernity, themed-cruise partnerships (e.g., DER FEINSCHMECKER gourmet itineraries, Vienna Smooth Jazz Festival and André Rieu music cruises), and curated itinerary content rather than on a differentiated technology platform. Customer segmentation targets affluent German-speaking leisure travelers aged 50+, interest-based segments (golf, gastronomy, music, hiking, cycling), corporate groups, and holiday-season travelers.

Name

Amadeus Flusskreuzfahrten GmbH

Legal name

Amadeus Flusskreuzfahrten GmbH

Website

https://amadeus-flusskreuzfahrten.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Amadeus Flusskreuzfahrten GmbH is the German sales arm of the family-owned Lueftner Cruises group, marketing premium river cruises on 15+ AMADEUS-branded vessels (150–180 passengers each) across five European rivers, serving affluent DACH leisure travelers and corporate charter clients via travel agencies and direct sales.

Ownership category

akta.pro rank

Product category

River Cruise Services

NAICS

Inland Water Passenger Transportation (483212)

SIC

Water Transportation (4400)

akta.pro primary industry

Luxury River Cruise Operators (THAEACAA)

akta.pro secondary industries

Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.) (THAEACAL), Boutique Small-Ship River Cruises (THAEACAC), River Shore Excursions & Onshore Programs (THAEACAG), Luxury River Cruise Lines (THAEABAC)

Keywords

• River cruise services
• European river cruises
• Premium cruise itineraries
• Themed river cruises
• Ship charter services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cruise Ticket Sales: Primary revenue from selling cabin bookings on scheduled river cruise itineraries across European rivers. Pricing varies by cabin type, season, and cruise duration. Early booking discounts of 15% are offered for bookings made by specific deadlines.
2. Charter & Incentive Cruises: Full or partial ship charter services for corporate groups, incentive travel, and private events. Ships accommodate 150 to 180 passengers. Pricing includes custom itinerary planning, exclusive events, branded experiences, and shore excursions.
3. Shore Excursions: Optional guided tours and experiences at ports of call including city tours, museum visits, wine tastings, culinary experiences, and active tours. Sold as individual excursions or pre-packaged excursion bundles at discounted rates.
4. Beverage & Service Packages: Soft drinks, beer, and house wines included at meals. Premium beverage packages and additional services available for purchase.
5. Transfers & Ground Transportation: Airport and train station transfers to/from ships, parking services at embarkation points, and optional travel packages including rail and flight connections.
6. Travel Insurance: Trip cancellation insurance included in cruise price. Optional insurance upgrades to waive deductibles and additional coverage packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Amadeus Flusskreuzfahrten GmbH operates and sells premium river cruise voyages on five major European waterways (Danube, Rhine, Moselle, Rhône, Seine) aboard a fleet of 15+ AMADEUS vessels carrying 150–180 passengers each. The company offers scheduled themed itineraries (golf, jazz, gourmet, cycling, hiking, Christmas markets), full-ship and partial-ship charters for corporate and incentive groups, optional shore excursion packages, and all-inclusive onboard amenities with gourmet dining and beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduled AMADEUS River Cruises Multi-day premium river cruise itineraries on the Danube, Rhine, Moselle, Rhône, and Seine, sold as cabin bookings aboard the AMADEUS fleet of 15+ vessels carrying 150–180 passengers each. All cruises include gourmet full-board dining with regional wines, beer, and soft drinks, comprehensive travel insurance, and multilingual cruise directors. Pricing varies by cabin tier (Strauss Deck, Mozart Deck Panorama, Mozart Deck Suite with walk-out balcony), season, and duration, with cabins starting from approximately €789 for 5-day Advent cruises up to €3,879 for 8-day themed cruises.
• Themed River Cruises Interest-based scheduled river cruises combining a standard AMADEUS cruise with curated themed programming such as golf excursions, jazz and music festivals (e.g., Vienna Smooth Jazz Festival, André Rieu concerts), wine and gourmet experiences (including the DER FEINSCHMECKER "Fluss & Genuss" special edition on the Rhine and Moselle), hiking, and cycling. Designed for travelers whose personal interests shape their itinerary choice.
• AMADEUS Aurea New-Build Ship The new flagship vessel of the AMADEUS fleet for 2027, marketed as the next-generation premium river cruise ship sailing European rivers with luxury interiors (including Mozart Deck suites) and sustainability features, available for cabin bookings on scheduled itineraries.
• Full and Partial Ship Charters Exclusive full-ship or partial-ship charter of an AMADEUS river cruise vessel for corporate events, incentive trips, team-building experiences, and private celebrations for groups of up to 180 passengers. Includes custom itinerary planning, branded events, exclusive shore excursions, and end-to-end logistics managed by a dedicated charter sales team through a 6-step planning process.
• Pre-Packaged Shore Excursion Bundles Optional guided tours and experiences at ports of call, including city tours, museum visits, wine tastings, culinary experiences, and active tours (hiking and biking). Sold individually or as pre-packaged bundles (Package A from €228–414, Package B from €275–534, Package C from €719–782, Aktiv Package from €553 per person) at discounted rates versus individual excursion pricing.
• Premium Beverage and Service Packages Optional upgrades purchased in addition to the cruise fare, including premium beverage packages beyond the included soft drinks, beer, and house wines served at meals, and additional onboard services.
• Transfers and Pre/Post-Cruise Travel Packages Airport and train station transfers to and from ships, parking services at embarkation points, and optional travel packages including rail and flight connections arranged around the cruise itinerary.
• Travel Insurance (Included and Upgrade Options) Trip cancellation insurance included in the cruise price as standard, with optional insurance upgrades available to waive deductibles and provide additional coverage for the duration of the cruise.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• DER FEINSCHMECKERcoreGTM or Marketing PartnerCollaboration with DER FEINSCHMECKER, Germany's leading wine and gourmet magazine, to create exclusive gourmet river cruise itineraries. The 'Fluss & Genuss' (River & Enjoyment) special edition cruise on Rhine and Moselle features exclusive culinary experiences aboard and specialized shore excursions at gourmet destinations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uniworld Boutique River Cruises: Uniworld specializes in luxury boutique river cruises in Europe with similar premium positioning, small-ship design, and inclusive amenities. Direct competitor on luxury tier of Danube, Rhine, and Seine routes.
• Viking River Cruises: Viking is the largest premium river cruise operator in Europe with a long-ship fleet serving similar affluent travelers on the Danube, Rhine, Moselle, Seine, and Rhône. Directly comparable in product, customer profile, and itinerary portfolio.
• Avalon Waterways: Avalon operates premium river cruises across the same European rivers with comparable ship sizes and cabin configurations. Competes head-to-head on the same itineraries and similar affluent leisure customers.
• Scenic Luxury Cruises & Tours: Scenic operates luxury river cruises in Europe with all-inclusive amenities, modern fleet, and themed itineraries. Comparable to Amadeus on premium positioning and ship design philosophy.
• Tauck River Cruises: Tauck operates premium river cruises in Europe with similar inclusive amenities and curated shore excursions. Competes on the same premium leisure customer segment on Danube and Rhine routes.
• Crystal River Cruises: Crystal offers luxury river cruises in Europe with high-end amenities, butler service, and all-inclusive pricing. Competes with Amadeus at the top tier of the premium market on the same rivers.
• CroisiEurope: CroisiEurope is a major European river cruise operator with the largest fleet sailing French rivers including the Rhône and Seine. Overlaps with Amadeus on French itineraries and similar customer demographics.
• A-ROSA Flussschiff GmbH: A-ROSA is another German-based river cruise operator serving the same DACH customer market with comparable ships on the Danube and Rhine. Strong direct overlap on German-speaking leisure travelers.
• Emerald Cruises: Emerald Cruises offers contemporary river cruises across Europe including the Danube, Rhine, and Rhône. Sister brand to Scenic with similar fleet style and pricing tier overlapping Amadeus's premium market.

Others

• Lueftner Cruises (parent): Lueftner Cruises is the parent company of Amadeus Flusskreuzfahrten and operates the fleet under the Amadeus brand. Comparable as the underlying operating group with full-scale fleet operations and crew.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amadeus-flusskreuzfahrten-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amadeus Flusskreuzfahrten GmbH