What Amazing Morocco DMC does

Amazing Morocco DMC is a privately-held destination management company founded in 2007 and headquartered in Casablanca, Morocco. The company designs and delivers bespoke travel experiences and event management services across Morocco, serving both individual leisure travelers (honeymoons, family holidays, solo travel, small group tours, city breaks) and corporate clients through its MICE offering (meetings, incentives, conferences, events, weddings). Distribution is anchored by a direct sales team with claimed representation in nine international markets — UK, Spain, France, Benelux, Australia, Brazil, Germany, and USA — supplemented by website-driven inbound enquiries and email/newsletter nurture.

The business operates on a custom quote-based pricing model with two revenue streams: one-time travel packages bundling accommodations, activities, transport, and experiences, and professional services for MICE projects. The product portfolio is organized into three pillars — Travel Styles, MICE services, and Experiential Tours (Active Journeys, Berber Trails, 1001 Nights, Royal Experiences, Arts & Crafts, Culinary Expeditions, Yoga & Meditation, Hot Air Balloon) — supported by a sustainability program that prioritizes local-community sourcing, eco-accredited accommodation, small-group sizes in fragile areas, and support for female-owned businesses. The core team is small (8 employees) with the firm claiming 200+ years of combined tourism and events experience and a 70% female management share.

There is no disclosed proprietary technology platform, mobile app, or AI/ML capability — the company's value proposition is human-curated, service-driven, and built on local expertise, supplier relationships, and destination knowledge rather than software. Revenue, customer concentration, ownership structure, and funding history are not publicly disclosed.

Name

Amazing Morocco DMC

Legal name

Amazing Morocco DMC

Website

https://amazingmorocco.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Amazing Morocco DMC is a Casablanca-based destination management company founded in 2007, designing bespoke leisure travel and MICE events in Morocco for global corporate clients and individual travelers via sales offices in nine countries.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

Keywords

• Destination management services
• Tailor-made travel
• MICE event management
• Luxury honeymoon travel
• Cultural experience tours

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tailor-made travel packages: Custom-designed travel experiences including honeymoons, city breaks, family holidays, small group tours, and solo travel packages. Revenue generated through package pricing that includes accommodations, activities, transportation, and experiences.
2. MICE services: Meetings, Incentives, Conferences, and Events planning services including incentive travel, conference & meeting coordination, event planning, and wedding design. Professional services revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amazing Morocco DMC is a Casablanca-based destination management company that designs and delivers bespoke inbound travel experiences in Morocco for international travel agents, tour operators, and direct clients. Core offerings include tailor-made leisure trips (solo, small group, family, city breaks, honeymoons), full-service MICE programs, wedding design, and themed experiential journeys (Berber Trails, Royal Experiences, Culinary Expeditions, Yoga retreats, Hot Air Balloon flights). The company combines a small in-house team with a network of vetted local suppliers to produce customized itineraries end-to-end.

Product overview

Amazing Morocco DMC operates as a destination management company offering a unified portfolio of travel services organized around three main pillars: Travel Styles (Solo Travel, Small Groups Tours, Family Holidays, City Breaks, Honeymoons), MICE services (Incentive Travel, Conference & Meeting, Event Planning, Wedding Design), and Experiential Tours (Active Journeys, Berber Trails, 1001 Nights, Royal Experiences, Arts & Crafts, Culinary Expeditions, Yoga and Meditation, Hot Air Balloon). The company provides tailor-made experiences across Moroccan destinations including Marrakech, Fez, Casablanca, Rabat, Essaouira, and desert regions. The offerings range from budget-friendly group tours to luxury royal experiences, serving leisure travelers, families, couples, solo adventurers, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made Leisure Travel in Morocco Fully customized inbound holidays to Morocco, including Solo, Small Group, Family, City Break, and Honeymoon travel styles, designed for international travel agencies and direct luxury clients.
• Small Group Travel Bespoke small-group itineraries in Morocco sized for intimate, design-led travel experiences.
• Family Holidays Customized family-friendly Moroccan trips with activities and accommodations suited to multi-generational travelers.
• City Breaks Short-form Moroccan city break itineraries focusing on urban cultural and culinary highlights.
• Honeymoons Bespoke luxury honeymoon experiences in Morocco, including romantic accommodations and curated private activities.
• MICE Services (Meetings, Incentives, Conferences, Exhibitions) Full-service design, planning, and on-the-ground operation of corporate meetings, incentive trips, conferences, and exhibitions in Morocco.
• Active Journeys Adventure-oriented Moroccan itineraries featuring hiking, trekking, and physically active excursions.
• Berber Trails Culturally immersive itineraries tracing Berber heritage, villages, and landscapes across Morocco.
• 1001 Nights Experience Signature themed Moroccan experience evoking the romance and atmosphere of the "1001 Nights" tradition.
• Royal Experiences High-end Moroccan experiences centered on royal palaces, premium heritage sites, and luxury stays.
• Arts & Crafts Experience Craft-focused Moroccan itinerary featuring artisan workshops, souks, and traditional handicraft immersion.
• Culinary Expeditions Food-and-drink focused Moroccan itineraries including cooking classes, market visits, and chef-led tastings.
• Yoga Retreats Wellness-oriented Moroccan retreats combining yoga practice, meditation, and tranquil settings.
• Hot Air Balloon Flights Hot air balloon flight experiences over Moroccan landscapes, integrated into bespoke itineraries.
• Wedding Design in Morocco Bespoke design and coordination of destination weddings in Morocco, including venues, ceremonies, and guest logistics.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Local communities and guidescoreOthersHiring guides and staff from local communities, ensuring they are appropriately trained, outfitted and paid for services. Direct relationships with Berber villages and local artisans.
• Local suppliers (hotels, camps, lodges)coreOthersPartnerships with locally-owned accommodations including hotels applying high environmental standards, ecolodges, and locally-operated camps and lodges.
• Female-owned businessesminorOthersActively encouraging and supporting female-owned businesses in the tourism sector, ensuring equal treatment and payment.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• G Adventures: Global small-group tour operator offering Morocco tours alongside many other destinations. Directly comparable for small-group leisure and experiential travelers seeking community-based tourism.
• Abercrombie & Kent: Global luxury DMC and experiential travel company with DMC operations across many countries including North Africa. Overlaps with Amazing Morocco's luxury MICE and FIT segments as a multi-destination incumbent.
• Intrepid Travel: Large small-group adventure tour operator with active Morocco itineraries. Overlaps with Amazing Morocco's Small Groups Tours and Active Journeys categories at scale.
• Kensington Tours: Global luxury FIT tour operator that uses local DMCs across destinations including Morocco. Competitor for the high-end tailor-made leisure traveler segment Amazing Morocco serves.

Direct peers

• Wide Morocco Tours: Morocco-focused tour operator providing bespoke itineraries and group tours. Competes for the same inbound leisure and small-group customer that Amazing Morocco targets, with similar tailor-made quoting model.
• Visit Morocco Tours: Morocco-based inbound tour operator serving FIT and small-group leisure clients. Comparable target customer segment and custom-itinerary service model.
• First Class Morocco: Morocco DMC offering luxury private tours, MICE, and event coordination. Directly comparable in premium positioning and DMC-led ground handling services across Moroccan destinations.
• Experience Morocco: Inbound tour operator specializing in curated Morocco experiences including cultural, desert, and adventure tours. Overlaps with Amazing Morocco's experiential and tailor-made product lines.
• Sahara Magic Travel: Morocco DMC focused on desert, cultural, and luxury tours including FIT and group programs. Competes directly for inbound leisure bookings and tailormade packaging.
• Magical Morocco DMC: Another Casablanca-based Morocco DMC offering tailor-made leisure and MICE services across the country. Directly comparable in product mix (custom tours, incentive travel, events) and customer base (international inbound corporate and leisure clients).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amazing-morocco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Morocco DMC