Agence Marocaine Antidopage

What Agence Marocaine Antidopage does

The Agence Marocaine Antidopage (AMAD) is Morocco's independent National Anti-Doping Organization, established as a public institution under Moroccan law and activated by Government Council decree on September 17, 2020, with Dr. Fatima ABOUALI appointed as its founding President. Headquartered at Secteur 23, avenue Sophora, Hay Riad in Rabat, AMAD implements the World Anti-Doping Code nationally and is recognized by WADA. Its mandate covers preparing and executing the annual national testing program (in-competition and out-of-competition controls with urine and blood sample collection, chain-of-custody, and laboratory analysis at WADA-accredited facilities), coordinating prevention and education activities, and proposing anti-doping measures.

AMAD's core product set comprises six integrated service lines: the annual testing program, education and prevention through the royal-patronage "Sport sans dopage" caravan and club-level formation cycles, therapeutic use exemption processing, results management and disciplinary proceedings (sanctions ranging from 3 months to 15 years), athlete whereabouts management via WADA's ADAMS platform, and investigations and inquiries trained with Integrity Sport Swiss (ISS). Supporting technology includes the Nazih mobile application for athlete medication verification and the ADEL e-learning platform for certification. Partnerships span the Royal Moroccan Federations of Rugby, Equestrian Sport, Rowing, Cycling, and Athletics, plus the UNESCO expert group on traditional pharmacopoeia and an ONAD Gabon South-South cooperation program.

AMAD is funded entirely through state budget allocations as a public institution with financial autonomy; services are provided free of charge to athletes and sports organizations. It does not have a commercial revenue model, parent company, or external shareholders, and no funding rounds or M&A activity are reported. Customer-facing segments are national-level athletes (including a registered testing pool of 50+ athletes), young athletes aged 8-15, sports federations and clubs, and coaches and support staff.

Name

Agence Marocaine Antidopage

Legal name

Agence Marocaine Antidopage

Website

https://amad.ma

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AMAD is Morocco's independent national anti-doping agency, established in 2020 to implement the World Anti-Doping Code. It conducts doping controls, education programs, therapeutic use exemption processing, and disciplinary adjudication for Moroccan athletes, federations, and clubs, funded by the state.

Ownership category

akta.pro rank

Product category

Anti-Doping Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)

Keywords

• Anti-doping testing
• Doping control services
• Therapeutic use exemptions
• Athlete whereabouts management
• Clean sport education

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: As a public institution under Moroccan law with financial autonomy, AMAD operates as a government-funded agency implementing national anti-doping policy, funded through state budget allocations

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AMAD delivers Morocco's national anti-doping program, including in-competition and out-of-competition doping controls (urine and blood testing at WADA-accredited labs), education and prevention through awareness caravans and club formation cycles, therapeutic use exemption (AUT) processing, results management and disciplinary proceedings, athlete whereabouts tracking via the ADAMS platform, and investigations of anti-doping rule violations. All services are provided free of charge to athletes and national sports federations under AMAD's exclusive legal mandate as Morocco's national anti-doping organization.

Product overview

AMAD operates as a unified platform for all anti-doping activities in Morocco, combining testing/controls, education/prevention, therapeutic use exemptions, results management, athlete whereabouts tracking, and investigations into a single integrated service. The core offering centers on the annual national testing program compliant with WADA's International Standard for Testing and Investigations, supported by education caravans and awareness sessions. Integration with WADA's ADAMS system enables athlete location tracking and data exchange. The agency also processes therapeutic use exemptions through a medical committee review process and manages disciplinary proceedings for rule violations.

Differentiator

Problem solved

Functional benefit

Brands

• Nazih: A digital mobile application developed by AMAD that allows athletes to check whether their medications are prohibited under anti-doping rules, serving as a guidance tool for compliance.
• Sport sans dopage

Quantifiable outcome

• National coverage through awareness caravans reaching multiple cities including Tanger, Tétouan, Al Hoceima, Larache, and others
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fédération Royale Marocaine du Sport Équestre (FRMSE)coreStrategic or Co-development Partner · 17 July 2026Partnership for ADEL (Anti-Doping Education and Learning) training ahead of Mediterranean Games, providing anti-doping certification to athletes and coaches.
• Fédération Royale Marocaine de Rugby (FRMR) / Mers El Kheir Rugby ClubcoreStrategic or Co-development Partner · 15 July 2026Joint youth education program for athletes aged 8-15 combining rugby training with anti-doping awareness. Multiple formation sessions covering VRAD, prohibited substances, control procedures, and integrity values.
• Fédération Royale Marocaine de CyclismecoreStrategic or Co-development Partner · 5 July 2026Partnership at Moroccan Road Cycling Championship providing anti-doping education and awareness at competition venue.
• UNESCOcoreStrategic or Co-development Partner · 25 June 2026Participation in UNESCO expert working group on traditional pharmacopoeia and sports ethics values, with AMAD President and board member representing Morocco in international discussions.
• Fédération Royale Marocaine d'Aviron (FRMAV)coreStrategic or Co-development Partner · 20 June 2026Collaboration during Test National d'Aviron Indoor and Festival Nautique International de Rabat, with AMAD setting up awareness stand and educating rowers on anti-doping compliance.
• Organisation Nationale Antidopage du Gabon (ONAD Gabon)minorStrategic or Co-development Partner · 20 June 2026South-South cooperation with Gabonese anti-doping organization. Gabonese ONAD representative participated in AMAD training activities to observe and learn from Moroccan anti-doping practices.
• Section Sport-Études Volleyball SaléminorStrategic or Co-development Partner · 19 June 2026Educational session at volleyball training center covering anti-doping rules, prohibited substances, and control procedures for young athletes.
• Integrity Sport Swiss (ISS)coreStrategic or Co-development Partner · 18 June 2026International training partnership for Commission of Investigations and Inquiries, focusing on harmonizing investigation procedures and sharing international methodologies for doping investigations.
• World Anti-Doping Agency (WADA)coreStrategic or Co-development Partner · 17 September 2020AMAD operates as Morocco's National Anti-Doping Organization under WADA's Code and standards. The agency implements WADA's prohibited list, uses ADAMS platform, and coordinates with WADA for international compliance and standards alignment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Italian National Anti-Doping Agency (NADO Italia): NADO Italia is Italy's national anti-doping organization performing the same testing, education, and results management functions as AMAD under the WADA code. It is a direct peer NADO with comparable scope and Mediterranean sports profile.
• Agence Française de Lutte contre le Dopage (AFLD): AFLD is France's National Anti-Doping Organization, functionally equivalent to AMAD with regulatory authority, testing programs, and TUE processing under WADA standards. It is a direct peer in a similarly structured European/Francophone regulatory environment.
• Sport Integrity Australia: Sport Integrity Australia is Australia's national anti-doping and integrity body, combining anti-doping with broader sport integrity functions. It compares directly to AMAD in scope and serves as a relevant NADO peer operating in a single national jurisdiction.
• National Anti-Doping Agency Germany (NADA): Germany's NADA is one of Europe's most established national anti-doping organizations, performing testing, education, and results management under the WADA code. It is a direct peer to AMAD in mandate and operational structure.
• US Anti-Doping Agency (USADA): USADA is the United States' National Anti-Doping Organization with the same mandate as AMAD — implementing the WADA code domestically, conducting testing, education, and results management for American athletes. It is the most established NADO globally and the closest structural analog to AMAD.
• UK Anti-Doping (UKAD): UKAD is the UK's National Anti-Doping Organization performing the same core functions as AMAD: testing, education, intelligence & investigations, and results management under the WADA code. It is a direct peer operating in a single national jurisdiction.

Broad incumbents

• World Anti-Doping Agency (WADA): WADA is the global governing body that sets the anti-doping code and standards that AMAD implements at the national level. AMAD explicitly operates under WADA's framework and uses WADA's ADAMS platform, making WADA the apex regulatory counterpart.

Regional players

• Comisión Española para la Lucha contra el Dopaje en el Deporte (CELAD): CELAD is Spain's national anti-doping authority, functioning as a direct NADO peer to AMAD. Geographically close to Morocco and serving a similar Mediterranean sports landscape, it is a relevant regional benchmark for AMAD's operational model.
• Organisation Nationale Antidopage du Gabon (ONAD Gabon): ONAD Gabon is Gabon's national anti-doping agency and an active South-South cooperation partner of AMAD. It is a regional peer NADO on the African continent with the same WADA-code mandate and a comparable stage of institutional development.

Others

• International Testing Agency (ITA): ITA is an international organization that conducts anti-doping testing on behalf of international federations and major events. While AMAD tests at national level, ITA is an adjacent counterpart in the testing ecosystem with which AMAD coordinates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amad_maroc
• YouTubeyoutube.com/channel/UC-_DaLDDTDhCaHKMim4-9DQ
• Facebookfacebook.com/100090936649565
• LinkedInlinkedin.com/company/agence-marocaine-antidopage
• Instagraminstagram.com/amad_maroc
• TikToktiktok.com/@amad.ma0

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Marocaine Antidopage