Asociación Médica Argentina

What Asociación Médica Argentina does

Asociación Médica Argentina (AMA) is a private non-profit civil association founded in 1891 and headquartered at Av. Santa Fe 1171, Buenos Aires. It operates as Argentina's premier medical membership and continuing-education institution, with a 130-year track record and national reach across all 24 Argentine provinces. Its core offering is EGAMA (Escuela de Graduados), which delivers 125+ postgraduate courses and diplomas across 60+ medical specialties, taught by 1,200+ faculty and supported by a 100,000+ volume medical library; the program has produced 80,000+ graduates and holds the #1 ranking in Argentina's Public Registry of Higher Education Training Institutions (Ministry of Education, 2004). Revenue is generated primarily through course tuition (in Argentine pesos, with installment plans, early-payment discounts of up to 30%, and member discounts of up to 25%), recurring professional membership dues, CRAMA physician-recertification fees, and digital health subscriptions.

AMA's product portfolio extends well beyond education into a tightly integrated digital health ecosystem. Vida Medicina Digital (developed with Haventic SA) provides secure SISA-validated electronic prescriptions, digital medical records, universal portable health records, video-consultations, and appointment management, serving 40,000+ health professionals nationally. miAMA is the exclusive member intranet for administrative, academic, and membership management. CRAMA handles physician and specialist recertification; CRAMA, Bolsa de Trabajo (job board), Peritos Médicos (expert-witness registry), Becas (scholarships), and institutional benefits round out the member services stack. AI capability entered the portfolio in 2025 via a strategic alliance with Arche Salud, embedding the Zentis clinical-assistant platform into miAMA to provide differential-diagnosis support, drug-interaction detection, automated clinical summaries, and access to scientific literature and clinical guidelines.

Go-to-market is community-led and event-driven: AMA relies on its institutional legacy, 80,000+ alumni word-of-mouth, free webinars, scientific jornadas, AMAstream broadcasts, and an annual Día del Médico celebration to drive enrollment and membership. Distribution is direct, through ama-med.org.ar, the EGAMA virtual campus (web.egama.org.ar), WhatsApp, phone, and in-person classes at the Buenos Aires headquarters, with a non-app member experience. Strategic positioning is reinforced by a long-running partnership with Universidad de Valparaíso (Chile) for the Premio Carlos Reussi Maestro de los Andes (since 1994), recent cooperation agreements with the Federación Argentina de Cardiología (2025) and Universidad Austral (2024), and a regulatory posture exemplified by the December 2025 nicotine-bag complaint filed with Argentina's Ministry of Health.

Name

Asociación Médica Argentina

Legal name

Asociación Médica Argentina

Website

https://ama-med.org.ar

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Short description

Asociación Médica Argentina (AMA) is a 130-year-old Argentine non-profit medical association that delivers 125+ postgraduate courses via EGAMA, recertification via CRAMA, and a national digital health ecosystem (Vida Medicina Digital, miAMA, AMAstream, and the Zentis AI clinical assistant) to physicians, allied health professionals, and medical students across Argentina's 24 provinces.

Ownership category

akta.pro rank

Product category

Medical Education and Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Health Information Management (EHR) & Medical Office Administration (EDAOAJAF)

Keywords

• Medical education
• Postgraduate courses
• Professional certification
• Digital health platform
• Medical association

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Postgraduate Course Tuition: AMA generates primary revenue through tuition fees for its 125+ postgraduate courses and diploms offered via EGAMA. Courses are priced with tiered options: monthly installment plans (sin interés), full-course discounts (10-30% for upfront payment), and member discounts (up to 25% for AMA members with over 1 year of membership). Typical course costs range from approximately $137,500 per installment to $550,000 full course price for courses like Medicina Narrativa. Homeopathy courses carry Matrícula of $135,000 plus monthly installments.
2. Professional Membership Dues: AMA earns recurring revenue from member subscriptions. Members receive benefits including course discounts, access to institutional services, the CRAMA recertification program, Bolsa de Trabajo (job board), institutional discounts, and the miAMA intranet platform. Membership is required for certain benefits and discounted pricing on courses.
3. Recertification and Professional Credentialing (CRAMA): AMA operates the Centro de Recertificación AMA (CRAMA) which provides physician and health professional recertification services. Fees are charged for the recertification process, specialty recognition, and credit petitions. The CRAMA also oversees recertification courses such as the Psiquiatría recertification.
4. Digital Health Services: AMA generates revenue from its Vida Medicina Digital platform which provides electronic prescription services and digital health record management. The Zentis AI tool offers premium features to AMA members at a discounted subscription rate (25% discount) and 1 month free for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Asociación Médica Argentina is a non-profit civil association that delivers postgraduate medical education across 60+ specialties through its EGAMA graduate school (125+ courses), operates a digital health ecosystem (Vida Medicina Digital) providing electronic prescriptions, digital medical records, and video consultations to 40,000+ health professionals, and runs a member intranet (miAMA) integrated with the Zentis AI clinical assistant. It also administers professional recertification (CRAMA), a medical expert witness registry, a job board, and the official Code of Ethics for the Argentine Health Team.

Product overview

Asociación Médica Argentina operates as a comprehensive medical association offering a platform-plus-services model centered on medical education and digital health. The core offerings include EGAMA (Escuela de Graduados) providing 100+ postgraduate courses across medical specialties; miAMA, an intranet portal for members; and Vida Medicina Digital, a digital health ecosystem featuring electronic prescriptions, medical records, and video consultations. AI capabilities are delivered through Zentis IA (via partnership with Arche Salud), integrated into miAMA. Additional services include CRAMA recertification, medical expert services, job board, scholarships, and an extensive biomedical library.

Differentiator

Problem solved

Functional benefit

Brands

• AMAstream: Streaming platform for medical education and webinars
• Vida Medicina Digital
• miAMA
• CRAMA
• Zentis

Products and services

• EGAMA Postgraduate Courses Continuing medical education program offering 125+ postgraduate courses and diplomas across 60+ medical specialties, delivered via the EGAMA Virtual Campus (web.egama.org.ar) and in-person at AMA headquarters. Recognized by Argentina's Ministry of Education. Targets practicing physicians and allied health professionals seeking specialty training and certification.
• Vida Medicina Digital Comprehensive digital health ecosystem offering electronic prescriptions validated against the Ministry of Health's SISA system, digital medical records, universal portable digital health records, video consultations, and appointment management. Available free of charge to associated and non-associated health professionals across Argentina.
• Receta Electrónica Segura (Secure Electronic Prescription) Tamper-proof and inviolable electronic prescription module within Vida Medicina Digital, validating prescriber credentials and license validity through SISA. Used for issuing legally compliant electronic prescriptions by Argentine health professionals.
• CRAMA (Centro de Recertificación AMA) Official professional recertification service managing physician specialty credentials, recertification requirements, credit petitions, and recognition of specialty certifications. Charges fees for the recertification process and specialty recognition.
• AMAstream Proprietary streaming platform for medical content, webinars, and educational videos, complementing the AMA YouTube channel and Videoteca. Used to host lectures, conference proceedings, and recorded educational content.
• Zentis IA AI-powered clinical assistant platform providing differential diagnosis assistance, therapeutic guidance, drug interaction detection, automatic clinical history summaries, and access to scientific literature and practice guidelines. Integrated into the miAMA member intranet. Available to AMA members with 1 month free and a 25% subscription discount.
• Peritos Médicos (Medical Expert Witness Services) Registry and training program for medical expert witnesses providing certification, registration, and activities for health professionals serving as court-appointed medical evaluators or expert consultants. Includes a dedicated committee and ongoing training.
• Bolsa de Trabajo (Job Board) Online job board connecting AMA members with healthcare employment opportunities across Argentina, available as a member benefit.
• AMA Membership Annual professional membership providing institutional affiliation, course discounts (up to 25%), access to the miAMA intranet, Bolsa de Trabajo job board, CRAMA recertification, Zentis AI discount, and institutional recognition under the Code of Ethics framework.
• Becas y Premios AMA (Scholarships and Awards) Scholarship and award programs including the Florencio Fiorini research grants for Argentine physicians under 35, the Premio Carlos Reussi Maestro de los Andes (since 1994, joint with Universidad de Valparaíso), and the Premio Enrique y Ricardo Finochietto (since 2002).
• Biblioteca AMA (Medical Library) Extensive biomedical library with 100,000+ volumes including rare 19th-century French and Italian medical texts, providing members access to journals, publications, and historical medical documents. Collections dated to 1894.

Quantifiable outcome

• 80,000+ graduates trained through AMA postgraduate programs
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Arche SaludcoreTechnology or Integration · 1 January 2025AMA signed a strategic agreement with Arche Salud, an Argentine health technology startup, to integrate the Zentis AI clinical assistant platform into the miAMA member intranet. Zentis provides differential diagnosis assistance, therapeutic guidance, drug interaction detection, automatic clinical history summaries, and access to scientific literature. AMA members receive 1 month free and a 25% subscription discount.
• Federación Argentina de Cardiología (FAC)majorStrategic or Co-development Partner · 1 January 2025AMA and FAC signed a framework cooperation agreement to jointly promote collaboration in academic, scientific, technical, and cultural fields. Both organizations will design and develop cooperation programs, technical assistance, research, training, and development initiatives in areas of mutual interest. Agreement signed by AMA President Dr. Miguel Ángel Galmés and FAC President Dr. Diego Federico Echazarreta.
• Universidad AustralmajorStrategic or Co-development Partner · 1 January 2024AMA and Universidad Austral jointly offer the Diplomatura sobre Medicina del Estilo de Vida (Diploma in Lifestyle Medicine), combining AMA's medical education expertise with the university's academic infrastructure.
• AAMEVI (Asociación Argentina de Medicina Integrativa)majorStrategic or Co-development PartnerAMA and AAMEVI collaborate on the Diplomatura sobre Medicina del Estilo de Vida, with AAMEVI contributing expertise in integrative and lifestyle medicine approaches alongside AMA and Universidad Austral.
• Fundación Médica Homeopática VitaliscoreImplementation/ SI/ Consulting PartnerAMA partners with Fundación Médica Homeopática Vitalis to co-administer the two-year Homeopathy course (Curso de Medicina Homeopática) offered at AMA. The Foundation provides the patient consultation clinic (Consultorio Cátedra) for practical training, the teaching methodology (Prof. Dr. Carlos Néstor Cámpora's Fórmula Homeopática de Diagnóstico del Simillimum), and coordinates the course faculty. AMA provides institutional hosting and academic accreditation.
• Asociación Argentina de QuemadurasminorStrategic or Co-development PartnerAMA works with the Asociación Argentina de Quemaduras to organize the online course on Comprehensive Burn Patient Management (Curso de Manejo Integral del Paciente Quemado), providing interdisciplinary training for health professionals in burn care.
• Universidad de Valparaíso (Chile)majorStrategic or Co-development PartnerSince 1994, AMA and the Faculty of Medicine of Universidad de Valparaíso have jointly awarded the Premio Trasandino 'Carlos Reussi, Maestro de los Andes' annually, alternating between Valparaíso and Buenos Aires. The award recognizes outstanding contributions to medical education and professional development in Latin America.
• Haventic SAcoreTechnology or IntegrationAMA partnered with Haventic SA to develop Vida Medicina Digital, the comprehensive digital health ecosystem including electronic prescriptions, digital medical records, universal portable health records, video-consultations, and appointment management.
• Fundación Florencio FioriniminorStrategic or Co-development PartnerSince 2002, AMA and Fundación Florencio Fiorini have collaborated on an annual 'Becas Estímulo Florencio Fiorini' research scholarship program providing financial support to Argentine physicians under 35 to conduct medical research in Argentina.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Medical Association: The U.S. national medical professional association. Directly comparable to AMA Argentina as a peer medical society offering continuing education, ethical codes, journals, member services, and policy advocacy — though at materially larger scale.
• Royal College of Physicians: U.K.-based medical education and specialty certification body. Comparable to AMA's CRAMA recertification and EGAMA specialty programs, with a similar emphasis on postgraduate credentialing.
• British Medical Association: The U.K.'s national doctors' trade union and professional body. Closely mirrors AMA Argentina's model of membership dues, postgraduate training resources, ethical guidance, and publishing, providing a European comparable.
• Universidad de Buenos Aires — Facultad de Medicina: Argentina's flagship public medical school and a leading provider of postgraduate medical training. Directly comparable as a domestic peer competing for the same Argentine physician audience, with overlapping faculty.

Regional players

• Sociedad Argentina de Pediatría: Argentine specialty medical society offering CME, congresses, and certification in pediatrics. Comparable as a domestic specialty-focused peer that competes for the same postgraduate education wallets.
• Fundación Cardiológica Argentina: Argentine cardiology-focused medical foundation offering specialty training and events. Comparable as a domestic specialty-education peer, particularly relevant given AMA's recent strategic alliance with Federación Argentina de Cardiología (FAC).
• Conselho Federal de Medicina (Brazil): Brazil's federal medical regulator and ethics-standards body. Comparable as a Latin American peer in professional regulation, ethical code ownership, and physician registration, though operating in a different country.

Emerging players

• Coursera: Global online learning platform hosting medical specialty certificates from leading universities. Comparable as a digital-first CME provider whose lower-cost, asynchronous format increasingly competes with AMA's blended course model.
• edX: Online university-level course platform. Comparable as a digital alternative for physician CME, particularly through partnerships with Harvard, MIT, and Johns Hopkins.

Broad incumbents

• World Medical Association: International confederation of national medical associations. Comparable at a global level in publishing ethics codes (Declaration of Helsinki, etc.) — AMA Argentina's own Code of Ethics is translated into 13 languages and aligns with this peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AMAoficial
• Facebookfacebook.com/asociacionmedicaargentina
• LinkedInlinkedin.com/company/asociaci-n-m-dica-argentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación Médica Argentina