Amare Marbella Beach Hotel

What Amare Marbella Beach Hotel does

Amàre Hotels is an adults-only beach hotel brand operating four beachfront properties in Marbella (Costa del Sol), Cala de Bou in Ibiza, Novo Sancti Petri (Cádiz), and Playa Langosta in Cancún, Mexico. The brand is wholly owned by Fuerte Group Hotels, a Spanish hospitality group with over 60 years of operating history, and is positioned as a lifestyle/luxury offering targeting adult travelers — couples and solo guests — seeking sophisticated Mediterranean and Caribbean experiences rather than family-oriented resort stays. The company operates a direct-to-consumer model: the official website (amarehotels.com) is the primary booking channel, supplemented by Flight + Hotel packages, an international toll-free phone reservation service across nine European and North American markets, WhatsApp/Messenger/Teams support, and the Club de Amigos loyalty program.

The portfolio is differentiated through curated on-property programming rather than proprietary technology. Differentiators include an Amàre Music program curated by DJ Anna Tur and IMA Ibiza Music, an Amàre Art exhibition program partnering with cultural institutions (Ateneo de Málaga, Ibiza School of Art, Museum of Contemporary Spanish Engraving), exclusive spa treatments by Germaine de Capuccini, and named culinary talent — chef Mauricio Giovanini (Michelin star for Messina), sushi chef Carlos Navarro (World Sushi Cup finalist), and mixologist Diego Cabrera (ranked 22nd on The World's 50 Best Bars for Belvue Rooftop). Revenue streams span hotel room bookings, food and beverage across multiple restaurants and bars (Hayaca, Mare Nostrum, Belvue Rooftop, Amàre Beach, Amàre Lounge, Amàre Pool), spa and wellness services, and a newer Day Pass and Experiences line (wellness, rooftop, beach, plus excursions) that monetizes facilities to non-staying guests. The Cancún property is operated under Curio Collection by Hilton, granting access to Hilton's distribution and Honors loyalty program.

Name

Amare Marbella Beach Hotel

Legal name

Amàre Hotels

Website

https://amarehotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amàre Hotels is an adults-only beach hotel brand operating four beachfront properties in Marbella, Ibiza, Sancti Petri, and Cancún under Fuerte Group Hotels, offering luxury accommodations, curated dining, spa by Germaine de Capuccini, and music programming for adult leisure travelers.

Ownership category

akta.pro rank

Product category

Beach Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Adults-Only All-Inclusive Resorts (THAGAKAB), Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Adults-only hotels
• Beachfront resorts
• Wellness spa services
• Gourmet dining venues
• Curated music programming

Headquarters

HQ city

MARBELLA

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Bookings: Primary revenue from adults-only hotel accommodations across four beachfront properties in Marbella, Ibiza, Sancti Petri, and Cancún. Revenue generated through direct website bookings, package holidays combining flights and hotels, and phone reservations.
2. Food and Beverage: Revenue from multiple restaurants and bars including Hayaca (Latin American cuisine), Mare Nostrum (Mediterranean buffet), Belvue Rooftop Bar, Amàre Beach, Amàre Lounge, and Amàre Pool. Includes à la carte dining, buffet services, cocktail bars, and room service.
3. Spa and Wellness Services: Revenue from spa treatments curated by Germaine de Capuccini, including massages, hydrotherapy circuits, wellness packages, and day passes to wellness areas at various price points.
4. Day Passes and Experiences: Revenue from day passes to pools, beaches, and wellness areas, plus paid experiences such as surf lessons, jet ski excursions, yacht rentals, boat tours to Formentera, horseback riding, golf bookings, and adventure activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Amàre Hotels operates adults-only beachfront hotels across four properties in Marbella, Ibiza, Sancti Petri (Spain) and Cancún (Mexico), offering accommodation paired with on-site restaurants and bars, a Germaine de Capuccini spa, day passes, excursions, and curated music and art programming. The brand sells room nights, food and beverage, spa treatments, day experiences, and a Club de Amigos loyalty program, primarily through its own website and international phone channels.

Product overview

Amàre Hotels is an adults-only beach hotel brand operated by Fuerte Group Hotels, featuring four distinct properties across Spain and Mexico: Amàre Marbella (Costa del Sol), Amàre Ibiza (Balearic Islands), Amàre Sancti Petri (Cádiz/Atlantic coast), and Amàre Cancún (Mexico/Caribbean). The portfolio centers on beachfront lifestyle hospitality with Mediterranean sensuality, offering spa and wellness services by Germaine de Capuccini, diverse dining including Hayaca Latin American restaurant and Belvue Rooftop Bar, curated music programming through Amàre Music, and rotating art exhibitions via Amàre Art. Properties offer day pass experiences for non-guests and are supported by the Club de Amigos loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Hayaca Restaurant: Latin American cuisine restaurant featuring Michelin-starred chef Mauricio Giovanini
• Belvue Rooftop Bar
• Mare Nostrum Restaurant
• Club de Amigos
• Amàre Music
• Amàre Art
• Amàre Beach

Products and services

• Amàre Marbella Adults-recommended beachfront hotel in the heart of Costa del Sol, a five-minute walk from Marbella's historic old town, with pool, Germaine de Capuccini spa, Hayaca restaurant, Belvue Rooftop Bar, Messina and direct beach access.
• Amàre Ibiza Sophisticated seafront hotel in Cala de Bou, Sant Josep de sa Talaia, with rooftop pool, Mare Nostrum restaurant, multiple bars and beach club, focused on electronic music and Balearic atmosphere.
• Amàre Sancti Petri Beachfront hotel by the Atlantic Ocean in Novo Sancti Petri (Cádiz) with direct access to Barrosa Beach, Germaine de Capuccini wellness area, rooftop pool, multiple pools and dining venues.
• Amàre Cancún Adults-only, all-inclusive resort by Curio Collection by Hilton located on Playa Langosta in Cancún, marketed as a sargassum-free beachfront property in the Mexican Caribbean.
• Hayaca Restaurant Latin American cuisine restaurant featuring chef Mauricio Giovanini, offering a fusion of Latin American cuisine with Mediterranean ingredients at Amàre Marbella and Amàre Ibiza.
• Belvue Rooftop Bar Rooftop bar at Amàre Marbella offering panoramic views and craft cocktails curated by mixologist Diego Cabrera.
• Mare Nostrum Restaurant Mediterranean restaurant with live cooking stations and buffet service offering premium local products, available at Amàre Ibiza and Amàre Sancti Petri.
• Amàre Spa by Germaine de Capuccini Spa and wellness facilities curated by Germaine de Capuccini, featuring sea views, outdoor jet pools, palapas, hydrotherapy circuits and signature treatments at Amàre Marbella and Amàre Sancti Petri.
• Day Pass Experiences Day passes and paid experiences at Amàre Marbella, Amàre Ibiza and Amàre Sancti Petri covering pool, rooftop, beach club, wellness areas, dining, surf lessons, jet ski excursions, yacht rentals, boat tours to Formentera, horseback riding, golf bookings and adventure activities.
• Amàre Music Curated music programming across Amàre properties overseen by music curator Anna Tur, featuring resident DJs, live performances, an Amàre Music app with 24-hour live radio and electronic music experiences.

Quantifiable outcome

• Music curator Anna Tur has been a key figure in spreading Ibiza's electronic music culture through radio and international events
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Fuerte Group HotelscoreOthersAmàre Hotels is a brand under Fuerte Group Hotels, a hospitality group with over 60 years of experience in Spanish tourism. The group provides operational infrastructure, brand heritage, and corporate support including CSR initiatives through Fundación Fuerte.
• Les CanebiersminorGTM or Marketing PartnerPrestigious French swimwear brand partnered with Amàre Hotels for various photo shoots, creating branded content and marketing visibility.
• Miss MoniqueminorGTM or Marketing PartnerSuccessful Ukrainian DJ Miss Monique joined Amàre Hotels' DJ Sun_Sets event series for a sunset evening performance.
• Lola CasademuntminorGTM or Marketing PartnerSophisticated women's fashion label joins the Amàre Hotels universe in a stylish collaboration.
• DJ KorolovaminorGTM or Marketing PartnerBreakout talent DJ Korolova participated in Amàre Hotels' DJ Sun_Sets event series, delivering performances at properties.
• Cosmic GateminorGTM or Marketing PartnerRenowned electronic music duo Cosmic Gate delivered an exceptional performance at Amàre Ibiza.
• Germaine de CapuccinicoreStrategic or Co-development PartnerExclusive spa brand curating wellness spaces across Amàre properties. Features sea views, outdoor jet pools, and palapas. Provides signature treatments including aromatherapy massages and hydrotherapy circuits.
• IMA Ibiza Music / Anna TurcoreStrategic or Co-development PartnerAnna Tur serves as Amàre Hotels' Music Curator, collaborating with IMA Ibiza Music to shape all musical aspects across properties. Work includes music selection, playlist creation, and DJ performances.
• Ateneo de MálagaminorStrategic or Co-development PartnerCultural partnership supporting the Ateneo de Málaga, an Andalusian cultural landmark established in 1966. Contributions include library improvements, lighting renovations, and auditorium repairs to preserve cultural heritage.
• Ibiza School of Art (Escola d'Art d'Eivissa)minorStrategic or Co-development PartnerCommitment to nurturing young artists through equipment donations including screen-printing press, window renovations, and blacksmithing forge installation to enhance school facilities.
• Museum of Contemporary Spanish EngravingminorStrategic or Co-development PartnerPartnership supporting the museum which holds over 4,000 works and is a benchmark in engraving and contemporary art. Contributions support preservation of the collection.
• Ibiza Preservation FoundationminorStrategic or Co-development PartnerCollaboration on the Ibiza and Formentera Marine Forum, an annual event analyzing and discussing the state of marine ecosystems. Includes participation in preservation efforts.
• Ibiza International Classical Music Festival (Ibiza Conciertos)minorGTM or Marketing PartnerOfficial sponsor of the festival. Hosted exclusive breakfast concert featuring Linus Roth and international artists at Amàre Ibiza. Festival attracted 1,000 visitors and nine international artists in June 2025.
• Another Round (Circular Economy Project)minorStrategic or Co-development PartnerProject giving cocktail glasses a second life after recycling. Transforms glass bottles and containers from Ibiza and Formentera into glasses, jugs, plates, bowls, vases, and candles.
• Nüs HandcraftedminorStrategic or Co-development PartnerSolidarity project launched in 2019, producing limited edition eyeglass bands sold at Amàre Ibiza and Marbella. Proceeds donated to Ibiza Preservation Foundation.
• Fundación FuertecoreStrategic or Co-development PartnerFuerte Foundation established in 2001, supporting Amàre Hotels' CSR initiatives. Led by Fuerte Group Hotels' President and Board members, committed to social and cultural development for over 60 years under the motto 'We care for people and the environment.'
• Curio Collection by HiltoncoreChannel Partner/ Reseller/ DistributorAmàre Cancún operates as an adults-only, all-inclusive resort under the Curio Collection by Hilton brand, gaining access to Hilton's distribution network and loyalty program (Hilton Honors).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• W Hotels (Marriott): Marriott's lifestyle-luxury brand operating in Ibiza, Marbella-adjacent, and Canc\u00fan. Overlaps on music-led programming, design-led rooms, and social/nightlife atmosphere, but with broader distribution and significantly larger scale.
• Hard Rock Hotels: Music-themed hotel brand with all-inclusive and adults-leaning properties in Canc\u00fan and Ibiza. Comparable on music-led programming and Mexican Caribbean presence, but with broader global distribution.

Direct peers

• Ushua\u00efa Ibiza Beach Hotel: Adults-oriented beachfront hotel in Ibiza combining hotel rooms with iconic open-air electronic music events and pool parties. Directly comparable on Ibiza location, music-led programming, and adults-only positioning.
• Paradisus by Meli\u00e1: Meli\u00e1's luxury resort brand with all-inclusive properties in Canc\u00fan and Caribbean beach destinations. Direct competitor for Am\u00e0re Canc\u00fan on resort positioning, all-inclusive model, and Caribbean footprint.
• Bless Hotel Madrid / Ibiza: Spanish luxury collection with adult-leaning positioning, rooftop bars, and Michelin-curated F&B. Directly comparable on Spanish luxury lifestyle positioning and rooftop/cocktail culture.
• ME by Meli\u00e1: ME by Meli\u00e1 is a lifestyle-luxury hotel collection focused on contemporary design, music, and elevated F&B in Mediterranean and beach destinations (e.g., Ibiza, Mallorca). Highly comparable to Am\u00e0re on adults-leaning positioning, curated music identity, and Spanish coastal footprint.
• Nobu Hotels: Global luxury lifestyle hotel brand anchored by celebrity chef F&B, design-forward adults-leaning atmosphere, and curated entertainment. Comparable to Am\u00e0re on culinary-driven positioning and lifestyle differentiation in coastal destinations.
• Hyatt Inclusive Collection (e.g., Secrets, Breathless): Adults-only, all-inclusive resort brands (Secrets, Breathless) operating in the Caribbean including Canc\u00fan/Mexico. Direct competitor to Am\u00e0re Canc\u00fan on adults-only all-inclusive model in the same destination.

Others

• Curio Collection by Hilton: Hilton's soft-brand collection of unique upscale hotels. Am\u00e0re Canc\u00fan operates as a Curio property, and the collection provides both a distribution/loyalty partnership context and direct comp set of similarly positioned independent luxury hotels.

Regional players

• Tivoli Hotels: Portuguese-origin luxury hotel group with Mediterranean and Brazilian coastal resorts. Comparable on upscale Mediterranean resort positioning and curated experiences, though operating primarily in Iberia/LATAM rather than overlapping Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmareHotels
• YouTubeyoutube.com/amarehotels
• Facebookfacebook.com/AmareHotels
• Instagraminstagram.com/amarehotels
• Pinterestid.pinterest.com/amarehotels
• LinkedInlinkedin.com/company/amare-marbella-beach-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amare Marbella Beach Hotel