Amarillo Chamber of Commerce

What Amarillo Chamber of Commerce does

The Amarillo Chamber of Commerce is a 501(c)(6) nonprofit membership organization founded in 1926, headquartered in the historic 1905 Bivins home at 1000 S. Polk Street in downtown Amarillo, Texas. It serves 1,800+ business and non-profit members across the 26-county Texas Panhandle region, with a lean staff of roughly 6–10 led by President & CEO Jason Harrison (in role since 2007). The Chamber operates as the primary business advocacy body for the Amarillo area, providing networking, legislative advocacy, promotional exposure, and community events. Its core product is a tiered membership (Basic, Gold, Platinum, Emerald, and Business Partnership levels for for-profits, plus non-profit tiers) priced from approximately $300/year for small businesses and $150/year for small non-profits, scaled by employee count and budget.

Revenue is generated through four primary streams: recurring membership dues, event sponsorships and booth fees (notably the annual BusinessConnection tradeshow with 250+ exhibitors), advertising via eNewsletter, directory, and website channels, and printed publications (2,300+ membership directories produced annually). Signature events include Business After Hours networking, BusinessConnection, a Chamber Open Golf Tournament, a Barbecue Cook-Off, Business Excellence Awards, and biennial legislative advocacy trips (DC Days, Panhandle Days). The Chamber maintains a multi-channel marketing presence (weekly eNewsletter to 3,000+ contacts with 43–52% open rates, 20,000+ Facebook followers, Twitter, Instagram, YouTube, and Flickr) and operates a job bank and relocation packet services. In October 2020, the Chamber divested its Convention & Visitor Bureau as an independent organization, narrowing its focus to core business membership and advocacy.

Name

Amarillo Chamber of Commerce

Legal name

Amarillo Chamber of Commerce

Website

https://amarillo-chamber.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

The Amarillo Chamber of Commerce is a 501(c)(6) nonprofit founded in 1926 that serves 1,800+ business and non-profit members across the 26-county Texas Panhandle region through tiered memberships, networking events, legislative advocacy, and signature annual programs like the BusinessConnection tradeshow.

Ownership category

akta.pro rank

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues based on business size (number of employees for for-profits, or employee count and budget for non-profits). The Chamber has 1,800+ business and non-profit members.
2. Event Sponsorships and Booth Fees: Revenue from event sponsorships (Gold and Silver sponsorships for BusinessConnection), booth rental at tradeshows (10x10 booth starts at $400), food court tickets ($10 advance/$15 day of event), and event hosting fees ($750 for Business After Hours hosting).
3. Advertising: eNewsletter advertising (large ad $150, small ad $75), directory and map advertising, website banner ads, and sponsorships in publications managed through Cramer Marketing partner.
4. Directory and Publications: 2,300+ printed membership directories produced annually (March), relocation guides, city maps distributed to members and community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

The Amarillo Chamber of Commerce sells tiered business memberships and accompanying services to over 1,800 business and non-profit members across the 26-county Texas Panhandle region. Its core deliverables include networking events (Business After Hours, BusinessConnection Tradeshow with 250+ exhibitors), ribbon cutting and ground breaking ceremonies, legislative advocacy trips to Washington D.C. and Austin, a Job Bank, relocation packets, an annual printed directory, and advertising/sponsorship opportunities.

Product overview

The Amarillo Chamber of Commerce operates as a membership-based service organization rather than a technology product company. Its primary offerings include tiered business membership programs (Basic through Diamond levels), signature networking events (BusinessConnection Tradeshow, Business After Hours), ribbon cutting ceremonies, legislative advocacy programs (DC Days, Panhandle Days), community events (Golf Tournament, Barbecue Cook-Off), awards programs (Business Excellence Awards), and auxiliary services such as a Job Bank and Relocation Packet distribution. These services are designed to support local business growth, economic development, and community connectivity across the Texas Panhandle region.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership
• BusinessConnection Tradeshow
• Business After Hours Networking
• Ribbon Cutting & Ground Breaking Ceremonies
• Advertising & Marketing Opportunities
• Job Bank
• Chamber Open Golf Tournament
• Barbecue Cook-Off
• Business Excellence Awards
• DC Days in Washington
• Panhandle Days in Austin
• Relocation Packet Services
• Annual Job Fair

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Amarillo Convention & Visitor Bureau (CVB)minorOthers · 1 October 2020As of October 1, 2020, the CVB became an independent organization no longer operating as a division of the Chamber. Previously known as Amarillo Convention & Visitor Council (CVC). Located on 2nd floor of Chamber building at 1000 S Polk.
• Texas Chamber of Commerce Executives (TCCE)coreOthersProfessional society membership providing resources, best practices, and networking opportunities for chamber professionals.
• Association of Chamber of Commerce Executives (ACCE)coreOthersNational professional society membership providing resources, certification, and networking for chamber of commerce executives. ACCE produces educational content explaining the value of local Chambers.
• Workforce Solutions PanhandlecoreStrategic or Co-development PartnerLocal workforce development board serving Amarillo office of Texas Workforce Commission. Collaborates on job fairs, workforce training, and employment services. Chamber hosts annual job fair at Civic Center.
• Amarillo Economic Development CorporationcoreStrategic or Co-development PartnerEDC's mission is to promote business expansion in greater Amarillo area building a stronger, more diversified economy. Provides aggressive business incentive programs including cash grants and interest-free loans for new job creation.
• America's Small Business Development Center at West Texas A&M UniversityminorStrategic or Co-development PartnerCo-presenter of Governor's Small Business Summit; provides business development resources, seminars, and workshops for small businesses.
• West Texas A&M University Enterprise CenterminorStrategic or Co-development PartnerCo-presenter of Governor's Small Business Summit; provides business incubation and development services.
• Cramer MarketingminorOthersAuthorized advertising partner handling Membership Directory, City Map, and Relocation Magazine advertising sales. Contact: Mitch Khoury at [email protected] or 806.371.7310.
• Southwest AirlinesminorGTM or Marketing PartnerDonates airline tickets for raffle at Chamber events including Barbecue Cook-Off (two round-trip tickets valued at over $1,000) and BusinessConnection tradeshow.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• College Station-Bryan Chamber of Commerce: Brazos Valley regional chamber serving a comparable Texas metro anchored by a major university and major employers; similar mix of membership, advocacy, and event-driven GTM.
• Abilene Chamber of Commerce: West Texas regional chamber of comparable scale and member mix; runs analogous tiered membership, advocacy, and signature annual events, making it a directly comparable business model and operating footprint.
• Odessa Chamber of Commerce: Adjacent Permian Basin chamber that pairs with Midland in serving a comparable mid-sized Texas market; runs a parallel tiered membership, advocacy, and signature event portfolio.
• Midland Chamber of Commerce: West Texas/Permian Basin chamber of comparable scale with an energy-economy employer base overlapping Amarillo's; same membership and advocacy operating model, with similar cyclical exposure to commodity cycles.
• Lubbock Chamber of Commerce: Regional chamber serving a similar-sized West Texas city and surrounding counties; offers the same core suite of membership, networking, advocacy, and event services, making it the closest direct peer by market size and structure.
• Waco Chamber of Commerce: Central Texas regional chamber serving a similar mid-sized market; comparable operating model with tiered membership, monthly networking mixers, and annual signature events.
• Wichita Falls Chamber of Commerce: North Texas regional chamber serving a similar mid-sized city and surrounding counties; comparable tiered membership, networking mixers, and tradeshow-style events make it a close operating analog.
• San Angelo Chamber of Commerce: West Texas regional chamber in a similar-sized city; comparable business mix and a parallel operating model around membership dues, networking, and signature events.
• Tyler Area Chamber of Commerce: East Texas regional chamber of comparable scale and employer mix (healthcare, education, energy); runs a parallel tiered membership and signature event program.

Broad incumbents

• U.S. Chamber of Commerce: National chamber organization that accredits and partners with local chambers including Amarillo's; broader policy and national-advocacy portfolio that local chambers can leverage but do not directly compete with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amarillochamber
• YouTubeyoutube.com/@amarillochamber
• Facebookfacebook.com/AmarilloChamber
• Instagraminstagram.com/amarillochamber
• LinkedInlinkedin.com/company/amarillochamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarillo Chamber of Commerce