AM Agencia de Azafatas

What AM Agencia de Azafatas does

AM Agencia de Azafatas is a Spanish event staffing agency operating under the legal entity AMFB Products and Services S.L., headquartered in Barcelona (Calle Enrique Granados 54, prl 2ª, 08008 Barcelona). The company provides qualified hostesses, image hostesses, multilingual hostesses, promoters, models, coordinators, and auxiliary personnel — including waiters, drivers, photographers, and makeup artists — for congresses, trade fairs, official events, product launches, exhibitions, inaugurations, sporting events, conventions, transfers, and point-of-sale promotions. It also offers custom uniform design and transfer/transportation services as add-ons. The business model is professional services delivered on a custom quote basis with volume discounts for larger engagements; pricing is determined per event based on staff requirements, duration, and scope, and there is no public pricing.

The company operates a sales-led go-to-market: clients request quotes via website forms (available in Spanish, Catalan, and English), direct email ([email protected]), or phone, with a 24-hour response commitment. Coverage is national across Spain, with 24/7/365 availability. Marketing is multi-channel — website, blog, and organic social presence on Facebook, Twitter, LinkedIn, and Pinterest — emphasizing thought leadership on major trade fairs such as Mobile World Congress and Fruit Attraction. There is no proprietary technology platform, no AI/ML capability disclosed, no APIs or applications, and no funding rounds; the company is privately held with no disclosed institutional investors.

Notable enterprise clients visible on the company gallery include Mobile World Congress, Mango, Vueling, Perfumerías Douglas, Pepsi, Mercedes, Fruit Attraction, Adidas, and Cartier, plus startup client Badi. Customer segments are horizontal — event organizers, trade fair companies, and brand marketers across multiple verticals including technology, retail/fashion, aerospace, beverages, automotive, luxury, and agriculture. The company is compliant with Spanish labor, Social Security, and occupational risk prevention regulations, and it markets this compliance as part of its value proposition.

Name

AM Agencia de Azafatas

Legal name

AMFB Products and Services S.L.

Website

https://amazafatas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AM Agencia de Azafatas is a Barcelona-based Spanish event staffing agency providing hostesses, promotional staff, and auxiliary personnel for congresses, trade fairs, and brand events across Spain, serving enterprise clients via custom quote-based bookings with national 24/7 coverage.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Event staffing services
• Hostess agency
• Promotional staff
• Congress staffing
• Trade fair hostesses

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Provides hostesses, promotional staff, models, coordinators, and auxiliary personnel for events including congresses, trade fairs, official events, product launches, exhibitions, inaugurations, sporting events, conventions, transfers, and point-of-sale promotions. Revenue generated through service fees based on staff quantity, event duration, and service type. Volume discounts offered for larger engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AM Agencia de Azafatas supplies hostesses, promoters, image representatives, models, coordinators, and auxiliary personnel (waiters, drivers, photographers, makeup artists) to event organizers, brands, and congress managers for trade fairs, congresses, product launches, sporting events, and point-of-sale promotions across Spain. The agency also provides multilingual staff, custom uniform design at no extra cost, and transfer/transportation services for large events.

Product overview

AM Agencia de Azafatas operates as a staffing and personnel agency providing event management services primarily through two core offerings: Event Personnel Staffing (host/hostesses, promoters, models, coordinators, multilingual staff for congresses, trade fairs, sporting events, and corporate events) and Auxiliary Personnel Services (waiters, catering staff, drivers, photographers, makeup artists). The company also offers a Custom Uniform Service as an add-on, designing and providing branded uniforms at no additional cost. Additional services include Transfer and Transportation Services and Recruitment Services for event staff. The company does not offer a technology platform or software product; all services are delivered through human personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Personnel Staffing Provision of professional event staff including host/hostesses, image hostesses, multilingual hostesses, sports event hostesses, congress and trade fair hostesses, promoters, animators, coordinators, and advertising models for corporate events, congresses, trade fairs, sporting events, brand activations, and product launches across Spain.
• Auxiliary Personnel Services Provision of supporting event personnel including waiters, cocktail servers, catering staff, transfer services, wardrobe attendants, drivers, photographers, musicians, and professional makeup artists for corporate and private events.
• Recruitment Services for Event Staff Recruitment and selection process for hostesses and promoters, where candidates submit CVs with professional photographs for consideration to be added to the agency's deployment pool.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Randstad Promotional Staffing: Global workforce solutions leader with a dedicated promotional and event staffing division serving enterprise clients worldwide. Competes with AM for marquee brand and trade show contracts but as part of a much broader staffing portfolio.
• ManpowerGroup Promotional Staffing: Global workforce solutions provider with promotional staffing capabilities serving retail, events, and brand activations. Competes for enterprise event-staffing RFPs alongside AM but does not specialize in the Spanish trade fair niche.
• Hays: Global specialist staffing firm with event and promotional staffing capabilities across European markets. Broad incumbent whose workforce solutions portfolio intersects with AM's enterprise event-staffing engagements.
• Sodexo Events: Global facilities management and on-site services company with an events and hospitality staffing division. Provides auxiliary event personnel (catering, hostesses, brand ambassadors) overlapping with AM's auxiliary services offering.
• Adecco Events & Promotional Staffing: Global staffing firm with dedicated events and promotional staffing services across Europe. Overlaps with AM on hostess and brand activation staffing but operates as a broad-line staffing incumbent rather than a specialist.

Direct peers

• TTA International (The Team Agency): Spain-based event staffing agency providing hostesses, promotional staff, and auxiliary personnel for trade fairs, congresses, and corporate events. Closest head-to-head competitor to AM in the Spanish market with a similar service menu and client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azafatas
• Facebookfacebook.com/amazafatasfans
• LinkedInlinkedin.com/company/amagenciadeazafatas
• Pinterestpinterest.com/amazafatas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Agencia de Azafatas