Empower Brands

What Empower Brands does

Empower Brands is a private equity-backed franchise platform headquartered in Richmond, Virginia, that consolidates 10 industry-leading service brands operating across North American residential and commercial home and business services. The portfolio spans Jan-Pro (commercial cleaning; over 10,000 unit franchisees in 41 U.S. states and 9 countries), Archadeck Outdoor Living (custom decks and outdoor living structures; over $1 billion in closed jobs), Superior Fence & Rail (over 250 locations across 45 U.S. states, expanding into Canada), Outdoor Lighting Perspectives (over 150,000 lighting systems installed), Koala Insulation (insulation installation, 100+ locations), Conserva Irrigation (water-conservation irrigation services), FRSTeam (fabric and electronics restoration), Bumble Roofing (roofing repair and installation), Canopy Lawn Care (science-based lawn care), Wallaby Windows (window and door replacement), and Intelligent Office (virtual and temporary office space). The platform leverages proprietary franchise-operations technology that includes brand-specific CRM and sales management systems (Superior Fence & Rail's client and sales platform, Wallaby Windows' design/quote/finance system), Archadeck's proprietary pricing tool, construction standards, internal drafting team providing 3D renderings, and construction management system, plus Conserva Irrigation's System Efficiency Score methodology for maintenance-driven upsell.

The company operates on a franchise platform-plus-brands model. Centralized shared services across IT, onboarding, finance, and marketing support each brand's franchise development team, while E-Day discovery events at headquarters and the annual Ignite Conference (over 1,100 attendees in 2026) drive franchisee recruitment and community. Revenue is generated through initial franchise fees (Bumble Roofing territory investments range from $164,000 to $261,000) and ongoing royalties on system sales, which totaled $1.6 billion in fiscal year 2025 as of September 30, 2025 across the entire franchise base. Empower Brands was formed in 2022 through the merger of Lynx Franchising and Outdoor Living Brands, both controlled by MidOcean Partners since 2020; subsequent inorganic growth has added four brands in 2023 alone.

Name

Empower Brands

Legal name

Empower Brands

Website

https://empowerfranchising.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Empower Brands is a MidOcean Partners-backed franchise platform headquartered in Richmond, Virginia, that consolidates 10 home and business services brands (including Jan-Pro, Archadeck, Superior Fence & Rail, Koala Insulation, and Bumble Roofing) generating $1.6 billion in FY2025 system-wide sales across hundreds of franchise locations in North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Empower Brands generates revenue through franchise fees and ongoing royalties from its network of franchisees across 10 home and business services brands. Franchisees pay initial fees and ongoing royalties in exchange for brand rights, systems, training, and support.
2. Franchise Development: Revenue from selling new franchise opportunities across the platform's brands, with franchise investments ranging from $164,000 to $261,000 for Bumble Roofing territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Empower Brands is a franchise platform that recruits, trains, and supports franchisees operating across its portfolio of 10 home and business services brands, including Archadeck Outdoor Living, Bumble Roofing, Conserva Irrigation, JAN-PRO, Koala Insulation, Outdoor Lighting Perspectives, and Superior Fence & Rail. The company provides centralized shared services (training, marketing, operations, finance, IT, technology) while each brand delivers specialized residential and commercial services to end customers across North America. Revenue is generated primarily through initial franchise fees and ongoing royalties from the franchisee network.

Product overview

Empower Brands is a franchise platform consisting of 10 industry-leading commercial and residential service brands serving homes and businesses across North America. The portfolio operates as a platform-plus-brands model where Empower Brands provides centralized support infrastructure (training, marketing, operations, technology, finance, IT) while each brand maintains its own specialized service offerings and business systems. The brands include: Archadeck Outdoor Living (custom decks and patios), Bumble Roofing (roofing repair and installation), Canopy Lawn Care (science-based lawn care), Conserva Irrigation (water-conserving irrigation services), FRSTeam (fabric and electronics restoration), Intelligent Office (virtual office space), JAN-PRO (commercial cleaning franchise), Koala Insulation (insulation installation), Outdoor Lighting Perspectives (exterior lighting), and Superior Fence & Rail (fence installation), and Wallaby Windows (window and door replacement). The platform achieved $1.6 billion in total system sales in fiscal year 2025 as of September 30, 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Archadeck Outdoor Living: North America's largest deck and porch building company offering custom outdoor living space design and construction including decks, patios, screened-in porches, sunrooms, and pergolas
• Bumble Roofing
• Canopy Lawn Care
• Conserva Irrigation
• FRSTeam
• Intelligent Office
• JAN-PRO
• Koala Insulation
• Outdoor Lighting Perspectives
• Superior Fence & Rail
• Wallaby Windows

Products and services

• Archadeck Outdoor Living Franchise North America's largest deck and porch building company franchise offering custom outdoor living space design and construction including decks, patios, screened-in porches, sunrooms, and pergolas. Provides franchisees with proprietary pricing tools, construction standards, an internal drafting team, and construction management systems.
• Bumble Roofing Franchise Roofing repair and installation franchise bringing transparency to pricing, product, and installation through haggle-free, clear pricing. Franchise investments range from $164,000 to $261,000 with over 2,700 installations completed in its flagship store.
• Canopy Lawn Care Franchise Modern lawn care franchise using science-based turf care practices and eco-friendly agronomic methods, focused on soil and root health for sustainable lawns with year-round recurring revenue streams.
• Conserva Irrigation Franchise America's only irrigation franchise founded on water conservation principles, providing residential and commercial sprinkler service, repair, installations, and drainage solutions. Uses proprietary System Efficiency Score (SES) with average revenue per franchisee of $712,978.
• FRSTeam Franchise Fabric and electronics restoration franchise helping families and businesses recover from disasters such as smoke, fire, water, and mold. Operates throughout the United States and Canada with national connections to insurance companies.
• Intelligent Office Franchise Professionally staffed temporary and virtual office space franchise for mobile executives and small businesses providing flexible shared office space, conference room rentals, 24/7 access, broadband internet, telephone services, and remote receptionists.
• JAN-PRO Franchise Commercial cleaning and disinfecting franchise with over 10,500 cleaning franchisees and 125+ regional sub-franchisors in 41 states and 9 countries. Ranked #1 commercial cleaning franchise for 14 consecutive years.
• Koala Insulation Franchise Full-service insulation franchise offering batt insulation, blown-in, and spray foam services. The 2nd largest insulation company in the country with over 100 locations, serving the $52 billion energy efficiency industry.
• Outdoor Lighting Perspectives Franchise Largest exterior lighting franchise in North America specializing in residential and commercial outdoor lighting. Has designed and installed over 150,000 lighting systems with installation, maintenance plans, and holiday lighting programs.
• Superior Fence & Rail Franchise Largest national fence franchise with over 50 physical locations and 250+ franchise locations across 45 U.S. states, providing residential and commercial fence installations with proprietary sales and operations technology.
• Wallaby Windows Franchise Replacement window and door franchise backed by a 'Pane-Free' guarantee, using world-class quoting technology and partnerships with manufacturers. Operates with a low-overhead model using vetted subcontractors.

Quantifiable outcome

• Average gross revenue of $484,476 (Koala Insulation 2020 FDD)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• RMO AgencycoreStrategic or Co-development Partner · 14 May 2026Strategic partnership with RMO Agency to help franchisees more efficiently navigate contractor licensing requirements. Through the partnership, franchisees operating brands such as Bumble Roofing and Archadeck Outdoor Living gain access to a network of pre-screened Responsible Managing Officers, enabling them to legally operate while obtaining their own licenses. The offering removes a key barrier to entry and expansion, allowing owners to launch faster while maintaining compliance with state requirements.

Scale indicators28 records

Recent moves14 records

Expansion highlights6 records

Emerging players

• Handyman Connection: Home repair and remodeling franchise. Comparable to Empower's residential home-services portfolio strategy and represents a niche peer in franchised handyman and home repair services.

Direct peers

• Home Franchise Concepts: Home services franchise platform with brands including Budget Blinds, Tailored Living, Concrete Craft, and AdvantaClean. Comparable to Empower Brands in its focus on residential home improvement and maintenance franchising across multiple categories.
• Window World: Largest window replacement franchise in the United States. Directly comparable to Empower's Wallaby Windows brand in franchised window and door replacement services.
• Authority Brands: Multi-brand home services franchise platform backed by The Riverside Company, owning brands such as Benjamin Franklin Plumbing, Mister Sparky, The Grounds Guys, and Authority Pest Solutions. Directly comparable to Empower's portfolio strategy of consolidating complementary residential service brands under one corporate umbrella.
• BELFOR Franchise Group: Restoration and home services franchise group including 1-800 WATER DAMAGE, Chem-Dry, and DUCTZ. Closely comparable to Empower's FRSTeam brand and represents the same disaster-restoration and home-services franchising strategy.
• Mosquito Joe: Outdoor pest control services franchise, currently part of Neighborly's portfolio. Comparable to Empower Brands' outdoor-services positioning (Canopy Lawn Care, Outdoor Lighting Perspectives) and represents a peer in franchised outdoor/home perimeter services.
• The Cleaning Authority: Residential cleaning franchise system with a recurring-revenue model. Directly comparable to JAN-PRO's residential service offerings and represents a focused peer in franchised cleaning services.
• Neighborly: The largest and most directly comparable multi-brand home services franchise platform, owning 30+ brands across cleaning, restoration, lawn care, pest control, HVAC, plumbing, and electrical. Operates the same franchise-portfolio business model as Empower Brands and competes for both franchise candidates and home-services acquisition targets.

Broad incumbents

• ServiceMaster Brands: Established franchisor of residential and commercial service brands including ServiceMaster Clean, Merry Maids, and Terminix. Comparable to Empower's JAN-PRO and FRSTeam brands and represents a broader incumbent in franchised cleaning and restoration services.
• United Franchise Group: Large multi-brand franchisor with a portfolio spanning home services (Signarama, Venture X), retail, and business services. Comparable as a multi-brand franchise platform operator, though broader than Empower's home-services focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/empower-franchising

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Brands