株式会社松秀
株式会社松秀 operates AMANE RESORT, a privately held luxury onsen (hot spring) resort in Beppu, Oita Prefecture, Japan, comprising two adjacent properties (SEIKAI and GAHAMA terrace) with source-connected private baths, ocean views, and a multi-restaurant culinary ecosystem serving leisure travelers and culinary enthusiasts.
- Company typePrivate
- Founded1988
- HeadquartersBeppu, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 株式会社松秀 does
株式会社松秀 (Matsuhide Co., Ltd.) is a privately held Japanese hospitality company founded in 1988 in Beppu City, Oita Prefecture, operating the AMANE RESORT luxury hot spring (onsen) brand. The company runs two adjacent integrated properties — AMANE RESORT SEIKAI (潮騒の宿 晴海, rebranded in 2019 from the original 松秀別館 青海) and AMANE RESORT GAHAMA (GAHAMA terrace, opened circa 2015) — in the historic Shonin-gahama (上人ケ浜) district of Beppu Bay, the site associated with the medieval monk Ippen Shonin. All guest rooms feature private semi-open-air baths fed by source-connected (源泉掛け流し) natural hot spring water, with ocean views of Beppu Bay, supported by spa, club lounge, and pool amenities.
The company monetizes a multi-stream revenue model: (1) overnight accommodation across three pricing tiers — Basic, Upgrade, and Luxury grade plans — bundled with dinner-and-breakfast (1泊2食) kaiseki or French course meals; (2) on-site F&B across roughly eight dining venues spanning Japanese kaiseki (日本料理 玄, 割烹 松秀), seafood (海鮮料理 えいたろう), French bistro (Bistro Vent nouveau), creative French teppan (Restaurant Sur la Cote), Western creative (栞), Bungo/Setouchi regional cuisine (BAN-YA), Chinese (Sho-nin Yuzen), and lounge/café (KUNITAKE, Sweet Basil), with day-visitor lunch accepted; and (3) day-use public bathing (日帰り入浴) at ¥1,500/adult, with free entry for restaurant diners. Distribution is direct-to-consumer via the official amane-resort.com website (Auto Reserve booking widget), dedicated phone lines per property, and social channels (Instagram, LINE, Facebook), supplemented by participation in Oita Prefecture travel subsidy campaigns and earned media including the Michelin Guide Kumamoto-Oita 2018 Special Edition (GAHAMA: 5 Pavillons; SEIKAI: 4 Red Pavillons) and the じゃらん OF THE YEAR 2025 award.
The target customer is the leisure traveler — both domestic Japanese and international — seeking a premium onsen and culinary experience, plus a secondary food/culinary enthusiast segment drawn by the multi-restaurant ecosystem featuring Oita regional ingredients (Seki-aji, Seki-saba, Oita Wagyu, spiny lobster). Operations are entirely domestic (九州 / Kyushu region) and the company is family/private-equity-held with no public listing, external investor disclosures, or capital-raising activity in the input data.
株式会社松秀 firmographics
Firmographics- Name
- 株式会社松秀
- Legal name
- 株式会社松秀
- Website
- https://amane-resort.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 株式会社松秀 operates AMANE RESORT, a privately held luxury onsen (hot spring) resort in Beppu, Oita Prefecture, Japan, comprising two adjacent properties (SEIKAI and GAHAMA terrace) with source-connected private baths, ocean views, and a multi-restaurant culinary ecosystem serving leisure travelers and culinary enthusiasts.
- Ownership category
- akta.pro rank
株式会社松秀 industry classification
Industry- Product category
- Hot Spring Resort (Onsen Ryokan Hospitality)
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Luxury All-Inclusive Resorts (THAGACAI), Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where 株式会社松秀 is headquartered
LocationHeadquarters
- HQ city
- Beppu
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
株式会社松秀 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Accommodation (宿泊): The primary revenue stream is overnight guest stays, with rooms priced across multiple tiers (Basic, Upgrade, Luxury) and including dinner-plus-breakfast (一泊二食) meal plans. Check-in is 15:00–18:00, check-out at 11:00.
- Dining (お食事): Multiple on-site restaurants generate food and beverage revenue: Japanese cuisine Gen (日本料理 玄), seafood restaurant Eitaro (海鮮料理えいたろう), French restaurant Bistro Vent nouveau, kaiseki restaurant Kappo Matsuhide (割烹 松秀), Chinese restaurant Sho-nin Yuzen (上人遊膳), Western cuisine Sur la Cote, Ban-ya (豊後・西瀬戸料理), and Kayama (欅). Lunch and dinner services are available to both overnight guests and day visitors.
- Day-Use Bathing (日帰り入浴): The resort offers day-use bathing (大浴場) at 1,500 yen per adult and 500 yen per elementary school child, with free entry for restaurant guests who order lunch sets or course meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 01 Basic Grade (ベーシブグレード) — introductory tier with standard meals and accommodations |
| Subscription | Multi-year contract | 02 Upgrade Grade (アップグレード) — enhanced dining and room experience |
| Subscription | Multi-year contract | 03 Luxury Grade (ラグジュアリーグレード) — premium tier with exclusive services |
| Unit Pricing | Pay-as-you-go | Day-Use Bathing (日帰り入浴) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
株式会社松秀 product offering
Product offeringCore offering
株式会社松秀 operates the AMANE RESORT luxury hot spring (onsen) resort in Beppu City, Oita Prefecture, consisting of two adjacent properties — AMANE RESORT SEIKAI (潮騒の宿 晴海) and AMANE RESORT GAHAMA (GAHAMA terrace). The resort offers overnight stays with ocean-view guest rooms equipped with private source-connected semi-open-air onsen baths, multi-course dinner and breakfast meal plans, and on-site dining across multiple restaurants featuring Japanese kaiseki, French, seafood, Chinese, and Western creative cuisines. Day-use bathing and dining services are also available to non-overnight visitors.
Differentiator
Problem solved
Functional benefit
Brands
- 日本料理 玄: AMANE RESORT SEIKAI内のメインダイニング。伝統的和食。会席料理を提供。
- 海鮮料理 えいたろう
- Bistro Vent nouveau
- 割烹 松秀
- restaurant Sur la cote
- 豊後・西瀬戸料理 BAN-YA
- 西洋創作料理 欅
- KUNITAKE restaurant & cafe
- 潮騒の湯
- Sweet Basil
Products and services
- AMANE RESORT SEIKAI (潮騒の宿 晴海) Hot spring resort hotel in Beppu City offering ocean-view rooms with semi-open-air baths using natural spring water. Originally established in 1988 as 松秀別館 青海. Features multiple dining venues and spa facilities.
- AMANE RESORT GAHAMA (GAHAMA terrace) Adult-focused luxury hot spring resort with private, tranquil atmosphere, high-end dining experiences, and club lounge service (6:00–22:00). Includes restaurant KUNITAKE and Kappo Matsuhide.
- On-site Dining Restaurants (Multiple Venues) Multiple on-site dining venues offering Japanese cuisine (Gen, Kappo Matsuhide, BAN-YA, Sho-nin Yuzen), seafood (Eitaro), French (Bistro Vent nouveau, Sur la Cote), Western (Kayama), and Chinese cuisine. Available to both overnight guests and day visitors.
- Day-Use Bathing (日帰り入浴) - 潮騒の湯 Day-use public bathing facility (大浴場) at AMANE RESORT SEIKAI offering source-connected natural hot spring bathing for non-overnight visitors at 1,500 yen/adult, 500 yen/elementary school child, with free entry for pre-schoolers and restaurant diners.
- G2 Type Observation Room (晴の棟 展望離れ客室 G2 type) Renovated premium guest rooms (展望離れ客室 G2 type) at AMANE RESORT SEIKAI featuring ocean views and semi-open-air onsen baths.
Companies that use 株式会社松秀
Customer profileSegments2 records
Ideal customer profiles2 records
株式会社松秀 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
株式会社松秀 partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
株式会社松秀 competitors and assessment
Company assessmentDirect peers
- Hakone Ginyu (箱根吟遊): Luxury onsen ryokan in Hakone with all-suite rooms featuring private open-air baths. Comparable in the all-room-onsen positioning that AMANE RESORT SEIKAI also emphasizes, competing for the same premium leisure traveler.
- Gora Kadan (強羅花扇): Historic luxury onsen ryokan in Hakone and a direct competitor in the luxury hot spring resort segment. Both properties emphasize kaiseki dining, traditional omotenashi, and premium pricing in Japan's leading onsen areas.
- Asaba (あさば): Historic luxury ryokan with designated cultural property designation, located in Yugawara. Comparable to AMANE RESORT in its traditional Japanese hospitality, premium kaiseki dining, and onsen focus. Both target affluent Japanese and international travelers.
- Beniya Mukayu (あわら温泉 べにや無何有): Design-forward luxury onsen ryokan in Awara Onsen, also Michelin-recognized. Comparable to AMANE RESORT in its focus on architecture, intimate scale, and refined kaiseki dining. Both compete for the high-end domestic/international ryokan traveler.
- Nishimuraya Hotel Shogetsutei (西村屋ホテル招月詩): Premium onsen ryokan in Kinosaki Onsen, a long-established luxury resort comparable to AMANE RESORT in scale, in-room dining, and multi-restaurant kaiseki offerings. Both compete in the traditional luxury onsen ryokan category.
Broad incumbents
- Aman Tokyo / Aman Japan: International ultra-luxury resort brand with onsen properties (Amanemu, Aman Kyoto). Comparable in the premium wellness/spa positioning and high-end pricing, though Aman operates as a global multi-property brand versus AMANE RESORT's regional focus.
- Hoshinoya (星野リゾート): Japan's premier luxury resort brand operating multiple high-end ryokan-style properties across Japan. AMANE RESORT competes in the same premium onsen/ryokan segment with similar target customers (leisure travelers seeking omotenashi and local cuisine), though Hoshinoya operates at a larger, multi-property scale.
Others
- Hotel & Resorts ISE-SHIMA / Hoshino Resorts REIT: Multi-property resort hotel operator in Japan. Not a direct luxury onsen competitor but comparable in the broader premium resort hotel segment, offering a public-market proxy for Japanese luxury resort valuation.
Regional players
- Kamenoi Hotel (亀ノ井ホテル): Onsen-focused hotel chain with multiple Japanese properties, including several in Oita Prefecture. Comparable in the onsen-resort category but operates at a more accessible price tier than AMANE RESORT's luxury positioning.
- Suginoi Hotel (杉乃井ホテル): Large resort hotel in Beppu, the same destination as AMANE RESORT. Differentiated by scale (multiple pools, theme park-style facilities) versus AMANE RESORT's intimate luxury positioning, but directly competing for Beppu inbound visitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
株式会社松秀 social profiles
Digital presence株式会社松秀 financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社松秀 leadership team
Management profileNumber of profiles
Profiles1 record
株式会社松秀 subsidiaries and ownership
Company hierarchySubsidiaries2 records
株式会社松秀 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社松秀 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社松秀
What does 株式会社松秀 do?
株式会社松秀 operates the AMANE RESORT luxury hot spring (onsen) resort in Beppu City, Oita Prefecture, consisting of two adjacent properties — AMANE RESORT SEIKAI (潮騒の宿 晴海) and AMANE RESORT GAHAMA (GAHAMA terrace). The resort offers overnight stays with ocean-view guest rooms equipped with private source-connected semi-open-air onsen baths, multi-course dinner and breakfast meal plans, and on-site dining across multiple restaurants featuring Japanese kaiseki, French, seafood, Chinese, and Western creative cuisines. Day-use bathing and dining services are also available to non-overnight visitors.
Is 株式会社松秀 a public or private company?
株式会社松秀 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 株式会社松秀 founded?
株式会社松秀 was founded in 1988. It employs 1 to 10 people.
Where is 株式会社松秀 based?
株式会社松秀 is headquartered in Beppu, Japan, in the Asia region.
How does 株式会社松秀 make money?
Three revenue lines are on record. Accommodation (宿泊) is the primary driver. The others are dining (お食事) and day-Use Bathing (日帰り入浴).
Who are 株式会社松秀's main competitors?
Direct peers on record are Hakone Ginyu (箱根吟遊), Gora Kadan (強羅花扇), Asaba (あさば), Beniya Mukayu (あわら温泉 べにや無何有) and Nishimuraya Hotel Shogetsutei (西村屋ホテル招月詩). Broad incumbents are Aman Tokyo / Aman Japan and Hoshinoya (星野リゾート). Hotel & Resorts ISE-SHIMA / Hoshino Resorts REIT is listed as an others. Regional players are Kamenoi Hotel (亀ノ井ホテル) and Suginoi Hotel (杉乃井ホテル).
Does 株式会社松秀 have an API?
No public API is recorded for 株式会社松秀.
What industry is 株式会社松秀 in?
株式会社松秀's product category is Hot Spring Resort (Onsen Ryokan Hospitality). Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGACAI, Luxury All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7011.