AMAV Nacional

What AMAV Nacional does

AMAV Nacional (Asociación Mexicana de Agencias de Viajes, A.C.) is a Mexican civil association and the principal trade association representing travel agencies in Mexico, founded in 1945 and headquartered in Mexico City. The organization federates 28 state-level filiales and 4 representations across all 32 Mexican states, providing its member agencies with quality certification (Sello de Calidad), RNT (Registro Nacional de Turismo) verification, anti-fraud protection, Código de Ética enforcement, and legislative advocacy through direct engagement with SECTUR, PROFECO, and the Senate Tourism Commission. Its primary commercial activity is certifying and validating travel agencies, which in turn serve end consumers.

The association operates the amav.org web marketplace, a platform built and designed by third-party provider Disintec that connects travelers with verified agencies through directory listings, experience browsing, and booking flows. Member agencies access a dedicated Socio Portal (mi-cuenta) for listing management, while consumers can browse and transact through the public marketplace. AMAV also produces the annual Convención AMAV Nacional (scheduled for July 4-8, 2026 in Oaxaca) and participates in Tianguis Turístico as flagship industry events for member recruitment, training, and partnership development. Product portfolio spans six core offerings: the AMAV Marketplace, Sello de Calidad certification, RNT Verification, Anti-Fraud Protection, the Socio Portal, and the Convención Nacional event.

AMAV generates revenue through three modeled streams: recurring membership/affiliation fees paid by travel agencies, transaction-based fees from marketplace bookings processed via payment gateways, and event-related revenue from conventions, FAM trips, and sponsorship. GTM motion is hybrid, combining a direct membership/association model, channel partner distribution through state filiales, and event-driven engagement at national tourism trade shows. The customer base consists of SMB travel agencies (retail, wholesale, and tour operator segments) plus end consumers transacting via the marketplace. No public pricing, headcount, or revenue disclosures exist, as the association is a non-profit and does not publish financial statements.

Name

AMAV Nacional

Legal name

Asociación Mexicana de Agencias de Viajes, A.C.

Website

https://amav.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

AMAV Nacional is Mexico's principal travel agency trade association, founded in 1945, federating 28 state-level branches to certify, advocate for, and connect member agencies via the amav.org marketplace and industry events.

Ownership category

akta.pro rank

Product category

Travel Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)

Keywords

• Travel agency association
• Travel marketplace platform
• Quality certification services
• Mexico tourism network
• Anti-fraud verification

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Travel agencies pay membership fees to join AMAV and receive the quality seal certification, access to the marketplace platform, and association benefits including anti-fraud validation and business development support.
2. Marketplace Transaction Processing: The platform processes bookings and reservations for travel services between member agencies and consumers, facilitating payment processing through payment gateways and banking entities.
3. Event Participation: Revenue generated from conventions, FAM trips, and industry events including registration fees and sponsorship opportunities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AMAV Nacional is a civil trade association (A.C.) that represents Mexican travel agencies through a membership-based model. It provides a web marketplace (amav.org) connecting consumers with verified member agencies, issues the Sello de Calidad quality seal, validates RNT registration, runs anti-fraud protections, and advocates for the industry through legislative and government relations.

Product overview

AMAV Nacional operates a unified marketplace platform connecting travelers with a network of affiliated travel agencies across Mexico. The core offering consists of the AMAV Marketplace where users can discover and engage with certified travel agencies, complemented by validation services including the Sello de Calidad certification, RNT verification, and anti-fraud protection. Member agencies access the platform through a dedicated Socio Portal for listing management. The association also organizes the annual Convención Nacional AMAV as a flagship industry event. The platform serves both B2C travelers seeking verified travel services and B2B member agencies requiring institutional validation and business tools.

Differentiator

Problem solved

Functional benefit

Products and services

• AMAV Marketplace Web-based marketplace platform (amav.org) that connects travelers with AMAV-affiliated travel agencies across Mexico, enabling users to search, compare, and book travel services from validated agencies.
• Sello de Calidad AMAV
• RNT Verification Service
• Socio Portal (Member Portal)
• Convención Nacional AMAV Annual national convention bringing together travel agencies, tourism authorities, and industry stakeholders for networking, training, and strategic alignment.

Quantifiable outcome

• RNT (Registro Nacional de Turismo) verification ensures legal compliance for member agencies
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• OCCE OaxacamajorGTM or Marketing Partner · 11 May 2026Strategic alliance for the AMAV Convención Nacional 2026 to be held July 4-8 in Oaxaca, working together on meetings tourism promotion and developing new opportunities for the entire tourism value chain.
• PROFECO (Procuraduría Federal del Consumidor)coreStrategic or Co-development Partner · 7 May 2026Institutional collaboration to protect the tourism sector including: prevention measures for the 2026 World Cup to guarantee formality and avoid fraud, direct collaboration channels for handling cases of non-compliance, National Training Program with ongoing professionalization agenda, and digital security cooperation to combat fraud on digital platforms.
• VolariscoreStrategic or Co-development Partner · 10 March 2026Strategic alliance between AMAV Nacional and Volaris airline to strengthen air connectivity in key regions, consolidate commercial alliances between travel agencies and airlines, and generate strategic synergies benefiting the tourism value chain. Meeting led by President Levi Williams Manzanares and Volaris Commercial Leader Ernesto Yunes.
• Escuela Superior de Turismo del IPN (Instituto Politécnico Nacional)coreStrategic or Co-development Partner · 10 March 2026Academic partnership to strengthen tourism professionalization by facilitating student transition to professional life, enabling new generations to integrate into member agencies, and creating synergies for continuous talent development in Mexico's tourism sector.
• Senado de la República - Comisión de TurismocoreStrategic or Co-development Partner · 10 March 2026High-level meeting to strengthen the legislative agenda for tourism, advance the regulatory framework for travel agencies, provide legal certainty for the industry, and recognize travel agents as key articulators in the tourism value chain. Led by President Levi Williams Manzanares with Senator Eugenio Segura Vázquez.
• Tianguis Turístico de MéxicocoreGTM or Marketing PartnerAMAV Nacional conducts its General Assembly within the framework of Tianguis Turístico de Acapulco 2026, participating in Mexico's premier tourism trade event to strengthen industry connections and promote member agencies.
• Mobility ADOminorStrategic or Co-development PartnerQuality seal and trust certification provided through Mobility ADO, a company with over 80 years of experience transporting 500 million people annually. Associated member AUTOTUR operates under this certification.
• Gobierno de GuerreromajorStrategic or Co-development PartnerMeeting with President Claudia Sheinbaum in Guerrero to promote tourism and security, demonstrating government collaboration for tourism development in key destinations.
• Gobierno del Estado de OaxacamajorStrategic or Co-development PartnerHost destination for AMAV Convención Nacional 2026 (July 4-8), working with state government and tourism authorities for event organization and destination promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Air Transport Association (IATA): IATA is the global standards body for airlines that also accredits travel agents through IATAN. Comparable to AMAV in delivering agent accreditation and standards, but operates globally with a broader mandate spanning airlines, airports, and cargo rather than focusing on the agency membership model.

Regional players

• Pacific Asia Travel Association (PATA): PATA is a non-profit association that promotes and develops tourism across the Asia-Pacific region. Comparable to AMAV in providing industry advocacy and member support, but operating at a regional rather than single-country scale and without direct retail-agent certification.
• Association of British Travel Agents (ABTA): ABTA is the UK's leading travel association providing financial protection, quality standards, and lobbying on behalf of member agents. Comparable to AMAV in offering consumer protection schemes and member certification, but operating in the UK market.

Direct peers

• American Society of Travel Advisors (ASTA): ASTA is the US national trade association representing travel advisors with a comparable mission of consumer protection, advocacy, and professional certification. Directly comparable to AMAV as the most analogous national association model, differentiated primarily by geography.
• Asociación Nacional de Agencias de Viajes y Turismo (ANATO): ANATO is the Colombian national association of travel agencies and tourism, providing representation, training, and advocacy for Colombian travel agents. The closest direct regional peer to AMAV, sharing the same Latin American trade-association model for travel agencies.
• Cruise Lines International Association (CLIA): CLIA is the cruise industry's unified trade body that also certifies and supports travel agency members selling cruise products. Comparable to AMAV in delivering travel-agent training, certification, and member support services, but specialized to the cruise vertical.

Others

• World Travel & Tourism Council (WTTC): WTTC is the global council bringing together travel and tourism industry leaders to drive sustainable growth. Related to AMAV as a higher-level industry advocacy body, but WTTC represents the broader industry (CEOs of major travel companies) rather than retail travel agencies specifically.
• Société Internationale de Télécommunications Aéronautiques (SITA): SITA provides IT and telecommunications solutions to the air transport industry, including tools used by travel agencies and airlines. Adjacent infrastructure provider to the ecosystem AMAV operates in, rather than a direct competitor or peer association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMAVNACIONAL
• Facebookfacebook.com/amavoficial
• Instagraminstagram.com/amav.nacional
• LinkedInlinkedin.com/company/amav-nacional

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries34 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AMAV Nacional