AMA Supercross

What AMA Supercross does

AMA Supercross is a professional motorcycle racing championship operated by the American Motorcyclist Association (AMA), a 501(c)(4) non-profit organization headquartered in Pickerington, Ohio. The championship's roots trace to 1971, when the AMA conducted a professional motocross race at Daytona International Speedway; the format was expanded into major urban stadiums beginning in 1972 at the Los Angeles Coliseum, where the term "Supercross" was coined. The series currently runs 17 rounds annually across major US stadiums, featuring two production-based motorcycle classes: the 450SX (450cc single-cylinder) premier class and the 250SX (250cc) split into Eastern and Western regional divisions.

The championship monetizes through direct ticket sales to fans, broadcast and media rights, corporate sponsorships anchored by Monster Energy as title sponsor, a subscription-based SMX Video Pass for exclusive content, and licensed merchandise through AMA Gear. Feld Entertainment serves as the event promoter and operates the official Supercross Live platform, managing ticketing, venue operations, and customer service. International regulatory recognition is provided through affiliation with FIM and FIM North America.

Supporting digital infrastructure includes the SMX mobile application, a real-time timing and scoring system, an online results and standings portal, and the FanFest in-person fan experience held at race venues. The championship is anchored by a multi-decade ecosystem of teams, manufacturers, broadcast partners, and sponsors that matured during the sport's expansion in the 1980s and 1990s.

Name

AMA Supercross

Legal name

American Motorcyclist Association

Website

https://amasupercross.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

AMA Supercross is a professional motorcycle racing championship operated by the American Motorcyclist Association and promoted by Feld Entertainment. The series runs 17 annual stadium rounds across the 450SX and 250SX classes, generating revenue from tickets, broadcast rights, sponsorships, and digital subscriptions.

Ownership category

akta.pro rank

Product category

Professional Motorsports Racing Championship

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Professional motorcycle racing
• Stadium racing championship
• Motorsport sanctioning body
• Supercross event series
• Live event sports entertainment

Headquarters

HQ city

Pickerington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Direct consumer ticket sales for stadium events. AMA Members receive discounts ($5 off up to 8 tickets). Fans can purchase tickets through Supercross Live platform and Feld Entertainment.
2. Broadcast and Media Rights: Television and streaming broadcast rights for the championship series.
3. Sponsorship: Corporate sponsorships including title sponsorship (Monster Energy), official sponsors, and event-level sponsors. Sponsorship tiers include title sponsor, official partners, and advertising on race equipment and materials.
4. Video Pass/Subscription: SMX Video Pass subscription service for exclusive video content, replays, and behind-the-scenes footage.
5. Merchandise and Licensing: Sale of official AMA Supercross merchandise, licensed products, and branded items through AMA Gear and official channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AMA Supercross is an annual professional motorcycle racing championship sanctioned by the American Motorcyclist Association, featuring 17 stadium rounds across the United States with two competition classes (450SX and 250SX regional). The championship delivers live racing entertainment via the 450SX premier class on 450cc motorcycles and the 250SX class on 250cc motorcycles, complemented by digital fan engagement through the SMX App, live timing and scoring, video streaming, and on-site FanFest experiences. Ticketing, broadcast rights, sponsorships, and subscription video are the primary monetization channels.

Product overview

AMA Supercross is a professional motorcycle racing championship organized by the American Motorcyclist Association, featuring world-class athletes competing in stadium events across the United States. The championship is comprised of two core racing classes: the 450SX Class (premier division with 450cc production-based motorcycles) and the 250SX Class (development division with 250cc motorcycles split into Eastern and Western regional divisions). Supporting the racing product are digital platforms including the SMX App for mobile access, the Live Timing & Scoring system for real-time race data, the Results & Standings Portal for event outcomes, the SMX Video Pass for streaming content, the Ticket Sales Platform for event admission, and the FanFest fan experience program. These products work together to deliver a comprehensive spectator and participant experience for one of the world's highest-profile motorsports.

Differentiator

Problem solved

Functional benefit

Brands

• 450SX Class: The premier class of the AMA Supercross Championship, featuring production-based 450cc single-cylinder motorcycles.
• 250SX Class
• Supercross Futures

Products and services

• 450SX Class The premier class of the AMA Supercross Championship featuring production-based 450cc single-cylinder motorcycles and the world's top professional riders competing for the championship title across a 17-round stadium season.
• 250SX Class A production-based racing class featuring 250cc single-cylinder motorcycles, split into Eastern and Western regional divisions in the United States, each awarding its own championship title across the season.
• SMX App Official mobile application for SuperMotocross providing live timing, scoring, results, standings, and event information for AMA Supercross and related racing events, available on iOS and Android.
• Supercross Live Timing & Scoring Real-time live timing and scoring system for AMA Supercross events, providing fans with up-to-the-second race data including rider positions, lap times, and championship standings.
• SMX Video Pass Subscription-based video streaming service providing access to AMA Supercross race broadcasts, replays, and exclusive behind-the-scenes content on an annual subscription basis.
• Supercross Live Ticket Sales Official ticket sales platform for AMA Supercross events, enabling fans to purchase tickets to races held in stadiums across the country, with AMA Members receiving $5 off up to 8 tickets per event.
• FanFest Experience Interactive fan experience area held at AMA Supercross race venues featuring activities, exhibits, rider meet-and-greets, and entertainment for event attendees.

Quantifiable outcome

• 17 rounds per season across major US stadiums
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Monster EnergyflagshipGTM or Marketing PartnerMonster Energy is the title sponsor of the championship, appearing as 'Monster Energy AMA Supercross.' As the title sponsor, Monster Energy receives prominent branding throughout events, broadcast coverage, and promotional materials.
• Feld EntertainmentflagshipStrategic or Co-development PartnerFeld Entertainment is the promoter and organizer of AMA Supercross events. They handle event operations, ticket sales, venue management, and customer service for the championship.
• American Motorcyclist Association (AMA)flagshipStrategic or Co-development PartnerAMA is the official sanctioning body for Supercross racing. As a 501(c)(4) non-profit organization, the AMA promotes the motorcycle lifestyle and protects the future of motorcycling. They sanction and regulate professional Supercross competitions.
• FIM (Fédération Internationale de Motocyclisme)coreStrategic or Co-development PartnerInternational motorsport federation that provides international oversight and affiliation for AMA Supercross. AMA holds affiliation with FIM and FIM North America.
• FIM North AmericacoreStrategic or Co-development PartnerRegional arm of the international motorsport federation providing North American oversight and support for AMA Supercross operations.
• St. Jude Children's Research HospitalminorGTM or Marketing PartnerCharitable partnership with St. Jude, integrated into the Supercross fan experience and event promotions.
• DunlopcoreTechnology or IntegrationOfficial tire supplier through the Team Dunlop Elite program, providing racing tires for Supercross competitors.
• AraiminorGTM or Marketing PartnerArai Americas advertises in AMA Supercross materials and publications, targeting the racing community.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Arenacross: Indoor arena-based professional motocross championship featuring similar production-based motorcycles in a smaller, more compact stadium format. Competes for indoor motorsports fans, sponsors, and broadcast windows across overlapping US geographies.
• World of Outlaws: Premier dirt-track racing series in the US featuring sprint cars and late models. Comparable as a domestically-focused, multi-round dirt-racing championship with ticketed stadium/track events, broadcast partnerships, and title sponsorship.
• AMA Pro Motocross Championship: Sister outdoor motocross championship sanctioned by the same American Motorcyclist Association, featuring professional riders on production-based motorcycles. Directly comparable in governance structure, rider base, broadcast model, and Feld Entertainment promotion — and increasingly integrated with Supercross via the SMX World Championship.
• FIM Motocross World Championship (MXGP): FIM-sanctioned world championship for professional motocross held primarily in Europe. Most internationally comparable peer — features top-tier riders, factory teams, and manufacturer involvement at the highest level of the sport.
• Monster Energy SMX World Championship: Unified post-season playoff format combining AMA Supercross and AMA Pro Motocross under a single championship banner. Direct organizational overlap and shared rider/team pool makes it the most immediate peer for assessing Supercross's commercial trajectory.

Regional players

• Australian Supercross Championship: National Supercross championship series in Australia featuring similar stadium-based format and production-based motorcycle classes. Operates in a different geography but runs a directly comparable product with overlapping rider talent pool.

Broad incumbents

• MotoGP: Premier international motorcycle road-racing championship. Comparable as FIM-sanctioned premier motorcycle racing series with global broadcast, factory team participation, and manufacturer sponsorship — though road-circuit rather than stadium-dirt format.
• NASCAR: Largest US stock-car motorsport series. Comparable as a multi-round, stadium/venue-based championship with title sponsorship, national broadcast rights, and merchandise — though at materially larger scale and with different vehicle category.
• IndyCar: Premier US open-wheel racing series. Comparable structurally as a multi-round championship with title sponsorship, broadcast rights, and a mix of oval/road events — relevant for benchmarking sponsorship economics and ticketed-event operations.

Emerging players

• Monster Energy Supercross (video game series): Officially licensed video game franchise (Milestone S.r.l.) extending the Supercross brand into gaming. Notable as adjacent IP monetization rather than direct competition — relevant for assessing brand extension economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supercrosslive
• YouTubeyoutube.com/supercrosslive
• Facebookfacebook.com/supercrosslive
• Instagraminstagram.com/supercrosslive
• TikToktiktok.com/@supercrossliveofficial
• LinkedInlinkedin.com/company/ama-supercross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Supercross