Amartahills Hotel & Resort

What Amartahills Hotel & Resort does

Amartahills Hotel & Resort is a privately held, single-property integrated 4-star hospitality operator located at the highest point of Batu, Malang, East Java, Indonesia. Founded in 2018, the property combines four hotel room categories (Deluxe Room at 32 m², Junior Suite at 42 m², Executive Suite at 117 m², and Amarta Suite at 196 m²) with five premium villa types (The Anala, The Anjana, The Aruna, The Anagata, and The Anargya) and townhouse units on a single site. The resort generates revenue through five distinct streams: nightly room and villa accommodations, food and beverage across three outlets (Malabar Restaurant serving Indonesian cuisine, Fifteen Celcius Sky Lounge serving Western cuisine at what is marketed as the highest restaurant in Batu, and clubhouse dining), corporate and social event venue rentals, the Askara Chapel for weddings and celebrations, and wellness and recreation services including an infinity pool, jacuzzi, gym, outdoor activities (offroad, team building, paintball, low-rope Ninja Warrior), and a kids playground.

The company employs 71 people and serves four primary customer segments — leisure travelers, corporate and business clients, families, and event celebrants (weddings, receptions, birthdays). Distribution is exclusively direct-to-consumer: reservations are taken through the company's website running the Staah booking engine (staahmax.staah.net), two phone lines, and a WhatsApp reservation channel; no third-party online travel agency or travel-agent intermediation is documented. Pricing is quote-based, customized by package, and not publicly disclosed. The company's value proposition centers on the geographic uniqueness of its hilltop location offering panoramic views of Panderman Hills, Mount Arjuna, and Batu city lights, alongside proximity to East Java tourism anchors including Mount Bromo (46 km), Museum Angkut, Jatimpark 1 and 2, and Coban Talun waterfall.

Ownership is private with no disclosed parent company, venture capital backing, institutional investment, public listing, or stock-exchange presence. There are no subsidiaries, no disclosed funding rounds, no mergers or acquisitions, no leadership changes, and no regulatory actions in the record. Marketing is conducted through a single Instagram account (@amartahills_hotel), website content, and an email newsletter — a lean digital presence with no evidence of paid acquisition, programmatic channels, or international marketing. Operating status is active as of the latest website data; the company has not been formally classified as a technology or AI-enabled business and operates entirely within the conventional Indonesian resort hospitality model.

Name

Amartahills Hotel & Resort

Legal name

Amartahills Hotel and Resort

Website

https://amartahillshotel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Amartahills Hotel & Resort is a privately held, single-property 4-star integrated resort in Batu, Malang, Indonesia, operating hotel rooms, five premium villas, three F&B outlets, wellness facilities, and a wedding chapel. It serves leisure travelers, families, corporate clients, and event celebrants through direct website, phone, and WhatsApp booking.

Ownership category

akta.pro rank

Product category

Resort and Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hospitality services
• Hotel accommodations
• Resort and villa rentals
• Event venue hosting
• Wellness and recreation

Headquarters

HQ city

Batu

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: 4-star hotel rooms including Deluxe Room (32 m2), Junior Suite (42 m2), Executive Suite (117 m2), and Amarta Suite (196 m2). Revenue from nightly stays with various amenities including satellite TV, air conditioning, private balconies, and jacuzzis in higher-tier rooms.
2. Villa Rentals: Premium villa rentals including The Anala, The Anjana, The Aruna, The Anagata, and The Anargya. Features include swimming pools, multiple bedrooms, living rooms, and mountain views. Revenue from vacation rental stays.
3. Food & Beverage: Three restaurant outlets: Malabar Restaurant (Indonesian cuisine, 06:00-22:00), Fifteen Celcius Sky Lounge (Western food, highest restaurant in Batu with live music, 13:00-22:00), and clubhouse dining. Revenue from dining services, afternoon tea, and beverages.
4. Events & Meetings: Meeting venue for corporate events, gatherings, and social events. Askara Chapel for weddings and birthday parties. Revenue from venue rental and event packages.
5. Wellness & Recreation: Wellness facilities including infinity pool, jacuzzi, gym, outdoor activities (offroad, team building, paintball, Ninja Warrior), and kids playground. Revenue from day passes and activity fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Amartahills Hotel & Resort operates a 4-star integrated property in Batu, Malang (East Java, Indonesia) combining hotel rooms, premium villas, three restaurant outlets, wellness facilities, and event venues. The resort sells overnight accommodations (Deluxe Room, Junior Suite, Executive Suite, Amarta Suite), five villa categories (The Anala, The Anjana, The Aruna, The Anagata, The Anargya), dining at Malabar Restaurant and Fifteen Celcius Skylounge, wellness amenities (infinity pool, gym, outdoor activities, kids playground), and event spaces including the Askara Chapel and a corporate meeting venue.

Product overview

Amartahills Hotel & Resort is a 4-star hotel, villa, and townhouse property located in Batu, Malang at the highest point of the region. The integrated resort offers accommodation across four hotel room categories (Deluxe Room, Junior Suite, Executive Suite, and Amarta Suite) and five premium villa options (The Anala, The Anjana, The Aruna, The Anagata, and The Anargya). Dining is provided through three outlets including Malabar Restaurant (Indonesian cuisine) and Fifteen Celcius Skylounge (Western cuisine at 15°C). Wellness facilities include an infinity pool, fully-equipped gym, outdoor activities (offroad, team building, paintball), and a kid's playground. Event venues feature the Askara Chapel for weddings and a meeting venue with AV equipment. The property overlooks Panderman Hills and Mount Arjuna with panoramic views of Batu city.

Differentiator

Problem solved

Functional benefit

Brands

• Malabar Restaurant: Indonesian culturally-influenced restaurant outlet serving regional cuisine from across Indonesia with afternoon tea service and coffee lounge
• Fifteen Celcius Skylounge
• Askara Chapel

Products and services

• Deluxe Room
• Junior Suite
• Executive Suite
• Amarta Suite
• The Anala Villa
• The Anjana Villa
• The Aruna Villa
• The Anagata Villa
• The Anargya Villa
• Malabar Restaurant
• Fifteen Celcius Skylounge
• Infinity Pool and Wellness Facilities
• Askara Chapel
• Meeting Venue

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plataran Hotels & Resorts: Indonesian luxury resort and venue brand operating multiple premium properties with nature-, wellness-, and event-led positioning. Comparable upscale nature-resort concept and Indonesian luxury ethos, but at broader portfolio scale.
• Aryaduta Menteng / Aryaduta Hotels: Established Indonesian upscale hotel chain across Java and Sumatra with rooms, F&B, and meeting venues. Comparable 4-star service positioning and Indonesian MICE/leisure demand base, but larger chain scale.
• Hyatt Regency Malang: International upscale chain hotel in Malang with rooms, F&B, ballroom, and wellness facilities. Comparable 4-5 star positioning and corporate/leisure/MICE demand base in the East Java market, with strong international distribution.
• Tugu Hotels & Resorts: Indonesian luxury heritage hotel collection with boutique and resort properties across Java and Bali. Comparable curated luxury positioning and cultural/historical brand storytelling, but operates a portfolio across multiple destinations rather than a single integrated resort.

Direct peers

• Singhasari Resort Batu: A 4-star integrated resort in Batu, Malang offering hotel rooms, villas, F&B outlets, and wellness facilities. Directly comparable product mix, target segments (leisure, families, corporate), and Batu market positioning to Amartahills.
• Royal Safari Garden Resort & Convention: Family-oriented resort in Batu with gardens, themed attractions, meeting venues, and F&B. Comparable leisure/family/MICE focus in the same Batu market as Amartahills.
• Jambuluwuk Convention Hall & Resort Batu: Luxury resort and convention venue in Batu, Malang with rooms, villas, F&B, and meeting/event space. Closely comparable integrated resort model with significant event/wedding business in the same market.
• Swiss-Belresort Batu: International mid-scale to upscale resort chain property in Batu offering rooms, F&B, and meeting facilities. Comparable 4-star positioning and Batu market overlap with stronger brand-distribution muscle.

Regional players

• Sahid Montana Hotel Malang: Mid-upscale Malang city hotel with rooms, F&B, and event space serving business travelers and tourists. Comparable 4-star positioning in the broader Malang market, though city-based rather than hill-station.
• HARRIS Hotel & Conventions Malang: Mid-upscale international chain hotel in Malang city, serving business and leisure travelers with meeting venues. Comparable MICE/leisure positioning in the broader Malang-East Java market but in the city rather than Batu hill station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/amartahills_hotel
• LinkedInlinkedin.com/company/amartahills-hotel-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amartahills Hotel & Resort