AMA- Agência Municipal do Meio Ambiente

What AMA- Agência Municipal do Meio Ambiente does

AMA – Agência Municipal do Meio Ambiente is a municipal government environmental agency (autarquia) of the Prefeitura de Sobral, in the state of Ceará, Brazil, originally constituted in its current form via Lei nº 1672 of October 4, 2017. It serves as the single municipal authority for environmental policy execution in Sobral, integrating three functional layers: regulatory (environmental licensing, inspection, and enforcement under Lei nº 2639/2025), operational (urban forestry, parks, conservation units, and animal welfare), and educational (school programs, community workshops, and seasonal campaigns).

Its service portfolio spans environmental licensing for local-impact businesses and construction, management of conservation infrastructure including the 598.60-hectare Refúgio de Vida Silvestre Pedra da Andorinha (REVIS) conservation unit, the Horto Municipal (nursery producing ~8,000 seedlings/month), the Centro de Acolhimento Temporário de cães e gatos (CAT) animal shelter, and programs such as Parques Naturalizados, Compromisso Verde (public space adoption), Fiscais Ambientais Mirins (youth environmental agents), and mobile veterinary services. Distinctive technical components include Jardins Filtrantes (chemical-free natural water treatment systems using aquatic plants, stones, and sand) and naturalized playgrounds built exclusively from natural materials.

The agency is funded almost entirely by the Sobral municipal budget with ancillary revenue from environmental licensing fees. Services are delivered through the AgendaSol digital platform, a physical headquarters, dedicated WhatsApp channels for reception, animal welfare, ombudsman, and licensing, plus on-site field operations across parks, conservation units, schools, and community locations. Its customer base spans Sobral citizens (free services), businesses requiring environmental permits, partner educational institutions, and state-level bodies (SEMA, Secretaria da Proteção Animal do Ceará) with which it coordinates regional programs.

Name

AMA- Agência Municipal do Meio Ambiente

Legal name

Agência Municipal do Meio Ambiente

Website

https://ama.sobral.ce.gov.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AMA is a municipal environmental agency of Sobral, Ceará, Brazil, providing environmental licensing, conservation management, animal welfare services, and environmental education to citizens, businesses, and partner institutions of the municipality, funded by the municipal budget and licensing fees.

Ownership category

akta.pro rank

Product category

Municipal Environmental Services

NAICS

Administration of Environmental Quality Programs (924), Administration of Conservation Programs (92412), Administration of Air and Water Resource and Solid Waste Management Programs (92411)

akta.pro industry

PRIMARYBPAIABAL

State/Provincial Environmental Protection & Natural Resources Administration

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

SECONDARYEUAHAAAB

NEPA/EA/EIS & Public Consultation

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Environmental Impact Assessment (EIA) & Permitting

SECONDARYEUAHAAAH

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Environmental Impact Assessment (EIA) & Permitting

Keywords

• Municipal environmental services
• Environmental licensing
• Conservation units
• Animal welfare services
• Environmental education programs

Headquarters

HQ city

Sobral

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Budget Allocation: Primary funding through municipal government budget allocations from the Prefeitura de Sobral. Operating expenses covered by public treasury.
2. Environmental Licensing Fees: Revenue generated from environmental licensing processing fees charged to businesses and projects requiring environmental authorization.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AMA is the municipal environmental agency of Sobral, Ceará, responsible for environmental licensing and inspection, management of conservation units and urban green spaces, animal welfare services, urban forestry, and environmental education. The agency combines regulatory authority (environmental permits and enforcement) with operational delivery (parks, nursery, animal shelter) and community programs (education, adoption campaigns, youth initiatives). It serves both businesses requiring environmental authorization and citizens of Sobral through facilities such as the REVIS Pedra da Andorinha conservation unit, Jardim Sensorial, Horto Municipal, and the Centro de Acolhimento Temporário de Cães e Gatos.

Product overview

AMA- Agência Municipal do Meio Ambiente is a municipal environmental agency of Sobral that operates as a unified environmental services organization rather than a platform-plus-modules architecture. The agency's portfolio centers on core environmental governance services (environmental licensing and inspection) supplemented by diverse programs and facilities including environmental education initiatives, conservation units (Refúgio de Vida Silvestre Pedra da Andorinha, Jardim Sensorial, Fontes Olho d'água do Pajé, Horto Municipal), animal welfare services (Centro de Acolhimento Temporário de Cães e Gatos - CAT), and innovative projects like Parques Naturalizados de Sobral. The agency manages visitor access to natural sites, conducts urban forestry through the Plano de Arborização, and runs youth engagement programs including Fiscais Ambientais Mirins and the Agente Jovem Ambiental program. Key campaigns include regular animal adoption drives, the PET Móvel mobile veterinary service, annual events like the Festa Anual das Árvores and Junho Ambiental, and the Compromisso Verde adoption program for public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Licenciamento Ambiental (Environmental Licensing) Environmental licensing service for activities and enterprises with local environmental impact, including construction activities, mining operations, and environmental authorizations. Provided to businesses, industries, and construction projects requiring environmental permits and compliance monitoring in Sobral.
• Educação Ambiental (Environmental Education Program) Environmental education program promoting ecological awareness through workshops, lectures, field visits, and educational games for schools, businesses, and the general public in Sobral.
• Parques Naturalizados de Sobral (PNS) Natural playgrounds project using only natural materials (tree trunks, stones, sand, edible plants) to encourage children's contact with nature and sustainable play. Planned for 13 locations with an average execution cost of R$ 3,000 per park.
• Unidade de Conservação Refúgio de Vida Silvestre Pedra da Andorinha (REVIS) Full protection conservation unit covering 598.60 hectares, created to preserve local fauna and flora and support scientific research. Open for scheduled public visitation.
• Jardim Sensorial (Sensory Garden) Sensory garden designed to promote environmental education through reconnection with nature, serving as an inclusion tool for people with disabilities and stimulating human senses.
• Fontes Olho d'água do Pajé Heritage-protected natural water source in eastern Sobral featuring preserved caatinga forest and campinas, offering educational and contemplative visits with medicinal properties.
• Horto Municipal (Municipal Nursery) Municipal nursery producing approximately 8,000 seedlings monthly of native, fruit-bearing, ornamental, and medicinal species for public planting and citizen donation programs.
• Centro de Acolhimento Temporário de Cães e Gatos (CAT) Temporary animal shelter providing veterinary care, sterilization, and adoption services for stray dogs and cats, with regular adoption campaigns across the city.
• Programa Compromisso Verde Program allowing businesses, civil organizations, and citizens to adopt public spaces (squares, parks, green areas) for conservation, maintenance, and improvement.
• Fiscais Ambientais Mirins (Young Environmental Agents) School program involving public school students in environmental protection activities, promoting ecological awareness, social responsibility, and youth leadership through theoretical and practical activities.
• Programa Agente Jovem Ambiental (AJA) State government program executed locally by AMA in partnership with SEMA, encouraging youth participation in environmental education and sustainability actions.
• Plano de Arborização Urbana (Urban Forestry Plan) Urban forestry service managing and expanding tree coverage in the municipality, including tree planting, pruning courses, and public seedling distribution.
• PET Móvel (Mobile Veterinary Service) Mobile veterinary service providing free anti-rabies vaccination, leishmaniasis testing, and antiparasitic collar distribution for dogs in neighborhoods of Sobral.

Quantifiable outcome

• 8,000 seedlings produced monthly for urban reforestation and citizen distribution
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GrendeneminorGTM or Marketing Partner · 20 July 2026Corporate environmental education partnership where AMA delivers training programs for company leadership. Activities include educational games like SECA EM JOGO (water conservation) and AVANÇAR PARA RECICLAR (waste sorting), reaching approximately 100 participants.
• SESC Sobral - Projeto Pensando VerdeminorGTM or Marketing Partner · 16 July 2026Educational partnership with SESC's Pensando Verde project, where AMA delivers lectures on Caatinga ecosystem to project participants, promoting environmental awareness about the semi-arid biome.
• Secretaria da Proteção Animal do CearácoreStrategic or Co-development Partner · 18 June 2026State-level partnership for Pet Ceará Móvel mobile veterinary service offering free castrations for dogs and cats. AMA provides logistical support, facility access at Centro de Convenções, and transportation assistance for animals.
• Secretaria da Saúde de SobralminorStrategic or Co-development Partner · 18 June 2026Health department partnership for Pet Ceará Móvel action, supporting animal health services and vaccination campaigns coordinated with municipal health facilities.
• Secretaria da Saúde de Sobral - Núcleo de Atenção à Pessoa com DeficiênciaminorGTM or Marketing Partner · 10 June 2026Inclusion partnership with health secretariat's visual disability program, providing sensory garden visits and environmental education for people with visual impairments, demonstrating accessibility in environmental programming.
• Centro Universitário Maurício de Nassau de Sobral (Uninassau)minorGTM or Marketing Partner · 20 March 2026Academic partnership through Compromisso Verde program where the university adopted Área Verde plaza in front of the institution for maintenance and beautification, promoting community engagement with environmental preservation.
• SEMA - Secretaria do Meio Ambiente e Mudança do Clima do Estado do CearácoreStrategic or Co-development Partner · 5 September 2025Partnership with state environmental secretariat for the Agente Jovem Ambiental (AJA) program, coordinating youth environmental agents at the municipal level. AMA serves as local supervisor for AJA participants and hosts regional coordination meetings for North Ceará municipalities.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• SMAC - Secretaria Municipal de Meio Ambiente da Cidade do Rio de Janeiro: Municipal environmental agency of Rio de Janeiro with a similar integrated mandate covering licensing, conservation units, urban green spaces, and environmental education. Comparable functional scope to AMA at much larger municipal scale.
• Secretaria Municipal do Meio Ambiente de Belo Horizonte: Municipal environmental secretariat of Belo Horizonte, a major Brazilian capital. Delivers similar integrated services (environmental licensing, parks management, environmental education, urban forestry) and represents a same-tier municipal peer to AMA in a different city.
• SVMA - Secretaria do Verde e do Meio Ambiente de São Paulo: Municipal environmental secretariat of São Paulo, the largest city in Brazil. Comparable to AMA in delivering integrated municipal environmental services (licensing, urban forestry, conservation, education) but at vastly larger scale in a different geography.
• Secretaria Municipal do Meio Ambiente de Curitiba: Municipal environmental authority of Curitiba, recognized for urban environmental innovation in Brazil. Provides comparable integrated environmental services and serves as a peer reference point for AMA's urban forestry, parks, and education programs.

Broad incumbents

• ICMBio - Instituto Chico Mendes de Conservação da Biodiversidade: Federal agency responsible for managing Brazil's federal conservation units, paralleling AMA's management of the 598.60-hectare REVIS conservation unit. Comparable conservation-area administration mandate at federal scale.
• IBAMA - Instituto Brasileiro do Meio Ambiente e dos Recursos Naturais Renováveis: Federal environmental enforcement and licensing agency that sets the regulatory framework AMA operates within. IBAMA handles federal-level licensing and inspection while AMA handles municipal-level equivalents, making it the hierarchical upstream regulator and functional analogue.
• SEMACE - Superintendência Estadual do Meio Ambiente do Ceará: State-level environmental regulatory and licensing authority for Ceará, the same state where AMA operates. SEMACE handles statewide environmental licensing, monitoring, and enforcement, with broader geographic scope and larger team than AMA, making it the natural hierarchical peer for AMA's licensing and inspection functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ama--ag%C3%AAncia-municipal-do-meio-ambiente

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA- Agência Municipal do Meio Ambiente